Pant Saloon
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- Words: 657
- Pages: 27
MARKETING | TECHNICAL | FINANCIAL
TARGET MARKET college students and young adults between 15 and 24 years old men and women residents and/or located in institutions within Katipunan Area
MARKETING | TECHNICAL | FINANCIAL
MARKET POPULATION students enrolled in UP-Diliman, Ateneo and Miriam College percentage of the youth, aged 15-24, in the communities within Katipunan Area.
MARKETING | TECHNICAL | FINANCIAL
DEMAND FORECAST MD
=
AMAR
x
TM
x
CR
where:
MD - market demand AMAR - adjusted market acceptability rate TM - target market CR - consumption rate
MARKETING | TECHNICAL | FINANCIAL
Total Target Population: 41,423 Annual Growth Rate: 1.92%
MARKETING | TECHNICAL | FINANCIAL Y 2e 0 2a 0 r 20 6 0 20 7 0 20 8 0 20 9 1 20 0 1 20 1 1 20 2 1 20 3 1 20 4 1 0 5 1 6
Total Demand
Total Supply
Demand-Supply Difference
128,925
15,849.12
113,075.88
131,334
16,710.81
114,623.19
133,790
17,619.57
116,170.43
136,292
18,577.86
117,714.14
138,838
19,587.81
119,250.19
141,434
20,652.99
120,781.01
144,082
21,776.75
122,305.25
146,781
22,961.70
123,819.30
149,526
24,210.50
125,315.50
152,327
25,528.00
126,799.00
155,181
26,917.27
128,263.73
MARKETING | TECHNICAL | FINANCIAL
MARKET POSITIONING customized jeans maker for college students and the young adults offering flexible, unique and creative jeans, and perfect fitting and comfort of the client's choice of cut and fabric
MARKETING | TECHNICAL | FINANCIAL
PRODUCT
Symbol of creativity, uniqueness and expression of individuality
MARKETING | TECHNICAL | FINANCIAL
PLACE
2/F J&R Commercial Center Katipunan, QC near to target market continuous growth of the student market
MARKETING | TECHNICAL | FINANCIAL
PRICE
Php 800-1000 per pair middle-ranged premium on prices
MARKETING | TECHNICAL | FINANCIAL
PROMOTIONS - launching cum fashion show - marketing efforts for brand awareness
- tie ups with fashion and urban magazines and lifestyle TV shows
TECHNICAL STUDY
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION ARRANGEMENTS In-house manufacturing Close supervision Production schedule Control Eliminated Subcontractual Costs
MARKETING | TECHNICAL | FINANCIAL
PLANT CAPACITY
600 jeans/month 2 tailors able to make 20 pairs of jeans daily
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS
Classic Fit
Canvas Army Denim - Ordinary Denim - Stretch Corduroy Twill Suede
Relaxed Fit
Western Cut
Loose Fit
embellishme Pocket Fabric C Fit Waistband and backyoke Waist nt type uts type Figure 2 | Denim fit designs for men available at PantSaloon
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS Fabric supplier selection will depend on quality of fabrics provided extent of fabric offerings and the reasonability of the prices
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS Sewing Supplies, Embellishments, Labels the two suppliers with the most complete and diverse lines
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION FLOW DIAGRAM Pre- production • Pre-washing and drying • Materials purchase • Design conceptualization • Materials selection • Measurements • Design simulation and adjustment • Final design
Production •Serging •Cutting •Sewing •Seam finishing •Topstitching •Closures and Hems •Additional designs •Quality inspection •Production adjustments •Costing and pricing
Post Production •Storage •Delivery •Fitting •Alterations •Final delivery
MARKETING | TECHNICAL | FINANCIAL
ORGANIZATIONAL STRUCTURE Chief Executive Officer
Finance Manager
Accountant
Human Resource s Manager
Cashier
Designer
Figure 12| EALA Inc. Organizational Structure
Operations
Manager
Cutter
Marketing Manager
Market Jeans Researcher Engineers Purchaser
MARKETING | TECHNICAL | FINANCIAL
STRUCTURAL REQUIREMENTS
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION ARRANGEMENTS Total construction costs: Php 293,629 (22 days) JGC Trading and Construction
Total Initial Investment : Php 1,948,965
MARKETING | TECHNICAL | FINANCIAL
Operating Costs Production Variable
51885
Fixed
96006.67
Total
147891.7
Administrative TOTAL MONTHLY OPERATING COSTS
168375 Php 316266.7
FINANCIAL STUDY
MARKETING | TECHNICAL | FINANCIAL
INITIAL INVESTMENT Total Initial Investment Cost Php 1,948,965 60% Equity + 40% Debt Cost of Capital = 19.2%
MARKETING | TECHNICAL | FINANCIAL
FINANCIAL PROJECTIONS
- 2% annual sales growth - 32% income tax rate - 15% cost of debt (PNB rate)
MARKETING | TECHNICAL | FINANCIAL
PAYBACK PERIOD : 2-3 years NPV : Php 22,392,795.10 IRR: 58%
MARKETING | TECHNICAL | FINANCIAL
TOTAL FINANCING NEEDED Php 566,626.14
TARGET MARKET college students and young adults between 15 and 24 years old men and women residents and/or located in institutions within Katipunan Area
MARKETING | TECHNICAL | FINANCIAL
MARKET POPULATION students enrolled in UP-Diliman, Ateneo and Miriam College percentage of the youth, aged 15-24, in the communities within Katipunan Area.
MARKETING | TECHNICAL | FINANCIAL
DEMAND FORECAST MD
=
AMAR
x
TM
x
CR
where:
MD - market demand AMAR - adjusted market acceptability rate TM - target market CR - consumption rate
MARKETING | TECHNICAL | FINANCIAL
Total Target Population: 41,423 Annual Growth Rate: 1.92%
MARKETING | TECHNICAL | FINANCIAL Y 2e 0 2a 0 r 20 6 0 20 7 0 20 8 0 20 9 1 20 0 1 20 1 1 20 2 1 20 3 1 20 4 1 0 5 1 6
Total Demand
Total Supply
Demand-Supply Difference
128,925
15,849.12
113,075.88
131,334
16,710.81
114,623.19
133,790
17,619.57
116,170.43
136,292
18,577.86
117,714.14
138,838
19,587.81
119,250.19
141,434
20,652.99
120,781.01
144,082
21,776.75
122,305.25
146,781
22,961.70
123,819.30
149,526
24,210.50
125,315.50
152,327
25,528.00
126,799.00
155,181
26,917.27
128,263.73
MARKETING | TECHNICAL | FINANCIAL
MARKET POSITIONING customized jeans maker for college students and the young adults offering flexible, unique and creative jeans, and perfect fitting and comfort of the client's choice of cut and fabric
MARKETING | TECHNICAL | FINANCIAL
PRODUCT
Symbol of creativity, uniqueness and expression of individuality
MARKETING | TECHNICAL | FINANCIAL
PLACE
2/F J&R Commercial Center Katipunan, QC near to target market continuous growth of the student market
MARKETING | TECHNICAL | FINANCIAL
PRICE
Php 800-1000 per pair middle-ranged premium on prices
MARKETING | TECHNICAL | FINANCIAL
PROMOTIONS - launching cum fashion show - marketing efforts for brand awareness
- tie ups with fashion and urban magazines and lifestyle TV shows
TECHNICAL STUDY
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION ARRANGEMENTS In-house manufacturing Close supervision Production schedule Control Eliminated Subcontractual Costs
MARKETING | TECHNICAL | FINANCIAL
PLANT CAPACITY
600 jeans/month 2 tailors able to make 20 pairs of jeans daily
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS
Classic Fit
Canvas Army Denim - Ordinary Denim - Stretch Corduroy Twill Suede
Relaxed Fit
Western Cut
Loose Fit
embellishme Pocket Fabric C Fit Waistband and backyoke Waist nt type uts type Figure 2 | Denim fit designs for men available at PantSaloon
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS Fabric supplier selection will depend on quality of fabrics provided extent of fabric offerings and the reasonability of the prices
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS Sewing Supplies, Embellishments, Labels the two suppliers with the most complete and diverse lines
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION FLOW DIAGRAM Pre- production • Pre-washing and drying • Materials purchase • Design conceptualization • Materials selection • Measurements • Design simulation and adjustment • Final design
Production •Serging •Cutting •Sewing •Seam finishing •Topstitching •Closures and Hems •Additional designs •Quality inspection •Production adjustments •Costing and pricing
Post Production •Storage •Delivery •Fitting •Alterations •Final delivery
MARKETING | TECHNICAL | FINANCIAL
ORGANIZATIONAL STRUCTURE Chief Executive Officer
Finance Manager
Accountant
Human Resource s Manager
Cashier
Designer
Figure 12| EALA Inc. Organizational Structure
Operations
Manager
Cutter
Marketing Manager
Market Jeans Researcher Engineers Purchaser
MARKETING | TECHNICAL | FINANCIAL
STRUCTURAL REQUIREMENTS
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION ARRANGEMENTS Total construction costs: Php 293,629 (22 days) JGC Trading and Construction
Total Initial Investment : Php 1,948,965
MARKETING | TECHNICAL | FINANCIAL
Operating Costs Production Variable
51885
Fixed
96006.67
Total
147891.7
Administrative TOTAL MONTHLY OPERATING COSTS
168375 Php 316266.7
FINANCIAL STUDY
MARKETING | TECHNICAL | FINANCIAL
INITIAL INVESTMENT Total Initial Investment Cost Php 1,948,965 60% Equity + 40% Debt Cost of Capital = 19.2%
MARKETING | TECHNICAL | FINANCIAL
FINANCIAL PROJECTIONS
- 2% annual sales growth - 32% income tax rate - 15% cost of debt (PNB rate)
MARKETING | TECHNICAL | FINANCIAL
PAYBACK PERIOD : 2-3 years NPV : Php 22,392,795.10 IRR: 58%
MARKETING | TECHNICAL | FINANCIAL
TOTAL FINANCING NEEDED Php 566,626.14
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