Open Source Economic Development: Workforce Innovation In Merced

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Open Source Economic Development: Workforce Innovation in Merced Ed Morrison Purdue Center for Regional Development September 23, 2009

Ed Morrison presented this material to the Merced, California Workforce Investment Board in Merced, CA on September 23, 2009 This material is copyright Ed Morrison and distributed under a Creative Commons 3.0 attribution license. That means you are free to modify, copy and use this material for commercial purposes provided that you attribute it as follows: Source: Ed Morrison, Distributed under a Creative Commons 3.0 license. You can learn more about the Creative Commons license at www.creativecommons.org

My goals for today



Two new business cards



A plan to “close a triangle” with an email introduction



A longer conversation based on what you have learned today and tomorrow



Where we are



Where we are heading



How we will get there



What you can do

Innovation in our Grandfather’s economy

Grandfather’s economy created a lot of wealth

6

Collapsing costs undercut our Grandfather’s economy

The Internet exploded and opened new doors to prosperity

The S-Curve caught up to our grandfather’s economy

What happened in my home town



Where we are



Where we are heading



How we will get there



What you can do

Now we must shift to a path for creating prosperity

Every few hundred years in Western history, there occurs a sharp transformation. Peter Drucker, The New Realities (1989)

We now live in a networked world

A global map of Internet connections

Who makes the iPhone? A network led by Apple

The iPhone production network

How many companies made Spider Man 3? Answer: 56 working in a network

By now, we have all caught a glimpse of our Grandchildren’s economy

Grandfather’s Economy

Grandchildren’s Economy

Hierarchies

Networks

Command and control

Link and leverage

Vertically integrate

Horizontally connect

Transactions

Relationships

Mass Production

Manufacturing Customization

Strategic Planning

Strategic Doing

Grandchildren's Economy: Wealth created by networks

We are here

Prosperity

Grandfather's Economy: Wealth created by hierarchies Time

Our jobs is to find the pathways to our Grandchildren’s economy

Connecting our many assets with “link and leverage” strategies

As we connect assets, something funny happens...Our opportunities actually expand

So, what kind of networks?

Prosperous regions will focus on five overlapping types of networks Brainpower 21 Century Talent

Innovation Entrepreneurship Networks

Civic Collaboration

Quality, Connected Places

Branding Stories



Where we are



Where we are heading



How we will get there



What you can do

We will find our pathways with Strategic Doing

No Strategy Action but no plan

Strategic Planning Plan but no action

Strategic Doing Plan and action together

Strategic Planning evolved to handle large hierarchical organizations A small group at the top did the thinking

A larger group at the bottom did the doing

Strategic planning doesn’t work because networks have no tops or bottoms

With Strategic Doing, there’s no separation between thinking and doing

Strategic Doing guides conversations...People move in the directions of their conversations

What Will We Do? What Could We Do?

What Should We Do?

Strategic Planning

Strategic Doing

Slow, deliberate

Fast, experimental

Linear

Cyclical

Expensive

Inexpensive

Long time horizon

Short time horizon

Annual revisions

Monthly revisions

Strategic Doing is simple, but not easy...It takes discipline, focus and practice

Strategic Doing quickly generates “link and leverage” strategies

Strategic Doing produces alignments, links and leverage

Strategic Doing keeps us focused on the Big Ideas

Strategic Doing generates swarm innovation

Water, Water, Water, … Public Sector

Municipalities

UW-Madison

Utilities

Pentair

• Filtering & purification

Water User

• Water reuse & softening • Phosphate & radium removal

Treatment/ Processing/ Softening

Energy/Efficiency

Sanitarie

• Wastewater treatment design

–Storm water treatment –Reduced use of chemicals

Fluid Transport/ Civil & Ind. Engr.

•Industrial wastewater treatment

–Farm manure, food processing waste, metals –Utilizing sewer sludge

•Residential Water Treatment

Detection

–Residential water treatment, home filtration –Residential Water softening without salt

Badger Meter

Analysis/ Measuring/ Control

•Reverse Osmosis •Softening •Ships ballast - treatment •Treatment targets

WATER Inst. Chem & Biosci School of Freshwater Science

UWM

Materials

• Water heaters

Consumer Products • Faucets • Materials, coatings, plating • Casting technology

DOE

Physics

Funds Fluid Power

NSF

MSOE

Foundations

Rapid Proto Center

EPA NOAA/DOC

Greater Milwaukee Foundation

International Partners 35

Interior

DoD

NIH

© 2008, Brian D. Thompson, UWM Research Foundation

Kohler

Water security Real time monitoring User detection systems Real time sensing for life forms Pharmaceuticals

CEAS

Academic Institutions

Fall River

AO Smith

–PCBs in sewer pieps –Desalinzation –Radium in ground water –Pharmaceuticals –Phosphate

Monitoring/Detection • • • • •

Flygt

• pumps

• Water meters • Meter reading systems

Pumps/ Valves/ Components

Processing/Treatment

•Municipal wastewater treatment

Thermo Fisher Scientific

AquaSensors

Procorp

Algae control (& exploitation) Removal of PCBs from lakes & rivers Storm water containment, Road salt Ship’s ballast – policy/enforcement Aquaculture • Ethanol production efficiency Lake Michigan contamination • Tar sands water treatment Policy issues – metering/incentives • Elimination of boiler scaling • Increasing brewing efficiency • Increased efficiency of water heating • Speeding treatment for large volumes • Increasing treatment efficiency

ITT

Advanced Chemical Systems

• Ind. wastewater treatment

• Intake quality, output quality • Energy consumption

Bioscience

GE

• Water treatment equipment

Miller Coors

Environmental

Marquette

Siemens

Great Lakes Water

• Water utilities

Opportunities • • • • • • • •

Bucyrus

Joy

Veolia

MMSD

M7/GMC

Water Council

• Engineering services

Federal Government

UNDP

DNR City of Milwaukee

Private Sector

CH2MHILL

USDA

Funding Agencies

World Bank 10/6/08

Water, Water, Water, … Public Sector

Municipalities

UW-Madison

Utilities

Water User

• Shangping Xu – safe drinking• water • • • • • • •

–Storm water treatment –Reduced use of chemicals

Fluid Transport/ Civil & Ind. Engr. Li, Jin – pollutant transport modeling Bravo, Hector – hydraulic modeling Christensen, Erik – pollutants in water Amano, Ryoichi - CFD Pillia, Krisna – porous media modeling Kevin Renken- mass transfer Sobolvev – biproducts utilization Doug Cherkauer – groundwater hydrology

•Industrial wastewater treatment

–Farm manure, food processing waste, metals –Utilizing sewer sludge

•Residential Water Treatment

Detection

–Residential water treatment, home filtration –Residential Water softening without salt

• Joe Aldstadt – analytical methods • Peter Geissinger – detection • Alan Schwabacher– pharmaceuticals in water

• • • • •

• Chen, Junhong – nano materials, sensors

Chem & Biosci

UWM

Materials

Flygt

• pumps

• Water meters • Meter reading systems

Pumps/ Valves/ Components

•Reverse Osmosis •Softening •Ships ballast - treatment •Treatment targets

Fall River

AO Smith

–PCBs in sewer pieps –Desalinzation –Radium in ground water –Pharmaceuticals –Phosphate

• Water heaters

Consumer Products

Kohler

Water security Real time monitoring User detection systems Real time sensing for life forms Pharmaceuticals

• Faucets • Materials, coatings, plating • Casting technology

• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings • Gong, Sarah – polymer materials

DOE

CEAS

Physics

Funds Fluid Power

Academic Institutions Partnerships • Sponsored Research Proj. • Shared equipment • Graduates • Workforce training • Subcontractor/supplier • Extramural grant support • Philanthropic support

Badger Meter

Analysis/ Measuring/ Control

Monitoring/Detection

• Jim Waples – water aging • Tom Consi – aquatic robots • Tom Grundle - harbors

WATER Inst.

School of Freshwater Science

Sanitarie

• Wastewater treatment design

Processing/Treatment

•Municipal wastewater treatment

• Carmen Aguilar – microbiology • David Petering –metal metabolism • Val Klump

Marquette

Treatment/ Processing/ Softening

Thermo Fisher Scientific

AquaSensors

• Water reuse & softening • Phosphate & radium removal

Energy/Efficiency

• Burlage – PCR environmental test

Pentair

• Filtering & purification

Procorp

Algae control (& exploitation) Removal of PCBs from lakes & rivers Storm water containment, Road salt Ship’s ballast – policy/enforcement Aquaculture • Ethanol production efficiency Lake Michigan contamination • Tar sands water treatment Policy issues – metering/incentives • Elimination of boiler scaling • Increasing brewing efficiency • Increased efficiency of water heating • Speeding treatment for large volumes • Increasing treatment efficiency

ITT

Advanced Chemical Systems

• Ind. wastewater treatment

• Intake quality, output quality • Energy consumption

Bioscience

GE

• Water treatment equipment

Miller Coors

Environmental

• Tim Ehlinger – aquatic systems

Siemens

Great Lakes Water

• Water utilities

Opportunities • • • • • • • •

Bucyrus

Joy

Veolia

MMSD

M7/GMC

Water Council

• Engineering services

Federal Government

UNDP

DNR City of Milwaukee

Private Sector

CH2MHILL

NSF

MSOE Rapid Proto Center

© 2008, Brian D. Thompson, UWM Research Foundation

EPA NOAA/DOC

Greater Milwaukee Foundation

International Partners 36

Interior

DoD

NIH Cluster Effects • Shared resources/equipment • Collaborative grants • Improved competitiveness • Translational science

Foundations

USDA

Funding Agencies

World Bank 10/6/08

In North Central Indiana, we have over 50 initiatives in four focus areas

Focus 1

Core Group

Focus 2 Initiatives

Focus 4 Focus 3 Initiatives



Where we are



Where we are heading



How we will get there



What you can do

Let’s take a step back...Ask yourself...How do you think about education and careers? Many of us have a simple model in our heads...

K through 12

4 Years of College

Career

In reality, our world is far more complex...

Here’s the problem...

70% to 80% of the emerging jobs are here...

60% to 70% of young people are here...

How did regions deal with challenges in our Grandfather’s economy? State State State Agencies Agencies Agencies

Libraries Libraries Libraries

Economic Economic Economic Development Development Development

K-12 K-12 K-12

Cities Cities Cities

Counties Counties Counties Federal Federal Federal Federal Agencies Agencies Agencies Agencies

PostPostPostSecondary Secondary Secondary

Workforce Workforce Workforce

Social Social Social Service Service Service

Chambers Chambers Chambers

How are most regions dealing with these challenges in today’s networked world? State State State Agencies Agencies Agencies

Libraries Libraries Libraries

Economic Economic Economic Development Development Development

K-12 K-12 K-12

Cities Cities Cities

Counties Counties Counties Federal Federal Federal Federal Agencies Agencies Agencies Agencies

PostPostPostSecondary Secondary Secondary

Workforce Workforce Workforce

Social Social Social Service Service Service

Chambers Chambers Chambers

Here’s the opportunity: Innovate...

Purdue guitar video

We used Strategic Doing a core strategy for North Central Indiana

Kokomo, IN

The Milwaukee 7 region used “link and leverage strategies to build its water cluster

Milwaukee,WI

The Center for Education Innovation and Regional Economic Development used Strategic Doing to define new collaborations for disadvantaged youth

Milwaukee,WI

Idaho used Strategic Doing in their Governor’s Workforce Development Summit

Boise, ID

North Idaho and South Central Idaho used Strategic Doing in follow-up workshops

Twin Falls, ID

A region across MN, WI and IA used Strategic Doing to launch their new strategy

Winona, MN

Southeast Missouri used Strategic Doing to shape a strategy for its P-20 Council

Cape Girardeau, MO

Colorado used Strategic Doing to explore new connections in its workforce system

Denver, CO

These regions are learning that moving to our Grandchildren’s economy requires a new approach to leadership Traditional Leadership Centralized Single Leader Command and control Lead from the front

Network Leadership Distributed, Shared Many Leaders Link and leverage Lead from front and rear

We are the leaders we have been waiting for

We need leaders capable of walking past the invisible fences...(don’t worry, they’re broken)

We need leaders who can take the “Shanghai perspective”

Our View

Their View

We need leaders who can explain that everyone needs three sets of skills in today’s world

Technical Skills New Basic Skills Life Skills

We need leaders to promote civility as a strategic asset...(we need civility to think together)

We need leaders with the skills to guide conversations...

We need leaders who understand the power of sharing and networks...

We need leaders who build networks by closing triangles

Linda

100 people 3 triangles a week per person

Sam equals Carol

15,600 new links per year

We need leaders willing to move from Strategic Planning to Strategic Doing

We need leaders willing to step up...now If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams



Where we are: In a major economic transformation



Where we are heading: To our Grandchildren’s economy and a world of open networks



How we will get there: Building action-oriented networks with Strategic Doing



What you can do: Become a leader



Where we are: In a major economic transformation



Where we are heading: To our Grandchildren’s economy and a world of open networks



How we will get there: Building action-oriented networks with Strategic Doing



What you can do: Become a leader



Where we are: In a major economic transformation



Where we are heading: To our Grandchildren’s economy and a world of open networks



How we will get there: Building action-oriented networks with Strategic Doing



What you can do: Become a leader



Where we are: In a major economic transformation



Where we are heading: To our Grandchildren’s economy and a world of open networks



How we will get there: Building action-oriented networks with Strategic Doing



What you can do: Become a leader

Thank you! Ed Morrison [email protected] Purdue Center for Regional Development www.purdue.edu/pcrd I-Open http://i-open.org

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