Open Source Economic Development: Workforce Innovation in Merced Ed Morrison Purdue Center for Regional Development September 23, 2009
Ed Morrison presented this material to the Merced, California Workforce Investment Board in Merced, CA on September 23, 2009 This material is copyright Ed Morrison and distributed under a Creative Commons 3.0 attribution license. That means you are free to modify, copy and use this material for commercial purposes provided that you attribute it as follows: Source: Ed Morrison, Distributed under a Creative Commons 3.0 license. You can learn more about the Creative Commons license at www.creativecommons.org
My goals for today
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Two new business cards
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A plan to “close a triangle” with an email introduction
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A longer conversation based on what you have learned today and tomorrow
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Where we are
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Where we are heading
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How we will get there
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What you can do
Innovation in our Grandfather’s economy
Grandfather’s economy created a lot of wealth
6
Collapsing costs undercut our Grandfather’s economy
The Internet exploded and opened new doors to prosperity
The S-Curve caught up to our grandfather’s economy
What happened in my home town
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Where we are
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Where we are heading
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How we will get there
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What you can do
Now we must shift to a path for creating prosperity
Every few hundred years in Western history, there occurs a sharp transformation. Peter Drucker, The New Realities (1989)
We now live in a networked world
A global map of Internet connections
Who makes the iPhone? A network led by Apple
The iPhone production network
How many companies made Spider Man 3? Answer: 56 working in a network
By now, we have all caught a glimpse of our Grandchildren’s economy
Grandfather’s Economy
Grandchildren’s Economy
Hierarchies
Networks
Command and control
Link and leverage
Vertically integrate
Horizontally connect
Transactions
Relationships
Mass Production
Manufacturing Customization
Strategic Planning
Strategic Doing
Grandchildren's Economy: Wealth created by networks
We are here
Prosperity
Grandfather's Economy: Wealth created by hierarchies Time
Our jobs is to find the pathways to our Grandchildren’s economy
Connecting our many assets with “link and leverage” strategies
As we connect assets, something funny happens...Our opportunities actually expand
So, what kind of networks?
Prosperous regions will focus on five overlapping types of networks Brainpower 21 Century Talent
Innovation Entrepreneurship Networks
Civic Collaboration
Quality, Connected Places
Branding Stories
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Where we are
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Where we are heading
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How we will get there
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What you can do
We will find our pathways with Strategic Doing
No Strategy Action but no plan
Strategic Planning Plan but no action
Strategic Doing Plan and action together
Strategic Planning evolved to handle large hierarchical organizations A small group at the top did the thinking
A larger group at the bottom did the doing
Strategic planning doesn’t work because networks have no tops or bottoms
With Strategic Doing, there’s no separation between thinking and doing
Strategic Doing guides conversations...People move in the directions of their conversations
What Will We Do? What Could We Do?
What Should We Do?
Strategic Planning
Strategic Doing
Slow, deliberate
Fast, experimental
Linear
Cyclical
Expensive
Inexpensive
Long time horizon
Short time horizon
Annual revisions
Monthly revisions
Strategic Doing is simple, but not easy...It takes discipline, focus and practice
Strategic Doing quickly generates “link and leverage” strategies
Strategic Doing produces alignments, links and leverage
Strategic Doing keeps us focused on the Big Ideas
Strategic Doing generates swarm innovation
Water, Water, Water, … Public Sector
Municipalities
UW-Madison
Utilities
Pentair
• Filtering & purification
Water User
• Water reuse & softening • Phosphate & radium removal
Treatment/ Processing/ Softening
Energy/Efficiency
Sanitarie
• Wastewater treatment design
–Storm water treatment –Reduced use of chemicals
Fluid Transport/ Civil & Ind. Engr.
•Industrial wastewater treatment
–Farm manure, food processing waste, metals –Utilizing sewer sludge
•Residential Water Treatment
Detection
–Residential water treatment, home filtration –Residential Water softening without salt
Badger Meter
Analysis/ Measuring/ Control
•Reverse Osmosis •Softening •Ships ballast - treatment •Treatment targets
WATER Inst. Chem & Biosci School of Freshwater Science
UWM
Materials
• Water heaters
Consumer Products • Faucets • Materials, coatings, plating • Casting technology
DOE
Physics
Funds Fluid Power
NSF
MSOE
Foundations
Rapid Proto Center
EPA NOAA/DOC
Greater Milwaukee Foundation
International Partners 35
Interior
DoD
NIH
© 2008, Brian D. Thompson, UWM Research Foundation
Kohler
Water security Real time monitoring User detection systems Real time sensing for life forms Pharmaceuticals
CEAS
Academic Institutions
Fall River
AO Smith
–PCBs in sewer pieps –Desalinzation –Radium in ground water –Pharmaceuticals –Phosphate
Monitoring/Detection • • • • •
Flygt
• pumps
• Water meters • Meter reading systems
Pumps/ Valves/ Components
Processing/Treatment
•Municipal wastewater treatment
Thermo Fisher Scientific
AquaSensors
Procorp
Algae control (& exploitation) Removal of PCBs from lakes & rivers Storm water containment, Road salt Ship’s ballast – policy/enforcement Aquaculture • Ethanol production efficiency Lake Michigan contamination • Tar sands water treatment Policy issues – metering/incentives • Elimination of boiler scaling • Increasing brewing efficiency • Increased efficiency of water heating • Speeding treatment for large volumes • Increasing treatment efficiency
ITT
Advanced Chemical Systems
• Ind. wastewater treatment
• Intake quality, output quality • Energy consumption
Bioscience
GE
• Water treatment equipment
Miller Coors
Environmental
Marquette
Siemens
Great Lakes Water
• Water utilities
Opportunities • • • • • • • •
Bucyrus
Joy
Veolia
MMSD
M7/GMC
Water Council
• Engineering services
Federal Government
UNDP
DNR City of Milwaukee
Private Sector
CH2MHILL
USDA
Funding Agencies
World Bank 10/6/08
Water, Water, Water, … Public Sector
Municipalities
UW-Madison
Utilities
Water User
• Shangping Xu – safe drinking• water • • • • • • •
–Storm water treatment –Reduced use of chemicals
Fluid Transport/ Civil & Ind. Engr. Li, Jin – pollutant transport modeling Bravo, Hector – hydraulic modeling Christensen, Erik – pollutants in water Amano, Ryoichi - CFD Pillia, Krisna – porous media modeling Kevin Renken- mass transfer Sobolvev – biproducts utilization Doug Cherkauer – groundwater hydrology
•Industrial wastewater treatment
–Farm manure, food processing waste, metals –Utilizing sewer sludge
•Residential Water Treatment
Detection
–Residential water treatment, home filtration –Residential Water softening without salt
• Joe Aldstadt – analytical methods • Peter Geissinger – detection • Alan Schwabacher– pharmaceuticals in water
• • • • •
• Chen, Junhong – nano materials, sensors
Chem & Biosci
UWM
Materials
Flygt
• pumps
• Water meters • Meter reading systems
Pumps/ Valves/ Components
•Reverse Osmosis •Softening •Ships ballast - treatment •Treatment targets
Fall River
AO Smith
–PCBs in sewer pieps –Desalinzation –Radium in ground water –Pharmaceuticals –Phosphate
• Water heaters
Consumer Products
Kohler
Water security Real time monitoring User detection systems Real time sensing for life forms Pharmaceuticals
• Faucets • Materials, coatings, plating • Casting technology
• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings • Gong, Sarah – polymer materials
DOE
CEAS
Physics
Funds Fluid Power
Academic Institutions Partnerships • Sponsored Research Proj. • Shared equipment • Graduates • Workforce training • Subcontractor/supplier • Extramural grant support • Philanthropic support
Badger Meter
Analysis/ Measuring/ Control
Monitoring/Detection
• Jim Waples – water aging • Tom Consi – aquatic robots • Tom Grundle - harbors
WATER Inst.
School of Freshwater Science
Sanitarie
• Wastewater treatment design
Processing/Treatment
•Municipal wastewater treatment
• Carmen Aguilar – microbiology • David Petering –metal metabolism • Val Klump
Marquette
Treatment/ Processing/ Softening
Thermo Fisher Scientific
AquaSensors
• Water reuse & softening • Phosphate & radium removal
Energy/Efficiency
• Burlage – PCR environmental test
Pentair
• Filtering & purification
Procorp
Algae control (& exploitation) Removal of PCBs from lakes & rivers Storm water containment, Road salt Ship’s ballast – policy/enforcement Aquaculture • Ethanol production efficiency Lake Michigan contamination • Tar sands water treatment Policy issues – metering/incentives • Elimination of boiler scaling • Increasing brewing efficiency • Increased efficiency of water heating • Speeding treatment for large volumes • Increasing treatment efficiency
ITT
Advanced Chemical Systems
• Ind. wastewater treatment
• Intake quality, output quality • Energy consumption
Bioscience
GE
• Water treatment equipment
Miller Coors
Environmental
• Tim Ehlinger – aquatic systems
Siemens
Great Lakes Water
• Water utilities
Opportunities • • • • • • • •
Bucyrus
Joy
Veolia
MMSD
M7/GMC
Water Council
• Engineering services
Federal Government
UNDP
DNR City of Milwaukee
Private Sector
CH2MHILL
NSF
MSOE Rapid Proto Center
© 2008, Brian D. Thompson, UWM Research Foundation
EPA NOAA/DOC
Greater Milwaukee Foundation
International Partners 36
Interior
DoD
NIH Cluster Effects • Shared resources/equipment • Collaborative grants • Improved competitiveness • Translational science
Foundations
USDA
Funding Agencies
World Bank 10/6/08
In North Central Indiana, we have over 50 initiatives in four focus areas
Focus 1
Core Group
Focus 2 Initiatives
Focus 4 Focus 3 Initiatives
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Where we are
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Where we are heading
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How we will get there
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What you can do
Let’s take a step back...Ask yourself...How do you think about education and careers? Many of us have a simple model in our heads...
K through 12
4 Years of College
Career
In reality, our world is far more complex...
Here’s the problem...
70% to 80% of the emerging jobs are here...
60% to 70% of young people are here...
How did regions deal with challenges in our Grandfather’s economy? State State State Agencies Agencies Agencies
Libraries Libraries Libraries
Economic Economic Economic Development Development Development
K-12 K-12 K-12
Cities Cities Cities
Counties Counties Counties Federal Federal Federal Federal Agencies Agencies Agencies Agencies
PostPostPostSecondary Secondary Secondary
Workforce Workforce Workforce
Social Social Social Service Service Service
Chambers Chambers Chambers
How are most regions dealing with these challenges in today’s networked world? State State State Agencies Agencies Agencies
Libraries Libraries Libraries
Economic Economic Economic Development Development Development
K-12 K-12 K-12
Cities Cities Cities
Counties Counties Counties Federal Federal Federal Federal Agencies Agencies Agencies Agencies
PostPostPostSecondary Secondary Secondary
Workforce Workforce Workforce
Social Social Social Service Service Service
Chambers Chambers Chambers
Here’s the opportunity: Innovate...
Purdue guitar video
We used Strategic Doing a core strategy for North Central Indiana
Kokomo, IN
The Milwaukee 7 region used “link and leverage strategies to build its water cluster
Milwaukee,WI
The Center for Education Innovation and Regional Economic Development used Strategic Doing to define new collaborations for disadvantaged youth
Milwaukee,WI
Idaho used Strategic Doing in their Governor’s Workforce Development Summit
Boise, ID
North Idaho and South Central Idaho used Strategic Doing in follow-up workshops
Twin Falls, ID
A region across MN, WI and IA used Strategic Doing to launch their new strategy
Winona, MN
Southeast Missouri used Strategic Doing to shape a strategy for its P-20 Council
Cape Girardeau, MO
Colorado used Strategic Doing to explore new connections in its workforce system
Denver, CO
These regions are learning that moving to our Grandchildren’s economy requires a new approach to leadership Traditional Leadership Centralized Single Leader Command and control Lead from the front
Network Leadership Distributed, Shared Many Leaders Link and leverage Lead from front and rear
We are the leaders we have been waiting for
We need leaders capable of walking past the invisible fences...(don’t worry, they’re broken)
We need leaders who can take the “Shanghai perspective”
Our View
Their View
We need leaders who can explain that everyone needs three sets of skills in today’s world
Technical Skills New Basic Skills Life Skills
We need leaders to promote civility as a strategic asset...(we need civility to think together)
We need leaders with the skills to guide conversations...
We need leaders who understand the power of sharing and networks...
We need leaders who build networks by closing triangles
Linda
100 people 3 triangles a week per person
Sam equals Carol
15,600 new links per year
We need leaders willing to move from Strategic Planning to Strategic Doing
We need leaders willing to step up...now If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams
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Where we are: In a major economic transformation
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Where we are heading: To our Grandchildren’s economy and a world of open networks
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How we will get there: Building action-oriented networks with Strategic Doing
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What you can do: Become a leader
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Where we are: In a major economic transformation
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Where we are heading: To our Grandchildren’s economy and a world of open networks
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How we will get there: Building action-oriented networks with Strategic Doing
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What you can do: Become a leader
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Where we are: In a major economic transformation
‣
Where we are heading: To our Grandchildren’s economy and a world of open networks
‣
How we will get there: Building action-oriented networks with Strategic Doing
‣
What you can do: Become a leader
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Where we are: In a major economic transformation
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Where we are heading: To our Grandchildren’s economy and a world of open networks
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How we will get there: Building action-oriented networks with Strategic Doing
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What you can do: Become a leader
Thank you! Ed Morrison
[email protected] Purdue Center for Regional Development www.purdue.edu/pcrd I-Open http://i-open.org