Nti Info And Process
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NET THEORY
Process Working Together As a website development company working in browser-based information systems since 1999, we have a broad base of experience assessing the complex needs of our clients to manage information and work-flows. Our account groups are formed by first pairing a design lead and a technical lead to interact directly with the client’s team from the very beginning of every new relationship. This ensures that your business aims, marketing goals and technological needs will be heard firsthand by a Net Theory leader with the requisite expertise to communicate priorities to the project team. These two key roles complement each other to marry form and function. The end result is elegantly written code, built upon robust and scalable technologies, with a visually compelling user interface design that meets the client’s stated objectives.
1.
NET THEORY
Building Your Site When the engineering process begins, Net Theory researches available third party solutions that may already meet your requirements. Typically, these are Open Source or commercially available programs, intended to be integrated as website components. Choosing an existing customizable solution speeds time to delivery and minimizes cost. Further, it incorporates best-of-breed features that can be found in an existing product that has been revised over time through use by many clients. After appropriate third party pieces have been selected, we then begin to write custom code to fill the functional requirements that are not represented by these modules. This custom code also incorporates your particular business logic, molds any third party pieces to your specific needs and adds the presentation layer containing your unique visual identity.
CONTENT MANAGEMENT SYSTEM
ADMIN CONTROL PANEL
1.
Net Theory General Information
Net Theory General Information Company Overview Net Theory is a privately owned Manhattan-based web development company specializing in e-commerce, intranets, extranets and data-driven websites. Our primary business includes long-term design and development and support of multiple e-commerce sites, and corporate intranet and extranet sites. Our customer-centered approach to programming has resulted in long-standing relationships with clients, who rely on us to build and maintain their mission critical systems. We have fully integrated a usability and brand experience group to partner with our programming team to ensure holistic, intuitive design driven solutions.
Mission Statement We believe in the ability of the web to transform the way people work. It is our goal to assist organizations in choosing and building technology that will transform the way they do business.
Established 1999. New York, NY.
Strategic Direction Our strategic direction has become closely allied with the open source movement. With some of our largest clients, we have gained a wealth of expertise in open source J2EE implementations. Our current focus is on building our code libraries in an abstract way for maximum reuse, thus speeding our time to delivery while minimizing costs to the client. This added efficiency allows our team more time to concentrate on the diverse needs of the site users.
Related Experience Our entire development focus is on creating custom browser-based software solutions. In most cases, this means web development, although we do have clients that are leveraging the cross-platform nature of browsers to access applications over traditional LANs. The work we do is tailored to each client, frequently starting with third-party open source components and working to incorporate the business logic and best practices of each company. We have long-standing relationships with our clientele, which leads to performing ongoing work on
2.1
Net Theory General Information
mission-critical systems. We have been exposed to varying practices and problems of a wide variety of businesses and are adept at taking what we have learned with each experience and translating it to seemingly unrelated industries and new client challenges.
Environment and Team Due to the nature of our business, our work lives contain a lot of variety and we are constantly challenging our team members with new technology and interesting problems. Through careful planning for sustainable growth, we have increased our staff steadily over almost 7 years in business. Net Theory currently employs twelve people full time. None of our personnel are consultants. Our environment is collaborative, friendly and functions somewhat like a lab or a think tank. We have extremely low turnover and our combined work experience in technology totals 86 years! (For more information on specific work experience, please refer to Theorist biographies included with this packet.)
2.2
Net Theory General Information
Key Contacts Alyson Navarro Chief Executive Officer
Navarro has over 15 years professional experience in the technology sector, with a focus on the music and entertainment industry. She has extensive, hands-on experience in the software development life cycle, including needs assessment, architecture and design, implementation, quality assurance, documentation, and cost management. Alyson was the Director of Operations for Transactions are Power (TAP) at The Nielsen Company’s Entertainment Information Group before co-founding Net Theory. There she was responsible for supervising the development of the company’s intranet site, which evolved from a small music retailer’s customer retention program into a national decision support system for the music industry. Prior to The Nielsen Company, Alyson served as project lead for the development of the Agent’s Booking Companion at Creative Arts Agency in Beverly Hills, California.
Jude Huang Chief Technical Officer
Huang joined Net Theory in 2003 bringing with him over 15 years of professional, technical and managerial experience in the technology sector. In addition, Huang holds a MBA from the Goizueta School of Business at Emory University. Huang’s strengths include directing all facets of technology and software development projects including fiscal planning, daily operation facilitation and management of diverse development and programming teams. His extensive working knowledge of multiple computer software operating systems, networks and languages, married with his exemplary management training and skills has made him an invaluable asset to the Net Theory Team. Jude’s other executive experience includes CTO of Mondera Inc., VP of Technology at MamaMedia and Director of Products at Leica Geosystems.
2.3
Net Theory General Information
Theorist David Correll CREATIVE DIRECTOR
Prior to joining the Net Theory team, David owned and operated his own design studio in Brooklyn, New York. Clients he has worked with include Roth Horowitz Gallery, Bumble & Bumble, Ann Taylor, Verizon Wireless, AT&T and The Whitney Museum, among others. He is an award-winning published designer, and his press kit includes samples from such international publications as Idea Magazine and Creative Review. David graduated from the Rocky Mountain College of Art & Design with a Bachelor of Fine Art in Graphic Design & Multimedia. He has advanced knowledge of all major design software, and possesses programming skills in W3C Standards compliant XHTML, CSS and JavaScript.
2.4
Net Theory General Information
Theorist Thompson M. Marzagão Web Application Developer
Thompson joined the team as a Web Application Developer, and has grown with Net Theory to wear many hats. He works independently to turn business strategy and goals into interactive systems. He has experience in a variety of applications, particularly e-commerce, advertising and content management. His expertise has provided him with the ability to mentor and tutor other developers, especially where J2EE technologies are involved. Thompson also acts as project manager and technical director of all projects that involve Net Theory’s outsourced partners in Brazil, the US and China. Thompson graduated from the University of Michigan in 1997, and left his native Brazil in 2002 to become a full-time resident of the U.S. Thompson also plays the tambourine.
2.5
Net Theory General Information
Case Study Smithsonian Business Ventures 420 Lexington Avenue, Suite 2335, New York, NY 10170 Client Industry: Publishing The system that was delivered: Online travel guide Deployment date: February 2007 Relevance: Branding, Content Management System, Cutting edge technology (Ajax) goSmithsonian.com is the online travel guide for the Smithsonian Institution and the National Mall. Its purpose is to help people explore what the Smithsonian has to offer and aid in planning a trip. In addition to detailed information about each museum (including exhibits, floor plans, and pictures), the site features an interactive personalized itinerary. Behind the scenes is a full-featured content management system for administration of every site element, from copy to homepage features to WebDAV image control, which allows the client to drag images directly from their Desktop to the Web server. The site features an interactive Ajax calendar of events, which means users can schedule their trip with drag-and-drop ease. Third-party content feeds are seamlessly integrated from sources such as VIARC, WCTC, ARES and weather.com, as well as keyword and online ad tags for site monetization. Net Theory also created the goSmithsonian.com branding concept and identity. The client’s initial ideas and wishes inspired our design team and branding experts to create a specialized name, logo, and overall design look for the site that met all the client’s promotional goals, and impressed them with our creative impact.
2.6
Case Study: Illustration goSmithsonian
2.7
Net Theory General Information
Case Study Sherry-Lehmann, Inc. 679 Madison Avenue, New York, NY 10021 Client Industry: Retail Wine Sales The system that was delivered: Browser based point of sale system for management of mission critical sales and customer service functions (fully integrated with website). Deployment date: Fall 2003-Present Relevance: Personalized and attentive service, browser-based tools for client maintenance of content, long-term relationship Our relationship with Sherry-Lehmann is one that has grown over time, as our two companies have developed a strong working relationship based on trust and expectations met. We helped Sherry-Lehmann to roll out their first website with a very limited selection of products in the fall of 1999. Since then, their site has expanded to include over 3,000 products and represents approximately 15% of their business. Along the way, Sherry-Lehmann has won awards and recognition for their site as numerous features, such as dynamic publishing, user personalization and an intelligent product search, were added. Net Theory’s work for Sherry-Lehmann has subsequently moved beyond the website as we have been entrusted with the task of developing software to manage the client’s mission-critical sales and customer service functions. In late 2003, Sherry-Lehmann deployed this entirely browser-based point-of-sale (‘’cash register’’) system on their busy sales floor. The system is fully integrated with the website and the client is able to manage all products and customer records for both the store and the web from the same administrative interface.
2.8
Case Study: Illustration Sherry-Lehmann
2.9
Net Theory General Information
Case Study GE Housewares 105 Carnegie Center, Princeton , NJ 08540 Client Industry: Consumer Goods The system that was delivered: Content Management Tools Deployment date: Fall 2003 Relevance: J2EE, Content Management The division of GE handling small appliances was struggling for technological attention and support from the larger appliances group, even though their site traffic made up 25% of the hits to the appliances site. Products and content were outdated and the client had no control over when updates would be made. We built a J2EE compliant system that provided complete control over products, manuals and product registration. Consumer calls to the GE Call Center have dropped measurably as a result of the current and relevant content.
2.10
Case Study: Illustration GE Housewares
2.11
Net Theory General Information
Case Study Marsh Inc. Waterfront Corporate Center, 121 River Street, Hoboken, NJ 07030 Client Industry: Risk Management The system that was delivered: Project Management Site for Corporate Design and Construction Deployment date: Winter 2000 Relevance: Cost-effectiveness Marsh, one of the largest risk management firms in the world, initially hired Net Theory to build a simple document management system for their Procedures and Standards Manual, which their Corporate Design and Construction department was distributing via CD-ROM. The project was so successful that it quickly expanded into a complete project management extranet which allows all participants in the construction process to collaborate online. An automated notification system ensures that all team members are appropriately notified as construction progresses. New features are being developed on an ongoing basis as the project continues to gain visibility within the organization. The client estimated that using their own IT resources for internal feasibility assessment and development of technical specifications would have cost more prior to build out than the outsourced project cost after two years of ongoing development.
2.12
Case Study: Illustration Marsh, Inc.
2.13
Net Theory General Information
Case Study Carmichael Films 37 West 28th Street, 12th Floor, New York, NY 10001 Client Industry: Entertainment The system that was delivered: Branding Website Deployment date: January 2005 Relevance: Rapid development cycle, commitment to client’s goals Carmichael Films was on a tight deadline as they prepared for the Sundance Film Festival in January 2005. Their business focus had shifted and their website was outdated, but it had not been a priority for the firm until they discovered that it was actually causing them to lose potential business by delivering the wrong message. The biggest challenge lay in the fact that the time frame for development was extremely short and the client’s resources were directed toward the upcoming festival and the business opportunities surrounding the event. Our team was intensively focused on a redesign of all visual elements as well as streamlining the navigation and producing the code. One week before launch, content was not ready and the almost finished site could not be launched. We further committed our resources by agreeing to refine the existing general marketing documents into complete written content for the site. The client entrusted us with developing their brand message and critical content. The site launched successfully on the day the festival opened.
2.14
Case Study: Illustration Carmichael Films
2.15
Net Theory General Information
Case Study GE Trading & Licensing 105 Carnegie Center, Princeton , NJ 08540 Client Industry: Manufacturing The system that was delivered: Collaborative Workspace Deployment date: Phased Rollout, beginning in Fall 2003 Relevance: J2EE, Technological Challenges GE approached us with the challenge of building a collaborative space that would help them make and track global trading opportunities. The custom development that resulted incorporates a database of all deals and their status, with management of associated documents, threaded discussion boards, and financial reporting. GE uses SSO (Single Sign On) technology that allows their users to sign on to every GE site using the same user name and password. Authorized users are maintained in a database at corporate headquarters in Connecticut and looked up remotely by other systems. Prior to the build of our system, only sites maintained within GE data centers were allowed to access this database. We were the first outside vendor to successfully implement Single Sign-On from outside the network.
2.16
Process Working Together As a website development company working in browser-based information systems since 1999, we have a broad base of experience assessing the complex needs of our clients to manage information and work-flows. Our account groups are formed by first pairing a design lead and a technical lead to interact directly with the client’s team from the very beginning of every new relationship. This ensures that your business aims, marketing goals and technological needs will be heard firsthand by a Net Theory leader with the requisite expertise to communicate priorities to the project team. These two key roles complement each other to marry form and function. The end result is elegantly written code, built upon robust and scalable technologies, with a visually compelling user interface design that meets the client’s stated objectives.
1.
NET THEORY
Building Your Site When the engineering process begins, Net Theory researches available third party solutions that may already meet your requirements. Typically, these are Open Source or commercially available programs, intended to be integrated as website components. Choosing an existing customizable solution speeds time to delivery and minimizes cost. Further, it incorporates best-of-breed features that can be found in an existing product that has been revised over time through use by many clients. After appropriate third party pieces have been selected, we then begin to write custom code to fill the functional requirements that are not represented by these modules. This custom code also incorporates your particular business logic, molds any third party pieces to your specific needs and adds the presentation layer containing your unique visual identity.
CONTENT MANAGEMENT SYSTEM
ADMIN CONTROL PANEL
1.
Net Theory General Information
Net Theory General Information Company Overview Net Theory is a privately owned Manhattan-based web development company specializing in e-commerce, intranets, extranets and data-driven websites. Our primary business includes long-term design and development and support of multiple e-commerce sites, and corporate intranet and extranet sites. Our customer-centered approach to programming has resulted in long-standing relationships with clients, who rely on us to build and maintain their mission critical systems. We have fully integrated a usability and brand experience group to partner with our programming team to ensure holistic, intuitive design driven solutions.
Mission Statement We believe in the ability of the web to transform the way people work. It is our goal to assist organizations in choosing and building technology that will transform the way they do business.
Established 1999. New York, NY.
Strategic Direction Our strategic direction has become closely allied with the open source movement. With some of our largest clients, we have gained a wealth of expertise in open source J2EE implementations. Our current focus is on building our code libraries in an abstract way for maximum reuse, thus speeding our time to delivery while minimizing costs to the client. This added efficiency allows our team more time to concentrate on the diverse needs of the site users.
Related Experience Our entire development focus is on creating custom browser-based software solutions. In most cases, this means web development, although we do have clients that are leveraging the cross-platform nature of browsers to access applications over traditional LANs. The work we do is tailored to each client, frequently starting with third-party open source components and working to incorporate the business logic and best practices of each company. We have long-standing relationships with our clientele, which leads to performing ongoing work on
2.1
Net Theory General Information
mission-critical systems. We have been exposed to varying practices and problems of a wide variety of businesses and are adept at taking what we have learned with each experience and translating it to seemingly unrelated industries and new client challenges.
Environment and Team Due to the nature of our business, our work lives contain a lot of variety and we are constantly challenging our team members with new technology and interesting problems. Through careful planning for sustainable growth, we have increased our staff steadily over almost 7 years in business. Net Theory currently employs twelve people full time. None of our personnel are consultants. Our environment is collaborative, friendly and functions somewhat like a lab or a think tank. We have extremely low turnover and our combined work experience in technology totals 86 years! (For more information on specific work experience, please refer to Theorist biographies included with this packet.)
2.2
Net Theory General Information
Key Contacts Alyson Navarro Chief Executive Officer
Navarro has over 15 years professional experience in the technology sector, with a focus on the music and entertainment industry. She has extensive, hands-on experience in the software development life cycle, including needs assessment, architecture and design, implementation, quality assurance, documentation, and cost management. Alyson was the Director of Operations for Transactions are Power (TAP) at The Nielsen Company’s Entertainment Information Group before co-founding Net Theory. There she was responsible for supervising the development of the company’s intranet site, which evolved from a small music retailer’s customer retention program into a national decision support system for the music industry. Prior to The Nielsen Company, Alyson served as project lead for the development of the Agent’s Booking Companion at Creative Arts Agency in Beverly Hills, California.
Jude Huang Chief Technical Officer
Huang joined Net Theory in 2003 bringing with him over 15 years of professional, technical and managerial experience in the technology sector. In addition, Huang holds a MBA from the Goizueta School of Business at Emory University. Huang’s strengths include directing all facets of technology and software development projects including fiscal planning, daily operation facilitation and management of diverse development and programming teams. His extensive working knowledge of multiple computer software operating systems, networks and languages, married with his exemplary management training and skills has made him an invaluable asset to the Net Theory Team. Jude’s other executive experience includes CTO of Mondera Inc., VP of Technology at MamaMedia and Director of Products at Leica Geosystems.
2.3
Net Theory General Information
Theorist David Correll CREATIVE DIRECTOR
Prior to joining the Net Theory team, David owned and operated his own design studio in Brooklyn, New York. Clients he has worked with include Roth Horowitz Gallery, Bumble & Bumble, Ann Taylor, Verizon Wireless, AT&T and The Whitney Museum, among others. He is an award-winning published designer, and his press kit includes samples from such international publications as Idea Magazine and Creative Review. David graduated from the Rocky Mountain College of Art & Design with a Bachelor of Fine Art in Graphic Design & Multimedia. He has advanced knowledge of all major design software, and possesses programming skills in W3C Standards compliant XHTML, CSS and JavaScript.
2.4
Net Theory General Information
Theorist Thompson M. Marzagão Web Application Developer
Thompson joined the team as a Web Application Developer, and has grown with Net Theory to wear many hats. He works independently to turn business strategy and goals into interactive systems. He has experience in a variety of applications, particularly e-commerce, advertising and content management. His expertise has provided him with the ability to mentor and tutor other developers, especially where J2EE technologies are involved. Thompson also acts as project manager and technical director of all projects that involve Net Theory’s outsourced partners in Brazil, the US and China. Thompson graduated from the University of Michigan in 1997, and left his native Brazil in 2002 to become a full-time resident of the U.S. Thompson also plays the tambourine.
2.5
Net Theory General Information
Case Study Smithsonian Business Ventures 420 Lexington Avenue, Suite 2335, New York, NY 10170 Client Industry: Publishing The system that was delivered: Online travel guide Deployment date: February 2007 Relevance: Branding, Content Management System, Cutting edge technology (Ajax) goSmithsonian.com is the online travel guide for the Smithsonian Institution and the National Mall. Its purpose is to help people explore what the Smithsonian has to offer and aid in planning a trip. In addition to detailed information about each museum (including exhibits, floor plans, and pictures), the site features an interactive personalized itinerary. Behind the scenes is a full-featured content management system for administration of every site element, from copy to homepage features to WebDAV image control, which allows the client to drag images directly from their Desktop to the Web server. The site features an interactive Ajax calendar of events, which means users can schedule their trip with drag-and-drop ease. Third-party content feeds are seamlessly integrated from sources such as VIARC, WCTC, ARES and weather.com, as well as keyword and online ad tags for site monetization. Net Theory also created the goSmithsonian.com branding concept and identity. The client’s initial ideas and wishes inspired our design team and branding experts to create a specialized name, logo, and overall design look for the site that met all the client’s promotional goals, and impressed them with our creative impact.
2.6
Case Study: Illustration goSmithsonian
2.7
Net Theory General Information
Case Study Sherry-Lehmann, Inc. 679 Madison Avenue, New York, NY 10021 Client Industry: Retail Wine Sales The system that was delivered: Browser based point of sale system for management of mission critical sales and customer service functions (fully integrated with website). Deployment date: Fall 2003-Present Relevance: Personalized and attentive service, browser-based tools for client maintenance of content, long-term relationship Our relationship with Sherry-Lehmann is one that has grown over time, as our two companies have developed a strong working relationship based on trust and expectations met. We helped Sherry-Lehmann to roll out their first website with a very limited selection of products in the fall of 1999. Since then, their site has expanded to include over 3,000 products and represents approximately 15% of their business. Along the way, Sherry-Lehmann has won awards and recognition for their site as numerous features, such as dynamic publishing, user personalization and an intelligent product search, were added. Net Theory’s work for Sherry-Lehmann has subsequently moved beyond the website as we have been entrusted with the task of developing software to manage the client’s mission-critical sales and customer service functions. In late 2003, Sherry-Lehmann deployed this entirely browser-based point-of-sale (‘’cash register’’) system on their busy sales floor. The system is fully integrated with the website and the client is able to manage all products and customer records for both the store and the web from the same administrative interface.
2.8
Case Study: Illustration Sherry-Lehmann
2.9
Net Theory General Information
Case Study GE Housewares 105 Carnegie Center, Princeton , NJ 08540 Client Industry: Consumer Goods The system that was delivered: Content Management Tools Deployment date: Fall 2003 Relevance: J2EE, Content Management The division of GE handling small appliances was struggling for technological attention and support from the larger appliances group, even though their site traffic made up 25% of the hits to the appliances site. Products and content were outdated and the client had no control over when updates would be made. We built a J2EE compliant system that provided complete control over products, manuals and product registration. Consumer calls to the GE Call Center have dropped measurably as a result of the current and relevant content.
2.10
Case Study: Illustration GE Housewares
2.11
Net Theory General Information
Case Study Marsh Inc. Waterfront Corporate Center, 121 River Street, Hoboken, NJ 07030 Client Industry: Risk Management The system that was delivered: Project Management Site for Corporate Design and Construction Deployment date: Winter 2000 Relevance: Cost-effectiveness Marsh, one of the largest risk management firms in the world, initially hired Net Theory to build a simple document management system for their Procedures and Standards Manual, which their Corporate Design and Construction department was distributing via CD-ROM. The project was so successful that it quickly expanded into a complete project management extranet which allows all participants in the construction process to collaborate online. An automated notification system ensures that all team members are appropriately notified as construction progresses. New features are being developed on an ongoing basis as the project continues to gain visibility within the organization. The client estimated that using their own IT resources for internal feasibility assessment and development of technical specifications would have cost more prior to build out than the outsourced project cost after two years of ongoing development.
2.12
Case Study: Illustration Marsh, Inc.
2.13
Net Theory General Information
Case Study Carmichael Films 37 West 28th Street, 12th Floor, New York, NY 10001 Client Industry: Entertainment The system that was delivered: Branding Website Deployment date: January 2005 Relevance: Rapid development cycle, commitment to client’s goals Carmichael Films was on a tight deadline as they prepared for the Sundance Film Festival in January 2005. Their business focus had shifted and their website was outdated, but it had not been a priority for the firm until they discovered that it was actually causing them to lose potential business by delivering the wrong message. The biggest challenge lay in the fact that the time frame for development was extremely short and the client’s resources were directed toward the upcoming festival and the business opportunities surrounding the event. Our team was intensively focused on a redesign of all visual elements as well as streamlining the navigation and producing the code. One week before launch, content was not ready and the almost finished site could not be launched. We further committed our resources by agreeing to refine the existing general marketing documents into complete written content for the site. The client entrusted us with developing their brand message and critical content. The site launched successfully on the day the festival opened.
2.14
Case Study: Illustration Carmichael Films
2.15
Net Theory General Information
Case Study GE Trading & Licensing 105 Carnegie Center, Princeton , NJ 08540 Client Industry: Manufacturing The system that was delivered: Collaborative Workspace Deployment date: Phased Rollout, beginning in Fall 2003 Relevance: J2EE, Technological Challenges GE approached us with the challenge of building a collaborative space that would help them make and track global trading opportunities. The custom development that resulted incorporates a database of all deals and their status, with management of associated documents, threaded discussion boards, and financial reporting. GE uses SSO (Single Sign On) technology that allows their users to sign on to every GE site using the same user name and password. Authorized users are maintained in a database at corporate headquarters in Connecticut and looked up remotely by other systems. Prior to the build of our system, only sites maintained within GE data centers were allowed to access this database. We were the first outside vendor to successfully implement Single Sign-On from outside the network.
2.16
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