New Product Development,tata Nano
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View New Product Development,tata Nano as PDF for free.
More details
- Words: 375
- Pages: 15
MARKETING PRESENTATION DEVELOPING NEW PRODUCT PRESENTED BY :
CHINMAY PATTANAYAK ROLL NO :14 SANANDA
New-Product Development Process Idea Generation Idea Screening Concept Testing Business Analysis Development Test Marketing Commercialization
2
IDEA GENARATION
SCREENING CONCEPT TESTING BUSSINESS ANALYSIS
PRODUCT DEVELOPMEN T TEST MARKETING COMMERCIALIZ ATION
IDEA GENARATION Henry Ford's Model T that was built exactly one hundred years ago (September 1908). Ford wanted to make a car for the multitude, not for the elite, with the best material and the best design “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.
SCREENING CHOOSING BEST IDEA FOR FURTHER Company capabilities to produce & market the DEVELOPMENT
●
product Nature & wants of Buyer •
CONCEPT Seeking potential buyers’ responses to a product TESTING Low cost determination :1,00,000(Excluding Taxes) idea ●
Gasoline Model Electric Model
BUSINESS ANALYSIS
C I S BA EDS E N
g n ki m r Pa oble pr
c i f f m a Tr ble o r p
& d n ity a m tial e D en t o p
N ANO
PRODUCT TheDEVELOPMENT car was designed at Italy's Institute of
Development in Automotive Engineering Low cost 4 wheeled Ace truck in May 2005
COMPARISION BETWEEN NANO & OTHER The interior space is 20% more than a Maruti 800.
The use of a rear mounted engine to help maximize interior space makes the Nano similar to the original Fiat 500. Low price with new design attracts comparing to other cars. The air intakes on the flanks indicate the position of the engine and is necessary for cooling the engine. This feature is common to Ferraris and Nano.
EST MARKETING
Sample launching 78th edition of the Geneva Motor Show
The Nano will be available in three trim levels: Standard-without A.C. Deluxe-The Deluxe and Luxury variants will get AC and body colored bumpers Luxury-Luxury
Two types of variant cars are available: Gasoline variant(GVariant) Electric Variant(EVariant)
OMMERCIALISATION Crossing all Barriers (Political,Techinical) Tata promise to launched NANO in Feb,26,2009.
BIBLIOGRA PHY www.Tatanano. www.tata.c com om www.tatamotor. com www.wekipedia. com Business standard Times of India
• VEDIO • VEDIO
CHINMAY PATTANAYAK ROLL NO :14 SANANDA
New-Product Development Process Idea Generation Idea Screening Concept Testing Business Analysis Development Test Marketing Commercialization
2
IDEA GENARATION
SCREENING CONCEPT TESTING BUSSINESS ANALYSIS
PRODUCT DEVELOPMEN T TEST MARKETING COMMERCIALIZ ATION
IDEA GENARATION Henry Ford's Model T that was built exactly one hundred years ago (September 1908). Ford wanted to make a car for the multitude, not for the elite, with the best material and the best design “I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”.
SCREENING CHOOSING BEST IDEA FOR FURTHER Company capabilities to produce & market the DEVELOPMENT
●
product Nature & wants of Buyer •
CONCEPT Seeking potential buyers’ responses to a product TESTING Low cost determination :1,00,000(Excluding Taxes) idea ●
Gasoline Model Electric Model
BUSINESS ANALYSIS
C I S BA EDS E N
g n ki m r Pa oble pr
c i f f m a Tr ble o r p
& d n ity a m tial e D en t o p
N ANO
PRODUCT TheDEVELOPMENT car was designed at Italy's Institute of
Development in Automotive Engineering Low cost 4 wheeled Ace truck in May 2005
COMPARISION BETWEEN NANO & OTHER The interior space is 20% more than a Maruti 800.
The use of a rear mounted engine to help maximize interior space makes the Nano similar to the original Fiat 500. Low price with new design attracts comparing to other cars. The air intakes on the flanks indicate the position of the engine and is necessary for cooling the engine. This feature is common to Ferraris and Nano.
EST MARKETING
Sample launching 78th edition of the Geneva Motor Show
The Nano will be available in three trim levels: Standard-without A.C. Deluxe-The Deluxe and Luxury variants will get AC and body colored bumpers Luxury-Luxury
Two types of variant cars are available: Gasoline variant(GVariant) Electric Variant(EVariant)
OMMERCIALISATION Crossing all Barriers (Political,Techinical) Tata promise to launched NANO in Feb,26,2009.
BIBLIOGRA PHY www.Tatanano. www.tata.c com om www.tatamotor. com www.wekipedia. com Business standard Times of India
• VEDIO • VEDIO
Related Documents
New Product Development,tata Nano
December 2019 24
New Product Development Process (tata Nano)
June 2020 9
New Product
June 2020 13
New Product Dev444
May 2020 21
New Product Development, Cadbury
May 2020 34
New Product Development
May 2020 26More Documents from "manish_khatri"
New Product Development,tata Nano
December 2019 24
Shoppers Stop Rebranding
April 2020 10