Neha's Project

CHAPTER – 1 INTRODUCTION

A broking house is an institution which acts as an intermediary between the individual investors and stock exchange.This institution help the investors to deal in various financial instruments like shares Mutual funds etc.

Broking house acts as supporters for investors to deal with terms like shares, Mutual funds, derivatives and future options etc.This institution help the investors to take proper financial decision at every stage the member broking house act as an agent to the customer.

Broking house use various types for handling their client and for maintaining their relations for long run.Nagpur not only the city of oranges but also a hidden market for investment opportunities.Nagpur is a hub of highest number millionaires in India which creates a huge scope for saving an ultimately for the investment.

This study of comparative analysis of various broking house will open the door of opportunity for investors of Nagpur to get better investment alternatives and to find the best sources of investment.

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AIMS & OBJECTIVES •

To study the competitiveness among various broking houses at Nagpur.

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To study responsiveness of one company to the changes in market.

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To know the customer satisfaction & strategies of them at the slowdown of an economy.

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To study various strategies used by different broking houses to survive in the market.

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To find good broking house for the investors to safeguard their interest.

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To identify market share of broking houses at Nagpur.

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Chapter 2 INDUSTRY PROFILE ABOUT SHARE MARKET The market or place, where securities, viz. shares are exchange / traded or simply where buying and selling talks place, is called stock exchange or stock market.

History of Stock Exchange in India In 1860, the exchange flourished with 60 brokers. In fact the 'Share Mania' in India began with the American Civil War broke and the cotton supply from the US to Europe stopped. Further the brokers increased to 250. At the end of the war in 1874, the market found a place in a street (now called Dalal Street). In 1887, "Native Share and Stock Brokers' Association" was established. In 1895, the exchange acquired a premise in the street which was inaugurated in 1899. The Bombay Stock Exchange (BSE) is the largest Stock Exchange, in the country, where maximum transactions, in terms of money and shares take place. The other major stock exchanges are Calcutta, Madras and Delhi Stock Exchanges. Other one at Ahmedabad, Jaipur, Bangalore, Kanpur, Rajkot, Hyderabad, Cochin, Pune, Bhubaneshwar, Guwahti, Indore, Mangalore, Ludhiana, Patna, Saurashtra, Vadodara, Coimbatore, Meerut, and Surat.

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Indian Stock Exchange Growth:

Stock Exchanges in India:

No. of Stock Exchanges No. of Listed Cos. No. of Stock Issues of Listed Cos. Capital of Listed Cos. (Cr. Rs.) Market value of Capital of Listed Cos. (Cr. Rs.) Capital per Listed Cos. (4/2) (Lakh Rs.) Market Value of Capital per Listed Cos. (Lakh Rs.) (5/2) Appreciated value of Capital per Listed Cos. ( Rs in Lac.)

1946 7

1961 7

1971 8

1975 8

1980 9

1985 14

1991 20

1995 22

1125

1203

1599

1552

2265

4344

6229

8593

1506

2111

2838

3230

3697

6174

8967

11784

270

753

1812

2614

3973

9723

32041

59583

971

1292

2675

3273

6750

25302

110279

478121

24

63

113

168

175

224

514

693

86

107

167

211

298

582

1770

5564

358

170

148

126

170

260

344

803

Stock exchange are an organized market place either corporation or mutual organization where members of organization gather to trade companies stock or other securities. The members may act either as agent for their customers or as principals for their own account. 4

LIST OF STOCK EXCHANGES IN INDIA •

Bombay Stock Exchange

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National Stock Exchange

•

Regional Stock Exchange

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Ahmedabad Stock Exchange

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Jaipur Stock Exchange

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Bangalore Stock Exchange

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Kanpur Stock Exchange

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Rajkot Stock Exchange

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Hyderabad Stock Exchange

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Cochin Stock Exchange

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Pune Stock Exchange

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Bhubaneshwar Stock Exchange

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Guwahti Stock Exchange

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Indore Stock Exchange

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Mangalore Stock Exchange

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Ludhiana Stock Exchange

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Patna Stock Exchange

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Saurashtra Stock Exchange

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Vadodara Stock Exchange

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Coimbatore Stock Exchange

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Meerut Stock Exchange.

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Surat Stock Exchange

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Bombay Stock Exchange (BSE) A very common name for all traders in the stock market, BSE, stands for Bombay Stock Exchange. The oldest market not only in the country, but also in Asia. The early days of BSE was known as "The Native Share & Stock Brokers Association." It was established in the year 1875 and became the first stock exchange in the country to be recognized by the government. In 1956, BSE obtained a permanent recognition from the Government of India under the Securities Contracts (Regulation) Act, 1956. In the past and even now, it plays a pivotal role in the development of the country's capital market. This is recognized worldwide and its index, SENSEX, is also tracked worldwide. Earlier it was an Association of Persons (AOP), but now it is a demutualised and corporative entity incorporated under the provisions of the Companies Act, 1956, pursuant to the BSE (Corporatisation and Demutualisation) Scheme, 2005 notified by the Securities and Exchange Board of India (SEBI).

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BSE Vision The vision of the Bombay Stock Exchange is to "Emerge as the premier Indian stock exchange by establishing global benchmarks."

BSE Facts •

First in India to introduce Equity Derivatives

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First in India to launch a Free Float Index

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First in India to launch US$ version of BSE Sensex

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First in India to launch Exchange Enabled Internet Trading Platform

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First in India to obtain ISO certification for Surveillance, Clearing & Settlement

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'BSE On-Line Trading System (BOLT) has been awarded the globally recognized the Information Security Management System standard BS7799-2:2002.

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First to have an exclusive facility for financial training

National Stock Exchange (NSE) The National Stock Exchange of India (NSE) was incorporated in November 1992 as a taxpaying company. It is recognized under Securities Contracts (Regulation) Act, 1956 in 1993 as a stock exchange. In June 1994, it commenced operations in the Wholesale Debt Market (WDM). In November, the same year, the Capital Market (Equities) segment commenced operations and the Derivatives segment in June 2000.

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NSE Facts •

It uses satellite communication technology to energize participation from around 400 cities in India.

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NSE can handle up to 1 million trades per day.

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It is one of the largest interactive VSAT based stock exchanges in the world.

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The NSE- network is the largest private wide area network in India and the first extended C- Band VSAT network in the world.

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Presently more than 9000 users are trading on the real time-online NSE application.

Regional Stock Exchanges (RSE)

There are 23 stock exchanges in India. Among them two are national level stock exchanges namely Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE). The rest 21 are Regional Stock Exchanges (RSE).

List of Regional Stock Exchanges in India •

Ahmedabad Stock Exchange

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Bangalore Stock Exchange

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Bhubaneshwar Stock Exchange

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Calcutta Stock Exchange

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Cochin Stock Exchange

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Coimbatore Stock Exchange

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Delhi Stock Exchange

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Guwahati Stock Exchange

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Hyderabad Stock Exchange

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Jaipur Stock Exchange

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Ludhiana Stock Exchange

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Madhya Pradesh Stock Exchange

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Madras Stock Exchange

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Magadh Stock Exchange

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Mangalore Stock Exchange

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Meerut Stock Exchange 8

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OTC Exchange Of India

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Pune Stock Exchange

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Saurashtra Kutch Stock Exchange

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Uttar Pradesh Stock Exchange

The Regional Stock Exchanges started clustering from the year 1894, when the first RSE, the Ahmedabad Stock Exchange (ASE) was established. In the year 1908, the second in the series, Calcutta Stock Exchange (CSE) came into existence.

During the early sixties, there were only few recognized RSEs in India namely Calcutta, Madras, Ahmedabad, Delhi, Hyderabad and Indore. The number remained unchanged for the next two decades. 1980s was the turning point and many RSEs were incorporated. The latest is Coimbatore Stock Exchange and Meerut Stock Exchange.

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FUNCTIONING OF STOCK EXCHANGE:

LISTING Listing of shares, on a stock exchange, means, such shares can be bought and sold, in stock exchange. A Company, which intends to issue shares, through prospectus, shall have to apply to the detailed and elaborate procedure of getting the shares listed on a stock exchange is monitored by SEBI. The SEBI, issues guidelines and notifications, from time to time, with regard to listing of securities. One or more stock exchanges, for getting its shares listed. Once the shares are listed, the are divided into two categories: 1. GROUP "A" SHARES 2. GROUP "B" SHARES

 GROUP "A" SHARES:

Are referred to as “Cleaned Securities” or “specified shares". The facility for carrying forward a transaction from one account period to another is available for these shares. Group "A" shares represent companies, with huge amount of capital, and equally a large scope for investment. These shares are frequently traded and command higher price earning multiples. 10

 GROUP "B" SHARES: Are referred to as, Non cleaned securities or non-specified shares. For these groups facility of carrying forward is not available. Whenever a share is moved from Group "B" to Group "A" its market price rises; likewise, when a share is shifted from Group "A" to Group "B", its market price declines. There are some criteria and guide lines, laid down by stock exchange, for shifting stocks from the non-specified list to the specified list.

TYPES OF TRANSACTIONS Similarly there are certain types of transactions, which are allowed on the stock exchanges. They are:

Transactions for Spot delivery

The delivery and payment is effected within the time or on the date stipulated when entering into the transaction or within fourteen days, whichever is shorter.

Transaction for Hand delivery

These transactions also referred to as the transaction for "the account", are cleared and settled through the clearing house.

Transactions for special delivery

The delivery and payment is affected within any time exceeding fourteen days following the date of the contact as may be stipulated when entering into the transaction, provided the same is permitted by the governing board or the president of the exchange. 11

Indian stock exchanges, today, are dealing with big numbers and big buyers. The capital markets are undergoing transformation. Today's progressive brokers deal in billions rather than in millions. Brokers now have all their operations computerized and employ qualified industry specialists to advice on buying and selling of stocks. Brokers or stock market professionals are now either playing host to foreign investment bankers, who are looking for opportunities on the Indian stock market, or visiting fund managers abroad seeking investment here. Stock market houses are redefining themselves and the business of stock broking is highly visible today. The Securities and Exchange Board of India (SEBI) has been empowered by an Act of Parliament to protect the rights of investors and ensure the promotion and regulation of the capital markets. It is the regulatory body in charge of the country's capital markets. Stock broking business requires the services of specialists (in varied fields) - economists, accountants, finance managers, financial analysts, capital market specialists, and investments and financial planners. Postgraduate courses in economics and commerce are available in most universities in the country. Finance managers may be MBAs with specialization in finance from the reputed institutes of management or from the departments of business administration of the major universities. The Institute of Chartered Accountants of India (ICAI), New Delhi, conducts the chartered accountancy course for the plus two level through the foundation course and directly for graduate

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Chapter 3 Company Profile

1. Motilal Oswal Securities Ltd. Motilal Oswal Securities Ltd. was founded in 1987 as a small sub-broking unit, with just two people running the show. Mr. Motilal Oswal is the promoter of Motilal Oswal Securities Ltd. (MOST). He is a member of Institute of Chartered Accountants of India and started the business along with the co-promoter Mr. Raamdeo Agarwal. Focus on customer-first-attitude, ethical and transparent business practices, respect for professionalism, research-based value investing and implementation of cutting-edge technology have enabled to blossom into an almost two thousand-member team. Motilal Oswal Financial Services is a well diversified financial services group having businesses in securities, commodities, investment banking and venture capital. With 1160 Business locations and more than 2, 00,000 investors in over 360 cities, Motilal Oswal is well suited to handle all your wealth creation and wealth management needs. The company has in the last year placed 9.48% with two leading private equity investors New Vernon Private Equity Limited and Bessemer Venture Partners at post money company valuation of Rs. 1345 crore. (Rs. 13.45 billion). Motilal Oswal Securities Ltd. (MOSt) is arguably one of the best brands among Indian Domestic broking houses enjoying an unmatched and unparallel brand recall. Financially sound, with an excellent track record of consistent market growth in all key business segments. MOSt is spread across over 360 cities through over 1160 business locations 13

Motilal Oswal Financial Services: MOFS is a global, diversified financial services group having businesses in Securities, Commodities, Investment Banking and Venture Capital. With 1160 Business locations and more than 2, 00,000 investors in over 360 cities, Motilal Oswal is well suited to handle all your wealth creation and wealth management needs. To expand our financing activity, strengthen the balance sheet and to infuse funds into subsidiaries to support its growth plans, we propose to enter the capital market with a public issue of 2,982,710 equity shares of Rs. 5 each at a premium (“Issue”) through a 100% book building process. Citigroup Global Markets India Pvt. Ltd is the BRLM for the issue. For the nine months ended December 31, 2006, the company’s consolidated revenue and net profit was Rs. 2,696.95 million (US$61.14 million) and Rs. 496.24 million (US$11.25 million), respectively. The Company is proposing this Issue in India, subject to market conditions and other considerations, and has filed a Draft Red Herring Prospectus with Securities and Exchange Board of India (SEBI). This announcement has been prepared for publication in India and may not be released in the United States. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States absent registration under the US Securities Act of 1933 or an exemption from registration.

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Company Mission 14

To be a well respected and preferred global financial services organization enabling wealth creation for all our customer. •

Company Vision

To become a well-respected global financial services company by assisting investors create wealth in stock market worldwide. •

Values

Integrity: A company honoring commitment with highest ethical and business practices. Team Work: Attaining goals collectively and collaboratively. Meritocracy: Performance gets differentiated, recognized and rewarded in an apolitical environment. Passion & Attitude: High energy and self motivated with a “Do It” attitude and entrepreneurial spirit. Excellence in Execution: Time bound results within the framework of the company’s value system. •

Management Team:

MOSt management team is regularly engaged in finding ways to improve operational efficiencies and customer satisfaction. CAs, CFAs, ICWAs, CSs, MBAs and IT professionals managing crucial functions, to bring you best products and services - from research & advice to trade execution & settlement. At MOSt we practice meritocracy and each of the team members is provided extensive training. Motilal Oswal (Chairman and Managing Director) Raamdeo Agrawal (Joint Managing Director) Navin Agrawal (Director) Mr. Hitungshu Debnath (Director-Retail Business) 15

Mr.Ashutosh Maheshyar (CEO-MOIA) Mr. Vishal Tulsyan (CEO-MOVC)

Product of the company •

Equities &Derivatives (Future& Option)

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Portfolio Management Services

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Mutual Fund

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Commodities

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Demat Account

Services of the Company •

Depository Services

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Advised based Services

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E-Broking

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Equities Research

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Motilal Oswal Financial Services consists of four companies: Motilal Oswal Investment Advisors Pvt. Ltd. is our Investment Banking arm with collective experience of over 100 years in investment banking/corporate banking and advisory services Motilal Oswal Commodities Broker (P) Ltd. has been providing commodity trading facilities and related products and services since 2004. Motilal Oswal Venture Capital Advisors Private Limited has launched the India Business Excellence Fund (IBEF), a US$100 mn. India focused Private Equity Fund. Motilal Oswal Securities Ltd. (MOSt) is a leading research and advisory based stock broking house of India, with a dominant position in both institutional equities and retail wealth management. Our services include equities, derivatives, e-broking, portfolio management, mutual funds, commodities, IPO’s and depository services.

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Awards and Achievement: •

Euro money Award (2005): Best Equities House In India

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Finance Asia Award (2005): Best Broker In India

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Asia Money (2004): Best Equity House in India

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Finance Asia Award (2004): India's Best Equity House

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Euro money (2004): Best Equity House in India

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Prime Ranking Award (2003-04): Largest Distributor of IPO’s

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2. Kotak Securities Ltd. Stock broking businesses in the UK. Kotak Group was established in 1985.Kotak Mahindra Bank is the parent company of the group. Kotak Group entered into the life insurance business in 2001. Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture between Kotak Mahindra Bank Ltd. (76%) and Old Mutual plc. (24%) Old Mutual plc.Is a worldClass international financial services company. It was established in South Africa before 160 years. OLD MUTUAL is the largest financial services business in South Africa, through its life insurance, asset management, banking and general insurance operations. The company serves 4 million life insurance policyholders and employs over 13 000 South Africans in its local operations. In the USA, OLD MUTUAL is one of the top ten fixed annuity

businesses

offering an array of specialist asset management skills through its 23 asset management businesses. The company’s US Life business recorded sales of $4 billion at the end of 2002. Operations in the United Kingdom are focused on wealth management, through Gerrard as one of the leading private client The OLD MUTUAL Group has the ability to cater for a variety of consumer segments and offers a comprehensive and innovative range of products for all income groups.

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MISSION “At Kotak Securities, we aim to help customers take important

financial decisions at

every stage in life by offering them a wide range of innovative Different products, to make them financially independent.”

MANAGEMENT

MR. UDAY KOTAK is the CEO of the company.

Name of executive voice chairman and managing director:-



Mr. Uday Kotak



Mr. Shivaji Dam



Mr. C Jairam



Mr. Dipak Gupta

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AREAS OF BUSINESS Kotak Mahindra one of India's leading financial institutions was born in 1985 as Kotak Capital Management Finance Limited. This company was promoted by Mr. Uday Kotak, Mr. Sidney A. A. Pinto and Kotak & Company. Industrialists Mr. Harish Mahindra and Mr. Anand Mahindra took a stake in 1986, and that's when the company changed its name to Kotak Mahindra Finance Limited. In October 2005, Kotak Group acquired the 40% stake in Kotak Mahindra Prime held by Ford Credit International (FCI) and FCI acquired the stake in Ford Credit Kotak Mahindra (FCKM) heldbyKotak Group. In March 2006, Kotak Group has agreed to buy 25% stake held by Goldman Sachs in KMCC and KS subject to regulatory approvals. Kotak Mahindra is one of the India's leading financial institutions, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporate. The group has a net worth of around Rs.2,000 crore and employs around 6,000 employees across its various businesses servicing around one million four hundred thousand customer accounts through a distribution network of branches, franchisees, representative offices and satellite offices across 216 cities and towns in India and offices in New York, London, Dubai and Mauritius. 21

KOTAK GROUP IS INVOLVED IN THE FOLLOWING AREAS OF BUSINESS:-



Kotak Mahindra Prime Ltd.

Kotak Mahindra Prime Limited (KMPL) is a 100% subsidiary of Kotak Mahindra Group (Kotak Group) formed to finance all passenger vehicles. The company is dedicated to financing and supporting automotive and automotive related manufacturers, dealers and retail customers. The Company offers car financing in the form of loans for the entire range of passenger cars and multi utility vehicles. The Company also offers Inventory funding to car dealers and has entered into strategic arrangement with various car manufacturers in India for being their preferred financier. As on March 31, 2005, KMP has a retail distribution network comprising of 54 branches (including representative offices) covering about 100 locations in 17 states in the country and has a wide network of Direct Marketing Associates, brokers and agencies supporting the distribution network and servicing around 113,000 customers

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 Kotak Mahindra Capital Company Ltd.

Kotak Investment Banking* (KIB) is India's premier Investment Bank. Kotak Investment Banking (KIB) and Kotak Institutional Equities represent the securities business of the Kotak Mahindra Group ** (KI), Kotak Investment Bank is a full service Investment Bank bringing to its clients the global reach and the local knowledge and skills of Kotak Mahindra. As a full service Investment Bank, Kotak Investment Baking’s core business areas include Equity Issuances, Mergers & Acquisitions, Advisory Services and Fixed Income Securities and Principal Business. Its strength lies in understanding the clients' businesses backed by a strong research team and an extensive distribution network, which spans a wide variety of investors across the country. It is also the first Indian Investment Bank to be registered with the Securities & Futures Authority in the UK (through our wholly owned subsidiary) and the National Association of Securities and Dealers in the USA.

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KOTAK SECURITIES – PROGRESS Journey to growth and success.

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1986 Kotak Mahindra Finance Limited starts the activity of Bill Discounting 1987 Kotak Mahindra Finance Limited enters the Lease and Hire Purchase market 1991

The Investment Banking Division is started. Takes over FICOM, one of India's largest financial retail marketing networks.

1992 Enters the Funds Syndication sector Brokerage and Distribution businesses incorporated into a separate company 1995 Kotak Securities. Investment Banking division incorporated into a separate company - Kotak Mahindra Capital Company The Auto Finance Business is hived off into a separate company - Kotak Mahindra Prime Limited (formerly known as Kotak Mahindra Primus Limited). Kotak 1996 Mahindra takes a significant stake in Ford Credit Kotak Mahindra Limited, for financing Ford vehicles. The launch of Matrix Information Services Limited marks the Group's entry into information distribution. 1998

Enters the mutual fund market with the launch of Kotak Mahindra Asset Management Company.

Kotak Mahindra ties up with Old Mutual plc. for the Life Insurance business. KotakSecurities launches its on-line broking site(now www.kotaksecurities.com). 2000 Commencement of private equity activity through setting up of Kotak Mahindra Venture Capital Fund. 2001 Matrix sold to Friday Corporation Launches Insurance Services 2003

Kotak Mahindra Finance Ltd. converts to a commercial bank - the first Indian company to do so.

2004 Launches India Growth Fund, a private equity fund. Kotak Group realigns joint venture in Ford Credit; Buys Kotak Mahindra Prime 2005 (formerly known as Kotak Mahindra Primus Limited) and sells Ford credit Kotak Mahindra. Launches a real estate fund

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MORE ABOUT COMPANY Kotak Securities Ltd., subsidiary of Kotak Mahindra Bank Ltd., is one of India’s largest brokerage and distribution house. Over the years Kotak Securities has been one of the leading investment service providers catering to the needs of various investor categories both institutional and non-institutional. The Private client group (PCG) of the Company provides value added investment advisory services to high net worth individuals, NRI investors, trusts, corporate and Banks. The investment product range offered by PCG covers equity investment and equity trading, equity derivatives, portfolio management, IPO’s and Mutual funds. The Company has a full fledged research division involved in macro economic studies, sectoral research and company specific equity research combined with a strong and well networked sales force which helps deliver current and up to date market information and news. Kotak Securities Ltd., Depository Participant with National Securities Depository Limited (NSDL) and Central Depository Services Ltd. (CDSL) provides dual benefit services wherein the investors can use the brokerage services of the Company for executing the transactions and the depository services for settling them. Under the Portfolio Investment Scheme offered by the Company, the funds of the investors are managed by a highly competent team comprising of Equity Strategist, a Portfolio Manager and a team of equity, technical and derivatives analysts. Kotak Securities Ltd., also an Approved Intermediary under the Securities Lending Scheme, 1997, facilitates clients to borrow and lend securities.

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KOTAK GROUP PRODUCTS AND SERVICES:•

Bank

•

Life Insurance

•

Mutual Fund

•

Car Finance

•

Securities

•

Institutional Equities

•

Investment Banking

•

Kotak Mahindra Intra International

•

Kotak private Equity

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HIERARCHY AT KOTAK SECURITIES (NAGPUR BRANCH)

Branch manager

Assistant BM

Branch Operations In charge (BOE)

Sales Manager Operation Executive

Assistant SM Operations

Advisor

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BROKERAGE STRUCTURE Delivery < 1lakh 1 - 5 lakh 5 - 10 lakh 10 - 20 lakh 20 - 60 lakh 60 lakh - 2 crore > 2 crore

0.59% 0.55% 0.45% 0.36% 0.27% 0.23% 0.18%

Gateway A/C

Privilege A/C

0.06% both sides

Gateway A/C

Intraday brokerages < 25 lakhs 25 lakhs - 2 Crores 2 Crores - 5 Crores > 5 Crores

0.05% both sides 0.04% both sides 0.03% both sides

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Privilege A/C

Futures Intraday < 2 Crores 2 - 5.5 crores 5.5 - 10 crores 10 - 25 crores > 25 crores

brokerages 0.07% both sides 0.045% both sides 0.036% both sides 0.027% both sides 0.023% both sides

Settlement 0.09% both sides

Gateway A/C

0.073% both sides 0.046% both sides 0.046% both sides

Privilege A/C

0.032% both sides

Options Monthly Premium Volume Upto 4Lacs 4Lacs11Lacs 11Lacs20Lacs 20Lacs50Lacs < 50Lacs

Intraday

Settlement

Minimum

Minimum

Brokerage

Brokerage Per

Per Lot

Lot (Settlement) 100

Brokerage% Brokerage% 2.5

2.5

(Intraday) 100

2.25

2.5

100

100

1.8

2.3

100

100

1.35

2.3

80

100

1.15

1.6

70

100

Kotak Group Products & Services: •

Bank 30

Gateway

Privilege

• • • • • • • • •

Life Insurance Mutual Fund Car Finance Securities Institutional Equities Investment Banking Kotak Mahindra International Kotak Private Equity Kotak Realty Fund

Our Accolades Includes:• • • •

Best Brokerage Firm in India by Asia money in 2008, 2007 & 2006 Best Performing Equity Broker in India – CNBC Financial Advisor Awards 2008 Avaya Customer Responsiveness Awards (2007 & 2006) in Financial Services Sector The Leading Equity House in India in Thomson Extel Surveys Awards for the year

• • • • •

2007 Euro money Award (2007 & 2006) - Best Provider of Portfolio Management: Equities Euro money Award (2005)-Best Equities House In India Finance Asia Award (2005)-Best Broker In India Finance Asia Award (2004)- India's best Equity House Prime Ranking Award (2003-04)- Largest Distributor of IPO's

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We have been the first in providing many products and services which have now become industry standards. Some of them are: • • • • • •

Facility of Margin Finance to the customers Investing in IPO’s and Mutual Funds on the phone SMS alerts before execution of depository transactions Mobile application to track portfolios Auto Invest - A systematic investing plan in Equities and Mutual funds Provision of margin against securities automatically against shares in your Demat account

3. Religare Securities Ltd. Religare Securities Limited (RSL), a 100% subsidiary of Religare Enterprises Limited is a leading equity and securities firm in India. The company currently handles sizeable volumes traded on NSE and in the realm of online trading and investments; it currently holds a reasonable share of the market. The major activities and offerings of the company today are Equity Broking, Depository Participant Services, Portfolio Management Services, International Advisory Fund Management Services, Institutional Broking and Research Services. To broaden the gamut of services offered to its investors, the company offers an online investment portal armed with a host of revolutionary features. •

RSL is a member of the National Stock Exchange of India, Bombay Stock

Exchange of India, Depository Participant with National Securities Depository Limited and Central Depository Services (I) Limited, and is a SEBI approved Portfolio Manager. •

Religare has been constantly innovating in terms of product and services and to

offer such incisive services to specific user segments it has also started the NRI, FII, 32

HNI and Corporate Servicing groups. These groups take all the portfolio investment decisions depending upon a client’s risk / return parameter. •

Religare has a very credible Research and Analysis division, which not only

caters to the need of our Institutional clientele, but also gives their valuable inputs to investment dealers. Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial product and service Provider Company. Religare provide its service in three different segments including Retail, Wealth management and the Institutional spectrum. It offers wide range of services including equities, commodities, insurance broking, wealth advisory, portfolio management services, personal finance services, Investment banking and institutional broking services. Religare retail network spreads across more than 900 locations across more than 300 cities and towns in India. Religare Securities Limited is a subsidiary company of Religare Enterprises Ltd and involve in equity related services include online trading at BSE and NSE, Derivatives, commodities, IPO, Mutual fund, Investment banking and institutional broking services. People who wonder where Religare word came from, it's a Latin word meaning 'to bind together'.

Advantages of Religare 1. Religare gives interest on unutilized cash when investor is waiting to make next trade or online investment. 2. Religare Allow their investor to trade without having to worry about cash margin. Investor can get exposure (on cash segment) as high as 20 times for intraday trades. 3. They provide intraday reports and historical charting. 4. Lifetime free DP account. 5. Varity of fee structure to fulfill need of different type of investors.

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Type of Account 1. R-ACE (Basic) It's the basic online trading account provided by Religare. Investor can trade and access their account information online and over the phone as well. This account comes with a browser based online trading platform and no additional software installation needed. This account also provides Lifetime free DP account with no annual maintenance charges. 2. R-ACE Lite (Advanced) It's the advanced account option for the investor with Religare. This trading account provides the entire feature of R-ACE (Basic) account. In addition it also provides realtime streaming stock quotes and alerts. This trading platform is also browser based and no software installation is needed. 3. R-ACE Pro (Professional) 34

As the name indicates this account is for high volume traders. Along with the features from above 2 accounts, this account also comes with a Trading Terminal, software which needs to install on your computer. This terminal directly connects the investor to stock market and having all industry standard Treading terminal features including technical charting (intra-day and EOD), multiple watch list, advanced hot-key functions for faster trading, derivative chains, futures & options calculator. As in basic and advance account, trading is available online through internet and offline though phone.

Brokerage and Account opening fees:

Religare offers three kinds of accounts as above. Below are detail about fees and activation charges for each account: 1.

R-ACE Account activation charges Rs.299/-. Minimum margin of Rs.5000/- required.

2.

R-ACE Lite Account activation charges Rs.499/-. Minimum margin of Rs.5000/- required.

3.

R-ACE Pro Minimum margin of Rs.10, 000/- required Account activation charges Rs.999/-. .

4.

All the account comes with free annual maintenance charge.

5.

All account comes with free DP account.

35

Brokerage at Religare

On the basis of volume and frequency of trading, Religare provide different options for brokerages. On the broader way they divided into three categories:  Classic Account 1. Intraday brokerage varies from 0.3% to 0.5%. 2. Delivery brokerage varies from 0.30% to 0.50%. 3. Derivatives brokerage varies from 0.3% to 0.5%.  Freedom Account

In this payment scheme, investor has to pay a fix amount in advance for Monthly (Rs 500/-), Quarterly (Rs.1400), Half-yearly (Rs 2500) or Annual Subscription (Rs 4000). This one time payment enable account holder to trade for Rs. 3,00,000 intraday & derivative trading and Rs. 40,000 of delivery based trading for zero brokerage.  Trump Account Trump account has two payment options, Trump Plus and Trump Super plan: 36

1. Trump Plus has annual subscription fees of Rs 2,500, Brokerage on Delivery Trades of 0.25% and Brokerage on Intraday Trades & F&O Trades of 0.025%. 2. Trump Super has annual subscription fees of Rs. 15,000, Brokerage on Delivery Trades of 0.15% and Brokerage on Intraday Trades & F&O Trades of 0.015%.

4. ICICI DIRECT.COM The ICICIdirect.com Private offers a benefit of a trading platform that combines the best of both online and offline trading. They provide with an exclusive range of services under new "Active Trader Account" – giving a strategic & tactical Support and access to tools and resources that would need to develop and implement trading strategies. •

ICICI direct.com comes with a unique 3-in-1 account which integrates your banking, broking and Demat accounts. This enables you to trade in shares without going through the hassles of tracking settlement cycles, writing cheques and Transfer Instructions, chasing your broker for cheques or Transfer Instructions etc.

•

ICICI direct keeps track of the transactions and the settlement dates, hence relieving you of the inconvenience of tracking stock exchange trading calendars, settlement dates, writing cheques and Transfer Instructions For Debit (TIFD). A multitude of resources like online quotes, charts, news, research, fundamental database and detailed analysis is just a click away to help you make informed decisions.

•

Since with ICICIDirect.com, you can verify orders and get order confirmations online, you can be assured that you have in fact placed an order at the price you 37

always wanted to but may not have been able to do so till now. Thereby giving you CONTROL over your OWN trades. What's more, instead of transferring monies to a brokers' pool or towards deposits, you can manage your OWN demat and bank accounts when you trade through ICICIDirect.com. •

Wait a minute. ICICIDirect.com allows you with various options while trading in shares. You could trade in shares through Cash, Margin or on Spot.

•

You could trade with market orders or during off-market hours by placing limit orders.

•

What's more, you can also trade through ICICIDirect.com in other financial instruments like Mutual Funds. Futures and Options will also be launched soon.

ICICI direct offer a premium trading services such as: Specialized Inputs - We would provide you with independent market expertise and support through a dedicated Relationship Manager. Research - Expert research reports on the economy, industries and companies, these reports also include Daily trading and Intra day calls on Equity and F&O. Direct Link- "One click trading capabilities allowing for quicker trade execution." Access to our customizable and multi featured trading platform "DIRECT LINK" featuring advanced technical tools, analysis and charting facilities. Commodity Trading- Hassle free commodity trading using the same Login details as your equity trading account - making it a 4-in-1 account. And many more benefits - letting trade better, faster and smarter.

Products and Services A product for every need: ICICIdirect.com is the most comprehensive website, which allows you to invest in Shares, Mutual funds, Derivatives (Futures and Options) and other financial products. Simply put we offer you a product for every investment need of yours. 38

1. Trading in shares: ICICIdirect.com offers you various options while trading in shares. Cash Trading : This is a delivery based trading system, which is generally done with the intention of taking delivery of shares or monies. Margin Trading : You can also do an intra-settlement trading upto 3 to 4 times your available funds, wherein you take long buy/ short sell positions in stocks with the intention of squaring off the position within the same day settlement cycle. MarginPLUS Trading : Through Margin PLUS you can do an intra-settlement trading upto 25 times your available funds, wherein you take long buy/ short sell positions in stocks with the intention of squaring off the position within the same day settlement cycle. Margin PLUS will give a much higher leverage in your account against your limits. Spot Trading : This facility can be used only for selling your demat stocks which are already existing in your demat account. When you are looking at an immediate liquidity option, 'Cash on Spot' may work the best for you, On selling shares through "cash on spot", money is credited to your bank a/c the same evening & not on the exchange payout date. This money can then be withdrawn from any of the ICICI Bank ATMs. BTST : Buy Today Sell Tomorrow (BTST) is a facility that allows you to sell shares even on 1st and 2nd day after the buy order date, without you having to wait for the receipt of shares into your demat account. CallN Trade® : CallN Trade® allows you to call on a local number in your city & trade on the telephone through our Customer Service Executives. This facility is currently available in over 11 major states across India. Trading on NSE/BSE : Through ICICIdirect.com, you can trade on NSE as well as BSE. Market Order : You could trade by placing market orders during market hours that allows you to trade at the best obtainable price in the market at the time of execution of the order. Limit Order : Allows you to place a buy/sell order at a price defined by you. The execution can happen at a price more favorable than the price, which is defined by you, limit orders can be placed by you during holidays & non market hours too. 39

TRADE IN DERIVATIVES: FUTURES Through ICICIdirect.com, you can now trade in index and stock futures on the NSE. In futures trading, you take buy/sell positions in index or stock(s) contracts having a longer contract period of up to 3 months. Trading in FUTURES is simple! If, during the course of the contract life, the price moves in your favour (i.e. rises in case you have a buy position or falls in case you have a sell position), you make a profit. Presently only selected stocks, which meet the criteria on liquidity and volume, have been enabled for futures trading. Calculate Index and Know your Margin are tools to help you in calculating your margin requirements and also the index & stock price movements. The ICICIDIRECT UNIVERSITY on the HOME page is a comprehensive guide on futures and options trading.

OPTIONS An option is a contract, which gives the buyer the right to buy or sell shares at a specific price, on or before a specific date. For this, the buyer has to pay to the seller some money, which is called premium. There is no obligation on the buyer to complete the transaction if the price is not favorable to him.

40

To take the buy/sell position on index/stock options, you have to place certain % of order value as margin. With options trading, you can leverage on your trading limit by taking buy/sell positions much more than what you could have taken in cash segment. The Buyer of a Call Option has the Right but not the Obligation to Purchase the Underlying Asset at the specified strike price by paying a premium whereas the Seller of the Call has the obligation of selling the Underlying Asset at the specified Strike price. The Buyer of a Put Option has the Right but not the Obligation to Sell the Underlying Asset at the specified strike price by paying a premium whereas the Seller of the Put has the obligation of Buying the Underlying Asset at the specified Strike price.

3. Investing in Mutual funds: ICICIdirect.com brings you the same convenience while investing in Mutual funds also Hassle free and Paperless Investing. With the inclusion of Fidelity MF, you can now invest on-line in 19 mutual Funds through ICICIdirect.com. Prudential ICICI MF, JM MF, Alliance MF, Franklin Templeton MF, Sundaram MF, Birla Sun Life MF, HDFC MF, Principal MF, UTI MF,Reliance MF,Kotak MF,Tata MF,DSP Merrill Lynch MF, ING MF,CHOLA MF,Deutsche MF,HSBC MF and Standard Chartered MF are the Mutual Funds available for investment. You can invest in mutual funds without the hassles of filling application forms or any other paperwork. You need no signatures or proof of identity for investing. Once you place a request for investing in a particular fund, there are no manual processes involved. Your bank funds are automatically debited or credited while simultaneously crediting or debiting your unit holdings. You also get control over your investments with online order confirmations and order status tracking. Get to know the performance of your investments through online updatation of MF portfolio with current NAV.

ICICIdirect.com offers you various options while investing in Mutual Funds:

41

Purchase: You may invest/purchase Prudential ICICI MF, JM MF, Alliance MF, Franklin Templeton MF, Sundaram MF, Birla Sun Life MF, HDFC MF, Principal MF, UTI MF ,Standard Chartered MF ,Reliance MF,Kotak MF, Tata MF,DSP Merrill lynch MF,ING MF,CHOLA MF,Deutsche MF,HSBC MF and Fidelity MF without the hassles of filling application forms.

Redemption: In addition to giving hassle-free paperless redemption, ICICIdirect.com offers faster liquidity. You can redeem the mutual fund units through ICICIdirect.com. The money will be credited to your bank account automatically 3 days after the order placement date.

Switch: To suit your changing needs you may wish to shift monies between different schemes. You can switch your monies online from one scheme to another in the same fund family without any hassles.

Systematic Investment plans (SIP): SIP allows you to invest a certain sum of money over a period of time periodically. Just fill in the investment amount, the period of investment and the frequency of investing and submit. ICICIdirect.com will do the rest for you automatically investing periodically for you.

Systematic withdrawal plan: This allows you to withdraw a certain sum of money over a period of time periodically.

Transfer-in: You can convert your existing Mutual funds into electronic mode through a transfer-in request.

4. IPO’s and Bonds Online: You could also invest in Initial Public Offers (IPO’s) and Bonds online without going through the hassles of filling ANY application form/ paperwork.

42

Get in-depth analyses of new IPO’s issues (Initial Public Offerings) which are about to hit the market and analysis on these. IPO calendar, recent IPO listings, prospectus/offer documents, and IPO analysis are few of the features, which help you, keep on top of the IPO markets.

5. Content Features: There are a host of features on ICICIdirect.com that shall help you make informed investment decisions. We provide you with the indices of major world markets, nifty futures and ADR prices of Indian scrips. Get daily share prices of all scrips, monthly and yearly high/lows etc through Market Watch. Get breaking news from CNBC and Reuters. Catch a glimpse of News Headlines through our scrolling Direct News Headlines. Get a snapshot of the latest developments in the markets through the day using Market Commentary. You can get weekly snapshots also. Use Pick of the week which focuses on fundamental stocks with sound prospects. Catch interviews, reactions and comments from industry leaders with CEO Call. Track the movement of leading scrips within a sector across 12 sectors using Market@Desktop. Equip yourself with our barometers. Market Barometer gives you in-depth information of the weightages of shares on Nifty and Sensex. Get a glimpse of the performance of various industry sectors through Industry Barometer. Direct Technical Charts offer interactive charting with advanced indicators. Get a bird's eye view of over 5000 companies at a single click using Company Snapshot. Glance through analyst recommendations using Multex Global Estimates. In case, you are not too comfortable with share trading, try our Learning Centre, which is a tutorial on investments and My Research, that helps you to research a stock better.

6. Personal Finance:

43

Use our Personal Finance section and get hold of tools that can help you plan your investments, retirement, tax etc. Analyze your risk profile through the Risk Analyzer and get a suitable investment portfolio plan using Asset Allocator.

7. Customer Service Features: With 'ICICIdirect Customer Tools & Updates' you can trouble shoot all your problems online. Address your trading queries on-line through "Easy Mail". You can view and change your profile or password on-line through General Profile option. Get details of ICICI Centers, our sales and service offices, across India through branch locator.

BROKERAGE CHARGES AT ICICIDIRECT.COM

Total Eligible Turnover

Brokerage

Second Leg Of

(Per calendar Quarter )

Above Rs. 5 Crores Rs.2 Crores to 5 Crores Rs. 1 Crores to Rs 2 Crores Rs. 50 Lakhs to Rs. 1 Crores Rs. 25 Lakhs to Rs. 50 Lakhs Rs. 10 Lakhs to Rs. 25 Lakhs Less Than 10 Lakhs •

Effective Brokerage on

Trades

Intraday Square off

0.25% 0.30% 0.35% 0.45%

Nil Nil Nil Nil

0.125% 0.15% 0.175% 0.225%

0.55%

Nil

0.275%

0.70%

Nil

0.35%

0.75%

Nil

0.375%

Service Tax (ST), Securities Transaction Tax (STT), Transaction Charges and Stamp Duty will be charge additionally.

•

Transaction Charges will be charged @ 0.0035% for NSE and 0.0034% for BSE on turnover. 44

•

Stamp Duty will be charged at 0.01% on delivery trades and 0.002% on non delivery trades.

•

Second leg of intra day square off transaction in cash will not be charged any brokerage.

SPOT: The brokerage charged on trades done in Spot segment remains unchanged. i.e. 1% (Irrespective of the amount Margin & Margin Plus

Total Eligible Turnover per month Brokerage (%)Above Rs.

0.03

20 Crores Rs.10 Crores to 20 Crores

0.035

Rs. 5 Crores to Rs. 10 Crores

0.04

Less Than Rs. 5 Crores

0.05

Total Eligible Turnover per month Above Rs. 20 Crores Rs.10 Crores to Rs. 20 Crores

Brokerage on Second leg of

Brokerage (%)

Intraday square off (per lot)

0.03

Rs.15/-

0.035

Rs.15/45

Rs. 5 Crores to Rs. 10 Crores Less Than Rs. 5 Crores

0.04

Rs.15/-

0.05

Rs.15/-

Declaration: ICICI Web Trade Ltd and its research team do not have any positions in any of the scrips recommended and which are currently displayed on the site Icicidirect.com. ICICI Web Trade Ltd does not do any deals for its own account except for testing and demonstration purposes. ICICI Web Trade Ltd also has an internal employee trading policy in place which restricts the team who analyze and gives information on various companies and investment opportunities, to place orders on scrips which have been displayed as part of information to its customer.

Chapter 4 Research Methodology

DATA COLLECTION After the research methodology, research problem in marketing has been identified and selected; the next step is together the requisite data. There are two types of data collection method – primary data and secondary data. There are two types of data collection method use in my project report.  Primary data. Secondary data For my project, I decided on primary data collection method for observing working of company and approaching customers in the field, to know their interest in business with company in my project and creating database of business class people is Nagpur city for company.

46

I decided on Secondary data collection method was used by referring to various websites, books, magazines, journals and daily newspapers for collecting information regarding project under study. •

Source of information: The primary data is the source of information for the study. Primary data is fresh data, which enables the researchers to collect necessary information regarding the survey.

•

Measurement technique: To measure the degree of importance we need a questionnaire as technique. Questionnaire is a formalized set of questions for collecting information. The questionnaire was administrated by means of a personal interview.

• Sampling: Random sampling method is used to conduct survey and convenience sampling is followed for the survey.

• Sample size: The sample size for this survey is 50 out of total population This project concern with competition between various broking houses “Comparative study of various broking houses in Nagpur” In this project I have done a detailed study on strategies made by broking houses & various aspects related with customer services, products, competitive price structure etc. . And compare the Four Securities like •

Motilal Oswal

•

Kotak Securities

•

Religare Securities

•

ICICI direct.

47

Chapter 5 Findings and Analysis

ANALYSIS AND INTERPRETATION

As we have done a survey of over 50 people through questionnaire, we have analyze the entire collected data and from that we have got the finding which we have shown through the following table

Criteria of

Motilal Kotak

Comparison Oswal

Religare

ICICI

Total of

Securities Securities direct

Weights

Market Share General Image Broking

.25 .10 .25

.30 .35 .25

.25 .30 .25

.20 .25 .25

1.00 1.00 1.00

Charges Product Depth Facility

.15 .15

.25 .30

.30 .30

.30 .25

1.00 1.00

48

Location

Graph Analysis

1. Market Share of various companies at Nagpur

0.35 0.3 0.25 0.2

Market Share

0.15

.

0.1

t. C o m

D IC IC I

S lig

ar e

S R e

ir ec

e cu ri tie

s ec u

ri tie

sw al ot ak K

M

ot ila

lO

0

s

0.05

2. General Image of various companies at Nagpur 49

General Image 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0

u ri t

ri ti R e

lig

IC IC I

a re

D

S

ir e c

e c

e cu S

o ta k K

t. C o m

ie

s e

w a l

lO s la o ti M

s

General Image

3. Broking Charges of various companies.

Broking Charges 0.3 0.25 0.2 0.15

Broking Charges

ire ct .C om

IC IC ID

lig

ar e

S

ec ur iti e

s e rit i ec u

S R e

ot ak K

M

ot ila

lO sw al

0

s

0.1 0.05

4. Product Depth of various companies

50

Product Depth 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0

ire ct .C om

s S

ar e lig

IC IC ID

ec ur it i e

s rit ie ec u

S R e

ot ak K

M

ot ila

lO

sw al

Product Depth

5. Facilities Provides by various broking houses

Facilities Location

Motilal Oswal Kotak Securities Religare Securities ICICI Direct.Com

51

Interpretation of the graphs From the above findings we found that:•

Kotak Securities ltd. Is become a market leader at Nagpur

•

Newly launched Religare is second leading player at Nagpur

•

In Product line segment ICICI Direct is leader

•

There is lots of potential in Nagpur for broking houses

Benefits from this Project We learn a lot from this project it is beneficial in this manner that:  It shows a practical view of organization.  How to deal with the client.  How to interact with the clients.  How to collect customer database.  How to make strategies according to the environment.  This project gives a lot of good contacts.  How to maintain relationship with the persons and client.  How to use those contact for the benefits of organization.

52

53

SUGGESTIONS •

Broking houses should more focus on retaining their existing clients.

•

Broking house should come up with Products and Plans of higher safety rather than higher returns.

•

Awareness should be created among the people of Nagpur by the means of weekly investors meet, seminars and workshops.

•

Company need to give some advertisement on Newspaper as well as on Television i.e. Local Channel.

54

CONCLUSION  From the analysis of four broking houses we came to know that, Kotak is the best broking house in Nagpur among these four.  Newly launched Religare is second leading player in Nagpur.  ICICI Direct is on third position.  Motilal Oswal is at the fourth position in the market.

55

LIMITATIONS

•

Due to slowdown, broking houses are not getting responses, so they limiting their disclosure.

•

Study was done after the fall of market when there was emotional disturbance in the mind of investors.

•

Comparative study has done keeping in view only 5 criteria’s.

•

Time limit was there, the report has to be completed within a time.

56

BIBLIOGRAPHY

References:

To obtain more information regarding the present study, survey and to substantiate it with theoretical proof, the following references were made: -

Books: 1. Text Book on Marketing Management, ICMR Publication, Hyderabad. 2. Text Book on Financial Management, ICRM Publication, Hyderabad. Web sites : www.icicidirect.com. www.religaresecurities.com www.economist.com www.nseindia.com www.bseindia.com www.kotaksecurities.com

57

ABBREVIATIONS

•

BSE - Bombay Stock Exchange

•

NSE - National Stock Exchange

•

RSE - Regional Stock Exchange

•

ET - Executive Training.

•

MT - Management Thesis.

58

ANNEXURE

QUESTIONNAIRE This questionnaire is made for the “Study of various broking houses at Nagpur” through their client prospective. And we are committed to keep your information secret. This activity will provide you the best possible service, quality and value for money. In order to help us achieve this, we request you to kindly complete this questionnaire seriously. The information provided by you will help us to understand your needs and guide the broking houses accordingly. Please take a few moments to complete the following questions. 1. Are you interested in trading? (Please tick)



Yes



No

2. What type of trading you prefer? 

Online



Offline

3.What is pattern of your trading from below? 

Intraday



Delivery



Futures & Options

If any other please specify________________________________________ 4.What are the types of investments you prefer?



Equity



Mutual Funds



Insurance



Fixed Deposits



Commodities 59



Future& option

If others please specify: _________________________________________________________ _____________________________________________ 5.How much amount would you like to invest in the security market? Rs.10,000 -50,000 More than 50,000 6.What is the purpose of your trading and why?  Regular  High  Tax

Income

Returns

benefit

 Speculation

Give Reason: _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ ___________________________

7 .From the different broking houses at Nagpur, which one will you prefer for your investment and why?  ICICI

direct

 Kotak

securities

 Relligare  Motilal  Asit.C

Securities

Oswal

.Mehta

 Karvy

Give Reason: _________________________________________________________ 60

_________________________________________________________ _________________________________________________________ _________________________________________________________ ___________________________ 8. According to your expectation, What should be the standard slab of brokerage?  0.5%

- 0.10%

 0.10%

-0.50%

9. What is the quality of service of your broking house?



Good



Very Good



Satisfactory



Not Satisfactory

61