Names Similarity

USING PRODUCT SIMILARITY FOR ADDING BUSINESS VALUE AND RETURNING CUSTOMERS Boumedyen Shannaq College of Economics, Management & Information Systems University of Nizwa, Sultant of Oman [email protected] Abstract Due to increasing attention to maximize profits, international firms and corporations oversee the important of typing and registering name of products. It occurs that the product name is sometimes misspelled of customers and those who work on the product registration. The customer finds it difficult to search for a product on the internet either because the product is not registered or is not documented in the right order. This study highlights this problem and creates alternatives to the ways in retrieving similar product name. We also built a collection of English and Arabic product names, Along with 93 training queries and 123 test queries. We use this collection to evaluate a variety of algorithms, measuring effectiveness using information retrieval measures. Our new technique LIPNS shows an improvement over existing approaches