Murray Mckenzie Criterione

Criterion E: Product Development Use of Advanced Techniques Images Proficient interrelationship of graphical elements, images and text In order to add more color and interesting features to the promotional video Ms. Miller and I decided to take photos of various ensembles. The techniques or style of photography is called “flat lay” photography in which the products or clothes are laid flat on a surface and photos are taken of them from a bird’s-eye view. The photos were taken with an iPhone and edited using the Google Snapseed image editing software. All images are original and are not copyrighted or from another source. Example of manipulated image:

Image manipulation process: • • • • • • • •

Using the ‘selection’ tool to increase brightness and contrast of the image in order to make it more vivid Using the ‘selection’ tool to decrease the structure in rough areas to make it smoother Using the ‘rotate’ to rotate the image and Using the ‘crop’ to cut out excess and to scale the image Using the ‘details’ tool which includes ‘sharpening’ and ‘structure’ to make the image sharper Using the ‘text’ tool to add the company name and a caption Using the ‘frame’ tool to add a border Saving the image as a copy to export it for use

Google Snapseed App

Images and videos taken on smartphone camera

Screen shot from iPhone; the application is only available for IOS and Android and therefore had to be edited using a smartphone rather than a computer.

Details Tool Used to add/subtract structure and sharpens image

Rotation Tool

Cropping Tool

Selection Tool Used in graphics software for selecting only a subset of an image. Manipulates: • • • •

Brightness Structure Contrast Saturation

Text Tool

Frame Tool

Saving and Exporting

Use of Advanced Techniques Video The promotional video includes multiple elements of multiple media. The use of video clips, still frames, and music make the video more dynamic than a simple slideshow or photos. The video was filmed using an iPhone camera with additional lenses. The promotional video was created using Adobe Premiere Rush CC software. The videos used were stored in a Google Drive from the smartphone and were then downloaded to the PC to be added to the project panel. Video manipulation process: • • • • • • • •

Using the ‘Color’ tool a filter labeled ‘film’ is added to video clips Created a preset for a video clip Clips are trimmed in order to meet the 1-minute duration requirement Using the ‘Transform’ tool the clips were rotated, cropped, and scaled Layering multiple videos/images on to a black background allowed for two or more clips to play at once on screen to add dimension Using the ‘Audio’ tool all video clips were muted Music is added from Bensound Royalty Free Music Using the ‘Title’ tool text is added to various clips

Filming techniques Quality content captured for video using special hardware •

Video was filmed using a Case Logic Photography Kit (includes a tripod, led lighting, and lenses)

The Adobe software does not offer a means to do different pans or motions with video clips. To compensate for this, I made the various pans by manually operating the camera when filming. Also, the transitions in the software did not last for as long of a time as I wanted for the video, so I filmed a black screen to add in for transitions and trimmed its time down to fit. This clip was also used as the background for frames in which other clips or images were layered. Effects added when filming • • • •

Pan- the camera moves from side to side on a fixed horizontal axis. Zoom- a shot in which the change of focal length in a camera’s lens gives the impression of approaching or moving away from the subject. Long or Extreme Long- a shot made from sufficient distance to show a landscape, a building, a large interior, etc. Close-up- a detailed view of a person or object.

Transform tool • • •

Cropping Scaling Rotating

Abode has premade filters for videos

Filter chosen Color tool

Added to this scene

I created my own preset labeled “Purple”

I created my own transition slide

The audio for each clip was deleted

I used the transition slide as a background for layered images

Music is added to fit the video

Title tool

I added titles to videos and changed the color to match the theme

Images taken and edited on iPhone with Google Snapseed

Multi-layered images onto a black background

Scaling and rotating the images to fit the screen

Video taken using the wide-angle lens

Led Light

lens clip

iPhone 6s camera

Word count: 765

tripod and phone attachment

wide-angle, fisheye, and macro lens