Motivation Concept

Organizational Behavior

Motivation

Abhinav Anand Mohan Deepak Sonali Jain Priyanka Kasawa Nitin Sethi

7–1

Motivation: From Concept to Role ORGANIZATIONAL BEHAVIOR S T E P H E N P. R O B B I N S E L E V E N T H © 2005 Prentice Hall Inc. All rights reserved.

E D I T I O N

WWW.PRENHALL.COM/ROBBINS

PowerPoint Presentation by Charlie Cook

O B J E C T IVE S

1. Concept of Motivation & Its Definition 2. Classification of Motivation.

L E A R N IN G

3. Motivation and Behavior 4. Motivation and Performance 5. Role of Motivation

CONCEPT OF MOTIVATION  Motivation can be defined as the driving force behind all the actions of an individual.  Motivation is what stimulates all human behavior.  Motivation is based on your emotions and achievement-related goals.  There are different forms of motivation including extrinsic, intrinsic, physiological, and achievement motivation.

Contd …  The level of involvement determines the degree of motivation a consumer had to buy that product.  The source of stimulation and the particular situation the consumer is in when he or she comes into contact with the product also determine the level of involvement.  With motivation being such a major influence on consumption pattern of the customer, there is a strong need to study it as part of marketing research.

TYP ES OF MO TIV ES  Intrinsic motivation is when people engage in an activity, such as a hobby, without obvious external incentives.  Extrinsic motivation comes from outside of the performer. E.g. The crowd cheer the performer on, this motivates them to do well.  Biological motives are things such as hunger, thirst, and physical needs.  Social motives are behaviors such as achievement, power, affiliation, and other social experiences.

Cla ss ific ati on of M oti va ti on

Th ese are cla ssi fie d into thre e broad cat eg ories  Biogenic (Primary)  Sociogenic (Secondary)  Psychogenic (General)

BIO GEN IC MO TIVES

 HUNGER  SLEEP  TEMPERATURE REGULATION  NEED FOR OXYGEN.  AVOIDANCE OF PAIN

SO CIO GEN IC MO TIV ES

 NEED FOR ACHIEVEMENT  THE NEED FOR POWER OR STATUS  AGGRESSION  SOCIAL APPROVAL  SECURITY

PSYCH OG EN IC MO TIV ES

 EXPLORATION  CURIOSITY.  MANIPULATION.  CONTACT-COMFORT OR AGGRESSION MOTIVE  COMPETENCE.

MO TI VAT IO N A ND BEHAV IO R

 Motivation refers to the way in which desires or needs direct or control the behavior of human beings.  Behavior is the actions or reactions of a person or animal in response to external or internal stimuli.

GOAL DI RECT ED BEHAVI OR

NEED

TENSION

GOAL-DIRECTED BEHAVIOUR

GOAL-FULFILMENT SATISFACTION

FAVOURABLE ENVIORONMENT

CO NS EQUEN CE S O F NON- SAT ISF ACTIO N OF NE ED

FLIGHT (EXTERNAL WITHDRAWAL)

TOWARDS SOURCE

EXTERNALISED NON-SATISFACTION OF NEED

PERSON TOWARDS OTHERS

FRUSTRATION

AGGRESION

INANIMATE OBJECT

INTERNALISED APATHY (INTERNAL WITHDRAWAL)

MOT IVAT IO N AND PERFO RMA NCE

 Motivation is necessary for work performance because if people do not feel inclined to engage themselves in work behavior, they will not put in necessary efforts to perform well.

FACTO RS A FFECTIN G INDIV IDUAL PE RFO RMAN CE

MOTIVATION EXTRINSIC

ABILITIES

RESOURCE PERFORMANCE

SENSE OF COMPETENCE

REWARD

ROLE OF PERCEPTION INTRINSIC

Ro le of Mo tivat ion

 High Performance Level  Low Employee Turnover & Absenteeism  Acceptance of Organizational Change