Mobile Crm

Mobile CRM

PRESENTED BY: Aarushi Kapoor Aditi Chhibber Navpreet .K. Bakshi Nitin Mathur Trishya Shukla

Flow of the Presentation • About mCRM • Factors driving the growth of CRM and Benefits of MCRM • Major Players offering CRM solutions • Cases ( ADTRANS and Thomsan Learning) • Challenges • Conclusion

What is Mobile CRM???

mCRM???

Factors driving the growth of Mobile CRM worldwide •Increase in size of mobile workforce •Proliferation of Wireless services • Growth in use of mobile devices

Benefits of Mobile CRM to Business • Add value to sales process • More Transparency • High degree of customer satisfaction • Increase in ROI • Differentiator

Siebel Systems Products

SAP AG Products

Salesforce.com INC

Case 1:Deployment of mobile CRM at ADTRAN INC. Key customers of the company: • Local exchange carriers • Inter exchange carriers • Internet service providers • Competitive Local exchange carriers • International service providers • Public and Private enterprise • Original equipment manufacturers

Case 2:Implementation of mobile CRM at Thomson learning

• Offers diverse training and educational needs. • Serves Secondary, post-secondary, graduate-level students, teachers and learning institutions. • Products are sold through direct channels and worldwide network of distributors.

Challenges faced by Thomson • Equipping the sales team to provide wide range of products to the customer. • Organize customer contact info and sales related data. • Provide up-to-date info regarding product and price Solutions Adopted • Siebel CRM-integrated in laptops • Upgrade Mobile CRM solution with Fujitsu life book T3000 tablet PC.

Challenges Expensive Mobile Devices: Devices which are able to adopt CRM and SFA capabilities are expensive. Network: Most of the applications were not designed for a network beyond control of the enterprise. Bandwidth Limitations: It managers must have ability to manage and control

• Security Of Data: Because CRM has crucial customer information. • Use of open standards: Standards should be such that can be easily integrated with variety of back end systems.

Conclusion •

Organizations have increased their IT spending

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Mobile CRM helps the field sales people connected and up to date with company and customers records through wireless communication.

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Today, we are seeing the path paved to true mobility. WiFi networks are truly creating a mobile workforce for this with wireless laptops.

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Mobile CRM will continue to be a hot trend, as most industry visionaries recognize its importance. More than 60 percent of the workforce will be using wireless devices by the end of next year Many analyst firms predict that wireless CRM will continue to grow by leaps and bounds for the next 4-5 years. Some predictions indicated over a 36% growth in the wireless CRM industry through 2009-10.