Microstrategy 9 Brochure

Table of Contents The MicroStrategy Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Extending the Performance, Scalability, & Efficiency of Enterprise BI. . . . . . . . . . . . . 6 Enabling Rapid Deployment of Departmental BI. . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Supporting Smooth Migration from Departmental Islands of BI to Enterprise BI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 MicroStrategy Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

The MicroStrategy Architecture MicroStrategy Technology is Uniquely Capable of Supporting Enterprise BI

9

™

High Analytics and Interactivity

ROLAP

RELATIONAL OLAP (ROLAP)

Enterprise-caliber Qualities • Highest Data Scalability

MOLAP Products

Relational OLAP

• Highest User Scalability

(ROLAP)

• Highest Performance at Scale

9

All reports and dashboards are created using the single logical model of business

• Sophisticated Analytics

™

• Lowest Cost to Operate and Maintain (lowest TCO) • Very Rapid Report Creation

Low Analytics and Interactivity

• Superior End User Self-service • Ideal for Data Warehousing

ROLAP metadata models the entire relational database as a single logical multi-dimensional model of the business (virtual terabyte cube)

ROLAP SQL Engine

Relational Reporting Products

Low User and Data Scale

High User and Data Scale

Terabyte Database

All popular relational schema are supported: Star, Snowflake, Sparse Aggregation, Partitioned

MicroStrategy Technology is Based on a Relational OLAP (ROLAP) Architecture that Uniquely Provides Both High Scalability and High Interactivity

ROLAP is the Core of MicroStrategy Technology

MicroStrategy’s ROLAP architecture provides both high scalability as well as high

ROLAP virtual cubes provide dynamic investigative drilling that is typical of cube models,

interactivity. Other BI architectures can provide one or the other, but not both. Building

but because the ROLAP cube is virtual, it does not suffer from the severe size limitations

on the ROLAP architecture for the past 15 years, MicroStrategy technology is now well

and administrative burdens of physical multi-dimensional MOLAP cubes.

recognized for other enterprise-caliber characteristics, including high performance, sophisticated analytics, low cost of ownership, rapid report creation, and superior end user self-service.

4

Virtual Terabyte Cube

ROLAP is based on a virtual cube that represents the entire relational database. The

The MicroStrategy Architecture

•

Extends the Performance, Scalability, and Efficiency of Enterprise BI

•

Enables Rapid Deployment of Departmental BI Applications

•

Provides a Smooth Migration from Islands of Departmental BI into a Cohesive Enterprise Framework

MicroStrategy 9 is breakthrough technology that allows companies to support all levels of BI initiatives, and helps companies to consolidate islands of BI gradually into a cohesive enterprise BI framework.

Enterprises of all types are experiencing a groundswell of excitement and activity around

MicroStrategy 9 is breakthrough technology that, for the first time, allows companies

the availability of actionable information to support their business processes. With the

to support all three levels of BI with one technology. MicroStrategy 9 builds on

meteoric increase in data that organizations routinely capture, enterprises can now

MicroStrategy’s unique strength at the high-end of BI to extend the boundaries of

make that data accessible and useful by tapping into the power of business intelligence

performance, scalability, and efficiency of enterprise BI. At the same time, MicroStrategy

(BI) technologies. Today, business intelligence systems are emerging in every corner of

9 brings that same enterprise-caliber BI technology easily within reach of smaller

the enterprise, ranging from large scale enterprise BI environments that are deployed

departmental and workgroup BI initiatives. Just as importantly, MicroStrategy 9 provides

to thousands of people, to smaller departmental BI systems and even workgroup BI

a uniquely smooth migration path for islands of workgroup and departmental BI

applications that support only a few people.

applications to merge into a cohesive and consistent enterprise-wide framework.

5

Extending the Performance, Scalability, & Efficiency of Enterprise BI In-memory ROLAP is a Seamless Extension of the ROLAP Architecture

BEFORE

Adding In-memory ROLAP Improves User Response TIme The performance profile for a typical ROLAP

AFTER

Performance Profile

Performance Profile

Typical ROLAP Operation

In-memory ROLAP Operation

system shown on the left presents two clusters of

to cache. The performance profile for In-memory ROLAP operation on the right shows the addition of a performance cluster for queries that are directed to the in-memory databases from queries that were previously

ROLAP Cache

ROLAP DB Queries

directed to the disk-based database.

ROLAP Architecture

Number of Reports

to the database and one for the queries directed

Number of Reports

performance: one for the queries that are directed

User Response Time

Cube Architecture

ROLAP Cache

In-memory ROLAP Queries

User Response Time

9

™

In-memory ROLAP

Global Virtual Cube

Physical In-memory ROLAP Cubes

ROLAP SQL Engine

ROLAP DB Queries

ROLAP SQL Engine

In-memory ROLAP is an Architectural Extension of ROLAP in which Physical ROLAP Cubes Reside In-memory within the Global Virtual Cube In-memory ROLAP creates ROLAP Cubes that reside in the memory of the Intelligence Server. The ROLAP Cubes contain selected components of warehouse data and fit seamlessly into the global virtual cube.

Terabyte Database

6

Terabyte Database

Terabyte Database

Extending the Performance, Scalability, & Efficiency of Enterprise BI In-memory ROLAP Shifts Processing from the Database Engines

Same Report Run many times by many people

BEFORE

AFTER

In-memory ROLAP Can Smooth Database Usage In-memory ROLAP Cubes can offload the most

Many Similar Reports Overlapping content in different reports

time-consuming and processor-consuming queries from the database and serve them to the users much more quickly, directly from memory.

Complex Queries Span many attributes and metrics

The result is faster average query time and a much more evenly utilized database system.

Complex Queries Span multiple databases

BEFORE

AFTER Average User Wait Time (sec) 160

Wait Time

In-memory ROLAP Improves User Wait Time and Frees Up Database Capacity

Database Workload

160

Database Workload

80

MicroStrategy 9 In-memory ROLAP can shift database processing to off-hours, freeing up database capacity

Average User Wait Time (sec)

80

40 100%

40 100%

20

during peak interactive hours and improving user

ETL Window

response time.

20

ETL Window

10

10

Wait Time

5

0%

0 0:00a

3:00a

6:00a

9:00a

Noon

3:00p

6:00p

9:00p

12:00a

5

0%

0 0:00a

3:00a

6:00a

9:00a

Noon

3:00p

6:00p

9:00p

12:00a

7

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Web Architecture Can Support Thousands of Users

64-bit Memory Space 32-bit JVM

64-bit JVM

Web Server

Web Server

Supports More Concurrent Users with Larger Reports

32-bit JVM

64-bit JVM

Web Server

Web Server

The Expanded Memory Available in 64-bit JVMs Allows MicroStrategy 9 to Support More Concurrent Users with Larger Reports

Extreme AJAX Coding Delivers Greater Responsiveness

MicroStrategy 9 supports 64-bit Java Virtual Machines (JVMs), which offer much greater

architecture. Extreme AJAX shifts processing from the shared Web servers to the

memory space. Vastly increased memory space allows each Web server to support many

individual Web browsers, thus spreading the processing workload and providing the

more concurrent user sessions and larger reports.

most responsive user experience while still preserving a true zero-footprint

MicroStrategy 9 employs new Extreme AJAX coding disciplines within its Web

Web interface.

8

Processing Workload Shifts from Shared Web Server to Workstation Browsers

Processing Workload

Web Browsers

Processing Workload

Web Browsers

Processing Workload

Extreme AJAX Operation

Processing Workload

Web Browsers

AJAX Operation

Processing Workload

Web Browsers

64-bit JVM Operation

Processing Workload

32-bit JVM Operation

AFTER

Processing Workload

BEFORE

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Delivers Extensive Features for Business User Self-service

Drill Anywhere Report Creation

Self-service Report Design

ROLAP Prompting Allows Users to “Land” Somewhere in the Database

ROLAP Drill Anywhere Allows Users to “Surf” to Entirely New Combinations of Data

Saving New Report Designs Lets All Users Share New Information

Attribute

2

Attribute

Format

Attribute

PAGE-BY:

Category:

Books

Attribute Subcategory Metrics

Attribute

Drag-and-Drop

Run

Metric

COLUMNS

Metric Metric Metric

1

3 ROWS

Metric

Revenue

Profit

Cost

Art & Architecture

$859,358

$201,412

$857,945

Business

$589,246

$132,117

$457,129

Literature

$295,385

$59,491

$235,894

Books - Miscellaneous

$366,250

$87,148

$299,102

Science & Technology

$1,375,727

Sports & Health Total

$538,269 $4,024,235

SINGLE REPORT DEFINITION

SINGLE REPORT DEFINITION

$310,489 $1,065,238 $120,039

$418,230

Shared Reports

$890,696 $3,133,539

Saving New Report Designs

My Reports

The MicroStrategy 9 Web interface lets business users easily create any report by

MicroStrategy 9’s ROLAP Capability Allows Users to “Surf” Interactively Throughout the Entire Data Warehouse

dragging and dropping metadata building blocks (attributes and metrics) onto a

Using ROLAP core features of prompting and drill anywhere, users can start from

template. Formatting is easy using the intuitive Office-like formatting controls.

a single report design and create innumerable new combinations of data simply by

MicroStrategy’s powerful SQL engine can generate whatever SQL is necessary to get the

clicking on the report. These new combinations of data can be saved as new report

data for the users’ new report designs.

designs and shared with others to be run in the future. The MicroStrategy 9 security

Business People Can Easily Assemble Reports from Metadata Building Blocks

system ensures that all users only see the data that they are allowed to see regardless of who created the report.

9

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens of Individual Reports Consolidate Information from Dozens of Individual Reports

CATEGORY PERFORMANCE DASHBOARD

Select Category

Select Region

Books

MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens of Individual Reports

Northeast

Books in Northeast KPIs - 2006 Revenue Revenue LY Profit Margin Sell-through

Alerts

$4,078 $5,015 26.7% 24.3%

This report shows revenue and profit data for a particular product category. It includes subcategory-level data as well as supplier data.

Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.

Revenue Contribution by Subcategory

Detailed Table

Art & Architecture

25.0% 25.1%

Business 20.3%

Literature Books Miscellaneous

$600 $500

$300

$100 $0

9.1%

Jan

Feb Mar

Apr May Jun

Revenue

Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. Subcategory Performance Subcategory

controls” that allow users to interactively flip through many different views of data all

$200 17.2%

Health

MicroStrategy 9 Dynamic Dashboards employ on-screen user controls called “selector

Detailed Table

$700

$400

3.3%

Science & Technology Sports &

2006 Monthly Revenue and Profit Trends

Graph Summary Profit Margin

End on hand

28.43% 26.86% 24.33%

1,980 2,558 3,328

Revenue

Profit

Art & Architecture Business Literature Books Miscellaneous Science & Technology Sports & Health

$918 $1,024 $826

$261 $275 $201

$371

$97

26.15%

1,341

Total

$3,606

$961

26.65%

10,348

$28

$7

25.00%

284

$439

$120

27.33%

857

Jul

Aug Sep

Supplier McGraw Hill Bantam Books John Wiley & Sons Warner Books Simon & Schuster Scribner Perigee Prentice Hall Vintage Books

Oct Nov Dec

Profit

Supplier Analysis

on a single dashboard page. This allows dashboard designers to embed the equivalent

Graph Summary Revenue

Profit

Profit Margin

Supplier Share

$1,253 $1,011 $892 $810 $744 $644 $438 $376 $358

$338 $284 $252 $210 $195 $150 $118 $101 $94

26.98% 28.09% 28.25% 25.93% 26.21% 23.29% 26.94% 26.86% 26.26%

19.2% 15.5% 13.7% 12.4% 11.4% 9.9% 6.7% 5.8% 5.5%

A Dozen or More Reports

Single Dynamic Dashboard

Executed Sequentially and Repeatedly by the User

Synchronized Views of Data with On-dashboard Selector Controls

of dozens of individual reports within the screen real estate of a single dashboard.

PRODUCT PERFORMANCE Category

USA

Revenue

Revenue Performance

# Customers

Monthly

Transactions Per Customer

Product Revenue

Quarterly

Audio Equipment

$800K $700K

$500K

$10K

Ja n 0 Fe 7 b 0 M 7 ar 07

07

07 ec

pr

A

Electronics Miscellaneous

D

07

07 ct

ov

O

N

7

07

p

ug

Se

A

07

07

07

l0

Ju

n

ay

Ju

M

pr A

07

07 07 07 07 07 07 07 07 ay un Jul ug ep ct ov ec J M O N S A D

Audio Equipment Revenue

Cameras Revenue

Northwest

$200K

Northeast

$160K

West

$120K

Southwest

07

07

ec D

07 ct O

07

07 p Se

7 Mid-Atlantic Revenue

ug

l0

07 n

07 ay M

Ju

07

07

pr A

ar M

b

07

$0K Fe

South

Quarterly

$40K

07

Mid-Atlantic

TV’s Revenue

$80K

n

Southeast

Monthly

ov

b

n Ja

$0K

Regional Revenue Performance

Central

10

07

07

$0K

Ja

required.

dashboard let users flip

$20K

Computers

$100K 07

to dashboards using just drag-and-drop actions – no programming

$30K

$200K

Fe

the dashboards for easy access by users and selector controls are added

placed directly on the

$40K

TV’s

ar

sliders, and buttons. All of these selector controls are exposed directly on

$300K

Intuitive selector controls

$50K

Video Equipment

$400K

M

controls from radio buttons, to check boxes, drop-down boxes, time

Quarterly

$60K

Cameras

$600K

Monthly

$70K

A

MicroStrategy Dynamic Dashboards support a wide range of selector

Electronics

Profit Margin

Ju

Dynamic Dashboards Contain Selector Controls that Allow Users to Flip Through Many Different Views of the Data

Profit

N

Country

through many different views of the data.

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Be Consolidated into a Multi-layout Dashboard book 1

Dozens of Reports Frequently Used Together

Dynamic Dashboards

2

Consolidates Dozens of Reports

CATEGORY PERFORMANCE DASHBOARD

Select Category

Select Region

Books

3

Multi-layout Dashboard Book Consolidates Multiple Independent Dashboard Designs

Northeast

Books in Northeast KPIs - 2006 Revenue Revenue LY Profit Margin Sell-through

Alerts

$4,078 $5,015 26.7% 24.3%

This report shows revenue and profit data for a particular product category. It includes subcategory-level data as well as supplier data.

Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.

Revenue Contribution by Subcategory

Detailed Table

Art & Architecture

25.0%

Business

25.1%

2006 Monthly Revenue and Profit Trends

CATEGORY PERFORMANCE DASHBOARD Books in Northeast

$500

20.3%

Literature Books Miscellaneous

KPIs - 2006

Quarterly Customer Analysis for Q4 2006

Alerts

$400 $300

3.3%

$200

Science & Technology

17.2%

Sports &

$100 $0

9.1%

Health

Jan

Feb Mar

Subcategory Performance

Apr May Jun

Jul

Revenue

Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory. Graph Summary

Revenue

Profit

Profit Margin

End on hand

Art & Architecture Business Literature Books Miscellaneous Science & Technology Sports & Health

$918 $1,024 $826

$261 $275 $201

28.43% 26.86% 24.33%

1,980 2,558 3,328

$28

$7

25.00%

284

$439

$120

27.33%

857

$371

$97

26.15%

1,341

Total

$3,606

$961

26.65%

10,348

Subcategory

Detailed Table

$700 $600

Aug Sep

Supplier

Oct Nov Dec

Profit

Supplier Analysis

Graph Summary Revenue

Profit

Profit Margin

Supplier Share

$1,253 $1,011 $892 $810 $744 $644 $438 $376 $358

$338 $284 $252 $210 $195 $150 $118 $101 $94

26.98% 28.09% 28.25% 25.93% 26.21% 23.29% 26.94% 26.86% 26.26%

19.2% 15.5% 13.7% 12.4% 11.4% 9.9% 6.7% 5.8% 5.5%

McGraw Hill Bantam Books John Wiley & Sons Warner Books Simon & Schuster Scribner Perigee Prentice Hall Vintage Books

Dashboard 1

Dashboard 2

CATEGORY PERFORMANCE DASHBOARD

Dashboard 3

Select Category

Select Region

Books

Northeast

Books in Northeast KPIs - 2006 Revenue Revenue LY Profit Margin Sell-through

Alerts

$4,078 $5,015 26.7% 24.3%

This report shows revenue and profit data for a particular product category. It includes subcategory-level data as well as supplier data.

Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.

Revenue Contribution by Subcategory

Detailed Table

Art & Architecture

25.0% 25.1%

Business 20.3%

Literature Books Miscellaneous Customer Segmentation and Profitability

Customer Analysis Quarterly Analysis

Select a Quarter

Acquisition, Attrition, and Retention Performance Summary:

3.01% Acquisition Rate,

39 42 40

1,299 1,333 1,363

Attrition % New to All New

3.00% 3.15% 2.93%

Lost Active Customers Customers

32.23% 34.71% 33.06%

7 8 10

Quarterly Acquisition Trend

1,299 1,333 1,363

< 21

21-40

41-60

Income Range

Revenue $

Avg Transaction Size $

Revenue per Customer $

% Lost to All Lost

Retained Customers

Active Customers

Retention Rate

0.54% 0.60% 0.73%

28.00% 32.00% 40.00%

1,260 1,291 1,323

1,299 1,333 1,363

97.00% 96.85% 97.07%

Profit $

0 - 20K

$41,183.10

$298.43

$686.39

$2,428.18

20K - 40K

$54,498.44

$465.80

$1,028.27

$3,538.64

40K - 60K

$23,178.17

$246.58

$551.86

$1,406.37

60K - 80K

$51,844.68

$518.45

$1,205.69

$3,091.98

> 80K

$23,783.53

$247.75

$540.53

$1,479.12

0 - 20K

$46,635.75

$376.09

$790.44

$2,960.92

20K - 40K

$33,312.13

$350.65

$812.49

$1,717.86

40K - 60K

$49,186.10

$341.57

$768.53

$2,762.07

60K - 80K

$37,477.31

$312.31

$749.55

$2,324.83

> 80K

$23,826.98

$187.61

$458.21

$1,375.57

0 - 20K

$44,158.71

$304.54

$679.36

$3,219.34

20K - 40K

$55,093.39

$326.00

$734.58

$3,345.29

40K - 60K

$43,422.04

$269.70

$578.96

$2,455.90

60K - 80K

$43,336.86

$390.42

$866.74

$2,736.80

> 80K

$33,851.87

$266.55

$573.76

$2,136.33

Document Execution Time: 12/29/2006 9:48:25 AM

$0

Jan

Feb Mar

Apr May Jun

Revenue

Jul

Aug Sep

Oct Nov Dec

Profit

Retention

Attrition Rate

Quarterly Attrition Trend

Quarterly Retention Plan

Customer Analysis by Age Range and Income Range Age Range

$100

Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.

0.62% Attrition Rate, and 96.99% Retention Rate

Acquisition New Active Acquisition Customers Customers Rate Oct 2006 Nov 2006 Dec 2006

Q4 2006

$500

$200

9.1%

Health

Quarterly Customer Analysis for Q4 2006

$600

$300

17.2%

Sports &

Year-to-date Analysis

Detailed Table

$700

$400

3.3%

Science & Technology

Cross-sell Analysis

2006 Monthly Revenue and Profit Trends

Customer Distribution by Income Range

Subcategory Performance

Graph Summary

Revenue

Profit

Profit Margin

End on hand

Art & Architecture Business Literature Books Miscellaneous Science & Technology Sports & Health

$918 $1,024 $826

$261 $275 $201

28.43% 26.86% 24.33%

1,980 2,558 3,328

$28

$7

25.00%

284

$439

$120

27.33%

$371

$97

26.15%

1,341

Total

$3,606

$961

26.65%

10,348

Subcategory

857

Supplier Analysis Supplier McGraw Hill Bantam Books John Wiley & Sons Warner Books Simon & Schuster Scribner Perigee Prentice Hall Vintage Books

Graph Summary Revenue

Profit

Profit Margin

Supplier Share

$1,253 $1,011 $892 $810 $744 $644 $438 $376 $358

$338 $284 $252 $210 $195 $150 $118 $101 $94

26.98% 28.09% 28.25% 25.93% 26.21% 23.29% 26.94% 26.86% 26.26%

19.2% 15.5% 13.7% 12.4% 11.4% 9.9% 6.7% 5.8% 5.5%

0 - 20K 23.0%

20.6%

20K - 40K

40K - 60K

18.4% 22.1% 16.0%

60K - 80K

> 80K

Document Author: John Smith

MicroStrategy’s Dynamic Dashboards can consolidate a dozen or more individual grid and graph reports into a single dashboard where the various views of data across graphs and grids are synchronized using selector controls placed directly on the dashboards. With MicroStrategy 9, multiple independent dashboards can be further consolidated into a single dashboard book using the new “Multi-layout” feature that places each dashboard design on a single tab of the dashboard book. 11

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Have Even More Interactivity Available for Dashboard Users CATEGORY PERFORMANCE DASHBOARD

Select Category

Select Region

Books

Northeast

Books in Northeast KPIs - 2006 Revenue Revenue LY Profit Margin Sell-through

Alerts

$4,078 $5,015 26.7% 24.3%

This report shows revenue and profit data for a particular product category. It includes subcategory-level data as well as supplier data.

Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.

Revenue Contribution by Subcategory

Detailed Table

Art & Architecture

Books Miscellaneous

$500

20.3%

$400 $300

3.3%

$200

Science & Technology

17.2%

Sports &

$100 $0

9.1%

Health

Jan

Feb Mar

Subcategory Performance

Graph Summary

Revenue

Profit

Profit Margin

End on hand

Art & Architecture Business Literature Books Miscellaneous Science & Technology Sports & Health

$918 $1,024 $826

$261 $275 $201

28.43% 26.86% 24.33%

1,980 2,558 3,328

$28

$7

$439

$120

27.33%

857

$371

$97

26.15%

1,341

Total

$3,606

$961

26.65%

10,348

25.00%

Apr May Jun

Revenue

Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.

Subcategory

Detailed Table

$600

25.1%

Business Literature

2006 Monthly Revenue and Profit Trends $700

25.0%

Aug Sep

Supplier

Oct Nov Dec

Profit

Supplier Analysis

McGraw Hill Bantam Books John Wiley & Sons Warner Books Simon & Schuster Scribner Perigee Prentice Hall Vintage Books

284

Jul

Graph Summary Revenue

Profit

Profit Margin

Supplier Share

$1,253 $1,011 $892 $810 $744 $644 $438 $376 $358

$338 $284 $252 $210 $195 $150 $118 $101 $94

26.98% 28.09% 28.25% 25.93% 26.21% 23.29% 26.94% 26.86% 26.26%

19.2% 15.5% 13.7% 12.4% 11.4% 9.9% 6.7% 5.8% 5.5%

Dynamic Dashboards Have Drilling Capability

Internet 2006 Monthly Revenue and Profit Trends

Detailed Table

Subcategory Performance Subcategory

12

Revenue

Profit

Art & Architecture Business Literature Books Miscellaneous Science & Technology Sports & Health

$918 $1,024 $826

$261 $275 $201

$28

$7

$439

$120

$371

$97

Total

$3,606

$961

Revenue

Profit

MicroStrategy 9 Dynamic Dashboards are Fully Interactive Out-of-the-Box, Because They Inherit ROLAP Drilling Capability

MicroStrategy 9 Dynamic Dashboards Can Access Real-time Information Feeds Directly from the Internet

With MicroStrategy 9, all grids and graphs on Dynamic Dashboards will automatically

With MicroStrategy 9 Dynamic Dashboards, users can paste any HTTP-accessible Web

inherit ROLAP drilling capability that allows users to interactively investigate data

content directly into a Dynamic Dashboard, thus providing real-time access to Internet-

throughout the data warehouse.

based information and Internet functionality.

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Dynamic Dashboards Can Now Be Created by Business Users . . . Are Now Easy to Achieve by Business Users Using New Dashboard Templates

Pixel Perfect Desktop Publishing Quality Dashboards . . .

Folio BOOKSTORES

Year to Date Sales Review December 31, 2007

Quarterly Analysis

Performance Summary:

3.01% Acquisition Rate,

McGraw Hill

$300,000

Prentice Hall

OCT

140

Revenue by Region

Acquisition Rate

Retention Rate

1,299 1,333 1,363

97.00% 96.85% 97.07%

Quarterly Retention Plan 1400

2%

1%

Lost Customers Attrition Rate

1%

8

0

0%

0

2006 Q4

80%

1000 60%

800

Retained Customers Retention Rate

600

40%

400 0% 0%

2006 Q1

Simon & Schuster

Note: % New to All New is calculated as # New Customers at the month level divided by # New Customers in the analyzed period.

100%

1200

2%

12

4

2006 Q3

Active Customers

1,260 1,291 1,323

16

2%

2006 Q2

Retained Customers

28.00% 32.00% 40.00%

20

20 2006 Q1

% Lost to All Lost

0.54% 0.60% 0.73%

28

New Customers

6% 4%

Bantam Books

Retention

Attrition Rate

24

8%

60 40

1,299 1,333 1,363

Quarterly Attrition Trend

26.2%12% $811,99110% 30.1% $932,859

80

2006 Q2

2006 Q3

2006 Q4

20%

200 0

0%

2006 Q1

2006 Q2

2006 Q3

Blank Dashboard

Four Contents

Four Titles and Four Contents

One Content Left Two Contents Right

One Content Top Two Contents Bottom

Three Contents

Title and Content

Title and Four Contents

Title and Two Contents

Two Contents

2006 Q4

Note: % Lost to All Lost is calculated as # Lost Customers at the month level divided by # Lost Customers in the analyzed period.

Customer Analysis by Age Range and Income Range $0

$200,000

$400,000

$600,000

$800,000 Age Range

Income Range

Human Resources Dashboard - Benefits TOP SELLING PRODUCTS (ITEM) UNITS SOLD UNIT PRICE REVENUE Supplier Detail < 21

0 - 20K 20K - 40K

Last Updated on 12/31/07

100 Places to Go While Still Young at Heart Foundation Analysis and Design Working with Emotional Intelligence

TOTAL

7 8 10

Quarterly Acquisition Trend

Mid-Atlantic Southwest Northeast Southeast Central West Northwest South

$3,099,200

Lost Active Customers Customers

32.23% 34.71% 33.06%

$830,585

DEC

NOV

JUL

SEP

JUN

AUG

APR

MAY

$0

100

$680,700 $545,600 $407,800 $381,200 $301,600 $291,300 $247,100 $243,900

Attrition % New to All New

39 1,299 3.00% 16.9% 42 1,333 3.15% $523,765 40 26.8% 1,363 2.93%

Oct 2006 Nov 2006 Dec 2006

$100,000

Q4 2006

0.62% Attrition Rate, and 96.99% Retention Rate

Acquisition New Active Acquisition Customers Customers Rate

$200,000

120

Revenue

Mid-Atlantic Southwest Northeast Southeast Central West Northwest South

Dashboard Templates Select a Quarter

Acquisition, Attrition, and Retention

$400,000

$3,099,200

Region

Cross-sell Analysis

Year-to-date Analysis

by Supplier QuarterlyRevenue Customer Analysis for Q4 2006

Monthly Revenue $500,000

JAN

$149,500 $137,200 $210,400 $244,800 $353,500 $387,500 $125,800 $218,700 $225,600 $256,000 $300,100 $490,100

FEB

Revenue

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

MAR

Month

Customer Segmentation and Profitability

Customer Analysis

YEAR TO DATE SALES SUMMARY 2007

3,200 1,400 5,600

$552 $810 $228

10,200

$1,590

EMPLOYEE CLAIMS

2006 Actual

40K - 60K

$147,200 $113,400 $106,400

2007 Actual

2007 Budget 41-60

$1.5M $1M $5M

Avg Transaction Size $ $298.43

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

$1,406.37 $3,091.98

> 80K

$23,783.53

$247.75

$540.53

$1,479.12

$46,635.75

$376.09

$790.44

$2,960.92

Total

$49,186.10

60K - 80K

$37,477.31

> 80K

$23,826.98

0 - 20K

$44,158.71

0

2

4

6

8

10

$341.57

1/7/2007

$187.61 $304.54

$3,450

$2,762.07

$749.55 Vison

$2,324.83

$458.21

$1,375.57

$679.36

$3,219.34

401k

40K - 60K

$43,422.041/31/2007 $269.70

$7,875

Dental $578.96

$2,455.90

60K - 80K

$43,336.861/31/2007 $390.42

$3,000

$866.74 Dental

$2,736.80

> 80K

$33,851.87

$573.76

$2,136.33

Nov

Dec

2/5/2007

$266.55

$15,625

Medical $734.58

Medical

2/1/2007

$1,315

Vision

2/12/2007

$6,010

401k

2/15/2007

$3,550

401k

2/27/2007

$2,370

Vision

2/28/2007

$12,568 $5,800 $23,000 $4,800

401k

3/31/2007

$2,750

Vision

Corporate

4/5/2007

$1,100

Vision

Central

4/15/2007

$800

Vision

4/19/2007

$6,000

Dental

4/28/2007

$15,230

Medical

6

8

10

Field Sales

Central Region

10/6/2007

10/23/2007

Dave Moran

Development

4/28/2007

$6,550

0 - 20K 23.0%

20.6%

20K - 40K

40K - 60K

18.4% 22.1% 16.0%

60K - 80K

> 80K

Document Author: John Smith

Vision Medical

Two Contents Left One Content Right

Two Contents Top One Content Bottom

Two Titles and Two Contents

Dental

5/1/2007

$3,850

Dental

5/1/2007

$17,275

Medical

5/10/2007

$6,400

Personal - Vacation

5/15/2007

$3,515

Personal - Vacation

5/15/2007

$11,235

LEAVE OF ABSENCE Thomas Jones

12

$3,345.29

Customer Distribution by Income Range

Medical

3/1/2007 3/31/2007

4

$1,717.86

$768.53

$55,093.391/20/2007 $326.00$18,250

East

Field Sales

$350.65

1/1/2007 $312.31 $1,600

20K - 40K

Regional

HR

$812.49 Benefit Costs

$33,312.13

40K - 60K

West

Marketing

$3,538.64

$1,205.69

3/15/2007

Departmental IT

$2,428.18

$551.86

$518.45

EMPLOYEE COMPENSATION CLAIMS

Finance

Profit $

$686.39 $1,028.27

$246.58

$51,844.68

Document Execution Time: 12/29/2006 9:48:25 AM

$0M

Revenue per Customer $

$23,178.17

Powered by 0 - 20K $367,000 21-40 20K - 40K Medical Dental Vision

$2M

Revenue $ $41,183.10

Powered $54,498.44 Analysis $465.80by Sales Representative

60K - 80K

401k 401k Medical

Central Region

7/14/2007

7/16/2007

Hugo Martinez

IT

Central Region

5/12/2007

5/19/2007

Personal - Vacation

5/15/2007

$2,200

Dental

Gordan Leigh

Field Sales

Central Region

7/5/2007

7/14/2007

Personal - Vacation

5/20/2007

$6,500

401k

Shannon Bryant

Field Sales

Central Region

8/24/2007

8/31/2007

Personal - Vacation

5/31/2007

$5,300

Medical

Carrie Porter

Human Resources

Central Region

5/28/2007

6/5/2007

Personal - Vacation

6/5/2007

$560

Dental

Mike Douglas

IT

Central Region

6/22/2007

6/28/2007

Personal - Vacation

6/5/2007

$1,420

Vision

6/10/2007

$2,500

Vision

Pixel PerfectTM Dashboards Can Be Created by Business Users Using the New Dashboard Templates MicroStrategy 9 enables business users to create sophisticated dashboard designs easily using the new dashboard template feature and a range of design assistants that accelerate and simplify the dashboard design process.

13

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Distribution Services Places the Control of Information Distribution into the Hands of the Business User Enterprise

Department

Subscribe Others

Subscribe Self

Workgroup

E-mail

| Prin ter s | Fol ders

R ep or ts | D as hb oa rds

MicroStrategy Distribution Services Enables Business Users to Set Up Automated Information Distributions for Themselves and for Co-workers MicroStrategy 9 Distribution Services is a high-volume automated distribution system for reports and dashboards. It is designed to provide business users with the ability to subscribe themselves or subscribe others to receive distributions. Business users can set up their own “personal alert” conditions that, when met, will trigger distributions to occur.

Send Now On Schedule

14

On Event On Alert

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Has Many New Features to Facilitate Distributed Development Multiple Developers Make Application Modifications

The Change Journal Records Every Modification

BI Applications Are Defined in Metadata

Distributed Development Environments

Create Update Packages

Apply Update Packages

Migrate to Production

Change Journal

NAME

TYPE

USER NAME

TIME STAMP

TRANSACTION OBJECT TYPE ID

Dev 1 US COMMENTS

Dev 2 India

Test Environment

Dev 3 China

Production Environment

Data Warehouse

Synchronize Development Environments

MicroStrategy 9 Change Journaling Feature Captures All Changes and Coordinates Multiple Development Teams

MicroStrategy 9 Update Packages Enable Development Across Multiple Distributed Development Environments

The Change Journaling capability captures all changes made to the metadata and

The MicroStrategy 9 Update Package feature allows multiple development teams in

is particularly valuable when there are multiple independent development teams

different locations to each work on a local copy of the metadata. Periodically they

contributing to a single common metadata or BI application.

submit their updates to a centralized Test Environment where overlaps are reconciled. A final update package is then sent to the Production Environment and is also sent back to the development environments to keep them in sync.

Independent Dashboard Design

Multi-layout Assembly

Page Perfect Output

Quarterly Customer Analysis for Q4 2006

Perfect Online • Page-by Navigation • Selector Controls • Interactive Grids

Multi-layout Assembly

Complex Multi-part Statement Applications Can Be Built Using New MicroStrategy 9 Reporting Features MicroStrategy 9 provides new features designed specifically to meet the needs of complex reporting applications typified by customer statements. These types of BI applications require multiple developers to design and maintain the reports, and they need Pixel Perfect

Monthly Statement Table of Contents Summary . . . . . . . . . . . . 1 Banking . . . . . . . . . . . . 3 Brokerage . . . . . . . . . . 12 Credit . . . . . . . . . . . . 33

Perfect PDF Print • Full Pagination • Table of Contents • Watermarks

behavior both on-screen and in print.

15

Extending the Performance, Scalability, & Efficiency of Enterprise BI MicroStrategy 9 Has Many New Features to Facilitate Distributed Governance & Administration Centralized IT Admin

Marketing

Finance

Sales

Distributed Departmental Admin

HR

Marketing

Finance

Sales

Administrative Responsibility Can Be Distributed to Departmental Business People

HR

MicroStrategy 9 allows user and application administration responsibilities to be distributed to business people within individual departments using a Web interface. This offloads that task from centralized IT personnel and is generally more responsive to local departmental business requests.

BI Applications

BI Applications

Departmental Governance

Centralized Governance Committee

MicroStrategy 9 Supports Distributed Governance Operational Models

Marketing

Finance

Sales

HR

Marketing

Finance

Sales

HR

MicroStrategy 9 is designed to support distributed governance models of operation where departments retain autonomous control over their piece of the overall BI system. This gives departments the ability to have their own databases, their own BI applications, and their own metadata within the same Dept BI Apps

infrastructure as the enterprise BI applications and metadata. This provides departments with enterprise-caliber BI technology, but also the nimbleness

Enterprise BI Applications

Dept BI Apps

Dept BI Apps

Dept BI Apps

Enterprise BI Applications

that comes from autonomous control. Enterprise Data Warehouse

16

Departmental Databases

Enterprise Data Warehouse

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Brings Enterprise-caliber BI Technology Easily Within Reach of Departmental BI Initiatives

Enterprise BI Configuration

Departmental BI Configuration

Departmental BI Systems Require Less Data Engineering than Report Designer

Report Designer

Enterprise BI Systems The biggest difference between a departmental BI system and an enterprise BI system is the lack of IT resources. Departments generally do not have the

BI Platform

BI Architect

BI Architects Departmental

Reporting Database

DBAs

IT personnel or the IT infrastructure of servers and databases to implement a fully configured BI system. Fortunately, most departmental BI applications

BI Solution includes:

do not need the full power of a properly engineered enterprise system.

•

BI Platform

They do not need full ETL control, nor do they need a high-performance,

•

Simple DB

•

Simple ETL

high-capacity database system. What they really need is a BI technology that lets them access all of the data and get their BI system running quickly without significant technical expertise or infrastructure. MicroStrategy 9 now

ETL

brings enterprise-caliber BI capabilities within easy reach of departmental BI

ETL Engineers

application needs.

Operational Databases

Operational Databases

Departmental BI systems lack the breadth of IT resources that enterprise BI systems enjoy, so departmental BI technology must be able to access operational databases directly and provide all of the necessary technical components out-of-the-box.

17

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Multi-source ROLAP is a Seamless Extension of MicroStrategy’s ROLAP Architecture 9

9

™

ROLAP

™

Multi-source ROLAP

MicroStrategy 9 Multi-source ROLAP Models Multiple Databases as if They were a Single Database MicroStrategy’s new Multi-source ROLAP capability allows the MicroStrategy metadata to span many databases and treat that collection of databases as if it were one large logical database. Multi-dimensional Business Model ROLAP SQL Engine

The MicroStrategy multi-source engine examines every data

Multi-dimensional Business Model

request and determines the optimum database from which to retrieve the data for every pass of SQL.

Multi-source Engine ROLAP SQL Engine

Using the Multi-source Engine, Multiple Databases are Modeled as a Unified Multi-dimensional Source

9

9

™

ROLAP

Multi-source ROLAP Allows Users to Seamlessly Traverse Multiple Databases MicroStrategy 9 Multi-source ROLAP is completely transparent to users and developers.

Drilling Anywhere Across the Data Warehouse

™

Multi-source ROLAP

Drilling Anywhere Across Multiple Databases

Users have the same interactive access to data and drilling across multiples sources as they do when accessing and drilling within a single database. Moreover, Multi-source ROLAP is completely transparent to report designers. When users drag attributes and metrics onto a report, they cannot tell from which database those attributes and metrics will be sourced.

ROLAP SQL Engine

Multi-source Engine ROLAP SQL Engine

18

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Multi-Source ROLAP is Designed for High Performance Other BI Technologies (Business Objects, Cognos, Oracle)

Multi-source ROLAP Push-down Joining Uses the DBMS Engine

MicroStrategy Multi-source ROLAP Uses a Unique High Performance “Pushdown” Architecture to Join Data Using the Database Engines

Basic BI Server

MicroStrategy’s Multi-source ROLAP joins data using the database engines, rather

MicroStrategy BI Server

than transferring all of the data into the middle-tier BI server as with other BI technologies. This is called push-down joining and it requires very sophisticated

Multi-pass SQL

SQL generation that is only possible with true ROLAP engines. Push-down joining delivers high performance because it moves the least amount of data and utilizes the

SQL

tremendous power of the modern database engines.

SQL

MicroStrategy 9 Multi-source ROLAP Allows Data Environments to be Optimized for Performance and Cost

Supporting Hub and Spoke Data Architectures

Balance the Workload Across Databases

Multi-source ROLAP is useful even for enterprise BI MicroStrategy Virtual Cube

implementations where data engineers want to distribute

MicroStrategy Virtual Cube

data across a range of database servers to optimally match database power with data workload. MicroStrategy’s Multisource ROLAP engine automatically selects the best database Sybase IQ

MySQL

for each query when the data is accessible from more than

Netezza

one source. This helps free up capacity on expensive, high capacity database servers. Marketing Data Mart

Mfg Data Mart

SQL Server

SQL Server

DB2

Enterprise Data Whse

Financial Data Mart

Sales Data Mart

Lookups, Aggregates, Summary Data

Teradata

Enterprise Data Warehouse

19

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions with Little or No IT Support

Enterprise BI

Departmental BI

Fully Engineered Configuration

Rapid Deployment Configurations

Requires: BI Expertise Database Expertise ETL Expertise

Requires: BI Expertise

Using Multi-source ROLAP

Using In-memory ROLAP

MicroStrategy 9 Can Provide Departmental BI Quickly and Without the Need for Separate ETL and Database Technology MicroStrategy’s Multi-source ROLAP and In-memory ROLAP provide critical

BI Platform

In-memory ROLAP Cube Databases

BI Platform Multi-source

Multi-source

components to support the need for fast and simple departmental BI solutions that require little or no IT support. Using just Multi-source ROLAP, businesses can set up

Reporting Database

the simplest BI environment where the BI system directly accesses the operational

ETL

Interactive Access to Databases

Load Data

databases. Adding In-memory ROLAP lets businesses create simple in-memory databases to be used for decision support queries. Basic scheduled queries can be used to periodically load the cube databases with the latest operational data.

Operational Databases

20

Operational Databases

Operational Databases

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions Quickly

1

2

3

Connect to DBs

Create Metadata

Create Databases

(Multi-source ROLAP)

(Graphical Architect)

(In-memory ROLAP)

4

5

Schedule ETL

Create Reports & Dashboards

(Query Scheduler)

(Web Professional)

Multi-source

Multi-source

Multi-source

Multi-source

Multi-source

Query Scheduler

Query Scheduler

Using MicroStrategy 9, the Five Steps to Implement a Departmental BI System Can Be Accomplished within a Day

21

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions Easily

MicroStrategy 9 Software

9

9

Software & Hardware

™

™

Installation

Installation Wizard

1

2

3

Step 1: Install MicroStrategy 9 and Connect to the Databases Using MicroStrategy Multi-source ROLAP Capability takes the user through a guided process to install all of the necessary MicroStrategy software components.

Windows LINUX AIX HP-UX SOLARIS

MicroStrategy Multi-source ROLAP allows the user to connect to

=

Database Design

Attribute Attribute Attribute Attribute Attribute Metric

9

™

Metadata

Select Tables Define Attributes

Multi-source

Define Hierarchies Define Metrics

COLUMNS

Metric Metric Metric

multiple databases, including Excel.

Graphical Architect

ROWS

DATA

Metric

Step 2: Create the Business Model (Metadata) Using Graphical Architect

Step 3: Design the Databases Using In-memory ROLAP Cubes

The next step is to create the multi-

Designing In-memory ROLAP Cubes is no more

dimensional business model (metadata)

complicated than designing reports. Users simply

based on the rows and columns presented

drag-and-drop whatever combinations of attributes and

by the databases. MicroStrategy’s Graphical

metrics they want onto a cube design template and

Architect provides a simple palette for

then save the result. There are no tables to define, keys

identifying which tables and columns from

to specify, or data types to define. The MicroStrategy

the various databases are to be used and

software takes care of everything needed to create the

describes the relationships between the

cube database, based only on the attributes and metrics

columns. At the end of the process, the

that users want to include in their reporting.

user has a list of attributes and metrics objects that can be dragged-and-dropped onto reports or dashboards.

22

Report Design

MicroStrategy’s installation wizard

4 Multi-source

Multi-source

In-memory ROLAP

Enabling Rapid Deployment of Departmental BI MicroStrategy 9 Can Deliver Departmental BI Solutions Easily 9

9 Web ™

™

Intelligence Server Scheduler Pick Schedule

Attribute

Multi-source

Every Day at 2am

2

Attribute

Format

Attribute

Every Saturday at 2am

PAGE-BY:

Category:

Books

Attribute

Every Sunday at 2am

Subcategory Metrics

Attribute

Query Scheduler

Every Monday at 2am

Drag-and-Drop

Run

Metric

Every Tuesday at 2am

COLUMNS

Metric

Every Wednesday at 2am

Metric

Every Thursday at 2am

Metric Metric

Every Friday at 2am

1

3 ROWS

Revenue

Profit

Cost

Art & Architecture

$859,358

$201,412

$857,945

Business

$589,246

$132,117

$457,129

Literature

$295,385

$59,491

$235,894

Books - Miscellaneous

$366,250

$87,148

$299,102

Science & Technology

$1,375,727

Sports & Health Total

$538,269 $4,024,235

$310,489 $1,065,238 $120,039

$418,230

$890,696 $3,133,539

Step 4: Schedule Simplified Extract and Load Capability Using MicroStrategy Query Scheduler

Step 5 – Part 1: Build Reports Using MicroStrategy Web Professional

MicroStrategy’s native scheduling system is all that is needed to periodically repopulate

or the more feature-rich Desktop Designer interface. In either interface, the act of

the ROLAP Cubes with fresh data from the source databases.

creating a report is the same – simply drag-and-drop attributes and metrics onto a blank

Users can design reports in MicroStrategy 9 using the simple Web Professional interface

report template, then format the template and run the report.

1

Pick a Template to Start

Blank

2

Select Some Reports for Data Sets

Attribute Attribute

3 Lay Out the Dashboard

Tab 1

Attribute

The MicroStrategy Report Services component handles both dashboards CATEGORY PERFORMANCE DASHBOARD

Metric

KPIs - 2006 Revenue Revenue LY Profit Margin Sell-through

Grid

Graph

25.0% 25.1% 20.3%

$700

$500

before. Using new dashboard templates, business users are guided

$200 $100 $0

Subcategory Performance

Graph Summary

Revenue

Profit

Profit Margin

End on hand

Art & Architecture Business Literature Books Miscellaneous Science & Technology Sports & Health

$918 $1,024 $826

$261 $275 $201

28.43% 26.86% 24.33%

1,980 2,558 3,328

$371

Total

$3,606

Subcategory

new capabilities to create dashboards more quickly and easily than ever

$600

Jan

Feb Mar

$28

$7

25.00%

$439

$120

27.33%

$97

26.15%

1,341

$961

26.65%

10,348

284 857

Apr May Jun

Revenue

Click on any revenue bar to view the Monthly Revenue and Profit Trends for that Subcategory.

Advanced Visualization

Detailed Table

$300

9.1%

Health

2006 Monthly Revenue and Profit Trends

$400

17.2%

Sports &

Attribute

Metric

Imported Dashboard Design

Detailed Table

3.3%

Science & Technology

Attribute

Metric

and enterprise report designs. MicroStrategy 9 dashboards now include

Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.

Art & Architecture

Books Miscellaneous

Metric

Northeast

This report shows revenue and profit data for a particular product category. It includes subcategory-level data as well as supplier data.

Business

Attribute

Select Region

Books

Alerts

$4,078 $5,015 26.7% 24.3%

Revenue Contribution by Subcategory

Literature

Corporate Template (Custom)

Select Category

Books in Northeast

Metric Metric

Step 5 – Part 2 : Design Dashboards Using MicroStrategy Web Professional and New Dashboard Templates

Tab 2

Title

Metric

MicroStrategy Template

4 Done

& Format as Desired

Jul

Aug Sep

Supplier Analysis Supplier McGraw Hill Bantam Books John Wiley & Sons Warner Books Simon & Schuster Scribner Perigee Prentice Hall Vintage Books

Oct Nov Dec

Profit

Graph Summary Revenue

Profit

Profit Margin

Supplier Share

$1,253 $1,011 $892 $810 $744 $644 $438 $376 $358

$338 $284 $252 $210 $195 $150 $118 $101 $94

26.98% 28.09% 28.25% 25.93% 26.21% 23.29% 26.94% 26.86% 26.26%

19.2% 15.5% 13.7% 12.4% 11.4% 9.9% 6.7% 5.8% 5.5%

through a process of populating and formatting their dashboards without programming or specialized skills.

Metric

23

Supporting Smooth Migration from Departmental Islands of BI to Enterprise BI

Stage 1 Disparate Islands of BI

Stage 2 Merging Islands of BI

Stage 3 Consolidating Data

All Running on MicroStrategy BI

Using MicroStrategy Multi-source

Re-pointing Metadata to the EDW

Enterprise

Enterprise

HR

Sales

Enterprise

Enterprise DW

Enterprise DW

Fin

HR

Sales

Fin

Finance Dept

HR Dept

Sales Dept

Finance Dept

HR

Sales

HR Dept

Sales Dept

Enterprise DW

Fin

HR Dept

Sales Dept

Finance Dept

MicroStrategy 9 Supports a Gradual and Incremental Migration from Islands of BI into a Consolidated Enterprise BI System With MicroStrategy 9, companies can follow a three-stage process for consolidating islands of BI gradually into a cohesive enterprise BI architecture. The first stage requires that all islands of BI are built using MicroStrategy BI technology so that there is metadata compatibility for future consolidation. The second stage is to consolidate metadata for departmental islands into the enterprise system. Using Multi-source ROLAP, this stage can be done without any disruption to users or their reports. The final stage is to consolidate the data from disparate databases into the enterprise data warehouse and re-point the metadata to the new data source.

24

MicroStrategy Products

An industrial-strength analytical server optimized for

Provides an integrated development, administration,

enterprise querying, reporting, and OLAP analysis

and run-time business intelligence environment on the personal computing desktop

An extension to MicroStrategy Intelligence Server, MicroStrategy’s enterprise reporting engine delivers the full range of report formats, including scorecards

A rapid development tool that maps the physical

and dashboards, financial reports, customer invoices

structure of the data warehouse into a logical

and statements, and highly detailed operational

business model

reports

An extension to MicroStrategy Intelligence Server,

Manages business intelligence applications between

OLAP Services enables MicroStrategy Web, Office,

development, testing, and production systems

and Desktop users to perform intuitive OLAP analysis with Intelligent Cubes Enables the creation and execution of test-based An extension to MicroStrategy Intelligence Server, Distribution Services enables high volume, managed

commands from a command line and a graphical interface

report distribution through e-mail, printers, and file systems on a scheduled basis

A monitoring tool that provides usage and resource information about the business intelligence

An extension to MicroStrategy Intelligence Server,

environment

MultiSource Option enables users to seamlessly report, analyze, and monitor data across multiple data sources through a single business model

A report comparison tool that provides automated information integrity assurance and regression

An interactive environment for reporting and

analysis

analysis through an all-HTML and zero-footprint Web client

Exposes the functionality of the MicroStrategy architecture via an open API for customization of

Delivers the full power and sophistication of

the Web interface and integration with third-party

the MicroStrategy industrial-strength business

applications

intelligence platform to the Microsoft Office Productivity suite

An extension to MicroStrategy Intelligence Server, Clustering Option adds load-balancing and

An interactive user interface for monitoring,

fault-tolerance to mission-critical MicroStrategy BI

reporting, and analysis for BlackBerry devices

implementations

25

Copyright Information All Contents Copyright © 2009 MicroStrategy Incorporated. All Rights Reserved. MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Alarm, Alarm.com, Alert.com, Angel, Angel.com, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Changing The Way Government Looks At Information, DSSArchitect, DSS Broadcaster, DSS Broadcaster Server, DSS Office, DSSServer, DSS Subscriber, DSS Telecaster, DSSWeb, eBroadcaster, eCaster, eStrategy, eTelecaster, Information Like Water, Insight Is Everything, Intelligence Through Every Phone, Your Telephone Just Got Smarter, Intelligence To Every Decision Maker, Intelligent E-Business, IWAPU, Personal Intelligence Network, Personalized Intelligence Portal, Query Tone, Quickstrike, Rapid Application Development, Strategy.com, Telepath, Telepath Intelligence, Telepath Intelligence (and Design), MicroStrategy Intelligent Cubes, The E-Business Intelligence Platform, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Intelligence Company, The Platform For Intelligent E-Business, The Power Of Intelligent eBusiness, The Power Of Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other products are trademarks of their respective holders. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,501,832, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,707,889, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,792,086, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,888,929, 6,895,084, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,181,417, 7,127,403, 7,174,349, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898 and 7,457,397. Other patent applications are pending.

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