Message Design Composition & Assembly
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Message Design Composition & Assembly as PDF for free.
More details
- Words: 226
- Pages: 8
Message Design, Composition, & Assembly
Typeface vs. Font • Typeface - A certain style of writing. – Example: Arial
• Font – The many variations of the typeface (sizes, thickness, italics, etc) – Example: Arial Black, Arial Narrow, Arial
San Serif vs. Serif • Serifs- Small tail like details on the typeface (easy to read).
• San Serif - Have no small curved details (difficult to read).
General rules for fonts…. • Serif fonts- Used for the body of the text • San Serif fonts- used for the title of the text. • Use 4 or less fonts per a printed piece.
Other typefaces… • Square Serif (Engravers MT) • Script (XwãtÜw|tÇ fvÜ|Ñà) • Specialty fonts (Curlz, ,Jokerman)
Point vs. Pica, & Substrate • A point equals 1/72 of an inch • A pica equals 1/6 of an inch • Substrate is any material that is printed on.
Types of illustrations • Line art- (commonly referred to as clip art) normally have large portions of single colors (frequently black). • Continuous-tone images- Commonly called grayscale images, also black and white photographs. • Full color artwork- Color photography, paintings, pastels, etc.
Your turn… • For each of the following fonts discuss with a partner some practical applications of where they should be used. • Comic Sans • Curlz • XwãtÜwtÇ fvÜÉÑà • Freestyle scropt • Tempus Sans
Typeface vs. Font • Typeface - A certain style of writing. – Example: Arial
• Font – The many variations of the typeface (sizes, thickness, italics, etc) – Example: Arial Black, Arial Narrow, Arial
San Serif vs. Serif • Serifs- Small tail like details on the typeface (easy to read).
• San Serif - Have no small curved details (difficult to read).
General rules for fonts…. • Serif fonts- Used for the body of the text • San Serif fonts- used for the title of the text. • Use 4 or less fonts per a printed piece.
Other typefaces… • Square Serif (Engravers MT) • Script (XwãtÜw|tÇ fvÜ|Ñà) • Specialty fonts (Curlz, ,Jokerman)
Point vs. Pica, & Substrate • A point equals 1/72 of an inch • A pica equals 1/6 of an inch • Substrate is any material that is printed on.
Types of illustrations • Line art- (commonly referred to as clip art) normally have large portions of single colors (frequently black). • Continuous-tone images- Commonly called grayscale images, also black and white photographs. • Full color artwork- Color photography, paintings, pastels, etc.
Your turn… • For each of the following fonts discuss with a partner some practical applications of where they should be used. • Comic Sans • Curlz • XwãtÜwtÇ fvÜÉÑà • Freestyle scropt • Tempus Sans
Related Documents
Message Design Composition & Assembly
June 2020 9
Assembly Design
June 2020 10
Assembly Design
November 2019 17
Message Design
July 2020 6
Catia V5 Assembly Design
November 2019 14