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=J7' MB A- )67 illarkgtins Nlanagement The objectiveof this courseis to introducethe fundamental concepts and theoriesin the areaof marketingand to assistthe studentsin. gathering,analvsingand presenting informationfor marketingdecisionmaking.

Unit I 'i

UnitII

Marketing- Importance, Scope- Evolutionof marketingconceptCreatinganddeliveiingcustomer value- The mirketingeny!;onment Fundamentals of strategic and marketingplanning-*Marketing organisation - cases. MarketingResearch - Demandesrimationand salesforecasting Buyerbehaviour - TheIndianconsumer - Segmentation - Targeting Positioning - Cases, '

UnittrI

Iv{arkiirg'rnix "=Product - New Product development,PTC, Product line, product mix, strategies- Branding, Brand equity Pricing strategiesand programrnes- cases. l

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. ?hysical distribution : - Selection and maniigemeflt. ,R.etailing .. wholesalingand logistics-.lvlanaging marketingcommqnication.Promotion mix - Advertising, Personalselling, Sales,promotion,

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. Evaluation' of ' rirarketing programs - Customer Relationship Management marietingRural marketing-.Desiging ; International 3nd panaging services Marketing engineering- .Marketing ' Intormation Systems. '

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of us it bnngsin lll espects organisation Communicationis rhe lifebloodfor rn the basic rvith tJ familiarisethe students businesstogerher.The purposeof this.course.is backdropand the application the organisational conceptsof business.om*uni.otion in business tbr the extensionof communicationin

UnitI

:N a tu re a n d p u r poseofcom m unication;Pr ocessandElem ents written' interpersonul :. intrapdrsonal, c lassificationof .ommunication Principles Barriersto communication: verbal,non uertal,visual,etc; I - Role' Businesscommunication of effective communication; logic' & inductive types:Deductive Importance,

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writingl business written communication,Principlesof effective - relerences: resume letters:- types, layouts,Applicationietter -

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OPBRAI"IONS IIBSEARCH

The objectiveof this courseis to acquaintthe stuclcntswith applicationsof operations rcsearchto businessand industry.Decision-makingis increasinglybecomingrnore ancl of variousscientific nlore complex.This courseexposethe studentsto the significance tools and modelsthat are availablein operationsresearch.Use of softwaresin solving problenrsis expected

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