Materials Mgt N Supply Chain

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Chapter

9 Materials Management and Supply Chain

Copyright © 2007, Upendra Kachru

9-1

Excel Books

Supply Chain The Concept of Supply Chain Management is based on two core ideas. 1. The first is that practically every product that reaches an end user represents the cumulative effort of multiple organization. These organizations are referred to collectively as the supply chain. 2. The second idea is that organizations have to pay attention to what is happening outside their “four walls” and manage the entire chain of activities that ultimately delivers products to the final customer in order to maximize profits.

Copyright © 2007, Upendra Kachru

9-2

Production And Operations Management Text and cases, Upendra Kachru Excel Books

EXAMPLE OF SUPPLY CHAIN KALYANI BREWERIES

NALCO

Supertech industry

Kalyani Brewries

UBSN Ltd

DSIDC

FINAL CUSTOMER TRANSPORT CO.

Copyright © 2007, Upendra Kachru

9-3

Production And Operations Management Text and cases, Upendra Kachru Excel Books

What is ‘Supply Chain Management’? 

‘Supply Chain management’ is defined as the integration-oriented skills required for providing competitive advantage to the organization that are basis for successful supply chains. A typical supply chain may involve a variety of stages. These supply chain stages include: 1. Customers 2. Retailers 3. Wholesalers/Distributors 4. Manufactures 5. Component/Raw material suppliers

Copyright © 2007, Upendra Kachru

9-4

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Supply Chain is part of the value chain SUPPORT ACTIVITIES S3 > S2 S3 S3 > S2 S3 S3 S3 > S2

S U P P L

Inbound logistic

operation

Firm Infrastructure, HRM, Technology development, Purchase Outbound logistic

Marketing sales

Customer service

I E R

Customers

Value chain Primary Activity/ Supply Chain

Material/ Supply management

Physical distribution/Channel mgmt

Extended Value Chain/ Total supply chain/ Total Logistic Management Copyright © 2007, Upendra Kachru

9-5

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Decisions of Supply Chain 

Supply Chain Design



Supply Chain Planning



Supply Chain Operating



External Supply Chain



Internal Supply Chains

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9-6

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Supply Chain Process  Pull and Push Processes: Pull processes are processes in a supply chain initiated by a customer order. Push processes are processes in a supply chain initiated and performed in anticipation of customer orders.

Copyright © 2007, Upendra Kachru

9-7

Production And Operations Management Text and cases, Upendra Kachru Excel Books

PULL/PUSH PROCESS Customer order cycle

PULL

Customer order cycle

Replenishment cycle

Customer

Retailer

Distributor Manufacturing cycle Procurement Manufacturing cycle

Manufacturer PUSH

Procurement cycle Supplier Copyright © 2007, Upendra Kachru

9-8

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Supply Chain Models  SCOR Model 1. 2. 3. 4. 5.

Plan Source Make Deliver Return

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9-9

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Cycle View Model of Supply Chain Customer order cycle

Replenishment cycle

Manufacturing cycle

Procurement cycle

Customer

Retailer

Distributor

Manufacturer Supplier Copyright © 2007, Upendra Kachru

9-10

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Logistics  Logistics is involved in facilitating all the required parts and raw materials in the right sequence, the right quantity, the right quality and the right time to manufacturing and service. Category items.

Copyright © 2007, Upendra Kachru

9-11

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Stores 

Overhead Cranes and Hoists



Conveyors



Industrial Trucks



Forklifts



Automated Guided Vehicles (AGVs)



Elevators and Lifts

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9-12

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Out-bound Logistics: Distribution and Shipping  The Distribution System 1. The supplier’s facility 2. In transit 3. A regional warehouse 4. A distribution Center 5. The customer’s facility

Copyright © 2007, Upendra Kachru

9-13

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Shipping 

Warehouse stock is reduced by the delivery quantity



Value changes are posted to the balance sheet account in inventory accounting



Requirements are reduced by the delivery quantity.



The serial number status is updated.



The goods issue posting is automatically recorded in the document flow.



Stock determination is executed for the vendor’s consignment stock.



A work list for the proof of delivery is generated.

Copyright © 2007, Upendra Kachru

9-14

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Supply Chain Relationship Focus 1.

Customer Relationship Management (CRM): All processes that focus on the interface between the firm and its customers.

2.

Internal Supply Chain Management (ISCM): All process those are internal to the firm.

3.

Supplier Relationship Management (SRM): All processes that focus on the interface between the firm and its suppliers.

Copyright © 2007, Upendra Kachru

9-15

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Supply Chain Macro Processes SRM (Supplier Focus)

ISCM (Firm Focus) CRM (Customer Focus)

Source

Strategic Planning

Market Trends

Negotiate

Demand Planning

Sales and Marketing

Buy

Supply Planning

Information on Customers

Design Collaboration

Fulfillment

Order Management

Supply Collaboration

Field Service

Call Center Management

Copyright © 2007, Upendra Kachru

9-16

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Summary of Key Operations and Supply Chain Activities Operations & Supply Chain Activities

Purpose

Key: InterFunctional Participants

Key: InterOrganizational Participants

Process Selection

Design and Implement the Engineering Customers transformation processes that best Marketing Fiance meet the needs of the customer Human Resource IT and firm.

Forecasting

Develop the planning numbers needed for effective decision making.

Marketing Finance Suppliers Accounting Customers

Capacity Planning

Establish strategic capacity levels (“bricks and mortar”) and tactical capacity levels (workforce, Inventory levels).

Finance Accounting Marketing Human Resources

Suppliers Customers

Copyright © 2007, Upendra Kachru

9-17

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Summary of Key Operations and Supply Chain Activities Inventory management

Manage the amount and placement IT of inventory within the company and Finance the supply chain.

Suppliers Customers

Planning and Control

Schedule and manage the flow of work through an organization and the supply chain; match up customer demand to supply chain activities

Suppliers Customers

Purchasing

Identify & Quality suppliers of goods Engineering & Services; manage the ongoing Finance buyer-supplier relationships. Marketing

Suppliers

Logistics

Manage the movement of physical goods throught the supply chain

Suppliers Customers

Marketing IT Suppliers

Marketing Engineering

Copyright © 2007, Upendra Kachru

9-18

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Summary of Key Operations and Supply Chain Activities Operations & Supply Chain Activities

Purpose

Key: Inter-Functional Participants

Recovery & Recycling

“Close the loop’ by Marketing recovering and recycling Engineering used products and Engineering materials

Key: InterOrganizational Participants Suppliers Customers

Copyright © 2007, Upendra Kachru

9-19

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Effect of Interdependence in Supply Chain Relationships

Partner Relatively Powerful

High Level of Interdependence

Organization Relatively Powerful

Low Level of Interdependence

Copyright © 2007, Upendra Kachru

9-20

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Purchasing Metrics 1.

Purchase cost savings/avoidance

2.

Managing supplier base. This includes time to market, supplier satisfaction, partnerships, supplier health (financial and/or management stability)

3.

Internal customer satisfaction

4.

Purchasing cost

5.

Resource utilization

Copyright © 2007, Upendra Kachru

9-21

Production And Operations Management Text and cases, Upendra Kachru Excel Books

Logistics Metrics 

Overhead as % of Total Costs



Overhead to Cost of Goods Sold Ratio



Order Fulfillment Costs



Order Fulfillment Cost as a % of Order Management Costs



Process Costs



Total Supply Chain Costs as a % of Revenue



Total Supply Chain Costs as a % of Total Costs

Copyright © 2007, Upendra Kachru

9-22

Production And Operations Management Text and cases, Upendra Kachru Excel Books

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