Maruti Sale Mis1

Management Information System

Group members  Mayank bansal

(B-49)

 Mayur sawlani

(B-50)

 Arif akhtar  Md. Zoheb .f  Navin khaware

(B-51) (B-52) (B-53)

 Neeraj raghuvanshi (B-54)

Overview  Introduction  MIS  Case study of Maruti Suzuki Car Sale

Process  Flowchart  Recommendations

Introduction

What is mis?

Important points  Integration & Streamlining of

business processes  Process adherence  Structuring, storage & retrieval of data.  Instant generation of Business analysis report, MIS control/monitoring.  Man and machine  Support operations, management and decision making

Role of MIS

Collection of Appropriate data

Appropriate destination processed

MARUTI SUZUKI  Started as Joint Venture of Indian govt. and Japan's

Suzuki

 53% Market share in Indian Cars.  5 Million cars running on road.  Cars manufactured and sold-

Maruti 800 Maruti Zen Maruti Alto Maruti Swift and so on ……

Sale process of Maruti Suzuki

• Maruti Suzuki sell its car through showroom

across India. • Apart from selling car it also provide services facility to its car owner like – Insurance, Finance, Exchange, True Value, Driving School

What are the steps taken by Maruti to sell its car to the customer ?

Team forming  There are 7 to 8 teams.  Every team has one leader and 5 members.

i.e. A1 A2 A3

 Maruti 800  Alto, Zen and Wagon R  Esteem , Baleno

 Corporate Team  tie-ups with Big companies,

Govt. depts.  Teams for Banks for employees of different banks and foreign banks

Sources of customer  The customer’s normally

come by 3 sources-

Walk-in

source

Telephone

Reference

The DSE collects customer’s 1. Name 2. Contact Number 3. Address. 4. Car Interested

Customer identification Identification of customer is done according toUsage Requirement Repayment option Year of repayment Middle class, C.E.O etc

Customer Interaction System  All data collected by the agent is processed

in a system called C.I.S.  All daily inquires are feed in the system  Appointments are taken accordingly

Whether trade or cash discounts are given or not ?  Discounts are offered only by the company  Individual show room owners are not

allowed to give discounts

 Mystery shopping  Fine- 500000-100000

Sale takes place

What services does M.U.L provide to its customer ? Maruti provides different schemes such as-

 Mega service camps  Auto scalps  Customer Care Meets  Insurance  Finance  True Value  Exchange  Driving School

One –window – concept #

Work done after sale  After every sale the company

representatives contacts the customer within 48 hours for ‘POST SALES FOLLOW UP’  The company takes feedback about the

location, the DSE behavior ,etc  After 15 days Maruti Udyog Ltd calls up

customer for feedback.  Follow-up call & Reminder for Service

Dealer Management System  All the data collected by the various dealer,

showrooms is processed in D.M.S.

Dealers

collection

showrooms

Data

processed

D.M.S

TEAM

CORPORATION

PUBLIC A1

A2

BANK

A3

1

CIS PERSONAL VISIT

APPOINTMENT REQUIREMENT

2

REQUIREMENT

2

NO

YES

1

ORDER BOOKING

CASH

BANK

SELL FORMALITY DELIVERY DMS

Recommendation  Two way flow of information.  Tourism, Hospitality, BPO.  DIRECT MARKETING.  Database for future contact.  Prizes for future feedback.  Team for rural people.

THANKS & FEEDBACK