Marketing Strategies

 

‫א‬ ‫א‬‫א‬ 16 August 2009

Copyright © 2009 Samir Omran

1

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬  ‫א‬     ‫א‬ ‫א‬       

 ‫א‬‫א‬   ‫א‬ 

‫א‬‫א‬‫א‬

‫א‬‫א‬ W‫א‬

‫א‬‫א‬‫א‬

K‫א‬ ‫א‬  16 August 2009

Copyright © 2009 Samir Omran

2

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

KKK W‫א‬‫א‬‫א‬     KKK‫א‬‫א‬‫א‬‫א‬‫א‬ ‫ א‬‫ א‬     ‫ א‬‫א א‬ ‫؟‬‫א‬

KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK ‫א‬

16 August 2009

Copyright © 2009 Samir Omran

3

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

     ‫אא‬    ‫א‬‫א‬‫א‬ ‫א‬،‫א‬‫א‬ ‫א‬،‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

4

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬    ، ‫א‬‫א‬ ‫ א‬‫א‬     W ‫א‬  ‫א‬ ‫א‬‫א‬،‫א‬،‫א‬‫א‬ W‫א‬‫ א‬‫א‬ ‫א‬،‫א‬ K‫א‬‫א‬ ‫א‬      ‫א‬

16 August 2009

Copyright © 2009 Samir Omran

5

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬ Strategic Planning K‫א‬‫א‬‫א‬  K‫א‬‫א‬  ‫ א‬ ‫ א‬   K‫א‬‫א‬‫א‬  K‫א‬‫א‬ ‫א‬‫ א‬ SWOT   K‫א‬‫א‬  K ‫א‬‫א‬      K‫א‬‫א‬‫א‬‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

6

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬  

(Benefits of Strategic Management) K‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬ 

K‫א‬‫א‬‫א‬،‫א‬، ‫א‬‫א‬‫א‬‫ א‬

‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬  K‫א‬،‫א‬،‫א‬ ‫ א‬ ‫ א‬  ‫ א‬‫א‬‫א‬ ‫ א‬‫ א‬،‫א‬‫א‬‫א‬  ‫ א‬ ‫ א‬‫א‬ K‫א‬‫א‬ 

K‫א‬   ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫ א‬‫ א‬ ‫א‬ ‫ א‬        ‫ א‬‫א‬‫א‬  ‫ א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

7

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬‫א‬ ‫؟؟‬      ‫؟‬ ‫؟‬‫א‬      ‫؟‬

16 August 2009

Copyright © 2009 Samir Omran

8

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬    W‫א‬ W‫א‬ ‫א‬ W  ‫א‬ ‫א‬‫א‬ ‫א‬    

16 August 2009

1 2

W‫א‬‫א‬ 

3 4

W‫א‬‫א‬‫א‬،‫א‬‫א‬،‫א‬

5

W‫א‬‫א‬‫א‬،‫א‬‫א‬،‫א‬‫א‬

6

W‫א‬‫א‬‫א‬،‫א‬‫א‬ ‫ א‬ ‫ א‬‫א‬  ،‫א‬‫ א‬ 

7

Copyright © 2009 Samir Omran

9

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬ W‫א‬ K‫א‬،‫א‬،‫א‬‫א‬،  ‫ א‬‫ א‬ ‫ א‬‫ א‬   • K‫א‬‫א‬‫א‬‫א‬،• K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬    ‫ א‬      ‫ א‬ ‫ א‬   ‫ א‬ ‫א‬‫• א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬•

16 August 2009

Copyright © 2009 Samir Omran

10

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Vision  ‫א‬ W‫א‬ K‫א‬  ‫ א‬  ‫א‬‫א‬‫א‬     ‫ א‬   ‫ א‬‫• א‬ K‫א‬‫א‬‫א‬‫א‬• K‫א‬‫א‬‫א‬    ‫ א‬ ‫ א‬     ‫ א‬ ‫א‬‫א‬ ‫ א‬‫• א‬

16 August 2009

Copyright © 2009 Samir Omran

11

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Vision ‫א‬ W‫א‬،‫א‬ ‫א‬  ‫א‬  L ‫ א‬L‫א‬ K‫א‬‫א‬

W      ‫א‬  ‫ א‬  ‫؟‬ ‫؟‬‫א‬‫؟‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

12

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Vision ‫א‬ W‫א‬‫א‬ K ‫א‬ ‫א‬             K‫א‬‫א‬  K     K K‫א‬  K‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

13

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

   ‫ א‬‫ א‬

KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK ،‫א‬‫א‬‫א‬،‫א‬ K‫א‬ ‫א‬‫א‬‫א‬ ‫ א‬       ‫ א‬   

16 August 2009

Copyright © 2009 Samir Omran

14

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Mission ‫א‬ ‫א‬ E‫א‬F ‫א‬ ‫א‬ ‫א‬‫א‬‫א‬‫א‬        

16 August 2009

Copyright © 2009 Samir Omran

15

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Mission

 ‫א‬

W  ‫א‬‫א‬   K،‫א‬‫א‬،‫א‬   ‫ א‬‫ א‬   ‫ א‬   o Ko K    o Ko K‫א‬‫א‬ o K‫א‬‫א‬‫ א‬o

16 August 2009

Copyright © 2009 Samir Omran

16

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Mission

 ‫א‬  ‫ א‬‫א‬ ‫א‬  ‫ א‬ 

،‫א‬،‫א‬،‫א‬      ‫א‬ ‫א‬     ،،   ، ‫א‬ ‫א‬  ،‫א‬،‫א‬ K‫א‬‫א‬‫א‬    5 J 3    

16 August 2009

Copyright © 2009 Samir Omran

17

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Mission Formulation  :‫א‬  (Why) ‫؟‬‫ א‬ ‫א‬  ‫ א‬ ‫ א‬‫ א‬  (What). ‫ א‬ ‫ א‬‫א‬K ‫ א‬‫ א‬ (Who) ‫؟‬‫א‬L‫א‬‫א‬KE‫א‬‫א‬F‫ א‬ (H )‫؟‬‫א‬ (How)   ‫א‬   ،  ‫א‬    ‫א‬        K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  (Driving Forces) K  ‫א‬ ‫ א‬‫ א‬‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

18

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

(Values) ‫א‬ ‫א‬  ‫ א‬‫ א‬‫ א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫ א‬   W‫א‬،‫א‬ KK‫א‬‫א‬‫א‬ ‫א‬ ‫א‬‫ א‬ • K  ‫א‬‫א‬‫א‬• K‫א‬‫א‬‫א‬ • K‫א‬‫א‬‫א‬‫א‬ • K‫א‬‫א‬• K  ‫א‬‫א‬‫א‬ ‫ א‬ ‫ א‬  ‫• א‬

16 August 2009

Copyright © 2009 Samir Omran

19

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

(Values) ‫א‬ W‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬  K‫ א‬ ‫א‬‫א‬    K‫א‬‫א‬‫א‬  K  ‫א‬ ‫א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

20

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

(Values) ‫א‬ W‫א‬   ‫ – א‬.‫א‬‫א‬‫ א‬ K‫א‬‫א‬‫א‬‫– א‬‫א‬‫ א‬ K‫א‬‫א‬‫א‬‫א‬   ‫ א‬    ‫א‬  ‫ א א‬ K‫א‬،‫א‬‫א‬‫א‬  K  ‫ א‬ ‫א‬‫א‬‫א‬     – ‫א‬  ‫ א‬ K‫א‬‫א‬  K‫א‬‫א‬،‫א‬‫ א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  ‫ א‬‫ א‬‫ א‬‫ א‬ ‫ א‬   ‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

21

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

   ‫א‬‫א‬ ‫א‬  ‫ א‬‫ א‬      K‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

22

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬‫א‬ ‫א‬ 

EJABI

16 August 2009

Copyright © 2009 Samir Omran

23

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬  

    ‫א‬ ‫א‬  ‫ א‬  ‫א‬   ‫ א‬      ‫א‬ ‫ א‬‫ א‬  ‫א‬‫א‬‫א‬     ،‫א‬ ‫א‬ ‫ א‬ ‫א‬   ‫א‬  ‫א‬   .‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

24

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 Otis Elevator Co Co. ‫א‬‫א‬   ‫א‬ ‫ א‬    .  Moving People and Material vertically & horizontally over relatively short distances.

16 August 2009

Copyright © 2009 Samir Omran

25

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 Mc Donald ،‫א‬ . ،       To satisfy the worlds appetite for good well f d served food, d att price i people l can afford. ff d

16 August 2009

Copyright © 2009 Samir Omran

26

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬

U S Air Force U.S.

،‫א‬ K‫א‬،

To provide world class air power, power anywhere, anytime…, Global reach, reach Global power power.

16 August 2009

Copyright © 2009 Samir Omran

27

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

٪90 ٪70 ٪50

٪30

‫א‬‫א‬  ‫ א‬‫א‬ .‫א‬‫א‬‫א‬

.،،        K‫א‬‫א‬‫א‬ ( What, Who, how, and Why ) .‫א‬‫א‬ . ‫א‬‫א‬‫א‬  

K،

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

K‫א‬L‫א‬L /

K‫א‬

‫א‬ 16 August 2009

Copyright © 2009 Samir Omran

28

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬ EF‫א‬ KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK K5 J3‫א‬

16 August 2009

Copyright © 2009 Samir Omran

29

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬ W‫א‬‫א‬ W‫א‬‫א‬‫א‬      W‫א‬‫א‬‫א‬‫א‬ WEESWOTF ‫א‬‫א‬‫א‬‫א‬  W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

30

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

External Analysis  ‫א‬‫א‬ W‫א‬‫א‬   ‫א‬ ‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬  ‫א‬   ‫א‬  ‫ א‬‫א‬‫א‬ K‫א‬،‫א‬ WW    K  ‫א‬ ‫א‬‫א‬ K‫ א‬ ‫ א‬‫א‬    

16 August 2009

Copyright © 2009 Samir Omran

31

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬ W‫א‬‫א‬‫א‬ K‫א‬ ،‫א‬ ،‫א‬ ،‫ א‬‫א‬‫ א‬  ‫א‬‫א‬‫א‬ ،    ،      ‫א‬‫א‬ ‫א‬  ‫ א‬، ،  ‫ א‬‫א‬ ، ‫ א‬‫א‬ K

16 August 2009

Copyright © 2009 Samir Omran

32

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫ א‬‫א‬‫א‬‫א‬

External AnalysisAnalysis-Benefits

K‫א‬‫א‬‫א‬‫א‬ K‫א‬ ‫א‬‫א‬‫א‬‫א‬  ‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫ א‬ ‫ א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ K‫א‬ ‫א‬‫א‬‫ א‬‫א‬‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

      

33

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬    ‫ א‬   ‫ א‬ ‫א‬

(Political Factors)‫א‬ ‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬ K K ‫א‬‫א‬‫א‬‫א‬‫א‬          K‫א‬K‫א‬‫א‬‫א‬‫א‬  K‫א‬‫א‬  K‫א‬‫א‬‫א‬‫א‬‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

34

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬   ‫ א‬   ‫ א‬‫ א‬ ‫א‬‫א‬‫א‬

(Economical Factors)‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ ‫ א‬‫א‬ ‫א‬‫ א‬‫א‬  ‫ א‬‫ א‬ K‫א‬‫א‬،‫א‬‫א‬  K‫א‬‫א‬  KEE‫א‬‫א‬‫א‬F ‫א‬   K‫א‬‫א‬‫א‬‫א‬  K ‫א‬ ‫ א‬ 

16 August 2009

Copyright © 2009 Samir Omran

35

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫ א‬‫ א‬‫א‬ 

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

(Social Factors)‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬   ‫ א‬‫ א‬‫ א‬ K‫א‬‫א‬  K‫א‬‫א‬  K‫א‬‫ א‬ K‫א‬‫א‬‫א‬  K‫א‬‫א‬ ‫ א‬‫ א‬ K‫א‬‫א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

36

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  ‫א‬‫א‬‫א‬  ‫א‬

(Technological Factors)‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬   K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

   

37

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬              K‫א‬‫א‬‫א‬L‫א‬

Bargaining g g Power of Buyers y   ‫א‬‫א‬  Bargaining Power of Suppliers ‫א‬‫א‬ Threat of New Entrants Threat of Substitute Products      Internal Industry Rivalry‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

    

38

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬       ‫ א‬‫א‬‫ א‬‫א‬     ‫א‬  ‫א‬    ‫א‬‫א‬



 ‫א‬

 ‫א‬‫א‬

‫א‬‫א‬‫א‬

 ‫א‬

‫א‬‫א‬

‫א‬‫א‬

‫א‬‫א‬ 16 August 2009

Copyright © 2009 Samir Omran

39

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬ W‫א‬‫א‬‫א‬‫א‬



16 August 2009

Copyright © 2009 Samir Omran

40

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

41

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫ א‬‫ א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬ Internal Analysis-Objectives

  ‫א‬‫א‬‫א‬‫א‬‫א‬  ‫ א‬ (Resource Analysis‫א‬‫א‬F K‫א‬‫א‬‫א‬ ‫א‬‫ א‬‫ א‬ ‫א‬  ‫א‬ ،‫א‬ ،‫ א‬   Strengths and Weaknesses K‫א‬‫א‬‫ א‬‫ א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

42

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

 ‫א‬‫ א‬ ‫ א‬ ‫א‬‫א‬‫א‬  

‫א‬‫א‬‫א‬ Organizational Structure ‫ א‬‫א‬ Organizational Culture    ‫א‬    Organization Resources ،‫א‬ ، ‫ א‬‫א‬ ‫א‬ Marketing Management         ‫א‬‫א‬ Accounting and Finance     ‫א‬‫א‬ Operations ‫ א‬‫א‬ Research & Development  ‫א‬‫א‬ HR Management ‫ א‬‫א‬‫ א‬‫א‬ Information Systems  ‫א‬  

16 August 2009

Copyright © 2009 Samir Omran

        

43

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫א‬‫א‬

Organizational Structure

 ‫א‬‫א‬

K ‫א‬‫ א‬‫ א‬‫ א‬‫ א‬ ‫ א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬ K‫א‬‫א‬‫ א‬  ‫ א‬‫א‬ ‫ א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬ KKK

16 August 2009

Copyright © 2009 Samir Omran

     

44

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫א‬‫א‬

Organizational Culture

‫א‬

K‫ א‬    ‫א‬‫א‬ ‫ א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬،‫א‬ K‫ א‬‫ א‬  ‫א‬‫א‬‫ א‬  ‫א‬   K‫א‬‫א‬ K‫א‬‫א‬‫א‬،‫ א‬‫א‬‫א‬ ‫ א‬ ‫ א‬  K‫א‬‫א‬‫א‬ K       ‫א‬     ‫ א‬  16 August 2009

Copyright © 2009 Samir Omran

        45

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫ א‬‫א‬

Organizational g Resources

‫א‬‫א‬    ‫א‬  

W‫א‬‫א‬ ‫א‬  o ‫א‬ o ‫א‬ o ‫א‬  ‫ א‬o K‫א‬‫א‬ o K‫א‬ ‫א‬ o K‫ א‬‫א‬  ‫א‬‫א‬‫ א‬‫ א‬ K‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran



 

46

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫ א‬‫א‬ ‫ א‬

Marketing Management‫א‬‫א‬ K‫ א‬  ‫א‬‫ א‬ K‫א‬‫א‬ K‫ א‬‫ א‬‫ א‬‫ א‬  K‫א‬‫א‬‫א‬ K‫א‬L‫א‬L‫ א‬W‫א‬‫א‬ ‫א‬  K‫؟‬  ‫א‬ ‫ א‬   K‫؟‬‫א‬ K‫؟‬‫ א‬      K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K   K‫א‬ ‫ א‬‫א‬‫ א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

47

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Internal Analysis

      ‫א‬‫א‬‫א‬ 

Accounting and finance‫א‬‫א‬    K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 

K

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬،‫א‬‫א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 

KKKK

16 August 2009

Copyright © 2009 Samir Omran

48

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Internal Analysis

      ‫א‬‫א‬‫א‬ 

Production Operations ‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 

K‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬ 

K‫א‬،‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

49

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Internal Analysis

 ‫א‬‫ א‬ ‫ א‬ ‫א‬‫א‬‫א‬  

Research & Development‫א‬‫א‬ K‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

50

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫ א‬‫ א‬ ‫א‬‫א‬‫א‬

Human Resources Management‫א‬‫א‬‫א‬‫א‬



K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K‫ א‬‫א‬ ،‫ א‬   K‫א‬‫א‬‫א‬  K‫א‬‫א‬ ‫א‬‫ א‬‫א‬ ‫א‬ ‫ א‬   K‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬  ‫ א‬ ‫א‬‫א‬‫א‬ ‫ א‬  K‫א‬‫א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

51

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Internal Analysis

‫א‬‫ א‬‫ א‬ ‫א‬‫א‬‫א‬

Organizational Resources

‫א‬‫א‬

K‫א‬‫א‬‫א‬

K‫א‬‫א‬‫ א‬‫ א‬‫א‬    K‫א‬‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬

K ‫א‬‫א‬       K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

52

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬‫א‬‫ א‬‫א‬‫א‬‫א‬‫א‬   W‫א‬‫א‬‫א‬



16 August 2009

Copyright © 2009 Samir Omran

53

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

SWOT Analysis A l i ‫א‬‫א‬ weaknesses ‫ﻧﻘﺎط اﻟﻀﻌﻒ‬

Strengths g ‫ﻧﻘﺎط اﻟﻘﻮة‬

‫א‬‫א‬‫א‬ ،‫א‬ E‫א‬F ‫א‬ K‫א‬

‫א‬‫א‬‫א‬‫א‬  E‫א‬F ‫א‬ K‫א‬

Threatens ‫א‬‫א‬

Opportunity ‫א‬

‫ א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫ א‬ ‫ א‬‫א‬‫ א‬ ‫ א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫ א‬ ‫ א‬‫ א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ K K  16 August 2009

Copyright © 2009 Samir Omran

54

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬‫ א‬SWOT   W‫א‬،‫א‬



16 August 2009

Copyright © 2009 Samir Omran

55

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ o K‫א‬‫א‬‫א‬o K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫ א‬    ‫ א‬‫א‬ ‫ א‬‫א‬‫ א‬  o K‫א‬‫א‬‫א‬‫א‬o K‫א‬‫א‬‫א‬‫א‬‫א‬ o K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ o K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬o K ‫א‬‫א‬‫א‬ ‫ א‬‫ א‬ ‫ א‬  o K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬o

16 August 2009

Copyright © 2009 Samir Omran

56

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Strategic Objectives ‫א‬‫ א‬‫א‬‫א‬

W ‫א‬‫א‬‫ א‬ ‫א‬  ‫א‬ ‫ א‬ ‫א‬     ‫א‬ ‫א‬ ‫א‬

16 August 2009

Copyright © 2009 Samir Omran

57

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

16 August 2009

‫א‬

‫א‬

‫א‬‫א‬‫א‬ ‫א‬‫א‬



‫א‬‫א‬  ‫ א‬‫ א‬

 

Copyright © 2009 Samir Omran

58

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫ א‬ ‫א‬‫א‬

E‫א‬   F ‫א‬‫א‬‫א‬             

K‫א‬‫א‬ 

K‫א‬

K‫א‬‫א‬‫א‬       

K‫א‬‫א‬‫א‬‫א‬  K‫א‬ ‫ א‬     

16 August 2009

Copyright © 2009 Samir Omran

59

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

E   F ‫א‬   ‫א‬  ‫א‬  ‫ א‬‫א‬‫א‬ ‫א‬‫ א‬ K‫א‬‫א‬ K‫א‬‫א‬ K‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬ K‫א‬

16 August 2009

Copyright © 2009 Samir Omran

    

60

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W ‫א‬‫א‬

‫א‬‫א‬

‫א‬

‫؟‬‫א‬

‫؟‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

‫؟‬‫א‬

61

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

(SMART) ‫א‬‫א‬‫א‬‫א‬

K     Specific S f    K‫א‬Measurable K  ‫א‬   Achievable A hi bl    K‫א‬‫א‬‫א‬Realistic ‫א‬ K‫א‬‫א‬     Time bounded   



EF ‫א‬  KL  ‫א‬LL L

16 August 2009

Copyright © 2009 Samir Omran

62

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬ K‫א‬K‫ א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬ W‫ א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬   ،‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬  ‫א‬‫ א‬،‫א‬‫א‬‫א‬‫א‬  ،‫ א‬‫א‬ ‫ א‬‫א‬ 

16 August 2009

Copyright © 2009 Samir Omran

63

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬ W‫א‬‫א‬‫א‬ W ‫א‬‫א‬ ‫ א‬‫ א‬‫א‬     W‫א‬‫א‬‫א‬‫א‬‫א‬ W‫א‬‫א‬‫א‬‫א‬



K‫א‬ ‫ א‬  ‫א‬‫א‬ ‫ א‬ ‫א‬  

16 August 2009

Copyright © 2009 Samir Omran

64

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬  K‫א‬‫א‬ .‫א‬‫א‬‫א‬ K‫א‬‫א‬ ‫א‬  ‫ א‬ 60  W‫א‬‫א‬‫א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

65

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬   K‫א‬ ‫ א‬30‫א‬   ‫ א‬‫א‬ ‫ א‬        10   W ‫ א‬ W‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ W‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬‫א‬ ‫א‬‫א‬ ٪15 ‫א‬  ‫א‬‫א‬ W‫א‬‫א‬ ‫א‬‫א‬‫ א‬‫א‬  W‫א‬ 400‫א‬W‫א‬

16 August 2009

Copyright © 2009 Samir Omran

66

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

 ‫א‬‫א‬   ‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬3‫א‬ K‫א‬‫א‬ ‫ א‬‫ א‬   

16 August 2009

Copyright © 2009 Samir Omran ‫اﻟﺘﺨﻄﻴﻂ اﻻﺳﺘﺮاﺗﻴﺠﻲ‬

16 August 2009

6767

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬‫א‬ ‫א‬ K‫א‬‫א‬‫א‬‫א‬• K‫א‬‫א‬‫ א‬ •

‫א‬‫א‬‫א‬ ‫ א‬‫ א‬  ‫א‬ ‫א‬ ‫ א‬ ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫ א‬‫א‬ ‫א‬ K‫א‬‫א‬‫א‬• ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫ א‬ • ‫א‬‫א‬‫א‬‫א‬  ‫א‬ K‫א‬‫א‬ ‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬• K    

16 August 2009

‫א‬‫א‬ LL‫א‬‫א‬  ‫ א‬‫א‬ ‫א‬

Copyright © 2009 Samir Omran

‫א‬ 

68

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Strategy formulation

‫א‬‫ א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬      W  ‫א‬ K‫א‬K‫א‬ K‫א‬‫א‬‫א‬W       ‫א‬ K‫א‬‫א‬ –‫ – א‬‫א‬ W‫א‬‫א‬ K‫– א‬‫– א‬ ‫א‬W‫א‬‫א‬ K‫א‬‫א‬     ‫א‬  ‫ א‬  – ‫א‬  ‫ – א‬‫א‬  ‫ א‬ W‫א‬‫א‬   ‫א‬ ‫א‬ K‫א‬‫א‬‫א‬W‫א‬‫א‬  K ‫א‬‫א‬‫א‬‫א‬‫ א‬ W‫א‬‫א‬ K ‫א‬ ‫א‬‫א‬  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬ 16 August 2009

Copyright © 2009 Samir Omran

69

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Strategy formulation

‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬  W‫א‬‫א‬  ‫א‬ ،‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬،‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ W‫א‬‫א‬‫א‬ K ‫א‬‫א‬‫א‬  W‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬،‫א‬

16 August 2009

Copyright © 2009 Samir Omran

70

‫א‬‫א‬‫ א‬

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Environmental E i t l Scanning External Societal Environment General Forces Task Environment Industry Analysis

Internal Structure Chain of Command Culture Beliefs, Expectations, Values

St t Strategy Formulation

St t Strategy Implementation

Evaluation E l ti &Control

Mission Reason for existence i t

Objectives What results to accomplish by when

Strategies Plan to achieve the mission & objectives

Policies Broad guidelines for decision making

Programs Activities needed to accomplish a plan

Resources A Assets, t Skills Skill Competencies, Knowledge

Process to monitor performance and take corrective action

Budgets Cost of the programs

Procedures Sequence q of steps needed to do the job

Performance

Feedback/Learning 16 August 2009

Copyright © 2009 Samir Omran

71

‫א‬‫א‬‫א‬ Strategy formulation

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬ W‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ ‫ א א‬‫ א‬‫ א‬ ،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W   ‫א‬‫א‬ K‫א‬‫א‬      ‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬‫א‬ K‫א‬‫א‬ ‫ א‬  ‫ א‬،‫א‬         ‫ א‬    ‫א‬،‫א‬W  ‫א‬ ‫א‬ K‫א‬    ‫א‬    ‫א‬    ‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬  16 August 2009

Copyright © 2009 Samir Omran

72

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬ K‫א‬  ‫א‬‫א‬ K،‫א‬‫א‬ K‫א‬‫א‬‫א‬ K ‫א‬‫א‬‫א‬            ‫א‬‫א‬     K،‫א‬ ‫א‬،‫א‬‫א‬    ‫ א‬   ‫ א‬      ‫א‬ K‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

73

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬W  ‫א‬

‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬‫ א‬

 ‫א‬‫א‬L ‫ א‬‫א‬‫ א‬

‫א‬ ‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

74

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

Strategy formulation

‫א‬‫א‬ 

K  ‫ א‬‫א‬   ‫א‬‫א‬‫א‬  

K‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬

 K‫א‬‫א‬‫א‬ 

K‫א‬  ‫ א‬‫א‬‫א‬ ‫א‬ ‫ א‬     ‫א‬ ‫א‬  

16 August 2009

Copyright © 2009 Samir Omran

75

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

SWOT  ‫א‬‫א‬

.1

K‫א‬‫א‬‫ א‬ K     ‫ א‬       ‫א‬‫א‬   K‫א‬‫א‬‫א‬‫א‬‫ א‬ K‫ א‬ ،‫א‬‫ א‬  ‫א‬‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

76

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

K‫א‬‫א‬ ‫ א‬ ‫ א‬o K  ‫א‬‫א‬o K‫א‬‫א‬ ‫ א‬‫ א‬  o K‫א‬‫א‬o K  ‫א‬‫א‬‫ א‬o K‫א‬‫א‬‫א‬‫ א‬o K‫א‬‫א‬o K‫א‬‫א‬‫א‬  ‫ א‬‫ א‬  ‫ א‬‫א‬‫א‬  ‫א‬ ‫ א‬o K‫א‬‫א‬o K‫א‬‫א‬‫א‬         o K‫א‬‫א‬o K‫א‬ o K o 16 August 2009

 ‫א‬‫א‬‫א‬.2 Directional Strategy

Copyright © 2009 Samir Omran

‫א‬‫א‬‫א‬   ‫א‬ ‫א‬

77

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬‫א‬o K‫א‬ ‫א‬ ‫א‬ ‫ א‬  ‫א‬ ‫א‬ ‫ א‬o K‫א‬‫א‬o K ‫א‬  ‫א‬‫ א‬o K‫א‬‫א‬o K‫א‬‫א‬ ‫א‬o K    ‫א‬‫ א‬o K‫א‬‫א‬o K‫א‬‫א‬ ‫ א‬ ‫א‬ o KKKKo

16 August 2009

‫א‬‫א‬‫א‬   ‫ א‬ ‫א‬ ‫א‬

.3 3

Grand Strategies

Copyright © 2009 Samir Omran

‫א‬‫א‬‫א‬ ‫א‬‫א‬  ‫א‬  ‫א‬‫א‬ ‫ א‬

78

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬،‫א‬‫א‬ K‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬ K ‫א‬‫א‬‫א‬            ‫א‬‫א‬     K‫א‬‫א‬‫א‬‫א‬

16 August 2009

Copyright © 2009 Samir Omran

79

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ Strategy Implementation

‫א‬‫א‬ ‫ א‬‫א‬ 

16 August 2009

‫א‬  ‫א‬

‫א‬  ‫א‬

 ‫א‬ ‫ א‬ ‫א‬‫א‬   ‫א‬ ‫ א‬‫א‬ ‫א‬

Copyright © 2009 Samir Omran

‫א‬  ‫א‬‫א‬

80

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

W‫א‬‫א‬‫א‬ K ‫א‬‫א‬ ‫ א‬‫ א‬ ‫א‬ ‫ א‬ K‫א‬ K  ‫א‬   K‫א‬‫א‬‫א‬‫א‬  K‫א‬ ‫א‬    K ‫א‬   ‫א‬ ‫א‬ K‫א‬ ‫א‬‫ א‬

16 August 2009

Copyright © 2009 Samir Omran

81

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬

‫אא‬          ‫א‬ ‫ א‬      ‫א‬  Mobile: 0797 04 1974 E-mail: [email protected]

16 August 2009

Copyright © 2009 Samir Omran

82

 

‫א‬‫א‬‫א‬‫א‬‫א‬       

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬ 

Sunday, August 16, 2009 C

i h © 2009 S

i O

83

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬

‫א‬

‫א‬

‫א‬

‫א‬‫א‬‫א‬‫א‬  ‫א‬ ‫ א‬    ‫ א‬‫ א‬     Sunday, August 16, 2009

Copyright © Samir Omran

84

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬ K    ‫א‬ ‫א‬  ‫אא‬ o

K‫א‬‫א‬‫א‬‫א‬‫א‬ o K ‫א‬  ‫א‬ ‫א‬ o

Sunday, August 16, 2009

Copyright © Samir Omran

85

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬ ‫א‬  

‫ א‬   ‫א‬ ‫א‬‫א‬ ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ E  F     

Sunday, August 16, 2009

Copyright © Samir Omran

86

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬

‫א‬

‫א‬

‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

87

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬‫א‬   ‫א‬ ‫א‬ ‫א‬

‫א‬

   ‫א‬ ‫א‬    ‫א‬‫א‬

‫א‬ ‫א‬

‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

88

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬ ‫ א‬  ‫ א‬ ‫א‬     ‫א‬

‫א‬

‫א‬ ‫א‬

‫א‬

Sunday, August 16, 2009

‫א‬ ‫א‬ ‫א‬

 ‫א‬

‫א‬ ‫א‬‫א‬  ‫א‬ ‫ א‬    ‫א‬

Copyright © Samir Omran

89

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬ ‫א‬   ‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

90

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬‫א‬  L‫א‬‫א‬ ‫א‬





‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

91

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ 



D

C

‫א‬

B

A

‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

92

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

    KKK‫א‬‫א‬ ‫א‬‫א‬ KKK‫א‬  ‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

93

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

94

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

‫א‬ ‫א‬‫א‬        ‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

95

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬‫א‬‫א‬

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬       ‫אא‬‫א‬       ‫א‬  ‫א‬‫א‬   

Sunday, August 16, 2009

Copyright © Samir Omran

96

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

KKK ‫א‬    

1

‫א‬‫א‬ K ‫א‬‫א‬ KK‫א‬‫א‬‫א‬‫א‬ ‫ א‬ ‫א‬ ‫ א‬ ‫ א‬    J K‫א‬،‫א‬، ‫א‬W‫א‬ J

Sunday, August 16, 2009

Copyright © Samir Omran

97

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

 ‫א‬ 

‫א‬‫א‬‫א‬

2

‫א‬‫א‬‫א‬‫א‬  K‫א‬،‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

98

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬ 

3

‫א‬‫א‬ ‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

99

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

   ‫ א‬‫ א‬ ‫א‬‫א‬

4

‫א‬‫א‬‫א‬            K ،          K‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

100

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

5

    ‫א‬  ‫א‬‫א‬  K ‫א‬K،

K‫א‬ W‫א‬ K،‫א‬W‫א‬ K‫א‬‫א‬  W  ‫א‬ K،‫א‬W‫א‬ K‫א‬‫א‬‫א‬   ‫ א‬‫א‬‫ א‬    W‫א‬‫א‬ ‫א‬‫א‬    K‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬               Sunday, August 16, 2009

Copyright © Samir Omran

101

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

 ‫א‬

‫א‬‫א‬‫א‬

6

‫א‬‫א‬ ‫א‬‫א‬،‫א‬، E‫א‬FK‫א‬‫א‬W‫א‬

K،‫א‬،‫א‬W‫א‬ K‫א‬،‫א‬‫א‬‫א‬ W‫א‬ K‫א‬‫א‬W‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

102

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬  

‫א‬‫א‬‫א‬

7

‫א‬  ‫א‬،‫א‬ K‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

103

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

 ‫א‬‫א‬   

‫א‬‫א‬‫א‬

8

W ‫א‬  ‫א‬ K‫א‬‫א‬،

Sunday, August 16, 2009

Copyright © Samir Omran

104

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬      

‫א‬‫א‬‫א‬

9

،‫א‬،‫א‬‫א‬‫א‬  K 

Sunday, August 16, 2009

Copyright © Samir Omran

105

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬        

10

‫א‬‫א‬‫א‬ K ‫א‬‫א‬،‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

106

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬

11

 K ،‫א‬  K‫א‬‫א‬K‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬ KK‫א‬‫א‬، ‫ א‬    ‫א‬ ،‫א‬  ‫ א‬  W       ‫א‬ ‫א‬،‫א‬‫א‬W     ‫א‬ KK KK‫א‬‫א‬ W‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

107

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬

12

W‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬ K‫א‬‫א‬،‫א‬‫א‬ ‫א‬            ‫ א א‬‫ א‬W‫א‬‫א‬ ‫ א‬ ‫א‬ K‫א‬‫א‬‫א‬‫א‬W‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

108

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬      

13

‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬  ‫ א‬ ‫א‬  ‫ א‬      ‫ א‬

Sunday, August 16, 2009

Copyright © Samir Omran

109

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬‫א‬‫א‬

New Strategies for Industrial Products Marketing

‫ א‬  ‫א‬ ‫א‬‫א‬

14

‫א‬‫א‬‫א‬‫א‬ K ،، K‫א‬‫א‬‫א‬‫א‬  ‫ א‬ ‫א‬  ‫ א‬       ‫ א‬ ‫א‬‫א‬‫א‬،‫א‬ ‫؟‬‫א‬،‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

110

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬       

15

‫א‬‫א‬ K‫א‬ KK‫א‬‫א‬‫א‬ ‫ א‬‫ א‬‫ א‬      J K،‫א‬‫א‬ J K‫א‬،‫א‬‫א‬ J

Sunday, August 16, 2009

Copyright © Samir Omran

111

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬       

16

‫א‬   K‫א‬‫א‬ K       ، ‫ א‬    J K،‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

112

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬

17

،‫א‬‫א‬ ‫א‬ ‫ א‬‫ א‬ ‫א‬ ‫א‬‫א‬‫א‬ ،‫א‬‫א‬‫א‬ J K     K‫א‬‫א‬‫א‬   ‫ א‬   ‫ א‬ ‫ א‬  K‫א‬K‫א‬1886‫א‬‫א‬ J K‫א‬،‫א‬‫א‬‫ א‬J

Sunday, August 16, 2009

Copyright © Samir Omran

113

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

     

18

،‫א‬‫א‬‫א‬ K‫א‬ K ‫א‬‫א‬‫א‬‫א‬              J K‫א‬،‫א‬‫א‬ J K‫א‬،‫א‬‫א‬ J

Sunday, August 16, 2009

Copyright © Samir Omran

114

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

E ‫א‬  F ‫א‬‫א‬    

19

‫א‬‫א‬ ‫א‬،‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

115

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

20

‫א‬     ،‫א‬  K‫א‬‫א‬‫א‬

‫א‬‫א‬     ‫ א‬  ‫א‬ J K‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

116

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--2 Day

‫א‬‫א‬‫א‬

New Strategies for Industrial Products Marketing

KKK   KKK  ‫א‬ 

21

‫א‬‫א‬‫א‬   K،‫א‬ K‫א‬ ‫ א‬   ٪10 ،‫א‬‫א‬  ، ‫א‬ ‫ א‬  ٪90 ‫ א‬J 1000،1000 J K‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

117

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

Sunday, August 16, 2009

 ‫א‬ ‫א‬  

Copyright © Samir Omran

118

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫ א‬L ‫א‬‫א‬

‫א‬

‫א‬

‫א‬

‫א‬

  ‫א‬ ‫ א‬    ‫ א‬‫ א‬     ‫א‬‫א‬‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

119

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬ ‫א‬‫א‬‫א‬  K ‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

120

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬   ‫א‬

  ‫א‬



   

Sunday, August 16, 2009

Copyright © Samir Omran

121

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬ K‫א‬‫א‬o

K‫א‬‫א‬‫א‬ ‫ א‬‫ א‬  ‫ א‬ o

K‫א‬‫א‬‫א‬o K‫א‬‫א‬‫א‬‫ א‬o K o

Sunday, August 16, 2009

Copyright © Samir Omran

122

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬‫א‬‫א‬ KE‫א‬،‫ א‬‫א‬،‫ א‬‫א‬،‫א‬F W‫ א‬‫א‬‫א‬ KE‫ א‬،‫ א‬،‫ א‬،‫א‬‫א‬،‫א‬‫א‬F W  ‫א‬‫א‬‫א‬ KE‫؟‬‫א‬،‫א‬،،FW‫א‬   ‫א‬  ‫א‬ E‫א‬     ‫ א‬ ‫א‬‫א‬  ‫א‬FW F W  ‫אא‬ ‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

123

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫ א‬‫א‬‫א‬‫א‬   K E‫א‬‫א‬‫א‬‫א‬  ‫א‬   ‫ א‬ ‫ א‬‫א‬F K    ‫אא‬    o KE‫א‬‫א‬‫א‬‫א‬FK ‫א‬‫א‬o ‫א‬‫א‬FK    ‫א‬   o KE‫א‬ ‫א‬F K‫א‬‫ א‬o E‫א‬‫א‬FK‫א‬  o EKKK E ‫א‬،‫א‬،‫א‬‫א‬     W‫א‬  F  ‫א‬   ‫ א‬  o KE‫א‬‫א‬‫א‬FK‫א‬‫א‬ o K E‫א‬     F KK‫א‬ ‫א‬‫א‬ ‫א‬ o KE‫א‬‫א‬‫א‬‫א‬FK‫א‬o

Sunday, August 16, 2009

Copyright © Samir Omran

124

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬‫א‬ ‫א‬  ‫א‬  ‫א‬  

 ‫א‬‫א‬  

Sunday, August 16, 2009

Copyright © Samir Omran

125

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬ K ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬ E±،FK‫א‬‫א‬ K‫א‬‫א‬ K‫א‬‫א‬ K‫א‬‫א‬ 

Sunday, August 16, 2009

Copyright © Samir Omran

126

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬‫ א‬ K

Sunday, August 16, 2009

Copyright © Samir Omran

127

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬‫ א‬ K‫א‬‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

128

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬  ‫א‬‫ א‬ 

،‫א‬ K‫א‬‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

129

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

  ‫א‬‫א‬‫ א‬ K‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

130

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬ ‫א‬‫א‬‫ א‬ ،‫א‬‫א‬ K‫א‬،‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

131

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫ א‬ 

،‫א‬ K‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

132

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

Sunday, August 16, 2009

 ‫א‬ ‫א‬  

Copyright © Samir Omran

133

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬‫א‬ ‫א‬  ‫א‬  ‫א‬  

‫א‬‫א‬‫ א‬L ‫א‬‫א‬

‫א‬

‫א‬

‫א‬

‫א‬

  ‫א‬ ‫ א‬    ‫ א‬‫ א‬     ‫א‬‫א‬‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

134

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬  ‫א‬     ‫א‬ ‫א‬‫א‬ ‫ א‬‫א‬ ‫א‬‫א‬ 

Sunday, August 16, 2009

Copyright © Samir Omran

135

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬

EF ‫א‬ ‫א‬    ‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

136

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

 ‫א‬‫א‬ ،‫א‬‫א‬‫א‬ ،‫ א‬ ‫ א‬   ‫ א‬ ،‫א‬‫א‬ ‫א‬‫א‬‫א‬           

Sunday, August 16, 2009

Copyright © Samir Omran

137

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬ ‫א‬‫א‬‫א‬  ‫ א‬‫ א‬ ‫ א‬  ،‫א‬‫א‬‫א‬ ‫א‬‫א‬ K‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

138

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬ ‫א‬ ‫ א‬  ‫א‬ ‫ א‬  ،‫א‬،‫א‬‫א‬‫א‬‫א‬،‫א‬ K‫א‬‫א‬‫א‬‫א‬    

Sunday, August 16, 2009

Copyright © Samir Omran

139

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

 ‫א‬‫א‬ ،‫א‬،‫א‬‫א‬  ،‫א‬ ،‫ א‬‫ א‬  ‫א‬،‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬  

Sunday, August 16, 2009

Copyright © Samir Omran

140

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

Sunday, August 16, 2009

 ‫א‬ ‫א‬  

Copyright © Samir Omran

141

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

 ‫א‬ ‫א‬  

New Strategies for Industrial Products Marketing

‫א‬‫א‬‫ א‬L ‫א‬‫א‬

‫א‬

‫א‬

‫א‬

‫א‬

  ‫א‬ ‫ א‬    ‫ א‬‫ א‬     ‫א‬‫א‬‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

142

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬‫א‬

EF‫א‬‫א‬

 ‫א‬ ‫א‬  

‫א‬ ‫א‬‫א‬  

‫א‬‫א‬‫א‬

‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

143

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬ K‫א‬‫א‬ K‫א‬‫א‬     K ‫א‬‫א‬‫א‬  K‫א‬‫א‬  K‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

144

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬ ‫א‬‫א‬  ‫ א‬   ‫ א‬  ‫א‬ ‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

145

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬ ،‫א‬ ‫א‬ ،‫א‬‫א‬   E‫א‬‫א‬ F ،‫א‬‫א‬ K‫א‬ ‫ א‬ 

Sunday, August 16, 2009

Copyright © Samir Omran

146

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬ ،‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬  ‫א‬‫א‬‫א‬‫א‬        

Sunday, August 16, 2009

Copyright © Samir Omran

147

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬ ،‫א‬‫א‬ ‫א‬، ‫א‬ K‫א‬،‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

148

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

 ‫א‬ ‫א‬  

‫א‬‫א‬   ‫א‬ ‫א‬‫א‬    ‫א‬‫א‬‫א‬ ‫ א‬   ‫א‬ ‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

149

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬‫א‬‫א‬

1

‫א‬‫א‬‫א‬ K‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬ J K‫א‬‫א‬‫א‬ ‫א‬‫א‬ ‫א‬             ‫אא‬‫א‬   ‫ א‬ J K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ J

Sunday, August 16, 2009

Copyright © Samir Omran

150

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

‫א‬‫א‬

New Strategies for Industrial Products Marketing

‫א‬

2

‫א‬،‫א‬‫א‬ K ،‫א‬‫א‬ K‫א‬،‫א‬‫א‬ K‫א‬،‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ K،‫א‬‫א‬،‫א‬ K ، ، ،‫א‬ ،‫ א‬ ‫א‬‫ א‬    K،،،‫א‬،‫א‬‫א‬‫א‬ KK‫א‬،‫א‬‫א‬،‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

J J J J J J J 151

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬

‫א‬‫א‬

3

K‫א‬،‫א‬‫א‬ K،‫א‬         KKK‫א‬‫א‬ K‫א‬،‫א‬‫א‬ K‫א‬    ‫ א‬      K‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬          K  ‫א‬‫א‬‫א‬‫א‬، K‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

J J J J J J J J 152

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬

4

‫א‬ K K‫א‬ K‫א‬‫א‬ K‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬   ‫א‬ K‫א‬

Sunday, August 16, 2009

J -

Copyright © Samir Omran

153

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬ ‫א‬ ‫א‬‫א‬      ‫א‬       J KEKK،F‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ J ‫א‬، ‫ א‬   ‫א‬،‫א‬‫א‬  ‫ א‬   ‫ א‬    ‫א‬ KEF‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

154

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬

5

‫א‬‫א‬ K‫א‬‫א‬ K‫א‬‫א‬‫א‬ K‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬         K‫א‬‫א‬ K‫א‬‫א‬ Sunday, August 16, 2009

J J J J -

Copyright © Samir Omran

155

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬‫א‬

‫א‬‫א‬

6

‫א‬‫א‬‫א‬ ،‫א‬‫א‬،‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫ א‬ ‫א‬‫א‬ ‫ א‬   ‫ א‬‫א‬ K K   ‫ א‬‫ א‬  ‫ א‬ K‫א‬‫א‬‫א‬ K‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

J J J J J

156

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬‫א‬

7

،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K،‫א‬ K‫א‬‫א‬ K‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬ K‫א‬  ‫ א‬ K‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

J J J J J J

157

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

KKK‫א‬

1

‫א‬‫א‬{‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬{‫א‬ K‫א‬‫א‬‫א‬‫א‬       ‫ א‬‫ א‬‫א‬     ‫א‬ K‫א‬ { ‫א‬‫א‬ ‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬  ‫ א‬ ‫א‬ ‫א‬ ‫ א‬  ‫ א‬  ‫ א‬  K‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬{ Sunday, August 16, 2009

Copyright © Samir Omran

J J J 158

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

KKK‫א‬ 

‫א‬‫א‬

2

،‫א‬‫א‬‫א‬‫א‬ K‫א‬ ‫א‬      {‫א‬‫א‬         J ‫א‬‫א‬،‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬‫א‬ ‫א‬    ‫ א‬  ‫ א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

159

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

KKK‫א‬

‫א‬‫א‬

3

{‫א‬‫א‬‫א‬ {‫א‬‫א‬  KK‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

160

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

‫א‬‫א‬

New Strategies for Industrial Products Marketing

4

KKK‫א‬

،،   ‫ א‬ ‫א‬  { ‫א‬ ‫א‬‫א‬   ‫ א‬  { K K‫א‬ ‫ א‬           J K‫א‬ J K  ‫א‬     J

Sunday, August 16, 2009

Copyright © Samir Omran

161

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day

‫א‬‫א‬

New Strategies for Industrial Products Marketing

KKK‫א‬‫א‬‫א‬

5

‫א‬‫א‬{‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ K، KK ‫א‬ ‫א‬‫א‬ ‫א‬  K  K‫א‬

Sunday, August 16, 2009

J J J J

Copyright © Samir Omran

162

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

KKK‫א‬‫א‬‫א‬   

6

K      K ‫א‬ K ‫א‬ ‫ א‬ K‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

163

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

KKK‫א‬

‫א‬‫א‬

7

K‫א‬‫א‬ K ‫א‬‫א‬ ‫ א‬‫ – א‬‫א‬  ‫ – א‬‫א‬  ‫א‬ J W ‫א‬‫א‬  ‫ א‬‫ א‬ E‫א‬F‫א‬ JW ‫א‬‫א‬‫א‬ K‫א‬‫א‬‫א‬ K K‫א‬‫א‬ ‫ א‬ ‫ א‬     K‫א‬‫א‬ -

Sunday, August 16, 2009

J J -

Copyright © Samir Omran

164

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫ א‬‫א‬‫א‬ ،‫ א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬ {‫א‬‫א‬‫א‬‫א‬‫א‬ J     –     –‫א‬‫א‬  ‫ א‬ ‫ א‬   W‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬  ‫א‬  ‫א‬  W ‫א‬‫א‬  ‫ א‬  ‫ א‬J1 {‫א‬‫א‬ ‫א‬‫א‬        W ‫א‬‫א‬    J2 K ‫א‬‫א‬‫א‬

Sunday, August 16, 2009

Copyright © Samir Omran

165

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬‫א‬

‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬        ‫ א‬ ‫ א‬   ‫ א‬ W‫א‬‫א‬ ‫א‬‫א‬‫א‬ ‫ א‬‫ א‬    {‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ {‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫ א‬‫א‬ ‫ א‬‫ א‬  ‫ א‬‫א‬‫ א‬ W‫א‬ ‫א‬‫א‬‫א‬‫א‬ {‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬ Sunday, August 16, 2009

Copyright © Samir Omran

166

‫א‬‫א‬‫א‬‫א‬‫א‬

Day--3 Day New Strategies for Industrial Products Marketing

‫א‬ Mobile: 079 7 04 1974 E-mail : [email protected] Website: www. www SamirOmran.net SamirOmran net Sunday, August 16, 2009

Copyright © Samir Omran

167