Marketing Plan - Product Breakdown Template
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- Words: 353
- Pages: 12
Product #1 PROVIDE INFORMATION ABOUT THE COMPANY AND BRIEF HISTORY
List the companies strategies for the 4ps
Marketing
Product:
What are you going to sell?
Price:
How much can you charge for your product?
Place:
Where will people buy your product?
Promotion:
How will people find out about your product?
Who is the Brands Target Market and the Brand Personality
This is done by determining the Demographic, Geographic, Psychographic segments
Create a persona of the person who is the targeted user.
Determine the Brands Identity using the Matrix Box Value Position: How do they appeal to old and new customers? What are their offerings?
Relationships: What is their relationship like with new and old customers?
Position: How do they position their product in the market?
Expression: What unique ways do they communicate with their customers?
Identity: Core values of the company
Personality: What personality does their brand represent?
Mission and Vision statements.
Culture: What are their attitudes and how do they work and behave?
Competences: What are they good and how does that separate them from the competition?
Competition
Who are the 3 major competitors of each of your products?
What makes these brands different?
Identify Why A Customer Would Want To Buy Your Product/Service Features:
Benefits:
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
Product #2 PROVIDE INFORMATION ABOUT THE COMPANY AND BRIEF HISTORY
List the companies strategies for the 4ps
Marketing
Product:
What are you going to sell?
Price:
How much can you charge for your product?
Place:
Where will people buy your product?
Promotion:
How will people find out about your product?
Who is the Brands Target Market and the Brand Personality
This is done by determining the Demographic, Geographic, Psychographic segments
Create a persona of the person who is the targeted user.
Determine the Brands Identity using the Matrix Box
Competition
Who are the 3 major competitors of each of your products?
What makes these brands different?
Identify Why A Customer Would Want To Buy Your Product/Service Features:
Benefits:
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
List the companies strategies for the 4ps
Marketing
Product:
What are you going to sell?
Price:
How much can you charge for your product?
Place:
Where will people buy your product?
Promotion:
How will people find out about your product?
Who is the Brands Target Market and the Brand Personality
This is done by determining the Demographic, Geographic, Psychographic segments
Create a persona of the person who is the targeted user.
Determine the Brands Identity using the Matrix Box Value Position: How do they appeal to old and new customers? What are their offerings?
Relationships: What is their relationship like with new and old customers?
Position: How do they position their product in the market?
Expression: What unique ways do they communicate with their customers?
Identity: Core values of the company
Personality: What personality does their brand represent?
Mission and Vision statements.
Culture: What are their attitudes and how do they work and behave?
Competences: What are they good and how does that separate them from the competition?
Competition
Who are the 3 major competitors of each of your products?
What makes these brands different?
Identify Why A Customer Would Want To Buy Your Product/Service Features:
Benefits:
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
Product #2 PROVIDE INFORMATION ABOUT THE COMPANY AND BRIEF HISTORY
List the companies strategies for the 4ps
Marketing
Product:
What are you going to sell?
Price:
How much can you charge for your product?
Place:
Where will people buy your product?
Promotion:
How will people find out about your product?
Who is the Brands Target Market and the Brand Personality
This is done by determining the Demographic, Geographic, Psychographic segments
Create a persona of the person who is the targeted user.
Determine the Brands Identity using the Matrix Box
Competition
Who are the 3 major competitors of each of your products?
What makes these brands different?
Identify Why A Customer Would Want To Buy Your Product/Service Features:
Benefits:
1.
1.
2.
2.
3.
3.
4.
4.
5.
5.
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