Marketing Pims

Marketing PIMS in your Country Jackie Gladden MC Dean

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Fundamentals of Marketing Themes in Marketing

“Four P’s” cover: • Where • What • Who • How https://members.pims.org

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Place – the “Where” • The Access to PIMS • Euro-Atlantic and PfP Community • YOU are the voice of PIMS

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People – the “Who” • The Target Audience • Stakeholders • Customers • End Users

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30 Second Elevator Speech • Technique to network • Informal dialogue • Trigger interest in your work

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Product – the “What” The Solution 1. Know the technology 3. Understand the concepts 5. Integrate the processes https://members.pims.org

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Promotion – the “How”

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