JESSICA SPIERS
Blacksburg, VA
540 830 0951
[email protected] linkedin.com/in/jessicaspiers jmspiers.com
OBJECTIVE A career goal of mine would be to work with a company or organization using written and oral communication along with social media accounts to increase engagement and keep the brand focused on their mission and brand voice.
EDUCATION Bachelor’s in Multimedia Journalism | Virginia Tech 2015 – PRESENT
Various courses in the Journalism major including Social Media Analytics, Social Media Theory and Practice, Media Writing, Advanced Multimedia Reporting and Digital Newsroom; Minoring in Women’s and Gender Studies
EXPERIENCE Social Media Coordinator | Local Wolves Magazine MARCH 2019 – PRESENT
Currently working remotely with the marketing team at the magazine with social media analytics, content creation, planning social media postings and releases of new issues of the magazine
Media and Marketing Intern | United Way of the New River Valley MAY 2018 – AUGUST 2018
Produced graphics and information pamphlets using Adobe Creative Cloud to increase engagement, ran social media accounts during the events, worked with monthly newsletter content and design, learned organizational tactics through the non-profit work
SKILLS • • •
Proficiency in Adobe Creative Cloud including Illustrator, Lightroom, InDesign Social Media Analytics—proficient in Excel, using Pivot Tables, Mann Whitney U tests Social media and marketing campaigns
• • • •
Copywriting and editing Producing and directing news content Hootsuite certified Twitter, Facebook and Instagram to increase engagement
ACTIVITIES Member of the communications honor society Lambda Pi Eta, volunteer leader with Young Life Capernaum—a ministry for students with disabilities, conducting and leading presentations on healthy relationships through the Women’s Center