Making Effective Presentations

MAKING EFFECTIVE PRESENTATIONS By Rashmi Sharma

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Used in reference to public speaking.

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Presentations can be made for : (1) Launching a new product or service. (2) Starting a training course/session. (3) Presenting a new business plan. (4) Making a Marketing/ Sales proposal. (5) Diversification of a business.

Attributes of Oral Presentation 

LOGOS – Logic

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PATHOS – Body language, Feelings, Emotions.

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ETHOS – Value, Culture

Structuring the Presentation

Opening your Presentation Introductory Remarks; Introduce yourself, why they should they listen.  Statement of Objectives; state reasons.  Get attention; build rapport, make audience think; invite participation.  Draw the outline of the presentation.  If Informative – Clear parameters for content.  If Persuasive – State the problem; show who cares, what’s the solution. 

Presenting Main Points 

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Break the main body of the presentation into short, clearly stated sections. Support with examples. Put a time limit. Prioritise the time limit. Solicit feedback and questions from audience.

Concluding your Presentation     

Inform audience that you’re about to close. Summarise main points Refer to the main points for emphasis. Make final remarks and end on a positive note. Ask questions.

Steps for Preparing Oral Presentation

Step 1 : Assess the Purpose 

To inform or instruct – to give idea.

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To persuade – create willingness.

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To entertain – special occasion

Step 2 – Analyse the Audience 

Understand the relationship with them.

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Are you in power over the audience?

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Seek other information such as age range, interests, goal, occupation.

Step 3 : Select the Main Ideas 

Decide on outline.

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Research

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Organise content

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Length of presentation

Step 4 : Create Visual Aid 

Use notecards as reminders of your main points.

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Positioning the visual-aid.

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Content on each slide ; A-I-D-A

Step 5 : Rehearse the Talk 

Practice in front of mirror.

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Anticipate questions from the audience

Step 6 : Controlling Seating arrangements Influences how you present and how your audience responds.  For 75 or more people :  Theatre style  Semi-circular theatre style  Three-Quarters Circular style  For 30-75 people :  Classroom style  Table approach  Conference style 

Parameters for Presentation

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Kinesics – Body Language

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Proxemics – Space Management

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Haptics – Touch behaviour

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Semiotics – Dress decorum

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Ocular – Eye Contact

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Paralinguistics