Library Consultant Services Target Survey

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Library Consultant Services

Target Audience Profiling Questionnaire

Version 1.0 October 1, 2006

Presented by: Lawanda V. Cox

Information Management Consultant 18404 Meyers Rd., Detroit, MI 48235-1307

Ph: 313.345.9818 Fax: 313.345.2612 Email: [email protected]

Library Consultant Services

Target Audience Profiling Questionnaire Company goals [Here are the top five goals I strive for.]

Top five Library Consultant Services goals 1.

Educating companies about the advantage of hiring an Information Professional and how doing so will save time, money and resources. Library Consultant Services understand how getting information fast and accurate can boost sales and productivity.

2.

Introducing new technology and incorporating it into daily work tasks and functionality. Training employees on the use of state of the art resources helps build motivation, professionalism and efficiency. An employee well trained is productive and beneficial to the employer.

3.

Making information resources available and relative to our clients and their customers

and employees.

4.

Servicing companies with literature and document searching and document processing that communicate their goals and objectives.

5.

Dedicated to assisting companies with projects for community service and education; developing company resource centers for state of the art usage by in-house employees.

Business purpose My business purposes are to provide information and to train clients on how to use and manage information and state of the art technology for the good of their company and employees. I offer in-depth research for historical and rare documents related to human resources, such as public record search, genealogy reports, literature searches, healthcare, educational scholarship searches, company competitors, government documents. I develop and construct in-house resource center departments that may be managed with very little supervision and ease of use.

Product and Service appropriateness [I offer services that improve your information competitiveness. Please answer the questions below to give me an example of what your needs are in this area. Be as concise and clear as you can to determine if my services can be of use to you and/or your company.]

1. What department of your facilities uses information professionals?

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Library Consultant Services 2. What do you request mostly when you hire an Information consultant?

3. Do you need someone who is experienced with computers and software?

4. What software do you use? Are your employees trained to use this software?

5. Are you familiar with Email, FTP (File transfer Protocol) and the Internet?

6. Are you familiar with web-cast, web-conferencing, web-seminars and IM messaging?

7. Would you like these products and capabilities to be included in your workplace?

8. What documents or concerns would you like researched?

9. Do you have a librarian and what is this employee's general function?

a. Does the librarian use online database search engines such as Factiva, Dialog?

b. How effective is this employee in getting current and useful information?

c. Does the librarian perform acquisitions for electronic literature?

d. How often does your librarian seek resources from an Information Consultant?

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Target Audience Profiling Questionnaire Page 2

Primary customers [Since I like to know my services are really useful to my clients; I would like you to answer these questions to give me an idea of how often you seek my kind of services.] 1. When are you most likely to hire an Information Consultant?

2. Are you aware that Information professionals are also document processors?

a. What areas of document processing do you have need of? E.g. word-processing

b. How often do you need documents transcribed or edited?

c. Would having your documents transcribed from a recording be easier?

d. What format would you like to receive your finished document?

e. Do you have ways of storing your documents for later access?

3. How often do you go on the Internet and find you cannot find what you want?

4. Do you find searching by Internet time consuming and tedious? Why?

5. Would you prefer a professional researcher to perform this task?

6. Would you have need for writing services? What kind of writing is desired?

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Purchase frequency [Since my services are fee based; I would need to know at what frequency you purchase my kind of services. Please be specific and straight forward about budgeting and pricing.] 1. How often do you purchase Information research and document processing services?

2. What is your allocated budget for these services?

3. How do you contract for these services? Do you use a temporary service agency?

4. How much is your average budget to these agencies for this service?

5. How much would you save if you contracted directly with an independent contractor?

6. When do you usually contract with an Information consultant? E.g. seasonal, annually

Product perception [Information retrieval and document processing is a very unique skill and takes knowledge and expertise in deciphering good information and producing communicative documents in various formats for accessing on the Internet or hard-copy. Answering these questions will indicate how familiar you are with my services.] *IP=Information Professional 1. How unique is Information retrieval services to you?

2. How much do you know about the Information profession other than libraries?

3. Are you surprised to know that such Information services exist?

4. If you used the services of an *IP, would you hire one again? Why?

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Library Consultant Services 5. Are you aware that *IPs comes from various professional backgrounds?

6. If you choose to hire an *IP, how would you contract their services?

7. Would have an* IP available eliminate some overhead cost? Specify.

Primary message By using Library Consultant Services' Information management consultant services, you would be guaranteed to get the correct information in the format and time you need it. You can have time sensitive documents prepared on time without putting added pressure and tasks on your employees. Contracting me, an information consultant can save you money because you only pay for the time contracted without the overhead of a full time employee with benefits. You will be sure to have only up to date info about your area of concern.

Motivation Consider times when you had a special project that needed considerable resources and relevant information. Who would be most responsible for this task? Was it tedious and time consuming for you and that person? Did you get the specified outcome you sought? Would you change the way you went about the various materials and information needed to make your project successful and informing to your audience? Have you ever had new Microsoft software installed and your employees were not trained to use it? Explain.

Differentiation I am aware that there are other Information and document management services, but I choose to work closely in one on one service with you on your projects. Please let me know what relationship you prefer while working with Library Consultant Services as opposed to another company.

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Target Audience Profiling Questionnaire Page 2

Library Consultant Services

Competitor advantage and disadvantage Library Consultant Services is a small operation but is big in service. I strive to develop one on one relationships with my clients making our business together more viable and productive. I am able to formulate what your needs are and follow through because I work with experts that are well suited to perform best your needs. This means there is no delay in processing or completing a project. Competitor's advantages

Competitor's disadvantages

Larger management

Too much bureaucracy; must go through procedure to get something done.

Can afford to offer low pricing, regular discounts for multiple services.

Too many criteria before determining if pricing can be negotiated and applied to your special circumstances.

Have rigid service schedules

Schedule may not correspond with client needs and demand when most desirable.

More clients and project responsibilities

Not always available for one on one communication; follow-ups; up to the moment needs.

Have more access to technology and larger budget

Are not always familiar with the community or client your company services; lack of community involvement.

Product pricing I realize that the national economy is not at its best; so I would like to consider the economic health of your company when offering Information services to you. Please answer these questions to the best of your knowledge to inform me where you are budget wise. 1. What is the annual income of your company?

2. What is the fiscal year budget for your department?

3. What is the average educational level of your staff and employees?

4. What is the budget for research?

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Target Audience Profiling Questionnaire Page 2

5. What is your customer base? Age? Community make-up? Income level?

Product marketing If you are familiar with the Internet, you probably searched for other businesses to assist you in various projects and topics. I would like you to explain how you use the Internet and if you know if your clients or customers read online news regularly. How many websites have you found related

to what you do and what Information did they provide. 1. Do your clients or customers use the Internet often?

2. Did they locate your company online?

3. Do they read online news and advertisement often?

4. Do they send you email and apply for your service online?

5. Are they interested in learning how to use the Internet if they are not computer savvy?

Resource availability Assuming that you are not familiar with exactly what Information Consultants do; Please answer the following questions regarding how you gather information and from whom? 1. Are Information services available any where else?

2. Can you get the exact Information you need from libraries?

a. Does the librarian take enough time with you on in-depth research?

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b. Are the documents and literature available when you need it?

c. Does the library offer document processing services?

3. Can you receive information you need quickly by phone?

4. Do you have the necessary time and skills to compile your data?

Please answer these questions Yes/no [Do you have access to the Internet?]

C Yes

[Do you search for historical and rare information?]

C

Yes

C

No

[Is the Internet your usual way of locating Information?]

C h

Yes

C

No

C

No

Essay

Describe your favorite Information source: What is your favorite search engine? Why? What projects will you need these services applied?

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1 [I would buy your services for my company.]

2

3

4

C

C

C

Strongly agree

Agree

Neutral

Disagree

Rate questions on a scale of 1 to 5.

Strongly disagree

Quantitative

5 C

[These services would be most useful.]

C

C

C

C

[These services are unique.]

C

C

C

C

C

[I need this service to do my job.]

C

C

C

C

C

[Document services are needed often.]

C

C

C

C

C

[I buy these services more than 3 times per year.]

C

C

C

C

C

CC h C

C

C

C

C

C

C

C

C

[This service is a great value.]

C

C

C

C

C

[I prefer this service over doing it myself.]

C

C

C

C

C

[I need this service for research]

C

C

C

C

C

[I read online newspapers regularly.]

C

C

C

C

C

[Information is valuable for our projects.] [This service would make my work easier.]

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C

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Qualitative

[I would buy these services for my:

C Human resource department C Resource Center C Clerical department C Research team C Other operations]

[I have an annual budget of:

C < $20,000 C $21,000 - 40,000 C $41,000 - 60,000 C > $60,000]

[This service is technologically:

C Resourceful C Educational C Informing C I don't know.]

[Information Retrieval services are:

C Just like other services C Unique C I'm not sure.]

[I would use these services to:

C Entertain new ideas C Ease work load on staff C Keep Informed about current issues C Teach my staff new skills

My company is: (mark all that apply)

C Active in the community C Concerned with human services affairs C Interested in keeping competitive]

[I buy Document processing services:

C 1 time per year C 2 times per year C 3 or more times per year]

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[This kind of Information service:

C Makes my work easier C Gives me more time for other tasks. C Keeps me inform to what is going on in community affairs and issues.

[This service is:

C A great value C Too expensive C Priced just right]

[I would purchase these services:

C Over the Internet C Over the telephone C By Email]

[I heard about this service:

C By word of mouth C By mail C By Phone C By Email]

Thank you for taking the time to participate in this survey. I hope that your company will choose to do business with Library Consultant Services.

Sincerely,

Lawanda V. Cox

Information Management Consultant

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