Kupdf.net_proposal-the-38th-jazz-goes-to-campus-softcopy.pdf

THE

T

IS BACK!

he story began in 1976, when a group of jazz music enthusiast from Faculty of Economics and Business Universitas Indonesia addressed their youth spirit to create

a simple jazz event as an attempt to spread and celebrate their love of jazz. The very first Jazz Goes to Campus started with only one stage and attended by only 200 audiences.

It’s a music that since it’s beginning has expressed the feelings, the dreams, hopes of the people.

Since then, every year-for almost nearly four decades, Jazz Goes to Campus has always been continually improving its qualities and expanding its program. Jazz Goes To Campus embraces change and most of all, growth. The number of attendance has centupled into more than 20.000 audiences on previous year’s edition. Jazz Goes to Campus has transformed from a very humble music festival into one of the most anticipated jazz music festival in Indonesia, even the world. The 38th Jazz Goes to Campus does not only consist of a single day euphoric festival, but also a series of pre-events that consists of several programs, which will be held across Jakarta and Solo before the festival. For the festival itself, The 38th Jazz Goes to Campus will present more

Dexter Gordon

than 35 local and international musicians performing on four stages and also Jazz Museum as a means of spreading the love of jazz. Having “The Thrill is Back” as its tagline, The 38th Jazz Goes to Campus aim to be an euphoric event, by giving a THRILLING experience to all.

JGTC Programs JGTC

Opening & Press-Con

JGTC Clinic

JGTC

Roadshow

29 31 13 Okt. 2015

Selasar Fakultas Ekonomi & Bisnis UI, Depok*

Okt. 2015

D’ Resonanz, Jakarta

Nov. 2015

Universitas Negeri Sebelas Maret, Solo

JGTC

Gathering & Charity Night

14 Nov. 2015

Senayan Golf Club, Jakarta*

JGTC

JGTC

20

07 21

Community Night

Nov. 2015

Red & White Lounge, Jakarta*

Competition

Qualification Round

Final Round

Nov. 2015 Piazza Gandaria City, Jakarta*

4 A journey of a thousand mile begins with a single step. We will commemorate The 38th Jazz Goes to Campus by arranging The JGTC Opening & Press Conference the purpose of which to tell the media what are we going to bring this year.

Having a goal to motivate young talented jazz musicians in Indonesia, we are bringing back the nation’s most talented jazz musicians to share their experience—and most of all, to inspire younger musicians who will continue their legacy in jazz.

Spreading the love of jazz is our main trigger to keep creating JGTC Roadshow in every side of Indonesia, and this year, we choose Solo as the city of our jazz celebration.

As a proof of our awareness in social responsibility, The 38th Jazz Goes to Campus will give something positive through a social action known as JGTC Scholarship, the funds of which will be raised in the JGTC Gatherings and Charity Night.

‘Appreciation’ is the most important goal of Jazz Goes to Campus that has made it stronger throughout the years. With JGTC Community Night, we strive to give something as a token of appreciation to the people who never stop contributing to the development of Jazz in Indonesia.

In The 38th Jazz Goes to Campus, one of our missions is to expose talented jazz musicians. We will give opportunities for some jazz bands to compete with one another, not only to astound juries, but also to amaze all the audience by expressing their love of jazz.

* subject to change

OUR

Wishlist INTERNATIONAL

JGTC Programs

29 Nov. 2015

Jason Mraz Madeleine Peyroux Tigran Hamasyan London Grammar Julian Lage Kings Of Convenience Feist Soil n Pimp Session Belle and Sebastian Tokyo Ska Paradise Orchestra

LOCAL

Sunday

Kampus Fakultas Ekonomi & Bisnis UI, Depok

JGTC FESTIVAL

4

The 38th Jazz Goes To Campus will be ended and celebrated in the festival. It involves hundreds of musicians and thousands of spectators with the expectation that it continues to present spectacular experience for its creative presentation of jazz. The stages will be presented in four different concepts in order to display different emotions that will engage the audience more than any other festivals.

JGTC

JGTC PRESENTS

Music is the result of individual preferences, which has also built the heart of Jazz Goes To Campus each year. By holding JGTC Choice awards, we try to appreciate artist’s creations from diversified background with five different nominations that sum up Indonesian jazz industry. JGTC Choice Awards will be announced in the Festival of The 38th Jazz Goes to Campus.

Jazz Museum is one of our instruments of education and entertainment to the audience. It will be presented with the ‘everything-about-jazz’ things and placed inside the festival.

Choice Awards

‘JAZZ MUSEUM’

Teza Sumendra Dewa Budjana Maliq n D’essentials Gugun Blues Shelter Tohpati Bertiga Tomorrow People Ensemble Simak Dialog PIG Gerald Situmorang Trio Krakatau Reunion Glenn Fredly Sheila On 7 Danilla Dialog Dini Hari Kevin Yosua Trio Raisa Indra Lesmana ft Eva Celia Humania Javajazz Art of Tree Matajiwa Trisum Gilang Ramadhan Trio Ring Of Fire Andien Sandy Winarta Quartet Mian Tiara Chaseiro LLW Sentimental Moods

Jazz Goes To Campus Project Tribute to The History of Jazz Tribute to Indonesian Most Famous Song

Sponsor Benefits Media Coverage

Media coverage through placing your company Logos and/or Profile, and take part in our integrated marketing campaign through our Publication tools, Website, Social Media Accounts, Online Media Coverage, Print Media Coverage, TV Coverage, and Radio Coverage.

Brand Awareness & Engagement

Raising awareness and engagement of your Brand through placing your brand’s logo on our Publication Tools, Booth, TVC, AdLips, and/or placing your brand’s name using Titling Rights of our Stage, Food court, or Programs. You can also gain brand awareness by giving your product through in-kind sponsorship.

Event Activations

Activations Activities to gain usership and/or buyers of your product through doing Booth Activities, Mini Event, Games, Gimmicks on our event’s venue or program. We offer you the chance of creating an emotional experience for our customers, through your brand.

CSR

Giving back to the community through contributing to our Charity and/or doing activities for your Charity Fund Raising needs on our venue.

In-Kind Sponsorship TV Production Provide the production fees of TV Production or provide the equipment to produce one.

Printings Provide the charges of printings or directly provide our printing materials.

Venue Provide the rent for venue, or directly provide venue for JGTC Gathering and Charity Night, JGTC Roadshow, JGTC Competition, JGTC Clinic, JGTC Community Night.

5

Media Coverage ATL Media Targeted for mass market

BTL Media Personalized publication media

1. 2. 3. 4. 5. 6. 7. 8. 9.

Media Partner Coverage (Television, Radio, Printed, Online, Social) Poster & flyer activation Television Appearance, Radio Blocking Time, YouTube Appearance Billboard placements* Before D-day Press Conference & Press Conference during the festival Endorsement partnerships Multimedia Activations (Teasers & “Creating That Buzz”) Integrated website (www.jgtc-festival.com) Social Media Activation

1. Merchandising 2. Email Activation through subscribers 3. Public Relations 4. Event Activations (Mobile Ticketing, Music Nights, road shows)

Consumption Provide the charges of consumption or directly providing the consumption for committees and performers.

Official Car / Cutting Sticker Provide official transportation during Jakarta and Bandung publication convoy or provide the charges to print or directly print JGTC car body print for publication purposes.

Publication Provide cost for publication or directly providing the publication needed for JGTC.

LCD and Screen Provide LCD’s and Screens or the charges of renting LCDs and Screens.

Artist Provide the fee for artists, or directly provide well-known performers.

Musical Instrument Provide the cost for musical instruments, or directly provide high quality musical instruments according the specifications needed at JGTC.

Official Clothing Provide the cost for producing committee’s t-shirt, or directly provide t-shirt for committee.

Official Merchandise Provide the cost for producing JGTC merchandise or directly provide high quality products for JGTC merchandise.

Accomodation [Hotels] Provide hotels for international artists, or provide cost for accommodation of committees.

Sponsorship Packages

JGTC ROADSHOW EXPOSURE - SOLO

Gold

Silver

Bronze

IDR585.000.000

IDR 450.000.000

IDR 290.000.000

GOLD

SILVER

BRONZE

L

M

S

1

Backdrop (1 pc)

2

Jingle

Yes

Yes

Yes

3

Adlips

Yes

Yes

Yes

4

JGTC Roadshow Horizontal Banner (1 pcs)

L

M

S

5

JGTC Roadshow Standing Banner (2 pcs)

L

M

S

6

Sponsor’s Standing Banner

2 pcs

1 pcs

7

Booth on Event*

Yes

8

Product Sampling

Yes

JGTC FESTIVAL - EXPOSURE

GOLD

SILVER

BRONZE

L

M

S

L

M

S S

Alternative Packages

in Rupiah

JGTC Festival Horizontal Banner

10.000.000 Sponsor’s Horizontal Banner

12.500.000

Area Exposure BEFORE D-DAY EXPOSURE

SILVER

BRONZE

1

JGTC Roadshow Posters (2.500) A3

L

M

S

2

JGTC Roadshow Leaflets (4.500) A5

L

M

S

3

Qualification Round JGTC Competition Posters (1.000) A3

L

M

S

4

Qualification Round JGTC Competition Leaflets (2.500)

L

M

S

5

Final Round JGTC Competition Posters (1.000)

L

M

S

6

Final Round JGTC Competition Leaflets (2.500)

L

M

S

7

JGTC Competition Horizontal Banners (4 pcs)

L

M

S

8

JGTC Festival Posters (10.000)

L

M

9

JGTC Festival Leaflets (40.000)

L

M

10

JGTC Festival Horizontal Banners (8 pcs)

L

M

1

JGTC Festival’s Standing Banner (4 pcs)

2

JGTC Festival Horizontal banners (8 pcs)

3

Sponsor’s Logo On Ticket (20.000 pcs)

4

Sponsor’s Logo On Booklet (18.000 pcs)

5

Company Profile On Booklet (20.000 pcs)

6

L

M

Yes

Yes

Booth On Event (5 x 5 m)

2 pcs

1 pcs

Sponsor’s Horizontal Banner

20 pcs

10 pcs

5 pcs

Sponsor’s Hanging Banner

25 pcs

15 pcs

5 pcs

S

9

Prosuct Sampling

Yes

Yes

Yes

S

10

Sponsor’s Logo On Promenade

Yes

Yes

S

11

Sponsor’s Logo on Ticket Box & Media Registration

L

M

S

12

Sponsor’s Logo on Committee T-Shirt

L

M

S

Yes

Yes

6 times

3 times

1 time

JGTC Festival Ballyhoo (2 pcs)

L

M

S

Sponsor’s logo on Website

Yes

Yes

Yes

13

Company Profile on Website

Yes

1

Run-text on Main Screen

GOLD

SILVER

BRONZE

2

TVC On Main Screen

1

Press Conference’s Standing Banner (2 pcs)

L

M

S

3

Stage Time ( 1 @ 10 Minutes)

Yes

Press Conference’s Backdrop (1 pcs)

L

M

S

4

Sponsor Jingle

Yes

Yes

Yes

3

Sponsor’s Standing Banner

2 pcs

1 pcs

5

Adlips

Yes

Yes

Yes

Stage B

4

Adlips

Yes

Yes

Yes

5

Jingle

Yes

Yes

S

1

Run-text on Main Screen

6

Press Conferfence Horizontal Banners

L

M

S

2

TVC On Main Screen

7

Sponsor’s Horizontal Banner

2 pcs

1 pcs

3

Stage Time (1 @ 10 Minutes)

Yes

8

Booth on Event (2 x 3)*

Yes

Yes

4

Sponsor Jingle

9

Product Sampling

Yes

Yes

5

Adlips

6

Wingdrop (2 pcs)

GOLD

SILVER

2 pcs

1 pcs

Yes 3 times

1 time

Yes

Yes

Yes

Yes

Yes

Yes

L

M

S

Yes

Yes

6 times

3 times

1 time

Stage C (Main Stage)

2

Adlips

Yes

Yes

Yes

2

TVC On Main Screen

3

Jingle

Yes

Yes

Yes

3

Stage Time (2 @ 10 Minutes)

Yes

4

Stage Time (2 @ 10 Minutes)

Yes

4

Sponsor Jingle

Yes

Yes

Yes

5

Adlips

Yes

Yes

Yes

6

Wingdrop (2 pcs)

L

M

S

JGTC COMPETITION CLINIC EXPOSURE

SILVER

BRONZE

L

M

S

1

JGTC Horizontal Banner (2 pcs)

Yes

Yes

Yes

2

Sponsor’s Standing Banner

2 pcs

1 pcs

3

SILVER

BRONZE

L

M

S

2 pcs

1 pcs

Adlips

Yes

Yes

Yes

Yes

Yes

1

Backdrop (1 pc)

2

Adlips

3

Sponsor’s Standing Banner

4

Product Sampling

Yes

4

Jingle

Yes

5

Booth on Event (2 x 3 m)*

Yes

5

Stage Time (2 @ 10 Minutes)

Yes

JGTC COMPETITION FINAL ROUND 1

JGTC Horizontal Banner (2 pcs)

2

Sponsor’s Standing Banner

3

GOLD

SILVER

BRONZE S

L

M

2 pcs

1 pcs

Adlips

Yes

Yes

4

Jingle

Yes

Yes

5

Stage Time (2 @ 10 Minutes)

Yes

1

GOLD

JGTC COMPETITION QUALIFICATION ROUND 1

JGTC Horizontal Banner (3 pcs)

2

Sponsor’s Standing Banner

Yes

3

Yes

GOLD

SILVER

BRONZE S

L

M

2 pcs

1 pcs

Adlips

Yes

Yes

Yes

4

Jingle

Yes

Yes

Yes

5

Stage Time (2 @ 10 Minutes)

Yes

7.500.000

Run-text on Main Screen

Stage D Sponsor Jingle

Yes

Yes

Yes

2

Adlips

Yes

Yes

Yes

3

Stage Time (1 @ 10 Minutes)

Yes

Run Text On Screen TVC

9.000.000 15.000.000 JGTC Conference Stand ( 2x3 m )

2.500.000 8.000.000 Jingle and Running Text

8.500.000 9.500.000 Shirt JGTC Committee

Food And Beverage Area

2

JGTC Festival Booklets

TVC

1

1

11.000.000

Website

Sponsor’s Standing Banner

GOLD

JGTC Festival Leaflets

JGTC Festival Stands

Yes 6 times

1

JGTC GATHERING AND CHARITY NIGHT EXPOSURE

11.000.000

JGTC Festival Tickets

Stage A (Welcoming Stage)

BRONZE

JGTC Festival Posters

Show Area Exposure

2

JGTC COMMUNITY NIGHT - EXPOSURE

JGTC Festival Wingdrops

12.000.000

7

11

JGTC Festival Ballyhoo

8.500.000

8

12

JGTC OPENING & PRESS CONFERENCE EXPOSURE

6

GOLD

Yes

Yes

Yes

6 times

4 times

2 times

9.000.000 Hospitality Lounge

MEDIA EXPOSURE

GOLD

SILVER

BRONZE

L

M

S

1

Exposure On Media Partner*

2

Exposure On Press-Con* (JGTC Festival)

2 pcs

1 pcs

3

Exposure On Press-Con* (JGTC Opening)

Yes

Yes

Yes

20.000.000 Foodcourt Area (Atas & Bawah)

20.000.000

Alternative Packages

in Rupiah

Terms & Conditions

Site Plan

Ticket Box

Musholla Toilet

Promenade

10.000.000 Jazz Museum

50.000.000 Full Branding at JGTC Roadshow Surabaya

125.000.000 Full Branding at JGTC Community Night

35.000.000 Full Branding at JGTC Competition (2 days)

100.000.000 Sponsor’s Coverage at Stage A (Welcoming Stage)

Booth

Payment Requirement System and Advertisement Material

STAGE

115.000.000 Sponsor’s Coverage at Stage C Main Stage

180.000.000 Sponsor’s Coverage at Stage D

80.000.000

STAGE

D

Info Booth

Opening Gate

Sponsors are required to provide 70% of the sponsorship value one week after signing of agreement and the remaining 30% of one week before the date for the event. If the payment is not fulfilled as scheduled, the committee has the right to conduct modification of advertisement materials into the size, sum, and form.

Makara Area STAGE

B

Promenade F&B Area

STAGE

135.000.000 Sponsor’s Coverage at Stage B

A

Merchandise

C

Accounts Payment can be given in the form of cash, cheque, or bank transfer to the following accounts:

Hospitality Lounge (2nd Floor)

F&B Area Booth

Museum Jazz

Bank BCA No.Rekening : 5465331477 a.n.: Maria Yohana Gabriela

Waiting Line

8.000.000 Show Directions In Festival

10.000.000

Bank Mandiri No.Rekening : 157-­000-­216-­514-­1 a.n.: Jazz Goes To Campus

Entrance Gate (FIB)

L

L

M

M

M

L

L

Ticket

L

12.500.000

L

Poster & Flyer

Horizontal Poster

Ballyho

Entrance Gate (FE)

M

12.500.000 Entrance Gate (Depan Bazaar)

12.500.000

Material Design

M

M L

M

M

M Standing Banner

L

Backdrop

Promenade

Wing Banner

JGTC Infographics JGTC

Catering more than

Started in 1976, initiated by the famous Mr. Chandra Darusman

Fun Facts

Previous Events

20.000 crowds

The oldest Jazz festival Indonesia, that continuously runs each year (except 1998)

Built with

4 STAGES

JGTC gives birth to famous jazz artists and enthusiasts such as Rayendra Sunito (Glenn Fredly’s Band Leader) and Gerald Situmorang (SKETSA’s Frontman & Monita Tahalea’s band leader) through its programs.

20

22

Tenant Preferences

24

26

28

LIKUMAHUWA

ANDIEN Previous Appearance

37 ARTISTS to perform last year Age

IDANG

BARRY

JGTC serves youth audiences with age ranging from 17 to 22 year old

“JGTC banyak memotivasi dan menginspirasi musisi baru dan muda untuk berkarya dan musisi senior untuk berapresiasi… JGTC sudah mulai menjadi Barometer Musisi Jazz muda untuk bisa tampil di setiap tahunnya.”

“Menurut saya JGTC adalah salah satu event jazz terkonsisten di Indonesia. Merupakan pioneer juga karena berani menyajikan jazz untuk anak kampus dengan harga yang relatif murah. Event tahunan yang saya pribadi selalu tunggutunggu karena selalu seru. Maju terus, JGTC!”

31

Income based on expenditure

On average, JGTC serves youth consumers with expenses ranging from Rp 500.000,00 to Rp 3.000.000,00 monthly

RASJIDI

LIKUMAHUWA

Previous Sponsors

Previous Media Partners

food 58%

< 500.000

15% 39%

beverages 21% merchandise 8% others 3%

BENNY

Giving chances to

10

18

“Kesan saya bermain di Jazz Goes To Campus berbeda dengan Jazz Festival lain  karena para panitia mengerjakan dengan hati. Dan juga dikerjakan penuh dedikasi karena membawa nama kampus yang membuat JGTC semakin tahun semakin baik”

to ensure the emotional experience

20

16

“JGTC adalah acara sejenis jazz festival yang diselenggarakan oleh para mahasiswa yang amatiran, tetapi pelaksanaannya sangat professional dan saya sangat banggakan.”

38% 3%

500.000 1.000.000

Satisfaction Survey

Comparisons of JGTC 37 with the previous JGTC

1.000.000 3.000.000 > 3.000.000

81%

BETTER

15%

SAME

4%

WORSE

Jazz Goes To Campus Office Lobby Lembaga Demografi Gedung A / Nathanael Iskandar Fakultas Ekonomi Universitas Indonesia Kampus Baru UI, Depok [email protected] www.jgtc-festival.com For more info, contact: Avi (0815-1088-6960) Ito (0812-9464-7506) Marvin (0812-1 718-1994)

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