Ir Introduction To Dande Unilever Brazil Tcm13-163693
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- Words: 756
- Pages: 11
Developing & Emerging markets 5 March 2009
Safe harbour statement This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation.
1
Developing and Emerging markets
The D&E Opportunity Unilever: Local Roots and Global Scale Economic turbulence
The D&E opportunity is huge Population (billions) Affluent
0.5
Aspiring
2.6
Striving
2.6
2
The pyramid is evolving into a diamond Billions of people in D&E countries
2008
2018
Change
Have lots
0.5
0.9
+ 0.4
Haves
2.6
3.2
+ 0.6
Not yets
2.6
2.2
- 0.4 Source: Unilever estimates
New consumers
1 billion new consumers in the next ten years
3
Market development opportunity Per Capita Consumption (US $* per year ) Detergents
India
China
Indonesia Brazil
Ice Cream
USA
India
UK
Shampoo
India
China
Indonesia Brazil
Indonesia China
Brazil
USA
UK
USA
UK
Skin cleansing - liquids
USA
India
UK
* at PPP rates
China Indonesia Brazil
Source : Euromonitor, Unilever estimates
Unilever scale and geographic reach The Americas | €13.2bn | 32% Western Europe |€12.8bn | 32% North America | €7.4bn | 18% Asia Africa CEE | €14.5bn | 36% Latin America | €5.8bn | 14%
D&E
€20bn
48%
2008 Unilever Turnover €40.5bn | 100%
4
Big global brands
13 billion euro + brands
In Brazil, 75% of sales come from these brands
Local talent meeting local needs ¾
90% local management
5
Distribution strength E.G. Asia Africa 6,000 core distributors 27,000 sales people 11 million retail outlets
Winning with customers Example: Asia #2 #1
#1 #1
#1 #1
In Asia we are ranked
#1
#1 #1
#1 in 8 out of 9 countries Source: AC Nielsen
6
Our business strategy International competitors
Top of the pyramid
Leverage the full potential of the market
Local competitors
Work the pyramid
Bottom of the pyramid
Building markets – driving penetration
Shampoo sachets
Re-closable multi-use Deo ministicks sachets
Mini cubes
7
Building markets - uptrading
Functional Teas Pyramids Double Chamber Mid-market Teabags D&E Conversion Teabags Branded Packet Tea Loose Leaf Tea
conversion
upgrading
uptrading
Long-term strength in D&E Since 1990… • Underlying sales growth 9% pa on average • Hard currency growth 7% pa on average • Volume growth 5% pa on average • Volume and value growth in every year
16
14
12
10
8
6
4
2
0 1990 1991 1992 -2
1993 1994 1995 1996 1997 1998
1999 2000 2001 2002 2003 2004 2005
UVG
2006 2007 2008
UPG
*1990-2002 LATAM and Asia. From 2003 all countries excl NA, WE, Japan and Australia.
8
Indonesia – strengthened through crisis Sales and profits in hard currency • Profit level recovered in one year • Profit margin increased US$
Turnover Operating profit
1998 South-East Asia Economic Crisis
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Argentina - strengthened through crisis
US$
US$
Sales and profits in hard currency • Profit level recovered in two years • Profit margin increased
Turnover Operating profit 2002 Peso crisis
2000
2001
2002
2003
2004
2005
2006
2007
2008
9
Argentina - strengthened through crisis Market share %
Category
2001
2005
Solution Wash
69
70
Fabric Conditioners
68
78
Hair
42
48
Deodorants
67
69
Skin Cleansing
47
49
Bouillon
84
81
Soups
89
93
Mayonnaise
69
72
Change
D&E Growth is Profitable 2008 Operating margin before RDIs* Unilever average
* Restructuring, disposals and one-off items
10
Key messages • The D&E opportunity is huge • Unilever is uniquely well positioned: strong local roots – – – –
Brands People Distribution systems Leading edge capabilities in brand building
• Now starting to fully leverage with global scale – Simpler organisation – Building global and regional innovation capability – Regional and global synergies in buying and manufacturing
• Economic turbulence brings opportunity: confident in ability to come out stronger
D&E is in our DNA !
11
Safe harbour statement This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation.
1
Developing and Emerging markets
The D&E Opportunity Unilever: Local Roots and Global Scale Economic turbulence
The D&E opportunity is huge Population (billions) Affluent
0.5
Aspiring
2.6
Striving
2.6
2
The pyramid is evolving into a diamond Billions of people in D&E countries
2008
2018
Change
Have lots
0.5
0.9
+ 0.4
Haves
2.6
3.2
+ 0.6
Not yets
2.6
2.2
- 0.4 Source: Unilever estimates
New consumers
1 billion new consumers in the next ten years
3
Market development opportunity Per Capita Consumption (US $* per year ) Detergents
India
China
Indonesia Brazil
Ice Cream
USA
India
UK
Shampoo
India
China
Indonesia Brazil
Indonesia China
Brazil
USA
UK
USA
UK
Skin cleansing - liquids
USA
India
UK
* at PPP rates
China Indonesia Brazil
Source : Euromonitor, Unilever estimates
Unilever scale and geographic reach The Americas | €13.2bn | 32% Western Europe |€12.8bn | 32% North America | €7.4bn | 18% Asia Africa CEE | €14.5bn | 36% Latin America | €5.8bn | 14%
D&E
€20bn
48%
2008 Unilever Turnover €40.5bn | 100%
4
Big global brands
13 billion euro + brands
In Brazil, 75% of sales come from these brands
Local talent meeting local needs ¾
90% local management
5
Distribution strength E.G. Asia Africa 6,000 core distributors 27,000 sales people 11 million retail outlets
Winning with customers Example: Asia #2 #1
#1 #1
#1 #1
In Asia we are ranked
#1
#1 #1
#1 in 8 out of 9 countries Source: AC Nielsen
6
Our business strategy International competitors
Top of the pyramid
Leverage the full potential of the market
Local competitors
Work the pyramid
Bottom of the pyramid
Building markets – driving penetration
Shampoo sachets
Re-closable multi-use Deo ministicks sachets
Mini cubes
7
Building markets - uptrading
Functional Teas Pyramids Double Chamber Mid-market Teabags D&E Conversion Teabags Branded Packet Tea Loose Leaf Tea
conversion
upgrading
uptrading
Long-term strength in D&E Since 1990… • Underlying sales growth 9% pa on average • Hard currency growth 7% pa on average • Volume growth 5% pa on average • Volume and value growth in every year
16
14
12
10
8
6
4
2
0 1990 1991 1992 -2
1993 1994 1995 1996 1997 1998
1999 2000 2001 2002 2003 2004 2005
UVG
2006 2007 2008
UPG
*1990-2002 LATAM and Asia. From 2003 all countries excl NA, WE, Japan and Australia.
8
Indonesia – strengthened through crisis Sales and profits in hard currency • Profit level recovered in one year • Profit margin increased US$
Turnover Operating profit
1998 South-East Asia Economic Crisis
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Argentina - strengthened through crisis
US$
US$
Sales and profits in hard currency • Profit level recovered in two years • Profit margin increased
Turnover Operating profit 2002 Peso crisis
2000
2001
2002
2003
2004
2005
2006
2007
2008
9
Argentina - strengthened through crisis Market share %
Category
2001
2005
Solution Wash
69
70
Fabric Conditioners
68
78
Hair
42
48
Deodorants
67
69
Skin Cleansing
47
49
Bouillon
84
81
Soups
89
93
Mayonnaise
69
72
Change
D&E Growth is Profitable 2008 Operating margin before RDIs* Unilever average
* Restructuring, disposals and one-off items
10
Key messages • The D&E opportunity is huge • Unilever is uniquely well positioned: strong local roots – – – –
Brands People Distribution systems Leading edge capabilities in brand building
• Now starting to fully leverage with global scale – Simpler organisation – Building global and regional innovation capability – Regional and global synergies in buying and manufacturing
• Economic turbulence brings opportunity: confident in ability to come out stronger
D&E is in our DNA !
11
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