Intelibrands Group - Brand Integration Company
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InteliBrands is a brand integration Company; Helping its clients maximize their budget and exposure, by integrating unique creative assets into multiple broadcast vehicles and promotional opportunities.
Meet the team •
COO and Executive Vice President, Ron Secreto is a founding partner and has been Executive Vice President since 1994 when he helped found the company in its original form. Mr. Secreto’s past work included serving as Executive Vice President of a publicly traded TV Production Company where his responsibilities ranged from overall business development, management of multiple divisions and the facilitation of company contracts. Mr. Secreto has also served as Vice President of Marketing and Production for Shop TV, a Direct Response TV production company. He has also served as the Founder, President and Chief Executive Officer of national independent production company that employed over a 100 employees, before being acquired. With over 15 years in the television and production industry, Mr. Secreto is an award winning producer, that has directed and produced over 500 half-hour television specials, documentaries, and educational programming, allowing him to work directly with over 350 of the fortune 500 companies in North America at the University of Alabama (1986-1991). Mr. Secreto majored in Business and minored in Political Science.
•
Senior Vice President Mike Lambert brings 20 years of Marketing and Broadcast TV experience to the team, and is considered one of the most experienced Private TV Network Executives in the US, having helped develop the industry since 1997, while serving as VP Programming and VP Business Development at RMS Networks. During his eight years at RMS, Mike drove the expansion of RMS Networks’ Retail TV Networks into Canada, utilizing strategic relationships with BellNexxia, CTV, and CIBC; and Negotiated all of RMS’ aggressive programming relationships with Broadcast Partners like, FOX, Discovery, Scripps, CNN and numerous Independent Production Groups. In 2006, Mike’s final effort at RMS included building a $1MM+ annual recurring revenue stream out of existing assets, by designing an electronic production tracking and distribution system for Comcast. The system and small team is presently being utilized by 5 of Comcast’s Regional Advertising Offices, and produces over 400 TV Campaigns / year. Mr. Lambert holds a BA in Economics from University of Maryland, and an MBA in Marketing from Florida Atlantic University.
•
–“The Balancing Act” airs every weekday 7:00-7:30 am nationwide on Lifetime. This daily talk show for women has created an online social community for its viewers and runs monthly sweepstakes on mylifetime.com, and other unique promotions with the Network.
•
”W, the women’s show” airs weekly on We (women’s entertainment), Oxygen, and Bravo. Each ½ hour covers a myriad of topics, relevant to today’s busy business women, soccer mom, newlywed, single mom, or primary caregivers.
•
“Forever Diamonds” is a 1-2 hour primetime TV Special highlighting the brilliant work of Chris Aires…Jeweler to the stars. Airing in Q3 ’09 nationally on CBS, this primetime special will include guests: P.Diddy, Paris Hilton, and Colin Powell, Beyonce, Oprah, along with many others.
•
“Kitchen Spaces” is a half-hour television series that combines sizzle and style. Celebrity chefs, decorating dynamos, cooking tips and innovative trends are mixed in equal parts to satisfy every taste and create a kitchen that is the “Heart of the Home”
•
”Designing Spaces” in its 8th year, airs weekly on TLC and We (women’s entertainment). Each week our experts teach viewers about the latest improvements they can make to their homes, to their families, and to their lives.
•
”Hi-Tech Toys” in its 9th year in Syndication. This hour special has cleared over 87% of the country each Holiday Season for the last 3 years. Tune in to learn about all the latest technologies and gadgets that are available this Holiday Season.
**inteliBrands recommends utilizing the above properties through a combination of mobile marketing, RSS syndication, print support, virtual product placement, direct marketing, and direct response.
Representative Partners
Meet the team •
COO and Executive Vice President, Ron Secreto is a founding partner and has been Executive Vice President since 1994 when he helped found the company in its original form. Mr. Secreto’s past work included serving as Executive Vice President of a publicly traded TV Production Company where his responsibilities ranged from overall business development, management of multiple divisions and the facilitation of company contracts. Mr. Secreto has also served as Vice President of Marketing and Production for Shop TV, a Direct Response TV production company. He has also served as the Founder, President and Chief Executive Officer of national independent production company that employed over a 100 employees, before being acquired. With over 15 years in the television and production industry, Mr. Secreto is an award winning producer, that has directed and produced over 500 half-hour television specials, documentaries, and educational programming, allowing him to work directly with over 350 of the fortune 500 companies in North America at the University of Alabama (1986-1991). Mr. Secreto majored in Business and minored in Political Science.
•
Senior Vice President Mike Lambert brings 20 years of Marketing and Broadcast TV experience to the team, and is considered one of the most experienced Private TV Network Executives in the US, having helped develop the industry since 1997, while serving as VP Programming and VP Business Development at RMS Networks. During his eight years at RMS, Mike drove the expansion of RMS Networks’ Retail TV Networks into Canada, utilizing strategic relationships with BellNexxia, CTV, and CIBC; and Negotiated all of RMS’ aggressive programming relationships with Broadcast Partners like, FOX, Discovery, Scripps, CNN and numerous Independent Production Groups. In 2006, Mike’s final effort at RMS included building a $1MM+ annual recurring revenue stream out of existing assets, by designing an electronic production tracking and distribution system for Comcast. The system and small team is presently being utilized by 5 of Comcast’s Regional Advertising Offices, and produces over 400 TV Campaigns / year. Mr. Lambert holds a BA in Economics from University of Maryland, and an MBA in Marketing from Florida Atlantic University.
•
–“The Balancing Act” airs every weekday 7:00-7:30 am nationwide on Lifetime. This daily talk show for women has created an online social community for its viewers and runs monthly sweepstakes on mylifetime.com, and other unique promotions with the Network.
•
”W, the women’s show” airs weekly on We (women’s entertainment), Oxygen, and Bravo. Each ½ hour covers a myriad of topics, relevant to today’s busy business women, soccer mom, newlywed, single mom, or primary caregivers.
•
“Forever Diamonds” is a 1-2 hour primetime TV Special highlighting the brilliant work of Chris Aires…Jeweler to the stars. Airing in Q3 ’09 nationally on CBS, this primetime special will include guests: P.Diddy, Paris Hilton, and Colin Powell, Beyonce, Oprah, along with many others.
•
“Kitchen Spaces” is a half-hour television series that combines sizzle and style. Celebrity chefs, decorating dynamos, cooking tips and innovative trends are mixed in equal parts to satisfy every taste and create a kitchen that is the “Heart of the Home”
•
”Designing Spaces” in its 8th year, airs weekly on TLC and We (women’s entertainment). Each week our experts teach viewers about the latest improvements they can make to their homes, to their families, and to their lives.
•
”Hi-Tech Toys” in its 9th year in Syndication. This hour special has cleared over 87% of the country each Holiday Season for the last 3 years. Tune in to learn about all the latest technologies and gadgets that are available this Holiday Season.
**inteliBrands recommends utilizing the above properties through a combination of mobile marketing, RSS syndication, print support, virtual product placement, direct marketing, and direct response.
Representative Partners
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