Institutions and Audience Mark Scheme
Production Practices used to appeal to target audience Minimal Proficient
Basic
Excellent
Explanation/argument/analysis Use of examples Use of terminology Distribution and Marketing Strategies used to raise awareness of new product
Explanation/argument/analysis
Minimal Excellent
Basic
Proficient
Use of examples Use of terminology
New technologies have helped to target specific audiences
Explanation/argument/analysis
Minimal Excellent
Basic
Proficient
Basic
Proficient
Use of examples Use of terminology
Audiences challenge institutions
Explanation/argument/analysis Use of examples Use of terminology
Minimal Excellent