Part1 June 25, 2007
HLL is now Hindustan Unilever Ltd India’s largest FMCG company, HLL has unveiled a new corporate identity represented by a new logo and also a new name Hindustan Unilever Limited (HUL). The new name reflects the company’s heritage as well as the synergies it has with its global parent Unilever Plc. To reflect its Indiaspecific focus, the company has chose to retain ‘Hindustan’ as the first word in the name. The new identity positions the company as working on a local as well as a global platform. HUL also unveiled a new logo consiting of 25 different icons which symbolises the company’s brands, organisation, values and its core idea of Vitality. HUL’s Vitality Icons
Hindustan Unilever Ltd. new logo Quiz By sivaepari on 13 Jul 08 Have you seen the new logo of Hindustan Unilever Ltd. The logo is a combination of 25 icons that symbolizes the vision and mission of the company, the brands and the concept of vitality. Let’s see how many of them can you guess? Answer questions by clicking on the option you think is right. Click on the image to enlarge it. For quizzes with videos, click on the video screen to watch it.
http://us.c2w.com/quizzes/25467-HindustanUnilever-Ltd-new-logo
Part-2
Hindustan Lever Ltd, India's best known multinational, will soon be moving to a new corporate identity. According to a news story in the latest issue of Businessworld, on the anvil is a new name as well as a corporate logo as mandated by Unilever. It isn't easy to shake off nearly half a century of local heritage at one go. That's what the marketing honchos at Unilever and HLL [ Get Quote ] are finding out. A special project team working in the chairman's office, led by Lever manager Sonia Singh, is putting the finishing touches to the new identity. If sources are to be believed, HLL could now be rebranded as HUL (Hindustan Unilever Ltd). HLL's national management committee will take a final decision in about a month's time, before it is placed for approval before shareholders at the next HLL annual general meeting in June. The official HLL spokesman declined to comment. The identity changes at HLL are driven by Unilever's attempt to create a uniform corporate brand across the world. On February 12, 2004, Unilever had rolled out a new corporate brand in line with its future direction. Since then, almost all the Unilever subsidiaries have moved to the new identity, which consists of the Unilever brand followed by the name of the country (e.g. Unilever Japan [ Images ]). In India, managing the switch will be far from easy. Hindustan Lever has had a decades old heritage in India. Lever Brothers began operating in India way back in 1933 and HLL came into being in 1956. Since then, HLL always had very strong local roots and was rarely looked upon as a multinational. Right from the late 1950s, several local stalwarts like Prakash Tandon, T Thomas, AS Ganguly and SM Datta went on to head the company. Even brands like Lifebuoy, Surf and Lux have been household names for a long time. Interestingly, this strong local association has emerged in extensive consumer research that has done over the past few months. Research shows that the name 'Hindustan' is very strongly etched in consumer memory.
Managers at HLL say they prefer to preserve that heritage. "We are keen to leverage that equity," says a HLL manager, on conditions of anonymity. Three options have been shortlisted for the new name: Hindustan Unilever Limited (HUL), Unilever Hindustan Ltd and finally, Unilever India. So far, the first option HUL seems the most likely.
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Part 4
Old unilever logo Certainly i am late for this post, considering that the new logo for unilever was unveiled in 2004. Ofcourse every company needs to focus on their logo but i find the new logo very pathetic. The design team involved have surely missed the purpose. The older logo kind of symbolised stability and robustness. With the new strategy Unilever logo will be given more visibility on product packages and you might have noticed in the TV commericials a new slate of logo is shown towards the end of each unilever commerical. Evidently they have changed the logo's world wide. . Surely the strategy to highlight the logo is a good one, i am sure its gonna do wonders for its brand value. The older Hindustan lever logo was changed which had got inscribed in my mind for a long time.
This hindustan lever logo i can say is one of the best designed logo's. Its simple, stable, aesthetically designed. The dark green color and the letters HLL designed into the leaf is certainly a great design. It portrayed stability, growth and spread. Though the main unilever logo was not as good but i really liked this logo of Hindustan Lever. But now its dead. A great logo sacrificed. But it will never be erased from my memories.
The first time i saw this logo was at the end of a tv commercial and my first expression was "how childish". The logo actually seems to be very childish, particularly the font used for Unilever. Who ever selected this logo certainly doesnt have any design sense. The logo is childish, cluttered, fancy and over designed. A clooser look at the U shows a number of things designed into it, a cracker bursting, a bee, butterfly, some thing like a hand or fork, a palm tree, flowers, leaves, spiral or may be a shell, food items, water, snow flake, clothes, heart shape, a bird, lips, ice cream cone, a logo of recycling. This things relates in one way or other to most of the product categories that they are involved in. And the U symbolises 'You", may be it means to convey that its all for you (its customers). Though all this micro designs have been included in the main logo but still on a whole the logo looks terrible. May be after looking at it for a lot many times my eyes may get used to it.
Though the new logo for Unilever is better than the earlier verson, but the logo for hindustan lever was much better than the new logo.