Hul Distribution

HUL DISTRIBUTION CHANNEL • 4000 REDISTRIBUTION STOCKIST • 6.3 MILLION RETAIL OUTLETS-ENTIRE URBAN POPULATION • 250 MILLION RURAL CONSUMER

DISTRIBUTION NETWORK FOR GENERAL TRADE

FACTORY

CARRYING AND FORWARDING AGENT

DISTRIBUTER

URBAN AREA

REDISTRIBUTION STOCKIST ( RS )

RURAL AREA

REDISTRIBUTER ( RD )

STAR SELLER

REDISTRIBUTION STOCKIST

WHOLESELLER

FAMILY GROCERIES

URELY WHOLESALE SEMIWHOLESALE

RETAILING

DISTRIBUTION NETWORK OF MORDERN TRADE

FACTORY C&F CUSTOMER SERVICE PROVIDER

BIG BOX RETAILER

CUSTOMER

Project “Shakti” • Rural India is spread across 627,000 villages and possesses a serious distribution challenge for FMCG Cos.

• • HLL has come up with a unique and successful initiative wherein the women from the rural sector market HLL products, and hence, are able to reach the same wavelength as of the common man in village.

• • Apart from product reach, the initiative also

Project Streamline • HUL initiated a Streamline initiative in 1997- cater to the needs of the inaccessible market • Focuses on extending distribution to villages with less than 2000 people

RS INITIATIVE • Launched in 2001 • Connecting Redistribution Stockists (RSs) through an internet based system • Account for about 80% of the company's turnover • RS Net is one of the largest B2B e‐ commerce initiatives ever undertaken in India. • The IT‐powered system has been implemented to supply stocks to redistribution stockists on a continuous replenishment basis.