How To Run A Startup Like Genghis Khan

Ten Ways to Run a Startup like

Genghis Khan Presented by Kevin Hale April 18, 2007

Big Things with Small Teams Technology Mashups Word of Mouth Marketing

1.

Expose yourself to harsh conditions.

Less Hardware Less Features Less Money

Practice in Stress Practice Disagreeing Do Things People Hate

2.

Be a nomad.

Huns, Scythians, Bulgars, Magyars, Mamluks, Tatars, Manchus, Mongols Barbarians, Pirates

Nomads Don’t Wander

Nomad

Sedentary

Mobile Tents Offensive Resourceful Hunters Protein

Settled Buildings Defensive Wasteful Gatherers Carbs

Who are they afraid of?

Martha Stewart’s Smores

The Value of Hunger

3.

Loot efficiently

Profit per X

Strip Away & Mesaure

4.

Say No to Infantry

Infantry, Calvary, Archers

Happy fun story time.

5.

Get the people talking.

Gmail

6.

Do not fight the enemy by their rules.

7.

Appropriate the best people and skills for your war machine.

8.

Build bridges.

9.

Inspire fierce loyalty.

Employees Customers Customers’ Customers

10.

Remember the lesson of the many headed snake.

Joel on Software

Bibliography!

Thanks!

http://particletree.com/web2expo/gk.pdf