Hotels

HOSPITALITY INDUSTRY GROUP – 9 SECTION -B

                   THE LEELA VISION

To sustain and surpass excellence in service, ambience and performance. Hall marks that distinguish The Leela Group. The strategic locations, individuality, architectural aesthetics, lush greens and the intrinsic Indian culture holds true for every Leela property. Reflecting thereby 'The Essence of India'.Our focused operating philosophy is personalized service and comprehensive logistic support. We ensure that our esteemed clients, devote their time to the sole purpose of their stay - to conduct business and relax in the most conducive environment.

                    THE LEELA MISSION Innovation - Excellence - Perfection These are precisely the three pillars on which The Leela Group has built its reputation.They also represent the three faces of modern India. World class technology, great tradition enriched over the centuries and the obsessive desire to be hospitable to global travellers.But beyond all this is the simple fact :We love people. It is this that has made The Leela what we are today and must inspire us in the years to come.

Has hotels in    

Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala

LEELA STRATEGY Since the management believes that growth in the five-star hotels segment will come from cities where information technology (IT) will grow, it is expanding into Hyderabad, Pune, Chennai and Delhi.

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To achive their growth strategy they have new projects in Udaipur Chennai,Pune

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But beyond all this is the simple fact :

We love people. It is this that has made The Leela what we are today and must inspire us in the years to come.

FIGURE 3.1

rce: Adapted and reprinted by permission of Harvard Business Review

Taj hotels

Oberoi hotels

Bargaining power of buyers are low

Bargaining power of suppliers are moderate

Threat of new enterants 

For Leela, competition in Mumbai has turned fierce as a result of new hotels, such as ITC Grand Maratha, Le Meridien and Hyatt, coming up close to the airport, and enjoying tax benefits too. However in Bangalore, Leela continues to remain at the No.1 position because of the booming IT sector and lack of five-star rooms, chiefly to accomodate international passengers. Needless to say, Bangalore is a real money-spinner for the company.

House boats Adventure spots & camps Palace on wheels

Brand Indian Tradition

Weakness Presence is in limited cities High cost

Tax benefit  Rapid promotion of tourism by the Indian Govt 

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Threats Terror attacks , riots Recession

Dharma of LEELA 

PRATHAMA DHARMA

As an integral part of the Leela Group, this will be our primary dharma. No matter what role we perform as team members, we shall place the guests first and foremost, the organization second, and the self last, while performing our duties to the finest standards.

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Leela brand

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Indian tradition of hospitality

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Treats guests as god ('Atithi Devo Bhava’)

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Close to major airports

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Present in almost all major IT cities

Biggest threat for the LEELA 

With the Indian economy continuing to grow strongly, Leela is fairly confident of performing well, going ahead. However, the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country, even the slightest disturbance, such as plague or riots, could adversely affect its fortunes. For now however, the group continues to notch up a sterling performance.

Kempinski

(Europe) Preferred hotel group (U.S) Air

France Jet Airways Kingfisher Singapore Airliness Thai Airliness Miles &More

Presented By SIVARAMPRASAD.BORR

I

C

WOW AT EVERY MOMENT OF TRUTH A COMMITMENT BEYOND THE MARKET FULFILLMENT OF THE SOCIETY NEEDS

TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST TO BE A BEST BRAND IN HOTEL INDUSTRIES PROMOTE THE NATURE

ITC HOTEL KAKATIYA SHERATON AND TOWERS ITC HOTEL GRAND MARATHA SHERATON AND TOWERS ITC MUGHAL SHERATON AND TOWERS ITC MAURYA SHERATON AND TOWERS PARK SHERATON HOTEL AND TOWERS FORTUNE HOTELS CHOLA SHERATON ITC SONAR BANGLA

CONT.

OTHER HOTELS ITC GRAND CENTRAL SHERATON AND TOWERS WINDSOR MANOR SHERATON SHERATON AND TOWERS RAJPUTANA PALACE SHERATON USHA KIRAN PALACE BAY ISLAND GRAND BAY VADODARA

BRITISH SAFETY COUNCIL’S “SWORD OF HONOUR” BEST HOTEL IN THE WORLD 6TH ANNUAL GREENTECH SAFETY AWARD  BEST HERITAGE HOTEL BRAND NATIONAL TOURISM AWARD 2004-05 PATA GOLD AWARD 2005 BEST LUXURY HOTEL OF THE YEAR 2002 ISO 14001

ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA

ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS & ANSAL HOTELS WITH ITC

ENTERPRISES EXIST TO SERVE THE SOCIETY TEAM WORK  BEING ETHICAL INTEGRITY MERITOCRACY

 STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS

 Indian hotel chain, with a heavy emphasis on the great Indian. experience (with international standards of luxury)  Fortune brand, which started off as mid-segment brand, is now being re-positioned as a first-class business hotel.

TAJ GROUP OF HOTELS

OBEROI GROUP OF HOTELS

Porter’s Five Forces Analysis Suppliers • Many available suppliers •THREAT: LOW

Customer Need • Good Hospitality • Hygiene food and environment

Potential Entrants Global hotel groups entry •THREAT : MODERATE

Industry Competitors • Taj group of hotels • Oberoi groups • Leela group of hotels • THREAT: HIGH Substitutes • Small lodges • Middle class hotels • Palace in wheels •THREAT: HIGH (because of new class, Low otherwise)

Buyers • Global tourists • Medical tourists • Industrialist people THREAT: MODERATE

Overall Threat Level

Moderate

Strength

Weakness

Brand

Management Sales and Marketing Group ranks No.2  Excellence of its cuisine.

•

Opportunity

Threats

•

Increase in tourism

Naive in Global Arena.

Luxury hotels competing on the home turf. •Economic Downturn • Terrorism •

KEY SUCCESS FACTORS (KSF’S) • Total customer satisfaction

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Brand Value

•Adequate accounting records in accordance with the provisions of the Companies Act

• ITC Hotels has tied up with Star Alliance, a consortium of five international airlines, to launch a scheme to promote its 13 Welcome group hotel properties in the country. • The Star Alliance partners are United Airlines, Air Canada, Lufthansa, SAS and Varig. • The Rs 130-crore ITC Hotels Ltd, the megacorp vehicle for ITC Ltd's Rs 1,100-crore expansion into the hotels sector, is entering into the heritage properties segment in a big way. • ITC Hotels, which is keen to tap the heritage segment, is entering into a joint venture with Marudhar Hotels, owners of Umaid Bhavan Palace in Jaipur, for the purpose. The alliance will manage and market heritage palaces, havelis, forts and resorts with the objective of providing a unique

• Lavasa's very first hotel is opening under the Fortune Hotels brand. • Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman, Novotel and Grand Mercure) in the field of hospitality • Tie up with Oxford University (Said Business School), Girls' Day School Trust (UK), Ecole hotelier de Lausanne (Switzerland), Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education. • Tie up with Apollo Hospitals in health and wellness.

• In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors. • Talks with its US-based hospitality partner Starwood Hotel & Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three • Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand, under a management contract agreement

MANAGING DIRECTOR GENERAL MANAGER F/B MANAGER

FRONT OFF. MANAGER

ASST. F/B MANAGER

ASST. FRONT OFF. RESTAURANT MANAGER MANAGER MATREE THE LOBBY MANAGER HOTEL SR. CAPTAIN CAPTAIN

FRONT OFF. EXEC. FRONT OFF. SUPERVISOR

SR. STEWARD FRONT OFF. ASST. TRANNEE/ BUS BOY TRANNEE

HOUSE KEEPING MANAGER

HEAD CHEF

MANAGER

HR MANAGER

ACCOUNTS

SECURITY

MANAGER

ASST. CHEF

SR. HOUSE KEEPING MANAGER CHEF THE ASST. HOUSE PARTY KEEPING MANAGER COMMY 3 HOUSE KEEPING COMMY 2 SUPERVISOR HOUSE KEEPING COMMY 1 FLOOR SUPERVISOR TRANNEE CHAMBER MAID

MAINTAINANCE

MAINTAINANCE HR SUPERVISORACCOUNTS SECURITY SUPERVISOR SUPERVISO SUPERVISO R MAINTAINANCE HR EXECUTIVE ACCOUNTA EXECUTIVE NT HR TRANNEE

SECURITY GUARD

Radisson is a division of Carlson Hospitality Worldwide, a global leader in hospitality services encompassing more than 1,530 hotel, resort, restaurant and cruise ship operations in 80 countries.  Upscale & Luxury Hotels  Radisson continues to expand its presence in key markets in the Americas, Asia Pacific and Europe, the Middle East and Africa, reaching new markets and customers 

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Radisson Hotels & Resorts, one of the world's leading, full-service global hotel companies, operates, manages and franchises more than 400 hotels and resorts in 66 countries. 

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Radisson is focused on being the hotel of choice for today's independent-minded frequent business and leisure travellers who want more control over their hotel experience.

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“A global hotel company distinguished by great places in great places, a recognized and trusted brand, building valuable relationships with the guests it serves and achieving superior returns for owners and investors”.

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As one of the world's leading upscale, fullservice hotel brands, Radisson Hotels & Resorts manages and franchises full-service hotels and resorts around the world. From franchisees and strategic allies to every manager and employee, the entire Radisson organization is committed to providing warm and engaging hospitality at every point of guest contact.

“Express yourself” - Guests can request stay preferences such as:, room preferences (high/low floor, near an elevator, smoking or no-smoking room or no preference), an automated wake-up call time; airport pick up (where available) and other special requests  "Stay your own way”  "Yes I Can!” training program  gold points plus guest loyalty program - Offering greater flexibility and freedom to earn points faster than any other hotel loyalty program. 

Rewarding travel agents Radisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book.   Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels. This exclusive highly successful program, which began in 1992, includes travel agents in 106 countries worldwide. 

•Focused

on increasing capital investment to acquire great hotels in the right markets where there is high customer demand and the company can lead by example and set high standards for the brand •Radisson's

brand strategy is focused on identifying and enhancing key guest touch points and enabling choice.  

Since January 2001, Radisson has acquired 12 new management agreements -bringing the number of hotels managed by Radisson to 34  Added many of these hotels through conversion and intelligent renovation  Some of examples are Radisson Plaza hotels in Philadelphia, Baltimore and Dallas (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in San Antonio 

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Global partners Radisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements, licensing and through embracing partnerships with existing hotel companies.

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Examples of the company's highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe, the Middle East and Africa, and Radisson Edwardian Hotels in the United Kingdom.

Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airways,Gulf air,Asiana airlines,American airlines and many more.  Radisson also partners with major financial partners such as American Express, Diners Club, Discover, Visa and MasterCard and provides guests with special offers and promotions 

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Uniform Franchise Offering Circular (UFOC) unique in the industry and the franchising business streamlined, simplified fee structure and flexible tightened its standards for existing hotels removing hotels which do not meet customer expectations adding franchisees representing new hotels that share its values and commitment to a consistent guest experience.

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new marketing structure to focus its professionals on brand management, regional marketing and new revenue generating national marketing programs that can also be applied at the regional level. The sales team has been realigned to target new account development, maintenance and account growth.

Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand  Look To Book, the industry's premier loyalty program for travel agents.  A new 19-person division has been created focused on customer relationship management practices through the use of analytics, e-commerce and program management. 

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created a centralized hub of hotel-focused services at the heart of our global reservations and information 'nerve center' in Omaha,“

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Business delivery and support services Radisson's Directors of Hotel Services are the primary contacts The directors offer consultation to hotels on opportunities to maximize revenues and improve guest satisfaction, provide support on the opening and converting of new hotels joining the system, and consult on product, service and performance improvement. They also educate hotels on key brand communications and initiatives.

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Strengths

•Customer satisfaction strategies •Technological prowess •Well established brand •Global presence

Threats

•Growing terrorism •Economic downturn •competitors

Weakness

•Only serving the upscale market

Opportunities

•Unexplored territories •Globalisation

Porter’s

five forces model

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           

Radisson Group - Hotels and Resorts In India with hotels in Varanasi, Noida, Delhi, Jalandhar, & Chennai Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort, Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza, Kumarakom Radisson Resort and Spa, Alibaug Radisson Jass Hotel, Shimla Radisson Jass Hotel, Khajuraho Radisson Plaza, Udaipur

Prepared & Presented by : Sowmya B.K

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IHG (InterContinental Hotels Group) is the world’s largest hotel group by number of rooms.

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IHG owns, 7 major hotel brands over 160 million stays per year and more than 600,000 guest rooms, over 4150 hotels across 100 countries and territories around the world.

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The Group owns a portfolio of well recognized and respected hotel brands including 1. InterContinental Hotels & Resorts 2. Hotel Indigo 3. Crowne Plaza Hotels & Resorts 4. Holiday Inn Hotels and Resorts 5. Holiday Inn Express 6. Staybridge Suites and 7. Candlewood Suites Manages the world’s largest hotel loyalty programme, Priority Club® Rewards with 40 million members worldwide.  

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Improving the performance of our brands by, Using our insight to make our brands the first choice for guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert more hotels to our brands Making the most of our global presence – guests choose brands they know when they travel Strengthening our organization Investing in our people and our ability to do business Building strong partnerships within our own company & with our owners across the world

We operate hotels in three different ways – as a franchisor, a manager and on an owned and leased basis.  Franchising  This is the largest part of our business: over 3,500 hotels operate under franchise agreements.  Managing  We manage 585 hotels worldwide.  Owning  We own 16 hotels worldwide (less than 1% of the portfolio).

Bran d

Owned

IHG

Managed IHG

Franchis ed

IHG

Marke ting and Distri butio n

Staff

Owner ship

IHG

IHG

IHG

IHG

IHG supplies at least Thirdthe party general manage rs

IHG

Thirdparty

Thirdparty

Capital

High

Low or none

None

IHG Incom e All revenu e Fee % of total revenu e plus % of net income Fee % of rooms revenu e

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The Intercontinental Hotels Group have highly fragmented and competitive, forces as they are commanding single-digit market share at best. IHG's largest competitors are I. Marriott International (MAR) II. Starwood Hotels & Resorts Worldwide (HOT) III. Wyndham Worldwide (WYN) IV. Four Seasons Hotels V. Hilton Hotels (HLT), VI. private French company onwed Accor S.A. IHG is distinct from its competitors in that the dominant part of its business is management and franchising. While many of its competitors are moving towards owning fewer hotels, IHG has a substantial lead over them. For instance, Marriott International (MAR) earns 25% of its revenue from managing and franchising hotels, in comparison to IHG's 63.5% IHG controls 8% of branded rooms worldwide, and 3% of all hotel rooms.

Strong: …………….  Food  Luxury Weak:……………… Comfortness – 1. Guest’s First choices, 2. Online services Brand Value – 1. Big business Model 2. Corporate preferred Ambience 1. “ Guests First choice”, 2. Exotic locations in different locations of the world Excellent Services – 1. Pick up – Drop facility, Travel Tour destinations, 2. Early bird offers (in Off seasons)

Weak : 2. Acentic, a leading supplier of digital interactive TV systems for the hotel industry has chosen preferred providers for the hotel 4.

Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc. via Travel Distribution News

6.

On Site Parking Facilities & Services Parking is available for our overnight hotel guests, visitors, restaurant, bar, and spa patrons with valet service. The Business Center is a full service business center. Full services include copying, printing, fax, high speed internet and secretarial services. Members spent more on iPods, Global Positioning Systems and digital cameras - a sign of people holding tighter to

7.

8.

Strong:………… Not targeting the affluent population Weak:………….  Founder of International Hotels and Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus  World's largest hotel loyalty programmer, Priority Club Rewards, with 42 million members worldwide Service:  The Business Center is a full service business center. Full services include copying, printing, fax, high speed internet and secretarial services.  IHG featured 12 call centers around the world , doing 700 transactions per week is core of the operations system, has brought $5.7 billon in room revenue in the year 2007

Fluctuations in international tourist arrivals: The total dependency on foreign tourists can be risky, as there are wide fluctuations in international tourism. Domestic tourism needs to be given equal importance and measures should be taken to promote it. 2.Increasing competition: IV. Several international majors like the Four Seasons, ShangriLa and Aman Resorts are entering the Indian markets. V. Two other groups - the Carlson Group and the Marriott chain - are also looking forward to join this race. VI. This will increase the competition for the existing Indian hotel majors.

1. 2. 3. 4. 5. 6. 7. 8. 9.

Operating system Hotel distribution Advertising and marketing Priority Club Rewards Web presence Reservation system Sales force Leading loyalty programme Strong management

1.

2.

3.

4.

Large exposure to the United States market would hurt hotels in the event of a downturn The branded hotel industry is growing strongly, especially in emerging markets like China ◦ Decreased availability of financing is slowing hotel construction and expansion. ◦ Hotels are extremely capital-intensive to own and lease, and many hotel developers rely on financing to build hotels. As a result of the credit crunch, financing for such large-scale projects has become hard to find. High Oil Prices make travel more expensive, hurting hotels Susceptible to political events: The internal security scenario and social unrest also hamper the foreign tourist arrival rates.

Access to the internet is opening up the vista of travel to a far wider cross section of people. Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy. Gradual removal of travel restrictions to and from some of the world’s largest countries, such as China. People are increasingly defining themselves by the brands they use, and hotels are no different. Brands represent known quantities and offer predictable returns and, as ownership of hotels consolidates, expect to see demand for brands rising in parallel

Global economic downturn, the world's largest hotel operator, IHG (InterContinental Hotels Group), is enticing the public to travel by offering its hotel rooms at cheaper rates. Responded with their own willingness to consider alternatives to city centers as well as midscale brands. Midscale runs the lowest of occupancy, they have the rooms available, they might be less inclined to charge People shift brands in these tough times. There is definitely softening out there, and they are going to be shifting in people's buying patterns

IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand, Holiday Inn Club Vacations (HCV) In December 2008 with Orange Lake's flagship villa property in Orlando, Florida, HCV marks InterContinental Hotels Group's first venture into the timeshare market, one of the fastest growing segments of the U.S. holiday and vacation industry. The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand, currently in progress

[Source: American Resort Development Association (ARDA)]

The marketing and licensing agreement also includes: -The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando 3. The marketing and rental of available timeshare villas through IHG's extensive reservation system and distribution channels, including Priority Club(R) Rewards, the world's largest hotel loyalty program with over 39 million members 4. Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights 5. The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at overAmerican 4,000 hotels in the IHG family of brands. [Source: Resort Development Association (ARDA)] 2.

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Global Seven distinct brands

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Luxury full service to economy extended stay

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People at IHG are community of Shareholders, employees, licensees & partners living across the world

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IHG is privileged to serve & align with diverse group of owners and franchisees

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The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA region,” said Tom Rowntree, Vice President, Sales & Marketing, Middle East & Africa

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In the upscale travel sector, IHG is building on its existing portfolio of properties in IHG hotels& Resorts and Crowne Plaza brands

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At least three Crowne Plaza properties in the Middle East over the next two years

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Four property deals, amounting to 558 new rooms, in the pipeline, in the UAE, Egypt and Kuwait

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Signed a deal with Shimao Group in China, to open six new hotels under three brands in four cities by 2013

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Strong value personal, family time, and strive to provide team members gain balance.(equal time shifts) Within an atmosphere of appreciation and respect, we are zealous in our belief of equality and pursue an active Through individualized training programs tailored for all levels of the organization, you'll achieve higher performance and more satisfaction from work than ever diversity program.

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Do the right thing

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Show we care

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Aim higher

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Celebrate difference

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Work better together

Hotels in India

Hotels in India :

California agra hotels (1) Anaheim - Resort Area canacona Chatsworth hotels (1) Fairfield - Napa Valley Area cavelossim Alabama hotels (1) Irvine East/Lake Forest gurgaon hotels (1) Palmdale Gulf Shores RocklinSacramento Natomasjaipur hotels (1) Montgomery manli hotels (1) San Diego Rancho Bernardo Area – Eastchase mumbai hotels (3) San Diego - Sorrento Mesa   Arizona Phoenix - Glendale San Francisco Airport new delhi San Jose hotels (2) ooty hotels (1) Silicon Valley - Milpitas Arkansas Bentonville - RogersSunnyvale Torrance/Redondo Beach Fayetteville Hot Springs United States

• Taj Hotel established on December16, 1903 • Taj Hotels resorts &places comprises 57 hotels in 40 location across india. • 18 International Hotels in the Malaysia,Australia.UK,USA,Sri lanka, Africa. • Taj is recognised as the premier Hospitality provider. • Innovator in dining:- Taj was the first to introduce thai,Italian ,Mexican into the country.

• Apart from strengthing our position in the domestic market. We have adopted a vision to make Taj brand more popular in the International. The only way to do it is to either acquire premium hotels or enter into management contracts.

• Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence.increase domestic dominance and create value for all stakeholders.

• Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj. • Taj brand is playing an increasing role of driving revenues • Taj group plans to add around 12 Hotels in the next 3 years . • Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names.

A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment. There was a proliferation of the Taj Presidency hotels not only in new cities, but also smaller towns. The action plan is more opportunities, adding to and complementing the brand

• Health & Fitness facility to its Guests. • Latest cardico vascular machines, strengthtraining equipment. • Spa also includes steam rooms &sauna,specialized treatment rooms. • swimming pool, Gardens, Waterfall •The beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men &women.

   

Brand loyalty Credibility Huge Reputation Patent protection

 High cost service  Not proper network in semiurban  Lack of safety measure

 Rising income Globalization New Geographical location Fluctuations in international tourist arrivals Increasing competition Terrorism

Porter’s Five Forces Analysis Suppliers • Many available suppliers •THREAT: LOW

Potential Entrants Global hotel groups entry •THREAT : MODERATE

Industry Competitors • Oberoi groups • Leela group of hotels • THREAT: HIGH

Buyers • Global tourists •Medical tourists •Industrialist people THREAT: MODERATE

Customer Need • Good Hospitality • Hygiene food and environment

Substitutes • Small lodges •THREAT: HIGH (because of new class, Low otherwise)

 Technology related:-Used of advance technology in hotel

premises.  Manufacturing- related:- High utilization of fixed assets. Quality control know-how. Serving customer according to their specification.  Distribution-related:- Presence of hotel chain at various places. A strong network.  Marketing related:- Breadth of product line and product selection. Personalized customer services. A well-known and well-respected brand name.

• Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan. • After entering into strategic marketing alliances with Silversea Cruises and Korea's Shilla Hotels & Resorts, Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels & Resorts, one of the largest international hotel groups in Japan.

•The Indian Hotels Company Limited (IHCL), which owns and operates Taj Hotels, Resorts and Palaces, acquired the 100-room W Sydney from the Harileela Group for A$36 million. The property was re-launched as BLUE Sydney, a Taj Hotel in February 2006.

•The company will launch the first luxury service apartments/residences through its Wellington Mews project later this year, followed by luxury residences at Taj Lands End, Mumbai. • Indian Hotels plans to have a presence in key international cities such as New York, Los Angeles, Singapore as well leisure destinations, and in fast growing markets

ORCHID HOTELS SHEPHALI NIRMALKER

Incorporated in january 3 1986.  Kamat's is now a large hospitality Group with interests in Luxury Hotels, Budget Hotels & Restaurants, Family Leisure & Sports Clubs, Travel Business, Catering & Educational Institutions, Departmental Stores and of course Restaurants. 

Asia's first certified eco-friendly five-star hotel and w orld's onl y Eco tel t o be certi fied as I SO

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The orchid,asia’s first 5 star ecotel Hotel ,is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resources,educating ,enlightening and motivating our staff ,and cultivating community relationships.

To be the preferred group of hotels for the discerning global traveler

They have established themselves as a ecotel  It is the largest ecotel in ASIA.  They have awarded with the ecotel certificate. 

To carry on business ,management and marketing of Hotels ,resorts.  To sell,serve and to distribute and to manage and to market the manufacture of,selling,serving and distribution of comestible,eatables,victuals,meat,bread,bre adstuff and all types of food stuff and humanconsumables. 

To sell and serve and distribute and to manage ,market ,selling ,serving and distributing of softdrink,aerated water,beverages,both natural and artificial,fresh and canned vegetables and meats,fresh and canned food stuffs ,fresh and canned fruits.  To carry on the business of travel,hirers of motor,caterers for public. 

STRENGTH Largest hotel chain in Bangalore & one of the recognized names in hospitality sector. Located at prime location, with easy access to airport, railway station. Presence across different price categories helps wider customer base Presence of popular food & Beverage Small hotel chains compare to outlets. WEAKNESS other Focus on business clientele. established player Current presence only in one state. ROHL owns only one hotel in Bangalore, other hotels are under lease agreement. Any delay in execution of project may hamper future growth

SlowdownTHREAT in economic development of the country Terrorism & Geo- political tension Operation of hotel is associated with risks in volatile property market. Lack of proper infrastructure in terms of shortage of water & electricity Expansion of presence in OPPORTUNITY other major cities like Pune, Hyderabad, Jaipur etc. Robust growth for Hotel sector in India. Strong economic environment prevailing in the country.

Subsitute product High in peak season

Bargaining power of supplier

Limited due to higher competi tion, especial ly in the metros.

Higher in Competiti on Intense in metro metro cities cities ,slow due picking in to secondary cities increasi ng room Low due to High capital supply costs. Potential new entrants

Bargaining power of buyers

Focus business clientele.  Combination of ownership and asset-light strategy.  Expanding presence to other major cities.  Stand-alone profitability.  Acquisitions and greenfield ventures. 

Strong value proposition.  Low set-up cost.  Presence across different categories of Hotels.  Locational advantage.  Strong management team and motivated workforce.  Easy access to talented pool human resource.  Presence of popular food and beverages. 

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'Deluxe

Room Executive Suite Club Prive Room Club Prive Suite Orchid Suite Presidential Suite

Additional facilities 2. Rooftop Swimming Pool. 3. A top-of-the-world feeling,overlooking the busy airport and the Mumbai skyline. 4. Fitness Centre. 5. Enjoy a brisk work-out at our state-of-theart fitness centre. 6. Complimentary Airport transfers. 7. A Travel desk for onward arrangement. •

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Icon hospitality private limited.

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Royal orchid hyderabad ltd.

Photographs of facilities provided

Eco-friendly