Harjinder.docx

H.S Pvt. Ltd. IntroductionH.S Bear pvt. Ltd. Is located at Haryana fatheabad near bus stand. If can lower risk of cardiovascular disease. If can lengthen you life.It can improve your libido. It helps prevent against the common cold. If can decrease changes of developing dementia. It can reduce the risk of gallstones. Lowers the changes of diabetes. It will be manufacture on the all types of bear.

ObjectiveThe main objective in company they will be provide in fresh bear on consumer at reasonable rates rates and provide best service Slogan – Save Water Drink Bear

Target Audience-

Our target audience market includes people of each class middle class and lower class. As a bear consumed by young adult old person Demographic Segmentation Gender- Male female Social class – upper middle lower Martial status – single married Behavioural segmentation Occasion- both rural and urban Benefit – protect your heart, Be kind to your kidneys

Advertising Budget I am allocating in 1 Lakh for the advertisement of H.S bear. I am advertising my product in newspaper, billboards, posters, radio and brouchers.

List of Available Media Plan From the following available like print, broadcast, outdoor and speciality media. I am opting to print broadcast and outdoor and speciality media. I am opting for print, broadcast and otdoor media to attract target audience and provide them knowledge about the quality and benefits of our product Newspaper - 15000 Billboards - 30000 Broadcast

- 45000

Poster

-10000

Analyse reach and frequency of media Total population of -90000

Sales 4th Qtr 9% 3rd Qtr 10%

2nd Qtr 23%

MEDIA Frequency

Newspaper 9%

1st Qtr 58%

Billboard 23%

Broadcast 58%

poster 9%