Global Competitiveness Ford

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1 FMCSA Benchmarking Report (2005)

www.bmanalysts.com

A benchmarking study of the SA auto component industry’s competitiveness relative to a set of Asian Pacific firms

Firm-level competitiveness findings from the South African Automotive Benchmarking Club database Compiled by Dr Justin Barnes (BA Hons, MSocSci, PhD [Natal]) Benchmarking & Manufacturing Analysts SA (Pty) Ltd 7th October 2005 For Ford Motor Company of Southern Africa

2 FMCSA Benchmarking Report (2005)

www.bmanalysts.com

Report outline 1. Introduction: Latest global & SA automotive trends & the importance of firm-level benchmarking 2. Overview of B&M Analysts’ ‘Market Driver’ methodology used for SAABC benchmarks 3. Profile of benchmarked South African & Asian Pacific firms 4. Analysis of benchmark findings: – –

Financial performance Operational competitiveness: Cost control, quality, value chain flexibility, value chain reliability, human resource development, product development

5. Summary of major findings 6. Detailed statistical indicators

3 FMCSA Benchmarking Report (2005)

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3. Profile of benchmark comparator groups included in this report: SA auto component manufacturers (n=71) versus Asian Pacific auto component manufacturers (n=21)

Profile Indicator

South African firms

Asian Pacific firms

KZN: 32.4%, E. Cape: 36.6%, Gauteng: 31.0%

India: 52.4%, Malaysia/Thailand/China: 28.6%, Australia: 19.0%

Local: 67.6%, Multinational: 32.4%

Local: 61.9%, Multinational: 38.1%

1–150: 31.4%, 151–250: 22.9%, 251+: 45.7%

1–150: 38.1%, 151–250: 14.3%, 251+: 47.6%

0-30m: 8.8%, 30–100m: 30.9%, 100250m: 41.2%, 250m+: 19.1%

0–30m: 47.1%, 30–100m: 23.5%, 100– 250m: 5.9%, 250m+: 23.5%

Trim: 15.5%, Harnesses: 7.0%, Electronics: 5.6%, Foundry/forge: 12.7%, JIT assembly: 15.5%, Metal form/press: 15.5%, Metal fabrication: 23.9%, Components: 15.5%, Glass: 4.2%, Heat Transfer: 5.6%: Other (paint & rubber): 5.6%

Trim: 19.0%, Harnesses: 14.3%, Electronics: 14.3%, Foundry/forge: 14.3%, JIT assembly: 28.6%, Metal form/press: 4.8%, Metal fabrication: 23.8%, Components: 19.0%, Glass: 4.8%, Heat Transfer: 9.5%: Other (paint & rubber): 0.0%

241.03

284.47

Shifts per day

2.01

2.11

Hours per shift

8.32

8.16

Primary market

OEM: 52.1%, Aftermarket: 23.9%, Other: 23.9%

OEM: 76.2%, Aftermarket: 14.3% Other: 9.5%

Present quality accreditations

ISO9001/2: 66.2%, QS9000: 45.1%, ISO14001: 42.3%, ISO/TS: 66.2%

ISO9001/2: 38.1%, QS9000: 61.9%, ISO14001: 33.3%, ISO/TS: 47.6%

Exports as turnover %

23.04%

6.88%

Imports as purchase %

37.07%

24.67%

Workforce unionisation

62.79%

49.10%

Summary profile of benchmarked firms (2004)

Location Ownership No. of employees Turnover (in Rands)

Sub-sector breakdown

Operating days/year

5 FMCSA Benchmarking Report (2005)

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Explanation of tables & graphs presented • The various tables & graphs presented in this report comprise the following: – SA firms’ average (mean) performance for the period 2001 to 2004 (wherever longitudinal information is available) – SA firms’ upper quartile performance (meaning the point separating the top 25% of firms from the rest of the SA dataset) for the period 2001 to 2004 – SA firms’ lower quartile performance (meaning the point separating the bottom 25% of firms from the rest of the SA dataset) for the period 2001 to 2004 – Asian Pacific firms’ average, upper & lower quartile performance for 2004

6 FMCSA Benchmarking Report (2005)

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4. Value chain benchmark findings • Financial performance review • Operational competitiveness • Cost Control • Quality • Value Chain Flexibility • Value Chain Reliability • Human Resource Development • Product Development Capacity

7 FMCSA Benchmarking Report (2005)

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Inflation adjusted turnover trend, indexed in domestic currency to 2001 figures 260

Turnover index

240 220 200 180 160 140 120 100 80

2001

2002

2003

2004

SA

100.00

114.65

122.97

121.27

SA upper quartile

100.00

121.74

138.55

146.42

SA lower quartile

100.00

101.41

97.33

102.69

Asia Pacific

100.00

187.39

194.70

233.16

Asia Pacific upper quartile

100.00

136.00

169.52

248.00

Asia Pacific lower quartile

100.00

131.43

128.57

117.75

Year

8 FMCSA Benchmarking Report (2005)

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Total employment trend (including contractees on payroll), using an index based on 2001 figures 280 260

Employment index

240 220 200 180 160 140 120 100 80

2001

2002

2003

2004

SA

100.00

108.17

115.05

119.77

SA upper quartile

100.00

110.91

120.50

119.76

SA lower quartile

100.00

95.94

93.51

92.78

Asia Pacific

100.00

210.18

212.73

238.92

Asia Pacific upper quartile

100.00

232.91

241.16

267.03

Asia Pacific lower quartile

100.00

169.23

160.85

167.11

Year

9 FMCSA Benchmarking Report (2005)

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Proportional breakdown of new capital equipment expediture 100%

Percent

80%

60%

40%

20%

0%

SA

Asia Pacific

Machinery

80.13

55.90

IT software/hardware

6.41

22.17

Buildings/fixtures

8.55

19.70

Other

5.13

2.29

10 FMCSA Benchmarking Report (2005)

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Operating profit levels as a percentage of total sales 16 14

Percent

12 10 8 6 4 2 0

2001

2002

2003

2004

Asia Pacific

9.45

Asia Pacific upper quartile

14.75

Asia Pacific lower quartile

4.40

SA

6.03

7.55

10.09

9.45

SA upper quartile

10.50

11.00

13.90

12.00

SA lower quartile

0.74

3.30

4.90

4.90

Year

11 FMCSA Benchmarking Report (2005)

www.bmanalysts.com Total cost of sales breakdown

100%

Percent

80%

60%

40%

20%

0%

SA firms

Asia Pacific firms

Overhead costs

22.85

22.96

Labour

12.37

13.78

Materials

64.78

63.26

12 FMCSA Benchmarking Report (2005)

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4.2. Operational Competitiveness Findings The measurements presented in this section are grouped under particular “market drivers” as operational performance & hence measures thereof should be closely tied to market demands. The sequencing structure of this part of the report follows the market driver methodology employed. For any clarification pertaining to the measures used please read the explanations below each market driver heading

13 FMCSA Benchmarking Report (2005)

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Market Driver 1 Cost control The measurement of inventory provides a good proxy for the measure of cost control at manufacturing firms. Firms with good inventory control are usually in control of their manufacturing costs, with raw material, work in progress & finished goods stock all contributing directly & indirectly to production costs. Inventory measures are therefore a critical part of comparative benchmarking exercises

14 FMCSA Benchmarking Report (2005)

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Total inventory holding levels in operating days 55 50 45

No. of days

40 35 30 25 20 15 10 5 0

2001

2002

2003

2004

Asia Pacific

21.83

Asia Pacific upper quartile

4.06

Asia Pacific lower quartile

33.63

SA

42.61

39.51

36.36

37.83

SA upper quartile

25.25

22.44

18.50

20.24

SA lower quartile

52.20

51.50

47.00

42.75

Year

15 FMCSA Benchmarking Report (2005)

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Raw material inventory holding levels in operating days 35 30

No. of days

25 20 15 10 5 0

2001

2002

2003

2004

Asia Pacific

13.67

Asia Pacific upper quartile

2.25

Asia Pacific lower quartile

20.13

SA

23.26

22.32

19.76

20.50

SA upper quartile

10.00

10.60

8.50

9.40

SA lower quartile

30.08

33.50

27.00

28.35

Year

Imports as % of raw materials purchased SA firms

37.17%

Asia Pacific firms

24.67%

16 FMCSA Benchmarking Report (2005)

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Work in progress inventory holding levels in operating days 12

No. of days

10 8 6 4 2 0

2001

2002

2003

2004

Asia Pacific

3.27

Asia Pacific upper quartile

1.00

Asia Pacific lower quartile

5.75

SA

7.10

6.50

7.08

6.92

SA upper quartile

1.75

1.50

1.00

1.42

SA lower quartile

10.10

9.27

7.90

7.55

Year

17 FMCSA Benchmarking Report (2005)

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Finished goods inventory holding levels in operating days 18 16

No. of days

14 12 10 8 6 4 2 0

2001

2002

2003

2004

Asia Pacific

4.89

Asia Pacific upper quartile

0.31

Asia Pacific lower quartile

8.88

SA

12.25

10.69

9.52

10.41

SA upper quartile

3.09

3.90

2.00

2.00

SA lower quartile

16.50

13.17

10.05

13.02

Year

Exports as a % of sales SA firms

23.04%

Asia Pacific firms

6.88%

18 FMCSA Benchmarking Report (2005)

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Market Driver 2 Quality Three quality measures are important to firms: customer returns, internal defect rates (rejects, reworks, scrap) & supplier quality. Customer returns reveal customer quality satisfaction, but offer insufficient indication of internal quality performance. A firm may have a poor internal production system, but provide quality products by following stringent checks at the end of its production process. Quality is thus generated at a cost. Low customer return rates need to be complemented by low internal defect rates & perfect supplier quality. Only then is it possible to manufacture high quality products at low cost

19 FMCSA Benchmarking Report (2005)

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Average automotive customer return rate (0km failures returned by customers) 9,000

Parts per million

8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0

2001

2002

2003

2004

Asia Pacific

293

Asia Pacific upper quartile

54

Asia Pacific lower quartile

425 8,064

3,431

1,739

613

SA upper quartile

163

53

35

0

SA lower quartile

2,242

857

701

555

SA

Year

20 FMCSA Benchmarking Report (2005)

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Internal reject rate average (goods rejected as a percentage of output) 6

Percent

5 4 3 2 1 0

2001

2002

2003

2004

Asia Pacific

1.29

Asia Pacific upper quartile

0.20

Asia Pacific lower quartile

2.13

SA

3.87

3.98

3.68

3.26

SA upper quartile

0.61

0.60

0.40

0.50

SA lower quartile

5.26

5.19

5.00

4.00

Year

21 FMCSA Benchmarking Report (2005)

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Internal scrap rate average (scrap value as a percentage of material costs) 4.0 3.5

Percent

3.0 2.5 2.0 1.5 1.0 0.5 0.0

2001

2002

2003

2004

Asia Pacific

2.24

Asia Pacific upper quartile

0.25

Asia Pacific lower quartile

4.00

SA

1.98

2.21

1.96

1.74

SA upper quartile

0.30

0.50

0.30

0.15

SA lower quartile

2.40

2.95

2.14

2.33

Year

22 FMCSA Benchmarking Report (2005)

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Average supplier return rate (0km failures returned to suppliers) 30,000

Parts per million

25,000 20,000 15,000 10,000 5,000 0

2001

2002

2003

2004 7,658

Asia Pacific Asia Pacific upper quartile

90

Asia Pacific lower quartile

17,500

SA

16,330

15,152

14,309

11,645

SA upper quartile

1,638

2,692

1,013

518

SA lower quartile

27,250

25,000

20,000

13,119

Year

23 FMCSA Benchmarking Report (2005)

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Market Driver 3 Value chain flexibility Value chain flexibility is determined by the speed at which a firm accepts a customer order & converts this to product delivery. Key variables are the firm’s logistics system, the efficiency of its suppliers, & the flexibility of its own production system. Given the complexity of associated reliability issues these are dealt with separately as Market Driver 4. Here we are solely interested in the speed with which firms respond to customer orders, convert material into finished products & pass these pressures on through their supply chain. Key indicators include customer lead time performance, delivery frequencies, manufacturing throughput times, production changeover capabilities & supplier lead time performance

24 FMCSA Benchmarking Report (2005)

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Most recent value chain flexibility indicators Lead time indicator (measured in days) a. Out of finished goods stock

b. Out of production

c. Supplier lead times

d. Value chain flexibility (b+c)

SA firms (domestic)

2.59

12.07

20.67

32.74

SA firms (international)

23.84

45.10

65.85

110.95

SA firms upper quartile (domestic)

1.00

1.10

7.00

8.10

SA firms lower quartile (domestic)

2.00

14.00

30.00

44.00

SA firms upper quartile (international)

5.00

22.50

40.00

62.50

SA firms lower quartile (international)

35.00

52.50

90.00

142.50

Asia Pacific firms (domestic)

2.11

4.14

20.06

24.20

Asia Pacific firms (international)

37.13

40.63

33.38

74.01

Asia Pacific firms upper quartile (domestic)

0.25

1.00

6.25

7.25

Asia Pacific firms lower quartile (domestic)

5.00

7.00

30.00

37.00

Asia Pacific firms upper quartile (international)

7.38

15.00

26.25

41.25

Asia Pacific firms lower quartile (international)

75.00

75.63

43.75

119.38

Indicator

25 FMCSA Benchmarking Report (2005)

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Delivery frequency performance to major customers: 2004 Percent 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

SA firms

Asia Pacific firms

Daily+

Daily

Every 2/3 days

Weekly

Fort-nightly

Other

100%

26 FMCSA Benchmarking Report (2005)

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Percentage of total production time lost to machine/tool changeovers 14 12

Percent

10 8 6 4 2 0

2001

2002

2003

2004

Asia Pacific

3.34

Asia Pacific upper quartile

1.00

Asia Pacific lower quartile

2.69

SA

8.03

8.58

8.48

7.86

SA upper quartile

2.48

1.92

4.41

2.40

SA lower quartile

11.46

12.52

11.87

12.84

Year

27 FMCSA Benchmarking Report (2005)

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Market Driver 5 Human resource development The only certainty about auto industry requirements is that they will become more onerous. Goal posts are shifting & new demands emerging. Whether firms fail, or grasp the opportunities afforded by these demands is dependent on their effective use of resources, with the most important of these being human resources. Unless firms adapt to change, they will fall behind their competitors, with four dimensions to this: manpower, machines, materials & methods. Whilst the dimensions are related, the 1st determines capability to deal with the others. It is thus important to analyse whether firms are (a) investing in their employees, (b) fostering continuous improvement programmes & (c) increasing employee efficiencies

28 FMCSA Benchmarking Report (2005)

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Basic education levels Numeracy & literacy levels* SA firms

80.17%

Asia Pacific firms

99.24%

* Workers presently at ABET level 3 (equivalent to Grade 4-6) or higher

29 FMCSA Benchmarking Report (2005)

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Training investment as a percentage of the total remuneration bill (wages & salaries) 16 14

Percent

12 10 8 6 4 2 0

2001

2002

2003

2004

Asia Pacific

7.76

Asia Pacific upper quartile

14.25

Asia Pacific lower quartile

1.75

SA

2.06

2.02

1.73

1.95

SA upper quartile

2.54

2.40

2.45

2.90

SA lower quartile

0.87

0.96

1.00

1.00

Year

30 FMCSA Benchmarking Report (2005)

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Market Driver 6 New product development A key determinant of success for any firm is its ability to bring new products into the market. Auto component manufacturers are no different, although the new product development process is complex given the increasingly dominant role played by 1st Tier MNCs in designing products for OEMs & the resulting lead source pressures. It is thus important to analyse new product development performance in relation to spending (an indication of investment in new products) & time to market (speed of response to product opportunities)

31 FMCSA Benchmarking Report (2005)

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Research & Development (R&D) expenditure as a percentage of turnover 4.0 3.5

Percent

3.0 2.5 2.0 1.5 1.0 0.5 0.0

2001

2002

2003

2004

Asia Pacific firms

2.25

Asia Pacific firms upper quartile

4.00

Asia Pacific firms lower quartile

0.00

SA firms

0.95

0.95

0.92

1.01

SA firms upper quartile

1.50

1.30

1.43

1.32

SA firms lower quartile

0.00

0.00

0.00

0.00

Year

32 FMCSA Benchmarking Report (2005)

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In conclusion… • It is equally clear that the SA average is pulled down by weak performing firms. If one focuses on the comparative performance of the upper quartile of SA firms then a different picture emerges. The leading SA firms perform ahead of the Asian Pacific average & often match the leading Asian Pacific firms. • Whilst the SA auto components industry needs to improve its competitiveness if it is to compete effectively with Asian Pacific firms, the strong comparative performance of the leading firms is a clear indication that this is possible. • Improvements recorded over the period 2001 to 2004 are also indicative of the progress made by the SA auto components industry (particularly in respect of quality performance), although the lack of recent investment in both people & capital is a cause for major concern

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