Get Gorgeous On The Move

GET GORGEOUS ON THE MOVE

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A

beauty parlour that transforms a woman as she travels between office and home by utilizing the commuting time  Everyday a woman spends hours commuting to and from work doing nothing  This time can be effectively utilized for her basic requirements and to occasionally pamper herself

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 Utilization

of commuting time

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 Survey  Result:

conducted on 100 working women

 79%

women are willing to travel with our parlour  65% women are willing to pay a premium price for our services  85% women visit a parlour twice a month  93% women find it difficult to visit a parlour on working days

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 License

to drive around the city  License from RTO to park in housing societies and business complexes

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 Thre

at O f N ew Entrants  High initial investments and fixed costs which would be an entry barrier  Legislation and government action (Idea can be patented)  Existing players have close customer relations, e.g. from long-term service contracts  Low switching cost to customer  Thre at of S ubstitu tes  The service could be offered at a relatively lower price  Switching costs for customers 6

 Com

pe titiv e Riv alry b etwe en Exi stin g Pl aye rs  Pioneers  Barg ainin g Pow er of S upp lie rs  Large no of Suppliers  Switching cost is low  Possibility of forward integration is low  Barg ainin g Pow er of Custom ers  Relatively low

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 Expanding

in other cities  Salon for men  Increasing the number of our buses  Spa Treatment

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