Future Focus Ronan Lyons Dublin 16 June

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What's Great about the “Great Recession”? Ronan Lyons 06/16/2009 2009 IBM Corporation

Contents ― Four elephants in one room ― The world turns a corner ― The 21st Century creed ― Crisi-tunity

Ronan Lyons – Economist June 11, 2009

2/x

2009 IBM Corporation

Contents ― Four elephants in one room ― The world turns a corner ― The 21st Century creed ― Crisi-tunity

Ronan Lyons – Economist June 11, 2009

3/x

2009 IBM Corporation

Four Irish elephants are trying to hide in the back of the room •

Banking



– NAMA or nationalise or ...?

– €25bn hole in revenues – income tax not the problem, wealth taxes are

– Who pays? This generation or the next?



Unemployment



Property

– Over 230,000 'unexpected unemployed' since 2007

– 15 years property built in the last 7 years... and in the wrong places

– Another 100,000 a possibility

– 1 in 5 face negative equity and 60k households face negative equity AND unemployment

– Commuter belt worst hit Ronan Lyons – Economist June 11, 2009

Budgets

4/x

2009 IBM Corporation

Contents ― Four elephants in one room ― The world turns a corner ― The 21st Century creed ― Crisi-tunity

Turn a different corner And if all that there is is this fear of being used, maybe I should go back to being lonely and confused... George Michael on the fate of small open economies? Ronan Lyons – Economist June 11, 2009

5/x

2009 IBM Corporation

Measured by job losses, recessions up to the 1980s were short and sharp Private sector jobs lost from peak 1%

― US as the bellwether economy for the OECD

0% -1% -2% -3% -4%

― Recessions were frequent in the post-war era up to the 1980s

-5% -6% -7% 2 1

4 3

6 5

7

8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 "1950s"

Ronan Lyons – Economist June 11, 2009

1974/75

1981/82

2000-03

6/x

2009 IBM Corporation

Since then recessions have been getting less frequent, milder... and longer Private sector jobs lost from peak 1%

― Since the 1980s, recessions have become more once-a-decade episodes

0% -1% -2% -3% -4% -5% -6% -7% 2 1

4 3

6 5

7

8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 "1950s"

Ronan Lyons – Economist June 11, 2009

1974/75

1981/82

1990/91

― The early 1990s recession was long – but not severe in terms of job losses

2000-03

7/x

2009 IBM Corporation

The “dot bomb” recession was particularly long, in terms of job recovery Private sector jobs lost from peak 1%

― The dot.com bubble created an unsustainable amount of jobs

0% -1% -2% -3% -4% -5% -6% -7% 2 1

4 3

6 5

7

8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 "1950s"

Ronan Lyons – Economist June 11, 2009

1974/75

1981/82

1990/91

― It took almost five years for private sector employment to recover

2000-03

8/x

2009 IBM Corporation

This recession combines the worst of the different post-war recessions Private sector jobs lost from peak 1%

― Jobs losses have been as intense as any post-war recession

0% -1% -2% -3% -4% -5% -6% -7% 2 1

4 3

6 5

7

8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 "1950s"

Ronan Lyons – Economist June 11, 2009

1974/75

1981/82

1990/91

2000-03

2008/09

― It's likely to be the longest postwar recession, barring rapid employment growth

9/x

2009 IBM Corporation

Globally, trade and output have fallen at least as much as in the 1930s

Source: O'Rourke & Eichengreen, http://bit.ly/korbe Ronan Lyons – Economist June 11, 2009

10 / x

2009 IBM Corporation

The severity of the crisis has led to an unprecedented policy response

Source: O'Rourke & Eichengreen, http://bit.ly/korbe Ronan Lyons – Economist June 11, 2009

11 / x

2009 IBM Corporation

Confidence and activity are returning... slowly US - manuf

UK - manuf

US - services

Eurozone -manuf

UK - services

Eurozone - services

65 60

Growth

55 50 45

Decline

40 35

Ireland: 39.5

Ap r-0 9

Ja n09

-0 8 O ct

8 Ju l-0

Ap r-0 8

Ja n08

-0 7 O ct

Ju l-0 7

Ap r-0 7

Ja n07

-0 6 O ct

Ju l-0 6

Ap r-0 6

Ja n06

30

12 / x

2009 IBM Corporation

Each region faces its own growth challenges and opportunities Where will growth come from?

USA

Europe

Asia

Business

Company balance sheets in good shape pre-recession... vigorous cost cutting since

Business - and consumers particularly dependent on bank lending

Shift towards domestic consumption and welfare systems likely to offset trade's weaker growth contribution

Demographics

Retirement of baby-boomers... USA will need to remain open to migration in the future as it has in the past

Population at work is shrinking... rapidly in some countries

Rapidly growing populations in most countries – China and Japan ageing very fast though

Banking

Major problems remain in banking system but some signs of confidence returning

Concerns over transparency of banks and ability to develop Europe-wide solutions

Lessons from 1980s and 1990s mean financial system in good shape

Government

Significant fiscal boost in short-term... but the shift to bigger government is likely to last

Administrative burden and red-tape an issue for business... being tackled by the EU head-on

A lot of countries are in catch-up, with significant infrastructure programmes

Other

A very flexible economy, close trading links with Asian economies

Huge variety between large and small, rich and poor across the 40+ countries

Major environmental challenges 13 / x

2009 IBM Corporation

Contents ― Four elephants in one room ― The world turns a corner ― The 21st Century creed ― Crisi-tunity

Ronan Lyons – Economist June 11, 2009

14 / x

2009 IBM Corporation

This recession has shattered some myths of the early 21st Century •



“The new global financial system does not require a new level of surveillance” –

The recession has made entire models of finance disappear, as well as bringing about a global re-evaluation of risk and widespread nationalization of banks



Pervasive crashes in stock and housing markets starting in 2007 have destroyed anything up to 30% of global wealth

“Emerging markets have enough economic strength to decouple from the OECD” –

Ronan Lyons – Economist June 11, 2009

The widespread economic contraction in developed economies has been accompanied by a huge slowdown in growth in emerging markets

15 / x

2009 IBM Corporation

Other beliefs remain firmly in place •



Ronan Lyons – Economist June 11, 2009

“There are always opportunities to establish or expand” –

Inc.com identifies almost 20 industies and activites in demand



They range from small flexible activities (such as home healthcare, niche consulting and repair services) to large industries (including education and construction)



Some are staples – like fast-casual dining and temporary staffing – while others are hi-tech or green-collar, such as cloud computing, education technology and energy

“Technology is a game-changer” –

In the dot.com collapse, belief in the potential of ICT to change our world was shaken



In the current recession, faith in ICT is – if anything – stronger, as policymakers and business people see how it can cut costs, inform decisions, and change business models

16 / x

2009 IBM Corporation

Contents ― Four elephants in one room ― The world turns a corner ― The 21st Century creed ― Crisi-tunity

Lisa: Dad, do you know that in China they use the same word for crisis as they do for opportunity? Homer: Yes... Crisi-tunity! Ronan Lyons – Economist June 11, 2009

17 / x

2009 IBM Corporation

Technology really is flattening the business landscape •

Disruptive technologies do not care whether it's boom or bust



At the height of the boom, Facebook grew from 14m users in mid-2006 to 27m users by mid-2007



At the height of the bust, Twitter grew from 0.5m users to 4.5m users over the course of 2008

Ronan Lyons – Economist June 11, 2009

18 / x

2009 IBM Corporation

Technology means SMEs can focus solely on their core competences •

SMEs can penetrate new markets easier – Websites such as Applied Language can translate your website's 1000 words into Chinese within a week for less than €100 – Sites such as elance match experts with work



SMEs can treat ALL non-core competences as utilities – Manufacturing, packaging, warehouses and logistics can all be outsourced – e.g. Amazon Fulfillment Services – There are dedicated online services for accounts, project management and collaboration



SMEs can manage their own brand among their audience – Identifying more of their audience, and engaging in more interactive communication, through online social media

Ronan Lyons – Economist June 11, 2009

19 / x

2009 IBM Corporation

Technology creates opportunities for new creative brands •

Sites like Cafepress offer manufacturing and shipping services for a range of consumers goods... ... like my mug!



Authors and researchers can sell their work on sites such as Scribd



Etsy is an online marketplace for “buying & selling all things handmade”, connecting artists and craftspeople with new markets

Ronan Lyons – Economist June 11, 2009

This is actually for sale online, €9 http://bit.ly/ro-mug 20 / x

2009 IBM Corporation

Some of Ireland's most popular Twitter brands... •

Over 100,000 Irish brands – people and companies – are on Twitter



The most popular are dominated by people and SMEs – Some well known brands are there



These brands have generated audiences of hundreds – or thousands – for free – The only investment is time

Ronan Lyons – Economist June 11, 2009

21 / x

2009 IBM Corporation

Thank you •

For more, see ronanlyons.com



If you're on Twitter: @ronanlyons



Happy to connect on LinkedIn too



And don't forget to buy your limited edition mug!

Ronan Lyons – Economist June 11, 2009

22 / x

2009 IBM Corporation

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