Fitment Survey Ludhiana
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Fitment Survey
Rajit Singh Gulati Chandigarh
Date: 17th Nov. 2009 Place: Ludhaina
•Sample Size: 200 vehicles •Sample area: Ludhiana •Type of research: Quantitative •Type of data: Primary
Following are the information gathered in the survey.
•Vehicle Number •Make •Model •Tyre Company •Tyre Brand •Tyre Size
Sample Size: 200 Fa it Ta t To a Vo yo lk s w ta ag en Ch ev ro le t O th er s
ar H uti yu nd ai H on da Sk od M ah a in dr a Fo M r is tu d bi sh i
M
Share of each Car Manufacturer
100 90 80 70 60 50 40 30 20 10 0
Percentage Share of top 10 car models as per survey.
Alto 20%
Accord 2%
Lancer 4% Ikon 3% City 18%
Sample Size: 200
Wagon R 15%
Wagon R Scorpio
Scorpio 2%
Santro
Santro 16%
Indica
Swift City Ikon
Indica 10%
Swift 10%
Lancer Alto Accord
Market Share
Others 24
Goodyear 30
Michelin 6
Bridgestone JK
Apollo 26 Bridgestone 49 MRF 27 Ceat 2
Sample Size: 200
Goodyear
Ceat MRF Apollo Michelin Others
JK 36
Percentage Market Share Market Share
Others 12%
Goodyear 15%
Michelin 3%
Bridgestone JK
Apollo 13% Bridgestone 24% MRF 14% Ceat 1%
Sample Size: 200
Goodyear
Ceat MRF Apollo Michelin Others
JK 18%
Upsizing in Ludhiana The table shows different tyre sizes for a few major cars.
Swift
The most selling models for each company.
COMPANY
BRAND
GOODYEAR
GT3
BRIDGESTONE
S 322
JK
ULTIMA XP
MRF
ZV2K
APOLLO
AMAZER
MICHELIN
ZMI energy
FEDRAL
Super Steel 595
WANLI
S-1015
PIRELLI
P-5000
MAXXIS
MA 701
Ludhiana = Alloys Total Cars
200
Alloy Wheels
47
Non-Alloys
153
% Alloys
23.5%
In Ludhiana Majority of cars had Alloy Wheels. The Survey shows that approx. 25% of sample size is with alloy wheel .
Conclusion The survey shows :Market Leader (Tyre) : Bridgestone Market Leader (Car) : Alto Market Leader (Company) : Maruti Suzuki Market Leader (Tyre brand) : S 322
Goodyear has a decent market share in Ludhiana. The Survey covered the parking lot of all the Corporate offices, (Feroz Gandhi Market). Hence we can also conclude that Goodyear has a presence in the working professional segment of the market. The survey also shows that majority of cars with Goodyear tyres were fitted with alloy wheels.
Sample Size Goodyear GT3
200 30 14
GPS 2 Eagle NCT 5
8 8
Rajit Singh Gulati Chandigarh
Date: 17th Nov. 2009 Place: Ludhaina
•Sample Size: 200 vehicles •Sample area: Ludhiana •Type of research: Quantitative •Type of data: Primary
Following are the information gathered in the survey.
•Vehicle Number •Make •Model •Tyre Company •Tyre Brand •Tyre Size
Sample Size: 200 Fa it Ta t To a Vo yo lk s w ta ag en Ch ev ro le t O th er s
ar H uti yu nd ai H on da Sk od M ah a in dr a Fo M r is tu d bi sh i
M
Share of each Car Manufacturer
100 90 80 70 60 50 40 30 20 10 0
Percentage Share of top 10 car models as per survey.
Alto 20%
Accord 2%
Lancer 4% Ikon 3% City 18%
Sample Size: 200
Wagon R 15%
Wagon R Scorpio
Scorpio 2%
Santro
Santro 16%
Indica
Swift City Ikon
Indica 10%
Swift 10%
Lancer Alto Accord
Market Share
Others 24
Goodyear 30
Michelin 6
Bridgestone JK
Apollo 26 Bridgestone 49 MRF 27 Ceat 2
Sample Size: 200
Goodyear
Ceat MRF Apollo Michelin Others
JK 36
Percentage Market Share Market Share
Others 12%
Goodyear 15%
Michelin 3%
Bridgestone JK
Apollo 13% Bridgestone 24% MRF 14% Ceat 1%
Sample Size: 200
Goodyear
Ceat MRF Apollo Michelin Others
JK 18%
Upsizing in Ludhiana The table shows different tyre sizes for a few major cars.
Swift
The most selling models for each company.
COMPANY
BRAND
GOODYEAR
GT3
BRIDGESTONE
S 322
JK
ULTIMA XP
MRF
ZV2K
APOLLO
AMAZER
MICHELIN
ZMI energy
FEDRAL
Super Steel 595
WANLI
S-1015
PIRELLI
P-5000
MAXXIS
MA 701
Ludhiana = Alloys Total Cars
200
Alloy Wheels
47
Non-Alloys
153
% Alloys
23.5%
In Ludhiana Majority of cars had Alloy Wheels. The Survey shows that approx. 25% of sample size is with alloy wheel .
Conclusion The survey shows :Market Leader (Tyre) : Bridgestone Market Leader (Car) : Alto Market Leader (Company) : Maruti Suzuki Market Leader (Tyre brand) : S 322
Goodyear has a decent market share in Ludhiana. The Survey covered the parking lot of all the Corporate offices, (Feroz Gandhi Market). Hence we can also conclude that Goodyear has a presence in the working professional segment of the market. The survey also shows that majority of cars with Goodyear tyres were fitted with alloy wheels.
Sample Size Goodyear GT3
200 30 14
GPS 2 Eagle NCT 5
8 8
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