Final Report Edited.docx

AMITY UNIVERSITY UTTAR PRADESH NOIDA AMITY SCHOOL OF BUSINESS

Summer Internship Project Report On MARKETING ANALYSIS OF AQUALITE Name of the Student: Sidharth Singh Enrollment Number: A3906416264 Class Roll Number: H-35 Program: Bachelors Of Business Administrations Batch: 2016-2019 Faculty Supervisor: Miss Saloni Pahuja

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CERTIFICATE OF ORIGIN

This is to certify that I, Mr. Sidharth Singh , a student of Under Graduate Degree in _BBA (Gen) – C 2016-19 , Amity School of Business, Noida has worked under the able guidance and supervision of Miss Saloni Pahuja , designation Assistant Professor | Marketing | Management , This Term Paper report has the requisite standard for the partial fulfilment the Under Graduate Degree in Business Administration. To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research. I am aware that in case of non-compliance, Amity School of Business is entitled to cancel the report.

Signature (Student) Name of the student Enrollment No.

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Table of Contents 1) Acknowledgements --------------------------------------------------------------------Page No. 2) Executive summary---------------------------------------------------------------------Page no. 3) Objective of the study------------------------------------------------------------------Page No. 4) Introduction of the company---------------------------------------------------------Page No. 5) Major competitors----------------------------------------------------------------------Page No. 6) Marketing mix of the company------------------------------------------------------Page No. 7) Marketing strategy---------------------------------------------------------------------Page No. 8) Sales Policies----------------------------------------------------------------------------Page No. 9) Credit Policies -------------------------------------------------------------------------Page No. 10) Labour ----------------------------------------------------------------------------------Page No. 11) Future Plans----------------------------------------------------------------------------Page No. 12) Conclusion ------------------------------------------------------------------------------Page No.

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Acknowledgements I express my sincere gratitude to my faculty guide Miss Saloni Pahuja, Assistant Professor, for his/her able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible.

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EXECUTIVE SUMMARY Aqualite is a principle footwear manufacturing unit with all of it's creation lines in Haryana, basically in Bahadurgarh, anyway now in other neighboring domains also. It deals in collection of footwear for all the age social occasions. Association creates shoes, shoes, shoes and prosperity shoes.
 There are various contenders yet noteworthy one's are: Relaxo, Movement, Opportunity, VKC and Tracer.
 The association has similarly started to develop it's errands by conveying footwear to countries like: Hong Kong, Nepal, Dubai, and distinctive states of UAE.
 In the report, all publicizing and arrangements system of the affiliation has been discussed.
 Moreover a gigantic introduction of practical learning was gotten while amassing even more advancement more information about the association through both web and explicitly meeting best authorities of the association. 
A brief of company’s marketing mix is given below: Product- Company manufactures slippers, sandals, shoes of numerous designs according to the latest trend for all age groups. Price- Company sells its product which ranges from Rs. 99 to Rs. 1999. Place- Company target to sell its product covering rural as well as urban market of India but primary target market is rural because of its low prices. Promotion- Company advertises its product through celebrity endorsement i.e. SHAHRUKH KHAN to increase both sales and profits. In the project all the essential aspects of the company has been discussed like Aqualite’s policies for Distributor, Labor, Customer retention, etc. and also the future plans of the company.

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Objectives of the Study: Following are the objectives of this study: 1. To have an idea of the organisation functions with factories in different areas and also, how to manage large number of resources daily with minimal wastage. 2. How the policies are formulated which serves the interest of Customer, Distributor and Supplier of raw materials.

3. What effect does Marketing had after undertaking various efforts as earlier no such effort of Aqualite was visible. Through this importance of Marketing in this competing world was highlighted. 4. How the cost of product was analysed by taking taking into consideration all the aspects.

5. To match the theory learnt at university with the daily functioning of the organisation.

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Introduction of Company Aqualite was sanely envisioned as a brand with a fantasy of giving quality footwear to the target showcase at sensible costs, making sublime footwear open to every Indian. Both in vogue and present the extent that thought, styling, quality, feel and by and large presentation. Aqualite has created as a most supported footwear brand inside India. It is centered around making and giving new footwear ranges driving structures enhanced with the strength and comfort. Today, Aqualite is striking its way to deal with comprehend its vision and mission. With a turnover of above INR 7 billion , it is peering toward for a noteworthy advancement to be an INR 8 billion association before the completion of the cash related year 2016-17. It is looking the allotment framework to 800 dealers making advances to networks and urban zones and plan to set up 50 of our asserted showrooms in metros and major. Its accentuation on quality and progression has made it to rise up out of the adversaries in the footwear market of India while securing it a striking reputation. Each period of collecting process, starting from pre-age the entire separation to the shop floor, is eagerly checked and broke down by the quality assertion chiefs. Each pair of footwear from Aqualite is a consequence of the association's journey for astonishing, workmanship moreover including hard and fast customer faithfulness. Beside tending to the necessities and requirements of customers, the things outperform all of their essentials with respect to it. The things are planned to offer the best look, style and comfort. The association has talented and experienced workforce and a champion among the most created gathering units with a capacity to convey around 70 million arrangements of shoes, shoes and shoes in a year. The association's voyage started in 1993 with an intend to pass on a motivation for money with comfort being the best most need, and meanwhile to ascend as a champion among the most popular Indian footwear brand. Likewise, this dream was reinforced by a gathering of committed and marvelous specialists who work to achieve association's goals. Additionally, Aqualite, in the coming years, is intending to extend it's tasks by trading it's items to adjacent nations. The brands which comes under Aqualite are: 1. Ultra 2. Real-PU 3. LEADS 4. EVA 5. Airwear 6. Gurukul 7. Aquasoft

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Major Competitors: -In this modern era, every business has several competitors within and outside the home country. Following is the list of major competitors of Aqualite within India. 1. Relaxo: Relaxo Footwears Ltd. association that set up itself as a champion among the most stalwart, quality insightful and bleeding edge footwear associations in the India. It was set up in 1976 by Mr. ML Dua and Mr. RK Dua, Relaxo Footwears Ltd. is a champion among the most notable and driving footwear associations in India. The association began as a little undertaking and after that it was definitively combined in 1984 and further went for open posting in 1995. It is headquartered in New Delhi, India. Compnay keeps up a fine blend of comfort, style, and workmanship and is hunting down obvious improvement plans for what's to come. As shown by the 2007-8 Business Survey, the association has now created as the second greatest footwear creator in India. The by and large celebrated and got a kick out of Indian footwear brand offers a wide assembling of in vogue and pleasing things for women, men, and adolescents. The association has continued to end up one of the greatest creators of footwear in India with a normal business estimation of Rs.16 billion per year back. A brand synonymous with quality things and sensible expenses, Relaxo is serving countless more than 26 countries around the world. The association boasts about having 7 start of-craftsmanship manufacturing units spread in northern bit of India, basically in Haryana, with an age point of confinement of 6.5 lac sets of footwear consistently, obliging particular necessities of customers around the globe. Relaxo brings a fine blend of comfort, style, and quality under its notable brands for instance Bahamas, Flite, Sparx, Colleague, and Hawaii. The footwear things offered by these brands infer phenomenal dazzling quality and come in different engaging tints and first class designs. (Information gathered from Relaxo industires website- www.relaxofootwear.com)

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Action Shoes:

Activity Shoes was consolidated in the year 1972. The organization started with its scope of footwear produced using PVC by the name of , with aa expect to serve the normal Indian populace by then of time. In the year 1980, the gathering wandered into games shoes showcase by the brand name of Activity and made a transformation in the business. Today, Activity is known for its quality footwear for the entire family-going from formals to casuals from games wear to every day wear and from a rich accumulation for women to a fun range for children. Activity Shoes is one of the most elevated shoe maker in the nation with in excess of 100,000 sets each day and incomes more than 100 million dollars till yet. The organization has system of in excess of 50,000 retail outlets all over India to sell its items, which are being upheld by in excess of 450 wholesalers all through the nation and this guarantees the client wherever found is being served proficiently. Activity has had a standout amongst the best media crusades which have set another and high seat mark.

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The brand has been related with the world known games VIPs like Sachin Tendulkar, Kapil Dev , Ajay Jadeja and so forth., likewise on the rundown are distinctive superstars of various fields including Indian Film stars like Mahima Chaudry, Amrish Puri , Apoorva Agnihotri, Aman Talwar, Pallavi and so on. Some of there brands include: 1. Campus 2. School time 3. Milano 4. Eva Flotter 5. Health plus 6. And many more.

(Information gathered from Action shoes website- www.actiongroup.co.in) 3.

VKC Footwear:

A visionary business visionary, Shri VKC Mammed Koya, set up the VKC social affair of endeavors in 1984. He started a Hawai Chappal unit, which began its errands with 25 laborers and a thing portfolio with just a single thing. Today VKC amass has step by step making of around 4 lakh matches and is one among the greatest PU footwear creators on earth and No-1 in Indian footwear industry. VKC things accomplish its target customers inside India through a settled in framework including 340 traders and over a lakh of retailers, a lot of whom are dependable associates. VKC moreover conveys its footwears to GCC countries, Singapore and Malaysia. Current brand portfolio progressed by the association is driven by VKC Pride sought after by VKC Light, VKC Junior, VKC Trendz, Walkaroo, and Vestire. The social event has more than 430 structures for Noble men, Ladies and Kids across over Shoes, Shoes, Floaters, Flip-disappointments and Hawai. VKC Social affair has 21 creating units spread across more than 7 states in India. It right currently gives direct work to around 7200 and another 4500 are used with its dealers. VKC manages its wide generation arrange through a blend of units and distribution centers spread transversely more than 15 states in all over India. In grasping front line headways in footwear delivering territory, the social affair has been in the bleeding edge. Which in this way helped the association to bring out quality things at most centered expenses. Latest present day structures and arranged openness transversely over business parts caused VKC social event to scale new statures in building volume. ERP 9.1 engaged business shapes; genuinely organized studios outfitted with latest writing computer programs are a part of the early mechanical gatherings in all VKC fabricating plants. The social occasion saw a quick improvement in Business from Rs 62 Cr in 200607 to Rs 1600 Cr in 2015-16. The supervisory team of VKC has constantly taken confidence in the possibility of thorough advancement and has never spared any effort towards adding to the overall population. The distinctive number of CSR exercises endeavored by VKC Benevolent Foundation since 1996 stand's statement to this. This Social occasion is exceptional for drawing in its workforce by offering them future ambitious shots. They as of now are satisfied assistants in the advancement story of VKC gathering.

(Information gathered from VKC group website- www.vkcgroup.com)

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Marketing Mix of Company: Product: The product line of company is categorized in six types: 1) HawaiProducts manufactured:- Slippers for ladies, gents and children. Number of units:- 5 Number of pairs manufactured in a day:- 1,00,000 Yearly revenue from Hawai:- Rs. 100 crores Labour employed:- 1,500 2.

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PU FootwearProducts manufactured:- Slippers and sandals for ladies, gents Number of units:- 3 Number of pairs manufactured in a day:- 40,000 Yearly revenue from PU Units:- Rs. 100 crores Labour employed:- 500 EVAProducts manufactured:- Slippers and sandals for ladies, gents Number of units:- 3 Number of pairs manufactured in a day:- 50,000 Yearly revenue from EVA Units:- Rs. 50 crores Labour employed:- 350

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Sport ShoesProducts manufactured:- Sport shoes gents and children. Number of units:- 2 Number of pairs manufactured in a day:- 3,000 Yearly revenue from Sport shoes units:- Rs. 20 crores Labour employed:- 200

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PVC FootwearProducts manufactured:- Safety shoes Number of units:- 2 Number of pairs manufactured in a day:- 2,000 Yearly revenue from PVC units:- Rs. 5 crores

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and children.

and children.

School ShoesProducts anufactured:- School shoes for kids. Number of units:- 1 Number of pairs manufactured in a day:- 6000 Yearly revenue from this unit:- Rs. 25 crores Labour employed:- 75

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Price: Prices of all products from Aqualite are were nominal which makes these products affordable for target market. 1. Hawai Products Price Range: Ladies slippers: Rs. 149-349 Gents slippers: Rs. 199-399 Children slippers: Rs. 99-249 2. PU Products Price Range: Ladies slippers: Rs. 199-399 Sandals: Rs. 249-349 Gents Slippers: Rs. 199-399 Sandals: Rs. 299-499 Children Slippers: Rs. 149-249 Sandals: Rs. 199-299 3.EVA Products Price Range: Ladies slippers: Rs. 149-249 Gents slippers: Rs. 199-299 Children slippers: Rs. 149-199 4. Sport Shoes Price Range: Gents Sport Shoes: Rs. 599-2199 Children Sport Shoes: Rs. 499-1199 5. PVC Products Price Range: Safety Shoes: Rs. 499-999 6. School Shoes Price Range: Prices: Rs. 249-349

Promotion: -Following are the sales promotion strategies undertaken by the company to boost there sales and gain success. 1. Quarterly Seminars in all States: - Seminars are conducted in all states of India in which all the distributors of respective state are invited to review past sales and out forward future plans. - In these seminars, company’s new products are also showcased to everyone and orders are written. - Also, free lunch is hosted for everyone and gifts are awarded to those who have met there target on time. 2. Target Based Schemes: - All the distributors who are able to achieve there sales target are awarded 2% of the total sale made by them under this scheme,

3. Lucky Draws: - Orders taken by the company are categorized and based on value of order, distributors are given lucky draw coupons which occur after every six months. - Gifts of these lucky draw comprises of : electronic appliances, bikes, car, foreign tours, etc.

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4. Extra Discount: - Extra discount of 1% is given to those distributors who pay money in advance for the order placed.

Place: - Detect that is the target market of Aqualite is all the nation pay families and office class families similarly as a bit of the urban masses now a days with its new extent of things. - Association's things are open in all of the states of India. - By and by, association has similarly started conveying its things in countries like : Saudi Arabia, UAE, Singapore and Hong Kong. - In future association is in like manner meaning to began conveying to Malaysia and Indonesia. - For movement, association has 30 self-asserted trucks and higher vehicles from workplaces depending on the sum asked for and spot of transport. For transportation distributer needs to pay autonomously, so there is similarly an elective that vendor sorts out and gives his very own vehicle to getting stock passed on.

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Marketing Strategy: -

Prior to 2013, no real promoting undertakings were taken by the association since it was believed that the name "Aqualite" was adequate to sell the stock.

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Only packs, shirts, pens, diaries and logbooks were printed as a wellspring of advertisement which were then flowed to every individual related with association in any capacity

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But, by then on account of quick inventive headway it was comprehended that by and by association should make a couple of stages for exhibiting as various contenders were expecting to take this steps.

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Then in 2014, the association's first television promotion was shot which was then flowed on all of the stations yet not on expensive stations in perspective on low displaying spending plan.

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But, as the administrators and supervisory gathering comprehended that advancement had an extraordinarily better than average impact on selling the items and besides, association's turnover extended by different overlays when diverged from past one's, it was picked to utilize an exceptional enormous name and make him the brand represetative of Aqualite.

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Then the outstanding Bollywood star "Shahrukh Khan" was come to and contracted hence. A multi year contract was set apart with him.

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Television advancement was shot which was uncovered on all stations including critical stations like: Sony, Star likewise, ZEE and some more.

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Then advertisements with Shahrukh Khan were printed on: 1. Posters: on highways. 2. Standees: which were used in campaigns. 3. Danglers: for retailer’s showrooms. 4. Hoardings: on foot-bridge bridge. 5. Auto rickshaws 6. Newspaper: ad was given on any major festival. 7. Wall paintings: on highways, 8. Light boards: were given to retailers. 9. Pens, diaries, calendars, bags and pads: which were distributed to everyone.

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Also, vans on which Aqualite’s advertisement with Shahrukh Khan are printed were made available for distribution in rural areas to increase brand awareness.

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Then SRCC’s fest was sponsored to increase awareness among youngsters.

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Various functions on major festival are also sponsored in order to gain competitive advantage. Like a 3 day Janamashtami festival was sponsored which held at Punjabi Bagh, Delhi.

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Pictures Of Marketing Efforts:

-SRCC Fest

-Using “Ludo and Snake and Ladder” game for promotion among small kids. - Printed ad on auto rickshaw.

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Sales Policies: - The essential focus of the association is to help bargains certainly ,that is, bargains enhancement. - Association's things are sold in all of the states of India and besides in countries like Dubai, Abu Dhabi, Hong Kong and have provisional courses of action for Malaysia and Indonesia. - Complete arrangements made in the last cash related year 2015-2016 is Rs. 300 crores. - The undertakings for selling these much things are maintained by 250 wholesalers inside India which help in ensuring that customer in each corner is being served profitably. - Around the completion of reliably, when in doubt between 28-30th day of month, bargains gauge is given by the business amass with the objective that age office can begin their undertakings resulting to including the prior month's stock in stockrooms. - In the entire association, ERP 9.1 writing computer programs is pursued in order to take solicitations and system them in all the concerned units. - Since there re such gigantic quantities of wholesalers, competition between them is typical. Along these lines, in order to keep up a key separation from competition and energize smooth working of business, association has portrayed the district of each vendor. In case of any encroachment, generous discipline is constrained on the distributer. - For achieving the business focal point of each fiscal year, new things are being developed always, which are then seemed each shipper. Bundles are practiced for this and further more, in customer meets new development and new things are disclosed to most outrageous vendors.

(Information gathered from Sales Department)

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Credit Policy: - These days no firm works with credit approaches. So additionally Aqualite has its own special methodologies for portion. - Regularly credit go varies between 0-60 days. - If a social occasion agrees to pay the proportion of demand set inside 30 days, by then an additional 5% of trade discount is given to the get-together. - In case a social occasion pays the proportion of demand inside 45 days, by then an additional trade markdown of 3% is given to the get-together. - Following 45 days no additional refund is given to the social affair. - In any case, if portion period outperforms 60 days, all the future solicitations of the concerned party are ended and no more supply is produced using there on. - Also, an excitement of 5% is charged on the whole due. - Following 90 days legal move is made against the concerned party and his distributorship is dropped with discipline ensuring no future business with such person.

(Information gathered from Finance Department)

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LABOUR Currently Aqualite provides employment to over 5,000 people from different regions of the country. While company takes care of everyone associated with it, even its labour is equally taken care of by providing them every right and facility necessary. Basic Facilities include: 1. Transportation-Company has 5 buses to pick and drop its workers at pre-determined stops. 2. First Aid- First aid kits are widely available in all factories to provide immediate help incase of any accident.

3. Fire Extinguishers- They are being installed in every distance of 20meters at every floor. 4. Meals- Soft drink along with a bite snack is provided everyday during break time.

5. Working hours- there are 2 shifts (day and night) with a time duration of 10 hours. In every shift 2 30minutes breaks are given to workers so that they can have something or relax for a while. 6. Paid Leaves- Every shop-floor worker is entitled to 3 paid leaves in a month.

7. Bonuses- There is monthly target given and if it is achieved a small party is given to everyone, along with cash bonus to their head. 8. Bank Accounts- After demonetization, company has begun its process of opening bank account of very labour so that they don’t have to face any crisis in the long-term.

Apart from this, even though being a private firm various Labour Laws are taken care of. Like: 1. Payment of Wages Act 1936- all the workers are given their wages on time and without any unauthorized deductions. Also, adequate wages are given according to the wage slabs that government has defined. 2. Workmen’s Compensation Act 1923- in case of any accident worker is provided with necessary medical treatment and also compensation. 3. Insurance- Aqualite has started insuring all of its workers. So that they and their family feel financially safe incase of any serious accident. 4. Discrimination- In Aqualite, there is no gender or caste discrimination. Company has started providing employment to women also and even on higher posts. Currently there are 450 women workers in all the factories. Everyone is motivated to work as a family here. 5. Factories Act 1948- It covers following aspects a. Prohibition of Children in the factory- no person below the age of 14 is allowed to work in factory. b. Overtime Wages.

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c. Safe working environment. d. Shelters, canteens, washrooms, proper ventilation, drinking water an some other essential things. Apart from all this, directors have decided to make open gardens with swings in new factories so that children whose mothers are working here can also be with them and workers can enjoy fresh air while working.

(Information gathered from HR Department)

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Customer Retention -Every company needs to retain existing customers so that they can attract new ones. Also retaining customers play a major role in the growth and development of the company. So for this every company has its own set of policies and strategies to retain customers. 1. Quality: - Aqualite is known as the brand that never compromises with the quality. -even in survey it was revealed that the company always improved the quality with latest technology. 2. Latest Design: - In Aqualite, there is a separate team working on new designs and developments. - This company provide latest products according to the changing fashion and trends. 3. Better Service: - This company believes in providing superior customer value at any point of time. - A separate customer service helpline has also been started to provide 24X7 support to customer. 4. Value for Money Products: - Price range of products is very affordable as compared to the quality provided by the company. 5. Frequent Feedbacks: - Quarterly feedbacks are taken by the company in the seminars. - Also, salesman pay visit to retailers frequently to know whether they are facing any problem or not. - This gives satisfaction to customers that company pays attention to them as well. 2) Speedy Solution to Problems/Complaints: - If any complaint is reported, then customer service team tries its best to provide speedy solution to the problem or solves it as soon as possible.

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Future Plans By what method may you rate a shoe? For comfort, its fit, material, etc Shoemaking has moved past essential calfskin and plastic and has now planned diverse front line incorporates that impact the shoes to have all the earmarks of being a contraption rather than footwear. The most conspicuous shoe brands are reliably in a test to surpass each other with the latest and most excellent in shoe-creation development to give their customers the shoe that fulfills all of their necessities. Half of each and every new business persevere through five years or more and only a solitary third will make due more than 10 years. The odds, unfortunately, are not to help us. Starting a footwear business is an option that is other than making a shocking pair of shoes. We need to understand the assignments of a dynamic style industry and how another footwear brand will develop and thrive later on. The rousing experience of Aqualite started in 2004 with a mission to pass on a motivation for money with comfort being the vital need, and at the same time to ascend as a champion among the most prominent footwear stamps in India. The magnificent mix of footwear is manufactured with labattempted amazing material, and is joined with in vogue and solid plans. The association is set to achieve earnings to the tune of INR 5 billion this financial year and is offset for gigantic improvement with an undeniable vision to be an INR 10 billion association before the completion of the budgetary year 2017-18. Aqualite is phenomenally focussed towards progression in its things and practices. The association has a dynamic, committed and capable supervisory team which is centered around exhaustive advancement and the gathering of authorities applies a careful methodology to improve the systems so the brand can serve customers in the best way. Aqualite has stand out manufacturing units in Haryana, UP and Rajasthan with the present yearly creation point of confinement of in excess of 3,00,000 sets for every day and it is further needing to extend its capacity to 5,00,000 sets before the completion of this fiscal year. Additionally, transform into the speediest creating footwear association which will known for its quality, plan and comfort. Key plans can improve the earnings and reach of the footwear association through age, advancement, stamping or structure systems. Aqualite is well on its way to deal with comprehend its vision. They are looking their transport framework to 1000 vendors making advances to networks and plan to set up 100 of our guaranteed showrooms in metros and major. The brand readily communicates its achievement of outright buyer dedication, and is made plans to contact new customers and address their each issue with the thing. The association is leaving upon anxious advancement plans for what's to come. Beside dull hued field advancement, it is set to set up green field adventures. A part of its cutting-edge green field adventures are according to the accompanying:-

BHIWADI Aqualite is starting one of the india’s biggest Tennis shoes manufacturing plant in Bhiwadi, Rajasthan with shop floor area of 17000 square yard by the end of this year. KASAR This is also an upcoming green field project to be set up by Aqualite which will be catering to all segments and age group with complete footwear range. Aqualite has been in the business for a considerable length of time, to give their client base the guaranteed validity and high caliber alongside the great structures that are novel to mark. After its fruitful raid into the business sectors of China, Indonesia, GCC nations, Aqualite is currently

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intending to investigate other universal markets, particularly Europe.

Aqualite's tech development is additionally joined by web-based social networking activities. In 2012 made a Facebook account pursued by Instagram account in 2014 to expose its image. Additionally in 2012 , a portion of the TV craftsmen reserved in as the endorsers of Aqualite.

Aqualite consistently attempt to make, take care of, secure, and improve the brand. Their test is to develop a significant course of action of positive relationship for the brand. Their objective isn't simply to have a really abnormal state of brand care anyway to move to value tendency in conclusion , Brand commitment. To achieve all of these stages and to achieve higher thought and audit, Aqualite accumulate uses enormous names as an agents or endorsers. Bollywood Ruler and brand Backings driving man, Shah Rukh Khan has set apart on as a brand serve for Aqualite Footwear close by it the advancement revealed an option that is other than the thing. Master picture taker Dabboo Ratnani and super beautician Aki Narula were also saved in the Advancement shoot. The Ad has authoritatively taken the style leftover portion to some degree higher. So now Aqualite is also meaning to associate with the Bollywood's style Diva Kareena Kapoor Khan as its picture represetative close by Shah Rukh Khan, this year.

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So the future goals of AQUALITE are as follows:Will make sales and marketing a priority Arrangements and exhibiting are basic to advance, So Aqualite is needing to evaluate a few the shabby cloud-based applications that can help them with enhancing for web look devices and improve PPC campaign results, increase lead age or make it easy to dispatch and keep up advancing endeavors. By getting a bit of help with these arrangements and exhibiting works out, they will extend publicize care about their thing and empower their gathering to submit greater chance to improving it. Will concentrate more on customers Aqualite will stay aware of the changing needs of their clients so as to keep an edge on the challenge. They will make a gathering that permits the general population really utilizing their item to share their encounters. Along these lines, they can screen clients' fulfillment, give incredible client administration and make alterations and upgrades as important. Doing as such will manufacture Aqualite brand and notoriety as a client driven organization. Will try their best to simplify day-to-day activities and automate workflows to improve productivity Aqualite is experimenting with a client relationship the executives (CRM) or venture the board answer for help them investing less energy in regulatory errands, such as contributing client subtleties and sorting out call notes, and additional time guaranteeing that every client has a positive ordeal while communicating with their item. Will collaborate with their team to brainstorm new ideas. Regardless of whether their colleagues are situated in a similar office or dissipated over the globe, predictable joint effort will expand proficiency and profitability and reinforce the group's bond. Aqualite is good to go to conceptualize and bob new thoughts off of each other for approaches to take care of issues, improve their item and make new open doors rapidly when contrasted with the earlier year. Will be attracting and retaining even more talented employees. So as to draw in and hold high-bore representatives, Aqualite will offer progressively adaptable work plans and territories in which to unwind. Rather than driving their staff to work a 80-or 90-hour week consistently, they have officially taken the important activities that regard representatives and take care of their prosperity with adjusted work-life plans. Additionally, they have begun praising the group's prosperity which is critical to keeping workers inspired. Building an effective business requires significant investment, and it's anything but a dash. By overcoming every one of these undertakings Aqualite will reach to its transient objectives while ceaselessly progressing in the direction of their long haul targets. Beginning from today, being reliable at last, Aqualite will get where they need to go.

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Conclusion From our report it is concluded that Aqualite has a good reputation as a strong consumer brand. Aqualite footwear has made a turnaround within a short time. Today it has more than a few hundred designs which have taken the market by storm. They are famous among all men, women and kids. Though kids have given the best feedback and won us over, even men and women and not that far. We intend to capture the rest of the people very shortly.

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