Final Pepsi Case Study

Market Researchers: Siddharth Singh-28 Jayshree Patil-07 Venugopal-35 Simarjit Singh-02 Neeraj shukla-14 Ravi Rajgaria-21

Origin Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Earlier : Brad's Drink. Carolina. New name, Pepsi-Cola: Principal ingredients, Pepsin and Kola nuts. PepsiCo, Inc.founded – Donald M. Kendall, President and CEO of Pepsi-Cola & Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger of

Key Acquisitions:1977-Pizza hut 1978- Taco bell 1986- Kentucky Fried Chicken (KFC)

Roger Enrico

1997: Aim: Sharpen Pepsi focus. Spinned off the 3 Restaurant Brands Pizza hut, Taco bell and KFC – Tricon Global Restaurants.

Aftermath – After Spin Off Aimed: Consistency in Financial Performance & in 1998 it paid off by 7% growth in volume of Pepsi-cola and Frito-Lay(5%) worldwide. Cash generated from Spin-Off of restaurant and bottling Operation would help PepsiCo in Attacking Coke monopoly in Fountain Soda. Entry into Fast Food chains business and got contracts of : Pizza Inn (525 outlets) and Bojangles (257 outlets).

Gaining Ground

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In 2000, acquired a majority stake in SBBC (South Beach Beverage Company)- After the launch of Brand SoBe PepsiCo emerged as one of the successful companies in Non-carbonated segment. IN December 2000, acquired Quaker Oats, Advantageous to Pepsico in Several Ways: Quakers Brand Gatorade- made PepsiCo leader in NonCarbonated segment. Extended Reach In Morning meals and Snacks.

PepsiCo-India Multinationals were thrown out of the country in 1977 not to return for another 15 years. PepsiCo gained entry to India in 1988-joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. Indra Krishnamurthy Nooyi, in 2006, she was named the CEO of PepsiCo, becoming the fifth CEO in PepsiCo's 42year history.

World Economic Forum Meet, Davos

Products And Prices

PROMOTION MIX Publicity, Advertising, Public relations and Demonstrations Advertising Strategy of Pepsi