Final Compressed Storytelling Concepts Dec04

Sponsored by

Storytelling Portrait Concepts by Bill Abey M.Photog. CR ASP email; [email protected]

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

1

The Growing List of Digital Advantages z z z z z z z z z z z z z z z z

No film cost Hair –Teeth corrections Faster better retouching Switch heads Open eyes More consistent color Same file can be color, black & white or sepia Touch of color Change of saturation Unique sizes Unique borders and mats Raw file format to preserve file Vignetting & soft focus or nothing on the same image Unique composites Raw + Jpeg capture Total process under the control of photographer

z z z z z z z z z z z z z z z z

Artistic effects Posterization effects Infrared effects Hand held camera benefits Easily switching from horizontal to vertical Color cast correction Paper variety Image light fastness No dust spots Background replacement Email images Sharpen soft images Selective sharpening & blurring No Chemicals Quicker delivery Instant review of expression and exposure by photographer 2

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

2

Photography Is… z

The first step of the manufacturing process

z

The second step in the sales process

z

The second step in the marketing process

z

Photography is MASS CUSTOMIZATION

3

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

3

Using the Meaning of Photography Photography comes from the Greek word Photographis Photography Means Writing with light… ●When a Photographer photographs someone they are making a statement about that person ●Training a photographer to think about this every time they trip the shutter will make them a better photographer ● Understanding the basics of portrait photography make this doable Your customers will be happier and you will make more money

4

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

4

Impact - Storytelling

5

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

5

Composition Rule of Thirds... Key areas of composition

6

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

6

Rule of thirds interpretations

7

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

7

Why stay with 8x10 z z z z z z z z

4x6 is the most popular selling frame 6x8 adds more value than 5x7 8x12 adds more value than 8x10 Others sizes: 16x24-20x30-24x36 Easier to compose image All sizes have the same composition Format has been used by artist's Add a frame option to your collections for increase sales 8

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

8

The Posing Process z z z

z z

z z z

Set the background Check the face perspective/structure for best side to photograph Set the pose and direct the eyes where to look z Learn to direct and avoid touching z Keep the posing natural Set the lighting Set the camera including camera height and compose portrait z This may mean moving a little to the left or right of the center line Check for detail Obtain the expression in eyes and mouth Photograph the portrait 9

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

9

Body Position One & Two

Position One

Position Two 10

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

10

Body Positions ● Foundation for all Posing

Position One

Position Two

11

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

11

S & C Head Tips for Body ● Position One

S Tip …

C Tip… 12

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

12

S & C Head Tips for Body Position One & Two

S-Tip •• Body Body position S-Tip positiontwo two

C-Tip •• Body Body position position One One C-Tip S-Tip • Body position one

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

13

13

C & S Head Position ● Body Position Two ● Key Right “S” head tip

S Tip

“C”

head tip

C Tip 14

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

14

S & C Head Positions ● Body Position Two • Key Left “S” head tip

“C” Head tip

C Tip

S Tip

15

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

15

Traditional Camera Position Head & Shoulder Portraits

Horizontal head & shoulder portraits are more flattering than vertical head and shoulder portraits

16

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

16

Lighting A Competitive Difference

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

17

Technical - Equipment Accent & background light: JTL mini spots #J110 with barn doors used for accent lights hair light and sometimes as a main light Accent Light: JTL Mini Spot # J110 with grid Accent Light JTL #J110 with grid with Rosco chocolate gel #99 Main & Fill Light: 2- JTL Versilight #2200 with JTL 48x32 # 2526 soft box Hair Accent Light: JTL #J110 with JTL 10x36 soft box or # 2522 Grid... Grid is preferred Note: Make sure no light spills on background or subjects nose Note: JTL web sight is www.jtlcorp.com ...Available from Denny Mfg.

Camera ● Canon 20D ● Photographed hand held except for family’s Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

18

18

Technical- Set up Lighting Setup...

z

z

No. One & Two are JTL accent lights with grids and most of the time a #99 Rosco chocolate gel is used ● The lights are set to the fill light exposure No. Three is a JTL mini light with a grid set to the fill light exposure… Make sure no light spills

on the background or subjects nose

¡

No. Four is a JTL mini light used with a grid to light the background when needed ● This light n o p is set for fill light exposure ● When a gel is used it is set on high as moved as close as possible to the background z This light is also used as a main light with a grid or barn doors When used in this position it is set for the main light exposure q z No. Five is the Main Light ● Set to f-8.5 r z No. Six is the fill light ● Set to f-5.65 The subject is about 4-5 five feet from the background z The main and fill light switch sides when photographing key left and right s z The radio slave is connected to the fill light z The accent lights are at eye height on the main light side and 7’ high on the fill light side 19 Photography by B. Abey M.Photog. CR. ASP… z

Background

Backgrounds by

z

Photography by B. Abey M.Photog.CR ASP

19

Lighting ● Set-up Process

+ Main light

Backlighting + Main Light

Top hair light only

Hair light only

Top hair light + Accent lights… Modified front facial view

Top hair light + Accent lights… 2/3 facial view

Hair + both accent lights + Main & Fill  Backlighting + Main + Fill 20

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

20

My Favorite Lighting ● Short Loop

The short loop light is the most flattering lighting ▫You light the mask of the face i.e. Forehead, both cheeks, nose and the chin ▫ The highlight in the eyes is 2-o-clock on key right images and 10 o-clock on key left images ▫ There is an equal amount of highlight area to the left and right of the nose 21

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

21

Lighting ● Short Loop Light the mask of the face z Photograph key left & right z Soft Light = Large light close to subject z Sharp Light = Small light focusable spot z

Sharp…

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Soft…

Photography by B. Abey M.Photog.CR ASP

22

22

Facial Views Understanding and using different facial views will help you make different statements telling unique & different stories about each subject that will increase sales…

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

23

Key Left Facial Views Number one body position

Three Quarter

Two Thirds

Direct Front Modified Front

Profile

24

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

24

Key Right Facial Views Number two body position

Modified Front Three Quarter

Direct Front

Two Thirds Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

Profile 25

25

Eye & Mouth Expression Telling the story with eye & mouth expression

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

26

Eye Expression Eye direction and eye expression are the most over looked elements in the portrait process… While both of these images are acceptable the image on the right has more life and vitality than the image on the left To insure the eye expression is correct… Always direct the eyes with your hand and the mouth expression with your voice Remember: You can’t look at the eyes and the mouth at the same time… You need to look back and forth from eyes to mouth till you have exactly what you want before you create the portrait Eye expression is better in this image

27

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

27

Expression Variety

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

28

Expression Variety and Involvement Color Code Green: With nature Red: No involvement Gold: with camera

29

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

29

Variety in Expression Poses and Facial Views...

= More Sales...

30

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

30

Expression Variety

31

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

31

Wave Disc

32

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

32

Wave Disc

33

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

33

Solid Brilliant Blue... Note... The Highlighted spot behind the subject was created with a JTL mini spot with no gel...

The props are current Denny props..

34

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

34

Solid Orange... Note... The highlight behind the subject was created using a JTL mini spot with no gel... Kids love Balloons Balloon pose were model created with minor help from the photographer...

35

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

35

Pastel Splash Blue/Pink/Yellow...

36

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

36

Sport & Event Photography

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

37

CP6107 20’x9’ with matching floor for indoor groups

Bring the outdoors indoors • Improves consistency •Custom sizes available for smaller groups •Eliminates weather problems •Need heavy duty light stands for background & lights that can go to 11’ high •Need 2-large light sources one on each side of camera •Light source must be high enough to eliminate background shadows •Test & define process/setup 38

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

38

Baseball Posed action, studio looks and lighting variety will increase sales and give you a competitive difference

39

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

39

Create more sales by adding action posing

40

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

40

Solid Green...

Note...The lighter Green behind the subject was created using a JTL mini-spot with no gel... The Soccer and Basketball are prototype props..

41

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

41

Make them look like a star... Sell them Poster size prints ...

42

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

42

It’s not as easy with the little tikes but it’s still doable.

43

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

43

Using School Colors to Create a Competitive Advantage

44

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

44

Basketball

45

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

45

The heart can’t desire what the eye can’t see Remember we see horizontally

46

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

46

Story telling images build sales...

47

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

47

New Looks For 2005

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

48

49

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

49

50

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

50

51

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

51

52

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

52

53

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

53

54

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

54

55

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

55

56

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

56

57

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

57

58

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

58

59

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

59

60

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

60

61

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

61

62

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

62

63

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

63

64

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

64

...You Don’t have to Change... Survival is not Mandatory! Backgrounds by

Photography by B. Abey M.Photog.CR ASP

65

How To Create Your Own Custom Background

Backgrounds by

Photography by B. Abey M.Photog.CR ASP

66

Creation of a Custom Background Photography process z Photograph in raw mode and use a wide angle lens… If possible convert file in 16 bit mode z Photograph at a normal standing view… Look for areas that have depth and few light traps… z Compose scene so background area is about 60% and foreground area is 40% z Lighting… Photograph when the light is defused and a subject can be photographed key left and right z All objects that are vertical, other than grass must be in the background otherwise it will appear flat

67

Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

67

Creation of a Custom Background

Open image in PhotoShop… Open Rulers • View - Rulers z Crop image to 8”X12 “ @ 260 - 300 DPI z Duplicate layer and make and image adjustment levels layer to refine color & density balance z Duplicate background name retouch and correct light traps and darken foreground z Duplicate layer and run filter-artistic-dry brush fade to 15-28% z Duplicate layer & run filter-Color Effects Pro-Sunshine and fade to 15% z Create a new file 8”x17” @ 260-300 DPI… Note the file should be the same 8 or 16 bit as the original file z Link all files and drag & drop holding the shift key to the new file z Move the image so the base of the background area is at the 10” line… Make a selection of the background and do and edit-transform-distort… Pull the center up till the background is a full 10’height

Note doors should be 7” high…

Do the same with the floor area or make a selection of the floor and do an a copy & paste to fill in the balance of the floor z Save the file and then flatten and save the flattened image as a different file z Send both files to Denny for printing 68 Photography by B. Abey M.Photog. CR. ASP… Backgrounds by

Photography by B. Abey M.Photog.CR ASP

68