Fiat 1

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Type: Public  Founded: July 11, 1899 in Turin, Italy  Founder: Giovanni Agnelli  Headquarters: Turin, Italy  Key people: Sergio Marchionne (CEO), Luca Cordero di Montezemolo (Chairman), John Elkann (Vice Chairman) 

Industry: Automotive, publishing, finance and metallurgy  Products: Autos, Trucks, vehicular equipment and financial services 



Employees: 2,00,701 (2008)

Subsidiaries: Automobiles: Ferrari Maserati  Fiat Group Automobiles Abarth & C. Alfa Romeo Automobiles Fiat Automobiles Fiat Light Commercial Vehicles 

Strength Of the Brand Cars with attractive styling and exciting engines  Cars that are accessible and improve the quality of everyday life – on account of our heritage and tradition 

The first factory:  opened in 1900 in Corso Dante.  150 workers  produced 24 cars, among which the 3/12 HP, not yet fitted with reverse gear. 

Logo of FIAT

Designed by Biscaretti  Adopted in 1904. 

Fiat expansion Outside Italy: In 1908 Fiat Automobile Co. was founded in the United States.  Production increased: cars were flanked by commercial vehicles, marine engines, trucks, trams. 

Renovation Of Production: The cars were fitted with electrical accumulators for the first time.  The cardan transmission, a FIAT patent, began to be used.  Fiat cars continued to shine in the competitions and set several records. 





In 1953 the first Fiat diesel engined vehicle was presented. In 1978 the “Robogate” system was created.

The new cars of the 1990s: 

Fiat 500 came out in 1991.



In 1993, Fiat Punto (named “Car of the Year” in 1995), Fiat Coupé, and Centro Stile Fiat came out.



In 2001 Fiat Stilo was launched, characterized by a new design, with sophisticated technology and numerous deluxe options



2003 – The sad death of Giovanni Agnelli, who had been at the helm of Fiat for almost half a century





2004: Most significant change in Fiat car design More attention to high-tech content and intelligent solutions to simplify several aspects of daily life in the car.

Multijet engines: Fuel saving and top performing  The new system –the new second-generation Fiat engines:  Small 1.3 Multijet 16v, the sporty 1.9 Multijet 120 and 150 bhp and the powerful 1.4 90 bhp. 







2007 began with the launch of the Bravo. Bravo is the first car to sport the new Fiat logo as a tangible sign of the company’s turnaround. The new Bravo is a successful blend of beauty and substance



The new Fiat Professional logo

Fiat bring Alfa Romeo, Maserati, Ferrari to India  As part its strategy to aggressively reposition the Fiat brand in India, the Italian company has decided to roll out all its luxe brands in this market. 

           

List of Fiat Group models which have won European Car of the Year 1967: Fiat 124 1970: 1972: 1980: 1984: 1989: 1995: 1996: 1998: 2001: 2004: 2008:

Fiat 128 Fiat 127 Lancia Delta Fiat Uno Fiat Tipo Fiat Punto Fiat Bravo Brava Alfa Romeo 156 Alfa Romeo 147 Fiat Panda Fiat 500

Motorcycles and aeronautics

 

Fiat Aviazione Fiat itself was an important aircraft manufacturer, focused mainly on military aviation.

Other Fields       

Components Metallurgical products Production systems Services Construction Information technology Publishing and communication

Other activities









Consulting, Customs Services, Easy Drive, and RM Risk Management are minor companies Public services, delivering services in economics and financial fields. Other activities include industrial securitisation, treasury, Fiat Information & Communication Services. Foundation for social and economic research.

Lingotto factory (today)

In India Fiat India Automobiles  Joint venture between Fiat and Tata Motors.  Founded in 1997  Based in Ranjangaon in the Pune District of Maharashtra.  Fiat builds the Palio Stile and Palio Stile Multijet in India. 



Website: www.fiatgroup.com

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