Step by Step Guide for Creating
Fancy Facebook Fan Pages by Olaf Nitz | olafnitz.net
About this Facebook Guide Since the social networking site Facebook is about to become one of the largest and most visited websites globally, you should think about expanding your online presence to Facebook. That’s what everybody tells you these days – but no one tells you how to create an outstanding Facebook Fan Page. As a corporation you can engage in Facebook in different ways, and creating a fan page is the most powerful one. Although it is easy to set up the page, creating a fancy fan page is a little tricky. There are tons of applications on Facebook from which I selected a few which proved to be useful. This guide is not exhaustive, but it can help you to create and enhance your Facebook presence.
Agenda 5 13 17 25 29 34 48 70 81 99 109 120 137 147 151
Login, Create & Publish Page Profile Picture & Page Description Add Photos Page Favourites Vanity URLs Custom Tabs with Text & Images Video App Youtube Player Youtube Video Box Twitter for Pages Integration RSS / Blog Create a simple App Polls Landingtab About the Guide & the Author
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Login, Creating & Publishing a Page
GET STARTED
GETTING STARTED
Login Username
http://www.facebook.com
GETTING STARTED
Create Page
http://www.facebook.com/home.php?
GETTING STARTED
Select „Pages“
http://www.facebook.com/advertising/
GETTING STARTED
Create Page
http://www.facebook.com/advertising/?pages
GETTING STARTED
Choose Category & Create Page Features in the InfoSection depend on category
http://www.facebook.com/pages/create.php
GETTING STARTED
Result: New Fan Page
GETTING STARTED
Publish Page: Option 1
GETTING STARTED
Publish Page: Option 2
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Profile Picture & Description
FIRST ADAPTATIONS
GETTING STARTED
Profile Picture
GETTING STARTED
Advanced Profile Picture Canvas size: 200 px width; Background: Blue: Color #ECEFF4; 51px height; 200px width; Grey Line: Color #E0E0E8;
GETTING STARTED
Page Description
Text and Links possible
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Creating Albums, Uploading, Publishing
ADD PHOTOS
ADD PHOTOS
Create a Photo Album
ADD PHOTOS
Album Details
ADD PHOTOS
Loading Java
ADD PHOTOS
Select Photos
Non-Java / Simple HTMLUpload also available
ADD PHOTOS
Upload Photos
ADD PHOTOS
Upload Successful
ADD PHOTOS
Publish Photos
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Linking other Pages from your Fan Page, Creating a Network of Fan Pages
PAGE FAVOURITES
PAGE FAVOURITES
Go to Fan Page & Add to Favourites
PAGE FAVOURITES
Select Page
PAGE FAVOURITES
Result: Favourite Pages
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Creating Custom Short-URLs
VANITY URLS
VANITY URLS
Select Username for your Page It is possible to create Vanity URLs for Fan Pages with more than 50 fans.
http://www.facebook.com/username/
VANITY URLS
Choose Page
http://www.facebook.com/username/
VANITY URLS
Choose Username
http://www.facebook.com/username/
VANITY URLS
Result: Vanity URL
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Adding your own Text & Graphics
CUSTOM TABS
CUSTOM TABS
Search App
CUSTOM TABS
Search FBML App
http://www.facebook.com/apps/directory.php
CUSTOM TABS
Select „Static FBML“
CUSTOM TABS
Add App to Page
http://www.facebook.com/apps/application.php?id=4949752878&ref=appd
CUSTOM TABS
Choose Page
CUSTOM TABS
Edit App
Edit Page
CUSTOM TABS
Insert HTML / FBML
Dos: •HTML •HTML forms •Internal CSS •outgoing links •external images Don‘ts: •external Javascript •external CSS
CUSTOM TABS
Option: Add another FBML Box
CUSTOM TABS
Edit App Settings
CUSTOM TABS
Add App to Tabs / Boxes
CUSTOM TABS
Arrange Tabs: Drag & Drop
CUSTOM TABS
Move App from Boxes to Wall Tab
CUSTOM TABS
Wall Tab: Result
Image width: 200 Pixel
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Uploading Videos, Recording with your Webcam
VIDEO APP
VIDEO APP
App: Video Add to Page
http://www.facebook.com/apps/application.php?id=2392950137
VIDEO APP
Choose Page Add to Page
VIDEO APP
Edit Page Settings Video Edit
VIDEO APP
Add Videos
VIDEO APP
Select file on your Computer
VIDEO APP
Agree to Terms of Service
VIDEO APP
Upload Video & Enter Info
VIDEO APP
Save Info
VIDEO APP
Video Processing
VIDEO APP
Result: Video
VIDEO APP
Result: Video
VIDEO APP
Result: Video
VIDEO APP: WEBCAM
Record Video from Webcam
VIDEO APP: WEBCAM
Settings Adobe Flash Player
VIDEO APP: WEBCAM
Close
VIDEO APP: WEBCAM
Record Video
VIDEO APP: WEBCAM
Record Video & Stop
VIDEO APP: WEBCAM
Save Video
VIDEO APP: WEBCAM
Save Video
VIDEO APP: WEBCAM
Enter Info & Save
VIDEO APP: WEBCAM
Result: Webcam Video
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Adding a Video Playlist of Youtube Videos
YOUTUBE PLAYER
YOUTUBE PLAYER
App: Youtube Player
http://www.facebook.com/apps/application.php?id=6916954478
YOUTUBE PLAYER
Add App to your Page
YOUTUBE PLAYER
Edit Page Edit
YOUTUBE PLAYER
Allow Access
YOUTUBE PLAYER
Add Videos
YOUTUBE PLAYER
Enter Videos & Save
YOUTUBE PLAYER
Edit Page Application Settings
YOUTUBE PLAYER
Add Videos to Tabs
YOUTUBE PLAYER
Result Arrange Tab
YOUTUBE PLAYER
Result: Youtube Player
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Adding Youtube Videos
YOUTUBE VIDEO BOX
YOUTUBE VIDEO BOX
Add App to Page
http://www.facebook.com/apps/application.php?id=3801015922
YOUTUBE VIDEO BOX
Select Page
YOUTUBE VIDEO BOX
Edit Page Edit Settings
YOUTUBE VIDEO BOX
Add Videos from Youtube
YOUTUBE VIDEO BOX
Add Youtube URL
YOUTUBE VIDEO BOX
Edit Details & Save Video
YOUTUBE VIDEO BOX
Back to Page Videos
YOUTUBE VIDEO BOX
Add another Video
YOUTUBE VIDEO BOX
Save URL
YOUTUBE VIDEO BOX
Edit Details & Save
YOUTUBE VIDEO BOX
Back to Page Videos
YOUTUBE VIDEO BOX
Page Videos
YOUTUBE VIDEO BOX
Edit Application Settings
YOUTUBE VIDEO BOX
Add App to Tab
YOUTUBE VIDEO BOX
Save Settings
YOUTUBE VIDEO BOX
Arrange Tabs
YOUTUBE VIDEO BOX
Result Youtube Video Box
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Integrating your Tweets
TWITTER FOR PAGES
TWITTER FOR PAGES
Choose Page
http://www.facebook.com/add.php?api_key=6f77619e603ca9b71b45f5cd105be888&pages
TWITTER FOR PAGES
Add App Twitter for Pages
TWITTER FOR PAGES
Enter Details & Select User
TWITTER FOR PAGES
Continue
TWITTER FOR PAGES
Edit Page App. Settings
TWITTER FOR PAGES
Add Tab
TWITTER FOR PAGES
Add Tab & Save
TWITTER FOR PAGES
Arrange Tabs Drag & Drop
TWITTER FOR PAGES
Result: Twitter for Pages
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Integrating a Blog
RSS / BLOG
RSS / BLOG
App Social RSS: Add to my Page
http://www.facebook.com/apps/application.php?id=23798139265
RSS / BLOG
Add App to Page
RSS / BLOG
Edit Page Edit Social RSS
RSS / BLOG
Add RSS Feed
RSS / BLOG
Updating…
RSS / BLOG
Feeds Updated
RSS / BLOG
Add Tab: Application Settings
RSS / BLOG
Add Tab
RSS / BLOG
Add Tab & Save
RSS / BLOG
Result: Blogpostings in Tab
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ
Content from a Website on Facebook
CREATING A SIMPLE APP
CREATING A SIMPLE APP
Creating Content: PHP Code • Example: Including Twitter via RSS • Upload PHP-File to a Server <style type="text/css"> p { font-family: Arial, Helvetica, sans-serif; a { color:#990000; }
font-size:10px; }
(.*)<\/item>/Uis", $file_content, $array_items); $array_items = $array_items[1]; if(!empty($array_items)) { if ($number>sizeof($array_items)) $number=sizeof($array_items); echo "
"; for($n=0;$n<$number;$n++) { preg_match("/
(.*)<\/title>/Uis", $array_items[$n], $array_title); preg_match("/<pubDate>(.*)<\/pubDate>/Uis", $array_items[$n], $array_pubdate); $suchmuster = "/\<description\>\<\!\[CDATA\[(.*)\]\]\\><\/description\>/Uis"; preg_match($suchmuster, $array_items[$n], $array_description); echo "<b>$array_title[1]</b><br>"; echo "$array_description[1] "; echo "<a href=\"$array_link[1]\" target=\"_blank\" rel="nofollow">more</a>"; echo "<br><br>"; } echo "</ul></p>"; } ?><br />
<br />
CREATING A SIMPLE APP<br />
<br />
PHP File in Browser<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Set Up New Application<br />
<br />
http://www.facebook.com/developers/<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Choose Application Name<br />
<br />
http://www.facebook.com/developers/createapp.php<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Basic Settings<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Authentication: Enable Installable Facebook Pages<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Canvas: Add Canvas Page URL<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Result & Edit Settings<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Add Tab Information Tab URL is required for adding app as a tab. Tab URL is relative to Canvas Callback URL Canvas Callback URL + Tab URL http://olafnitz.net + twitter = http://olafnitz.net/twitter<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Go to App Profile<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Add App to Page<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Add App to Page<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Edit Page: Application Settings<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Add App to Tab (1)<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Add App to Tab (2)<br />
<br />
CREATING A SIMPLE APP<br />
<br />
Result: External Content<br />
<br />
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ<br />
<br />
POLLS<br />
<br />
Application Poll<br />
<br />
http://www.facebook.com/apps/application.php?id=20678178440<br />
<br />
Add App to Page<br />
<br />
Create Poll<br />
<br />
Enter Questions & Options<br />
<br />
Publish Poll<br />
<br />
Result: Poll on the Wall<br />
<br />
Poll in „Boxes“<br />
<br />
Poll in the Wall Tab<br />
<br />
Result: Poll<br />
<br />
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ<br />
<br />
Seding the user to a specific tab<br />
<br />
LANDINGTAB<br />
<br />
LANDINGTAB<br />
<br />
Edit Page Wall Settings<br />
<br />
LANDINGTAB<br />
<br />
Select Default Tab for Non-Fans Fans will be sent to the wall by default. This setting only applies to non-fans.<br />
<br />
LANDINGTAB<br />
<br />
Select Tab<br />
<br />
STEP BY STEP GUIDE FOR CREATING FANCY FACEBOOK FAN PAGES BY OLAF NITZ<br />
<br />
Final Things<br />
<br />
ABOUT & CONTACT<br />
<br />
About this Document This document was created by Olaf Nitz and is published under a Creative Commons License. You are free to copy, distribute, display, and perform this guide and to make derivative works under the following conditions: Attribution - you must give the original author credit and link to http://olafnitz.net. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to this one. About the author: Olaf Nitz has been working in the field of e-business since 2000 as Developer, Online-Marketer, PR-Consultant, Internet Strategist, Blogger & Lecturer. Currently he is working as an Internet Strategist for the Austrian National Tourist Office in Vienna and as a Lecturer on Online-PR at the University of Applied Sciences in St.Pölten in Austria. Facebook Bookmarks: http://delicious.com/onitz/facebook<br />
<br />
Any Questions? • • • • • • • •<br />
<br />
Olaf Nitz Web & Blog: http://olafnitz.net Email: mail (at) olafnitz.net Skype: onitz1605 Facebook: http://www.facebook.com/onitz LinkedIn: http://www.linkedin.com/in/onitz Twitter: http://twitter.com/onitz Delicious: http://delicious.com/onitz<br />
<br />
If you want to have a PDF version of this guide, send me an email! </div>
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