Facebook Ads Blueprint.docx

Facebook Ads Strategy ES = Engaged Shoppers WW = Worldwide

ALL AT $5 A DAY Adset 1 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 2 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 3 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 4 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 5 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 6 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 7 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 8 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 9 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View Adset 10 - Interest - ES - WW - Facebook & IG Feeds - 7 Day Click or 1 Day View

Do cold audiences for about a week, and then start doing video view lookalikes - after I start doing LLA, I don’t do cold audiences anymore

AFTER ABOUT 50 SALES, START RETARGETING Adset 1 - VC - $3/day - all placements - 7 Day Click or 1 Day View - Exclude ATC Adset 2 - ATC - $3/day - all placements - 7 Day Click or 1 Day View - Exclude Initiate Checkout Adset 3 - IC - $3/day - all placements - 7 Day Click or 1 Day View - Exclude Purchase Adset 4 - VV $3/day - all placements - 7 Day Click or 1 Day View - Exclude View Content

Lookalike audiences: Break down your main campaign to see where the results are coming from. Pick the best country to start your lookalikes in. Milk that country for as long as possible before moving to a new one. I always start LLA after about 3 or 4 days, and I start with 50% Video Views because that is what you will have the most data for. I will do all 10 in one day, and then ever 3 days or so, I will do the next action. so 3 days after 50% VV, I’ll do 75% VV, and 3 days later I’ll do 95% VV and so on

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Lookalike 1-10% - Page View Lookalike 1-10% - Add to Cart Lookalike 1-10% - Initiate Checkout Lookalike 1-10% - Purchases Lookalike 1-10% - Page engagers Lookalike 1-10% - Ad Engagers Lookalike 1-10% - Visitors by time spent (25%) Lookalike 1-10% - Video viewers (50%, 75%, 95%)