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NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT & SCIENCES
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Presented By:
SUPERIORS Humayun Sabir Zahid Rafique Faisal Maqsood Junaid Qazi Aman Ullah Khan 3
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A general concept used to quantify the response in one variable when another variable changes
A standardized measure of the sensitivity of one (dependent) variable to changes in another variable
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Degree of sensitivity or responsiveness of demand to changes in any of the factors affecting it
%∆ Q E = ∆Z
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1. Unitary elasticity of demand ED = 1 2. Relative inelasticity of demand
ED < 1
3. Relative elasticity of demand ED > 1 4. Perfect elasticity ED = ∞ 5. Perfect inelasticity ED = 0
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Percentage change in demand is same as percentage change in price
Price D O
Quantity 8
Percentage change in demand is less than percentage change in price
Price
D O
Quantity 9
Percentage change in demand exceeds percentage change in price
Price D
O
Quantity 10
Change in demand but price is constant
Price D
Quantity 11
No change in demand due change in price
Price
D
Quantity 12
Price elasticity of Demand
Income elasticity of Demand
Cross elasticity of Demand
Price elasticity of demand
Arc elasticity of demand
Elasticity of Supply
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Price elasticity of demand is a measure of how much the quantity demanded of a good responds to a change in the price of that good.
Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price.
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Percentage/ Proportionate method
Graphical method
Total outlay method
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The price elasticity of demand is computed as the percentage change in the quantity demanded divided by the percentage change in price.
P
P e r c c h e q a n und t a age g nme e t r t i i c c d e i et =e y m l a o a s f n d P e r c c h e p a n rn t i a g c g Ed=
Q
p
p
Q 16
P
P e r c e c n h t a ng q ge u e a d in ne t im t y a n r i c te i c e i l t da y es om =f a n d P e r c e c n h t a ng p ge r e i c i e n
Example: If the price of an ice cream cone increases from $2.00 to $2.20 and the amount you buy falls from 10 to 8 cones, then your elasticity of demand would be calculated as:
( 1 −0 8 ) ×1 0 0 2 0 % 1 0 = = 2 ( 2 . 2 −0 2 . 0 ) 0 × 1 0 01 0 % 2 .0 0 17
d
%AGE CHANGE %AGE IN PRICE CHANDE IN QD
ELASTICITY OF DEMAND E=% CHANE IN P %CHANGE IN QD
20
20
E=1
unity
20
30
E=1.5
more elastic
20
10
E=0.5
less elastic
20
0
E=0
in elastic
NO CHANGE
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INFINITY
in finite elastic
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Elasticity differs along a linear demand curve
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lower portion of the demand curve Elasticity = Upper portion of the demand curve
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PRICE of Commodity
Quantity Demanded
Total Expenditure
Ed
↓10 5
50 100↑
500 500
E=1
↓10 5
50 150↑
500 750
E<1
↓10 5
50 75↑
500 375
E>1
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10
A
Price 5
E=1 B
50
100
Quantity
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A
10
Price
E<1 B
5
D O
50 75
Quantity
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E>1
Price
10
A B
5 50
150
Quantity
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Income elasticity of demand measures how much the quantity demanded of a good responds to a change in consumers’ income. It is computed as the percentage change in the quantity demanded divided by the percentage change in income.
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I n
P e r c e c n h t aa i n q yu a d n e t mi c o sm t i e c i e dt yl e a mo = f a n d P e r c e c n h t aa i n i n c o
Ed=
Q
y
y
Q
ng t a ng m
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%AGE CHANGE%AGE IN INCOME CHANDE IN QD
ELASTICITY OF DEMAND E=% CHANE IN P %CHANGE IN INCOME
20
20
E=1
unity
20
30
E=1.5
more elastic
20
10
E=0.5
less elastic
20
0
E=0
in elastic
NO CHANGE
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INFINITY elastic
in finite
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INCOME ELASTICITY OF DIFFERENT CONSUMER GOODS COMMODITIES
COEFFICIENT OF INCOME ELASTICITY OF DEMAND
IMPACT ON EXPENDITURE
Necessities
0<E≤1 (Inelastic demand)
Less than proportionate change in income
Inferior
E<0
Increase in income associated with decline in quantity demanded
Superior/ Luxuries
E>1 (Elastic demand)
More than proportionate change in income
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A measure of the degree of responsiveness of the demand for one good (X) to a change in the price of another good (Y) Proportionate change in quantity demanded of commodity X Cross Elasticity= Proportionate change in price of commodity Y
+ Substitutes
Complements 29
d
EQ X , PY
% ∆Q X PY = × d % ∆PY Q X
where Qx = Quantity demanded for product “x” ∆ Qx= Change in Qx Py = Price of product “y” ∆ Py = Change in Py
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Pa
Qa
Qb
Pb
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90
100
10
12
140
50
20
∆ Qa = 140 – 90 = 50 ∆ Pb = 20 – 10 = 10 Qa = 90 , Pb = 10 Ec = 50/10 x 10/90 = 5/9 > 0
Pa
Qa
Qb
Pb
10
100
100
20
10
50
50
40
∆ Qa = 40 – 20 = 20 ∆ Pb = 50 – 100 = -50 Qa = 100 , Pb = 20 Ec = -50/20 x 20/100
= -1/2 < 0
elasticity at a particular point on demand curve It can measure in two ways:
No.1
Ed=
Q
p
p
Q 33
No.2
lower portion of the demand curve Elasticity = Upper portion of the demand curve
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At two different point or average elasticity over a segment of demand curve
Q2 − Q1 P2 − P1 Es = ÷ (Q1 + Q2 ) / 2 ( P1 + P2 ) / 2 35
Arc elasticity
A B
Price
D
O
Quantity
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ELASTICITY OF SUPPLY
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Percentage change in quantity supplied as a result of the percentage change in price
% ∆Quantity supplied ES = % ∆ Price
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Es = ∞
Perfectly elastic
1 < Es < ∞
Relatively elastic
Es = 1
Unitary elastic
0 < Es < 1
Relatively inelastic
Es = 0
Perfectly inelastic
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Y PRICE S
X
O QUANTITY SUPLIED
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Y S
PRICE
O
X QUANTITY SUPLIED 41
Y S PRICE
O
X QUANTITY SUPLIED 42
Y S PRICE
O
X QUANTITY SUPLIED 43
Y
S
PRICE
O
X QUANTITY SUPLIED 44
Firm XYZ supplies 2000 pens at a price of Rs 8 per pen. When price increases to Rs 10, the supply increases to 3000 pens. Find the elasticity of supply of pens. Answer: 2
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