E-commerce Requirements Questionnaire.docx

E-COMMERCE REQUIREMENTS QUESTIONNAIRE Contact Information 

What types of products do you sell?

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How many products (SKUs/Variations)

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Who is your target market?

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Who are your competitors?

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What differentiates you from your competitors?

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Is there anything about your competitors you especially like?

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Are you 100% satisfied with your current website?

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What do you really like about your current website?

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Who will be responsible for site maintenance?

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Do you have existing clients, or is this a new business?

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Do you primarily sell products, or will you also sell services?

Design Inspiration 

Are there other websites that you have found that you like the look of?

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What is the tone of your company?

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How would you like to brand your store?

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What are the main menu items on your site?

Payment 

Do you have a payment processor currently?

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If so, who?

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What forms of payment do you accept (e.g. Visa, Amex, Paypal, Amazon Payments, Mastercard, Discover, Google Checkout) Visa Amex Paypal Google Checkout Amazon Payments Do you need sales tax calculated?

Bitcount

Discover

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Do you need to offer coupons?

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Do you need to compute shipping?

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What carriers do you use for shipping? (e.g. DHL, UPS)

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How are returns handled?

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Do you need real-time shipping?

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Do you need integrations with accounting software (e.g. Quickbooks)

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Do you want dynamic pricing (bulk / MSRP)

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Do you want to offer gift cards?

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Do you need to generate printed invoices / address labels?

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Do you need subscription pricing?

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Do you need tiered pricing?

Products 

How would you like products organized?

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Do you have product descriptions available?

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Do you need to have inventory tracked?

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Do you sell digital products (movies, music, ebooks)

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Does your existing order inventory need to go into a new site?

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Do you want to have product reviews?

Marketing 

Do you have existing marketing efforts that this needs to tie in to?

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What types of marketing are you currently using? (SEO, Banner Ads, Print ads, Radio, RV)

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Do you want social media integration with the shopping cart?

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Do you need integration with CRM software (e.g. Salesforce)

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Would you like to create an affiliate or referral program?

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Would you like to build an email list for promotional purposes?

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Are you interested in integrating with an existing CMS/blog (e.g. Wordpres)

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How is your sales funnel represented in your site?

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Do you need custom sales reporting?

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What keywords do people use in search engines to find your site?

Emails 

What messaging do you want in your auto-responders?

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How do people contact you for inquiries?

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Do you have built-in support (e.g. on-site chat, phone)

Technology  

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How do you plan to host the site? If you have an existing site, what technology does it use? (E.g. Wordpress, .NET, etc) Are you using an existing shopping-cart solution?

Closing 

How did you find out about us?

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What is your budget for this project?

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Do you have any additional products?