Dream Custom 2
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Dream Custom Custom Shirts
“You Dream It, We Make It” Anniella Carrillo (14 yrs old) and Litzy Flores (15 yrs old), 2019 Discover High School, 4th period
Mission Statement
● “ To ensure that teens creativity become an art come true in this world”
Opportunity ● Increases creativity ● Self Expression ● Teens are given a way to express themselves
Business Profile
Type of Business Dream Custom is a T-Shirt business selling custom shirts to teenagers of ages 13-18 years old as well as shirt for apparel. Legal Structure Dream Custom is a Limited Liability Corporation (LLC). We chose this structure because liability is limited and protects us and our personal assets.
Market Analysis Industry name: DECORATED GARMENT Industry Size: Estimated to be worth $6.9 billion in the US
Total Population- Population of 2,800 Students in discovery High School Target Market- Residents who are between the age of 13-18 with an average household income of $35,000-$75,000 Potential Market- Based on survey, 44.7% of 38 residents in the target market would buy a customized shirt at least once a year.
Total Population: 2,676 Target Market: Teens age 13-18 Potential Market: 32% of Students would buy our T-shirt (Survey was given)
Demographics
Target Market Segment
● ● ●
●
Geographics
Students age 13-18 Gender :Both male and female Income -Household making $15,000-25,000
Location -Lawrenceville GA (Discovery High school)
Psychographics
●
Like to be creative ● Like to be in control ● Are laid back and loose (Shirt fit )
●
Typically buy once or twice a month
Buying Patterns
Competitive Advantages FACTORS
Price Quality of Product/Service Location
Instant Imprints
Dream Custom
Varies
Varies
Varies
Good quality but bad customer service review
Very good & professional service
Customized to preference
Lawrenceville, GA
Snellville,GA
Lawrenceville, GA
Well established
4.8 Ratings on google reviews and we'll known for customer service
New to market
Understand customer wants & good quality.
Variety of custom print services
Local & allows for teen creativity
Reputations/Brands
Unique Factors/ Knowledge
Big Frog Custom T-Shirts
Marketing Mix
People who feel that they need to express themselves
Prices vary on age (adult, youth,toddler) and on t-shirt type Custom T-shirt for customers to express their feelings and thoughts
Website, Social Media, @ Discovery HS, Family and Friends, Word of Mouth
Lawrenceville, GA area in customer homes
x i M l a n o i t o m Pro Promotional Expense
Monthly Amount
ADVERTISING
Social media, word of mouth, website
$0
PUBLICITY
Posters
$15
PERSONAL SELLING
For safety no personal selling
$0
SALES PROMOTION
Giveaways & Coupons
$100
OTHER
$0
TOTAL MONTHLY PROMOTIONAL EXPENSE
$115
Cost Of Material and Labor ADULT COG (Per Unit): Short Sleeve: $2.13 Long Sleeve: $3.89
at tre eat e r p retr p TH WI UT O h wit
Material
Cost
Amount
Total
Adult Short
6.63
30
$198.90
Adult Short
7.63
20
$152.60
Adult Long
$8.39
15
$125.85
Adult Long
9.39
10
$93.90
Cost Of Material and Labor YOUTH COG (Per Unit): Short Sleeve: $1.88 Long sleeve: $4.06
at tre eat e r p retr p TH WI UT O h wit
Material
Cost
Amount
Total
Youth Short
$6.38
20
$127.60
Youth Short
$7.38
10
$73.80
Youth Long
$8.56
5
$42.80
Youth Long
$9.56
5
$47.80
**Economics of One Unit * Selling Price (per unit):$12, $13, $15, $16,$15, $16, $18, $19
COGS (per unit): $1.88, $4.06, $2.13, $3.89 Other Variable Expenses (per unit):$4.50 (without pretreat), $5.50 (with pretreat) Total Variable Expenses (per unit):$6.38, $7.38, $8.56, $9.56, $6.63, $7.63, $8.39, $9.39 Contribution Margin (Gross Profit Per Unit):$5.62, $6.44, $8.37, $9.61 Adult
Average Monthly Fixed Expenses FIXED EXPENSES
AVERAGE MONTHLY EXPENSE*
INSURANCE
$100
SALARIES OF EMPLOYEES
$200
ADVERTISING
$115
INTEREST
$0
DEPRECIATION
$0
UTILITIES (GAS, ELECTRIC, TELEPHONE)
$0
RENT
$0
OTHER FIXED EXPENSES
$0
TOTAL AVERAGE MONTHLY FIXED EXPENSES $415
15 hrs
FREE TIME
HOMEWORK
21 hrs & FAMILY TIME 45 mins
5 hrs
35 hrs
WORK
CHURCH
SCHOOL
SLEEP
Time-Management Plan
21 hrs & 45 mins
10 hrs
49 hrs
10 EATING hrs & 30 mins
Monthly Sales Projections Month
January
February
March
April
May
June
July
August
September
October
November
December
Units Sold
10
8
7
6
10
17
18
9
8
7
6
9
Uni
f o s : 115 s i t
Monthly Break-Even Units 350 5.62
62.2
63
Youth no pretreat
350 6.44
54.3
Youth with pretreat
55
350 8.37
350
41.8
Adult no pretreat
42
9.61
36.4
37
Adult with pretreat
In an average month, the company will begin to make a profit after selling 63 youth no pretreat, 55 youth with pretreat, 42 adult no pretreat and 37 adult with pretreat units.
Projected Yearly Income Statement SELLING PRICE PER UNIT
$12, $13, $15, $16,$15, $16, $18, $19
NUMBER OF UNITS SOLD
30 Y-short, 10 Y-long, 50 A-short 25 A-Long
TOTAL SALES
$1755.00
VARIABLE EXPENSES
$863.25
CONTRIBUTION MARGIN
($168.60, $64.40, $418.50, $240.25) $891.75
PER- TAX PROFIT
$891.75
TAXES @ 15%
$133.76
NET PROFIT
$757.99
Start Up Investment START-UP EXPENDITURES ITEM
WHERE WILL I BUY?
COST
T-Shirts
Alpha Broder
$1.88, $4.06, $2.13, $3.89
Customizing
Discovery Design
$4.50, $5.50
TOTAL START-UP EXPENDITURES
$863.25
CASH RESERVES EMERGENCY FUND
$150
RESERVED FOR FIXED EXPENSES
N/A
TOTAL START -UP INVESTMENT
$1,013.25
ROS: RETURN IN SALES FORMULA FOR MY BUSINESS
ROS & ROI
ANNUAL NET PROFIT ANNUAL SALES 757.99 1755
Dollar Equivalent= $0.43
ROI: RETURN ON INVESTMENT FORMULA FOR MY BUSINESS
ANNUAL NET PROFIT Start-Up Investment 757.99 1,013.25
100%=ROI%
100% = 74.80%
Dollar Equivalent= $0.75
Financing Strategy TOTAL STARTUP INVESTMENT
$1,013.25
SOURCES
AMOUNT
DEBT
EQUITY
Litzy’s Personal Savings
$338
N/A
Anniella’s Personal Savings
$338
N/A
Family Funds
$338
N/A
GIFT
GIFT
Total Investment:$1,013.25
Business and Philanthropy
Business Responsibility ● Give soft, loose, comfortable T-shirts ● Give strong designed shirts that is durable
Philanthropy ● Contribute And to support ● 1% of yearly get profit (after 3 years of business) to St. Jude Research Hospital
Business Goals
Personal Goals
Dream Custom Custom Shirts
“You Dream It, We Make It”
Thank You For Your Consideration
“You Dream It, We Make It” Anniella Carrillo (14 yrs old) and Litzy Flores (15 yrs old), 2019 Discover High School, 4th period
Mission Statement
● “ To ensure that teens creativity become an art come true in this world”
Opportunity ● Increases creativity ● Self Expression ● Teens are given a way to express themselves
Business Profile
Type of Business Dream Custom is a T-Shirt business selling custom shirts to teenagers of ages 13-18 years old as well as shirt for apparel. Legal Structure Dream Custom is a Limited Liability Corporation (LLC). We chose this structure because liability is limited and protects us and our personal assets.
Market Analysis Industry name: DECORATED GARMENT Industry Size: Estimated to be worth $6.9 billion in the US
Total Population- Population of 2,800 Students in discovery High School Target Market- Residents who are between the age of 13-18 with an average household income of $35,000-$75,000 Potential Market- Based on survey, 44.7% of 38 residents in the target market would buy a customized shirt at least once a year.
Total Population: 2,676 Target Market: Teens age 13-18 Potential Market: 32% of Students would buy our T-shirt (Survey was given)
Demographics
Target Market Segment
● ● ●
●
Geographics
Students age 13-18 Gender :Both male and female Income -Household making $15,000-25,000
Location -Lawrenceville GA (Discovery High school)
Psychographics
●
Like to be creative ● Like to be in control ● Are laid back and loose (Shirt fit )
●
Typically buy once or twice a month
Buying Patterns
Competitive Advantages FACTORS
Price Quality of Product/Service Location
Instant Imprints
Dream Custom
Varies
Varies
Varies
Good quality but bad customer service review
Very good & professional service
Customized to preference
Lawrenceville, GA
Snellville,GA
Lawrenceville, GA
Well established
4.8 Ratings on google reviews and we'll known for customer service
New to market
Understand customer wants & good quality.
Variety of custom print services
Local & allows for teen creativity
Reputations/Brands
Unique Factors/ Knowledge
Big Frog Custom T-Shirts
Marketing Mix
People who feel that they need to express themselves
Prices vary on age (adult, youth,toddler) and on t-shirt type Custom T-shirt for customers to express their feelings and thoughts
Website, Social Media, @ Discovery HS, Family and Friends, Word of Mouth
Lawrenceville, GA area in customer homes
x i M l a n o i t o m Pro Promotional Expense
Monthly Amount
ADVERTISING
Social media, word of mouth, website
$0
PUBLICITY
Posters
$15
PERSONAL SELLING
For safety no personal selling
$0
SALES PROMOTION
Giveaways & Coupons
$100
OTHER
$0
TOTAL MONTHLY PROMOTIONAL EXPENSE
$115
Cost Of Material and Labor ADULT COG (Per Unit): Short Sleeve: $2.13 Long Sleeve: $3.89
at tre eat e r p retr p TH WI UT O h wit
Material
Cost
Amount
Total
Adult Short
6.63
30
$198.90
Adult Short
7.63
20
$152.60
Adult Long
$8.39
15
$125.85
Adult Long
9.39
10
$93.90
Cost Of Material and Labor YOUTH COG (Per Unit): Short Sleeve: $1.88 Long sleeve: $4.06
at tre eat e r p retr p TH WI UT O h wit
Material
Cost
Amount
Total
Youth Short
$6.38
20
$127.60
Youth Short
$7.38
10
$73.80
Youth Long
$8.56
5
$42.80
Youth Long
$9.56
5
$47.80
**Economics of One Unit * Selling Price (per unit):$12, $13, $15, $16,$15, $16, $18, $19
COGS (per unit): $1.88, $4.06, $2.13, $3.89 Other Variable Expenses (per unit):$4.50 (without pretreat), $5.50 (with pretreat) Total Variable Expenses (per unit):$6.38, $7.38, $8.56, $9.56, $6.63, $7.63, $8.39, $9.39 Contribution Margin (Gross Profit Per Unit):$5.62, $6.44, $8.37, $9.61 Adult
Average Monthly Fixed Expenses FIXED EXPENSES
AVERAGE MONTHLY EXPENSE*
INSURANCE
$100
SALARIES OF EMPLOYEES
$200
ADVERTISING
$115
INTEREST
$0
DEPRECIATION
$0
UTILITIES (GAS, ELECTRIC, TELEPHONE)
$0
RENT
$0
OTHER FIXED EXPENSES
$0
TOTAL AVERAGE MONTHLY FIXED EXPENSES $415
15 hrs
FREE TIME
HOMEWORK
21 hrs & FAMILY TIME 45 mins
5 hrs
35 hrs
WORK
CHURCH
SCHOOL
SLEEP
Time-Management Plan
21 hrs & 45 mins
10 hrs
49 hrs
10 EATING hrs & 30 mins
Monthly Sales Projections Month
January
February
March
April
May
June
July
August
September
October
November
December
Units Sold
10
8
7
6
10
17
18
9
8
7
6
9
Uni
f o s : 115 s i t
Monthly Break-Even Units 350 5.62
62.2
63
Youth no pretreat
350 6.44
54.3
Youth with pretreat
55
350 8.37
350
41.8
Adult no pretreat
42
9.61
36.4
37
Adult with pretreat
In an average month, the company will begin to make a profit after selling 63 youth no pretreat, 55 youth with pretreat, 42 adult no pretreat and 37 adult with pretreat units.
Projected Yearly Income Statement SELLING PRICE PER UNIT
$12, $13, $15, $16,$15, $16, $18, $19
NUMBER OF UNITS SOLD
30 Y-short, 10 Y-long, 50 A-short 25 A-Long
TOTAL SALES
$1755.00
VARIABLE EXPENSES
$863.25
CONTRIBUTION MARGIN
($168.60, $64.40, $418.50, $240.25) $891.75
PER- TAX PROFIT
$891.75
TAXES @ 15%
$133.76
NET PROFIT
$757.99
Start Up Investment START-UP EXPENDITURES ITEM
WHERE WILL I BUY?
COST
T-Shirts
Alpha Broder
$1.88, $4.06, $2.13, $3.89
Customizing
Discovery Design
$4.50, $5.50
TOTAL START-UP EXPENDITURES
$863.25
CASH RESERVES EMERGENCY FUND
$150
RESERVED FOR FIXED EXPENSES
N/A
TOTAL START -UP INVESTMENT
$1,013.25
ROS: RETURN IN SALES FORMULA FOR MY BUSINESS
ROS & ROI
ANNUAL NET PROFIT ANNUAL SALES 757.99 1755
Dollar Equivalent= $0.43
ROI: RETURN ON INVESTMENT FORMULA FOR MY BUSINESS
ANNUAL NET PROFIT Start-Up Investment 757.99 1,013.25
100%=ROI%
100% = 74.80%
Dollar Equivalent= $0.75
Financing Strategy TOTAL STARTUP INVESTMENT
$1,013.25
SOURCES
AMOUNT
DEBT
EQUITY
Litzy’s Personal Savings
$338
N/A
Anniella’s Personal Savings
$338
N/A
Family Funds
$338
N/A
GIFT
GIFT
Total Investment:$1,013.25
Business and Philanthropy
Business Responsibility ● Give soft, loose, comfortable T-shirts ● Give strong designed shirts that is durable
Philanthropy ● Contribute And to support ● 1% of yearly get profit (after 3 years of business) to St. Jude Research Hospital
Business Goals
Personal Goals
Dream Custom Custom Shirts
“You Dream It, We Make It”
Thank You For Your Consideration
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