Doctors & Business Magazine

Doctors & Business June 2009

Dr. Rosalinda Ang-Hortaleza: A Franchising Success Story

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Cover Story: Dr. Rosalinda Ang-Hortaleza: A franchising success story

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Survival was the main reason why we got into business. Being doctors, we would not have been able to earn enough to support our family. Having a business gave us an option for survival. In addition, my love for numbers urged me to continue with the business. A part of me always wanted to be an accountant as well as a doctor.

[ DocNews Makati Med opens P1.2B annex

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Operation Smile(s) in Cebu & Davao

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[ Doctors

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Cover Story: Dr. Rosalinda Ang-Hortaleza:

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A franchising success story

My Patient’s Near Death Experience

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My Hometown: Memories of Vigan

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[ MedDigest A silent killer of women / TB: Still a health threat

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Live longer! / Health benefits of swimming

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[ Wellness

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One of many old churches in Vigan

“Doctors & Business” is published by BRED Well Media Services with postal address at 776-A East St., Mandaluyong. Philippine Copyright 2009 by BRED Well Media Services ISSN 2094-067X

Bust stress out of your life

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A no pain way to get rid of gallstones

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[ Business Sorry tales of unwary bank depositors

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How to spot a franchise scam

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[ Franchise Ideas Below P500,000 Franchises

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P500,000 to P1 million Franchises

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P1 million to P5 million Franchises

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More than P5 million Franchises

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DocNews

Makati Med opens new P1.2B annex A

s part of its 40th anniversary celebration, Makati Medical Center recently opened its P1.2-billion annex building to the public. Makati Mayor Jejomar Binay was, of course, the guest of honor but there were a lot of recognizable names as well. There were PLDT Group and concurrent Makati Med chairman Manuel Pangilinan, the Ayala Group’s Jaime Zobel de Ayala, and Araneta Group vice-chairman Judy Araneta-Roxas. Needless to say, there were a lot of doctors around.

Dr. Filomena Montinola, co-chief of the dermatopathology Section of Makati Medical Center

Rosalie Montenegro, president of Makati Medical Center; and Dada Trillo, senior vice-president and preferred banking head of Bank of the Philippine Islands

Dr. Cristina Antonio, member of the board of directors of Makati Medical Center

Dr. Imelda Cabral-Villar, head of MCF Dermlaser and Phototherapy Center; and Dr. Rita Espiritu-Dollendo, administrative officer-in-charge of Interns Education and Research Division of Makati Medical City

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DocNews Judy AranetaRoxas, member of the board of directors of Makati Medical Center

Manuel Pangilinan, chairman of Makati Medical Center

Dr. Manuel Fernandez, executive vicepresident and director for Professional Services of Makati Medical Center



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Dr. Dennis Damaso, director for Medical Education and Research; and Dr. Jose Eduardo Rondain, head of the Nuclear Medicine Department, both with the Makati Medical Center

DocNews

Operation Smile(s) in Cebu & Davao T

his time around, Operation Smile went to Cebu and Davao to help children with cleft palates. In Cebu, 51 volunteers, including 13 non-Filipinos, practically took over the operating rooms of the Vicente Sotto Memorial Center. In Davao, there were 57 volunteers gathered at the Brokenshire Hospital. Interestingly, there were more plastic surgeons and anesthesiologists in the Cebu leg while there were more dentists in the Davao mission. Of the 298 children screened in Cebu, 210 were treated. In Davao, 153 of the 380 children were treated.

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Doctors

Dr. Rosalinda Ang-Hortaleza: A franchising success story By Margaret Jao-Grey

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Y CHOICE, Rosalinda AngHortaleza likes to be called “Doctora” by employees of the HBC retail chain of beauty care product and its mother company, the multi-billionpeso Splash Corp. That’s because she has fond memories of the career she gave up when she married another doctor, Rolando Hortaleza, while still a resident . “The first time I was called a doctor, it felt good. I was then an intern at the Lungsod ng Kabataan Hospital. And I can still remember the happiness I felt the first time I helped deliver a baby without any assistance,” she said. “I learned patience from listening to the different health problems and personal stories of patients, particularly those who had very little money. With 36-hour work shifts, I learned to be hardworking and to manage my time well.” Marriage changed all that. The couple used the money they received as wedding gifts to put up a business called RBH Cosmetics. They spent P5,000 to buy a cuticle remover formula from a Hortaleza cousin and the balance P7,000 to buy the initial inventory of acetone, cold wave lotions, amber bottles, and packaging materials to start a repacking business. To save on expenses, the couple stayed with the older Hortalezas in Sta. Mesa, Manila. 

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Rosalinda Ang-Hortaleza, chief executive officer of HBC Inc.

Survival was the main reason why we got into business. Being doctors, we would not have been able to earn enough to support our family. Having a business gave us an option for survival. In addition, my love for numbers urged me to continue with the business. A part of me always wanted to be an accountant as well as a doctor. The couple’s business was strictly a mom-and-pop operation plus one assistant. When not busy as a doctor in a Tondo-based government hospital where he earned P7,000 a month, Hortaleza and the assistant handled the production side of the backyard business. Ang-Hortaleza gave up her own medical career to manage full time the business’s accounting and marketing. In fact, Ang-Hortaleza continued to sell her products even when she was heavy with her first child, a daughter named Allue.

She recalled sometimes waiting in front of a store until the store’s owner would either take pity on her or was no longer too busy to talk to her. Then she would make her sales pitch and, hopefully, close the deal. In 1985, its first year of operation, the business generated sales of P100,000, enough reason for Hortaleza to quit his hospital job and to join his wife full time in the business.

Doctors “Survival was the main reason why we got into business. Being doctors, we would not have been able to earn enough to support our family. Having a business gave us an option for survival. In addition, my love for numbers urged me to continue with the business. A part of me always wanted to be an accountant as well as a doctor,” she said. It certainly also helped that the couple received encouragement from their entrepreneurial families. Hortaleza’s family is associated with the knife sharpening chain while AngHortaleza’s father owned the Victoria Manufacturing Corp. in Valenzuela. In fact, it was Ang-Hortaleza’s father who served as the couple’s guarantor when they took out their first bank loan.

Retail arm Four years into the business, the couple put up Hortaleza Beauty Center or HBC for short as a direct and immediate response to Hortaleza’s inheriting six stores of the Hortaleza Vaciador chain from his family. Located in areas with high pedestrian traffic such as in Realistic St., Quiapo, the first stores set the tone for future HBC stores, which now number in the hundreds. From the start, it was Ang-Hortaleza’s project. “Accepting the six inherited branches was a welcome challenge for me because it has made my dream of having one million employees more realizable. Also, it was a perfect vehicle to showcase Splash products,” she said. HBC sees itself as the first Filipinoowned one-stop shop for beauty,

carrying products from hair to foot exclusively sourced from manufacturers here and abroad as well as free beauty consultation on skin and general body care.

Any time is a good time for the business of beauty. There is what we call the lipstick theory where, during these tough times, more people tend to indulge in small luxuries like personal care and cosmetics because looking physically good will help them cope during a crisis. Although the earlier stores are company-owned, HBC is now actively expanding through a franchise program ranging in franchise fees from P100,000 for a cart to P150,000 for a kiosk. Abroad, the company is looking for master franchisees for territories or countries. Right now, HBC is already present in Singapore and Bahrain. In the United States, it has 11 “store within a store” outlets inside Seafood City Supermarkets in California and Nevada and two other stores in Las Vegas and Los Angeles. “Our strategy is to further penetrate

Another HBC outlet is opened

the market through our business partners while we maintain operational efficiency for our existing stores. Our focus now is on our loyal customers. We need to make them happy as they will be our brand ambassadors to more customers. We are not afraid of the economic recession because we feel that any time is a good time for the business of beauty. There is what we call the lipstick theory where, during these tough times, more people tend to indulge in small luxuries like personal care and cosmetics because looking physically good will help them cope during a crisis,” she said. Despite her many successes, AngHortaleza has a soft spot for her fellow doctors, suggesting that a business subject or two in the curriculum of medical schools would be helpful even for those who choose to stay on in their profession. “ As a doctor, there will be instances when you feel you would like to do things for free. Learning business can help in managing what you have and in finding ways to attain funds to sustain your practice,” she said. Spoken like an entrepreneur who just happens to be a doctor. ( Ms. Margaret Jao-Grey writes a regular business column for Business Mirror) Doctors & Business



Doctors

My Patient’s Near Death Experience By Dr. Willie T. Ong

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S A DOCTOR, you never know who will come next to your clinic. Each patient has a unique story and I take the time to get to know the person well. And so, when Joaquin came to my office, I wasn’t quite ready for what I was about to hear. Joaquin came to me for a check-up because his heart had stopped for a few minutes. “What do you mean ‘stopped’?”, I inquired. He explained, “I underwent a routine gallbladder operation and my doctors said that my blood pressure suddenly dropped for unknown reasons. I died and was clinically dead for a few minutes before my doctors revived me.” “Oh, another near death experience,” I thought to myself as I recalled other patients I’ve seen with near death experiences or so-called NDRs. Before I became a doctor, I had read voraciously on the subject, starting with the seminal book by Dr. Raymond Moody in the 1970s to several New Age book in the 1980s, up to the definitive near death experience by author Betty J. Eadie in the 1990s. As the first one to popularize NDE to the public, Dr. Moody had interviewed hundreds of patients who died but were revived. Curiously almost all of them experienced similar events with slight variations. First, it’s dying 

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and leaving the physical body. Then, you may spend some time hovering over your body, watching the doctors frantically work on you. Next, you find yourself being drawn into a long dark tunnel, moving at high speed. You hear a rushing sound and, after some time, you see a glimmering light at the end of the tunnel. You move closer to the light as it becomes brighter and brighter. It warms you, soothes, and comforts you unlike anything you‘ve ever experienced. And suddenly, you are in front of a great Being of light, so bright you can barely look. You are overwhelmed beyond words. And then, you know you are in the presence of…

Joaquin’s words struck me like a bolt of lightning. And suddenly, I was aware of my own guilt of not giving enough time to the most important part of my life, my wife and two daughters. Here was the Supreme Being not asking for earth-shattering discoveries or sacrifices; but to simply care for my children, like the loving father that He is “You know, doc, it’s very confusing to me,” Joaquin interrupted my thoughts. “I still don’t know what to make of it. You see, during the operation, I knew something was wrong. Before i knew

it, I had left my body and went through a dark place, like a tunnel. And then, I met this being…He was shining…”, he paused. “So who was he?”, I edged on my seat. “I don’t know who he was. I’m not a religious person but he was a being of light and he was very kind and loving. “What I know is that this ‘person’ told me that my death was premature. That it was not my time yet to die. He said I had a mission to fulfill in this life.” Joaquin became more excited as he continued. “So I asked this Being what kind of mission I could possibly have. I had been an ordinary hotel waiter for 20 years. I could barely support my wife and kids. At 46 years of age, just a high school graduate, there was no hope I could ever find a better job. My work does not exactly qualify as the ‘world-saving’ type.” From his words, I gathered that Joaquin, like so many others with NDE, had wanted to be with this Being of light in that heavenly place. He could not see the meaning of his apparently meaningless existence. Then, the Being of light revealed to Joaquin his purpose on earth: his mission is to take care of his two children, to raise them, and be a good

Doctors father to them. Joaquin’s words struck me like a bolt of lightning. And suddenly, I was aware of my own guilt of not giving enough time to the most important part of my life, my wife and two daughters. Here was the Supreme Being not asking for earth-shattering discoveries or sacrifices; but to simply care for my children, like the loving father that He is. It was then that I knew God had sent Joaquin to me on an errand to wake me up and to jolt me. Consider this: Out of the thousands of doctors in Manila, why in heaven’s name did he come to me? An hour had passed and my other

patients were in a heated frenzy, but they had to wait. God’s message does not come too often. I told Joaquin that I would like to help him and to contribute to his mission. Joaquin smiled but his mind was miles away. He wasn’t listening to me because he asked how much my fee was. “No, no, nothing,” I stammered. “You have paid me more than enough. You have paid me more than you can imagine.”

2. Spend time to improve family relationships, especially with your parents, children, and relatives. Loving the family and healing broken relationships are part of our purpose in this life. 3. Have faith. A big kind of faith. No matter how bad our situation may look like, there is always reason for hope.

Joaquin’s experience echoes the messages of many inspirational books, both old and new.

As Joaquin found out, God is constantly working in ways we can’t see. He’s in control and His immense love and compassion will see us through.

1. No matter how ordinary your job is, there is a God-given purpose for your work and you must do it well.

(Dr. Willie Ong writes a weekly column on health and wellness for the Philippine Star)

Doctors & Business



Doctors

My hometown: Memories of Vigan By Dr. Rudy Rabanal

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ERY FEW PEOPLE know that Vigan was the first city in Ilocos to be occupied and colonized by the Spaniards. It was first named Ciudad Fernandina and later called Vigan, from the word bigaa, an herb that grows abundantly in Vigan. To this day, there is still a Ciudad Fernandina Hotel, a bed-and-breakfast facility for local and foreign tourists who delight in old Spanish houses situated in streets of cobblestone. I grew up in a sleepy and serene town called Pantay Laud, a barrio in the western part of Vigan City that is literally sandwiched between two rivers that empty to the South China Sea. The rivers have brackish water (a mix of salty and freshwater) ideal for breeding fishery products like crabs, tiger prawns, and bangus. I love to eat arorosep, a kind of seaweed eaten raw after being “disinfected” with vinegar. I was born and raised by my parents in the simple life—breathing fresh air, eating fresh food, and sleeping early as there was yet not so much electronic entertainment in those days. To me, these are all blessings since I had an early appreciation of the simple and uncomplicated living that prepared me for the more hectic adult life in Manila. I finished at the Ilocos Sur National High School and my parents sent me to Manila for university. Little did I know that my life in Manila 10

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would take me away from my beloved hometown most of my adult life.

and less frequently to Ilocos because we have no time.

When I was still a student of medical technology at the Far Eastern University, I would go home to Vigan taking the Times Transit (now named Dominion Transit). My travel took eight to 14 tiring hours because of the heavy traffic created by the monstrous herd of Ilocanos heading for home and the long processions we encountered in the many towns along the highway during Semana Santa or Holy Week. The bus would traverse the entire stretch of the Sierra Madre Mountains on the right side (from Pangasinan to Cagayan) and the South China Sea on the left side. I had the option to take an ordinary bus (where I got to appreciate the changing breeze of the route) or the air-conditioned bus (which shielded me from the abrupt change of weather from sunny to windy and where I breathed canned air). We had very good roads in Ilocos, a legacy of the late Apo, former President Ferdinand Edralin Marcos, another true blue Ilocano.

When we did go with our three boys—the eldest is now 21 years old and a fourth year pre-med at Ateneo; the second, 19 years old and a sophomore BS Psychology at the University of the Philippines; and the third, 17, a first year business management student at Ateneo—we made it a point to park in one of the twin Suso beaches (they look somewhat like woman’s breasts) for 30 minutes to breathe the fresh air, soak our feet in the water and even run around on rubber shoes along the stretches of coral reefs. Or we would just stare yonder and watch the fishermen from a distance or watch the crabs swimming near us as if calling us to join them. It was always fun.

But ever since 1986, when I became a doctor and finished my specialization in internal medicine—and married another doctor, a classmate from MCU (she took up pediatrics and her neurology at the Lungsod ng Kabataan, now known as the Philippine Children’s Medical Center)—I had been driving home less

Vigan has an abundance of old Spanish architecture in its churches, ancestral homes, and historical edifices. If you really love old structures, Vigan is the place to go. I never fail to take delight in these structures and, even now, I reminisce about them whenever I find myself feeling nostalgic and homesick about Vigan. We have beaches and mountains galore. We have been pampered by these natural endowments in our youth, having grown used to being brushed by the hot breeze from the

Doctors South China Sea atmospherically blended with the cool winds from the Sierra Madres. We have been used to an abundance of fresh sea and mountain breezes despite the summer heat. But when storms come, the breezes are even cooler than usual.

Eating delights We would stop by small specialty restaurants (although not named fancifully as those in Makati or Ortigas) in Agoo, which serve the fresh greencolored small circular seaweeds called ararosep but, in Manila, it is called arorosep. I ask them to disinfect the seaweeds in vinegar (particularly those with high acetic acid content to ensure against salmonella and E.coli or viruses) and, with fresh tomatoes and salt to taste, I would munch their juiciness. The best dishes for me are the simple paksiw (cooked in vinegar or calamansi, tomatoes); the inihaw na isda (whatever fish is freshly caught), the pugita (baby octopus) and talaba (again, I ask them to disinfect the oysters in vinegar). This meal, good for five persons, would cost around P1,000 to P1,500. Ilocos is known for its sukang Iloko, the brownish-colored vinegar which is normally a by-product of fermenting sugarcane juice. The juice is extracted the old-fashioned way with a carabao turning the wheels of the extractor. Our sukang Iloko is really something worth buying and bringing to Manila because you cannot find the real thing anywhere else except in Vigan. The real ones are those cultured in big jars or burnay. The jars are made in Barangay Pagburnayan. Do not miss watching how these jars are expertly

made by workers whose skills were handed down from the first Chinese immigrants centuries back. The authentic Ilocano wine, basi, once the cause of a revolt during the Spanish era, is made by fermenting sugarcane juice, which is cooked first in a big kawa. Then, it is poured into a big burnay where secret ingredients are added to produce the much desired taste and aroma. After all the ingredients are added, the jar is closed with banana leaves tied tightly to the lid of the jar and finally sealed with freshly prepared clay on top.

A horse-driven calesa on a cobblestoned street

My lolo used to make basi for our use and he would keep it sealed for one to three years. But sometimes, we accidentally opened it prematurely and it would turn sour so we just used it as vinegar. I can still vividly remember how he prepared basi. He would buy dried tree bark (I can’t recall now what the tree is called but it is sliced finely) and my lolo would ground some of it until powdery, using the big manual grinder called bayuhan, then put them all inside the burnay together with few bundles of milagrosa rice grains to improve the taste and aroma before sealing it.

Big jars or burnay are worth buying and bringing to Manila

I enjoy most harvesting bangus, sugpo (the tiger prawns variety) or alimango (crabs) from our fishponds. Likewise, I will never forget the pleasure and contentment of just watching fishermen do their chores while seated on the ground under a log (talisay tree) on the river bank. Once in a while, I would buy their fresh catch. The taste of the fish caught in our river is always better than those caught in other rivers of Ilocos Sur or even from the South China Sea, which includes: pompano, bacalao, baraongan and pasga ( resembles

Shopping for food Doctors & Business

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Doctors a big milkfish). We just cooked them simply, either grilled, fried, boiled, pangat or paksiw but the tasty freshness lingers in my mind and it makes me crave for it. My aunties and my parents make sure that we feast on these delicacies every time we visit them. When you are in Vigan, look for a restaurant that serves sinanglaw, a delicacy—the Ilocano counterpart of bulalo, which is the slow-cooked beef skin and litid. Eat it hot and savor the taste as it melts in your mouth. Of course, never forget the Vigan pinakbet (those residing in Vigan town proper or the mestizas pronounce it pinakbheet while those from other towns and the farming class pronounce it pinakboet) made of small round young eggplant; kardis seeds or patani (kidney-shaped beans) and bagnet with bagoong added. We recommend the use of the rounded variety of eggplant rather than the long violet eggplants, which has a bitter aftertaste. The pinakbet is cooked with low fire for several hours and served either hot or cold without losing its wonderful taste. Famous among Ilocano gastronomic specialties is the kinilaw na kambing (especially the freshly-culled goat) or the pinapaitan (using the gallbladder 12

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bile or apdo squeezed and cooked with the goat skin). Like most Ilocano dishes, this has to be cooked very slowly for several hours with salt, pepper, ginger and other seasonings or herbs and vinegar until very tender and mouth-watering. Be sure to put the twalya (goat’s gut) last when you are about to serve; otherwise, it will be very gummy and difficult to chew. In kinilaw na

December, I bought several kilos of bagnet worth P320 to P350 a kilo and I gave them away to my good friends, patients, and relatives. Price varies depending on the season, Christmas being the most expensive. Our Vigan longganiza, the small sausages, can be bought in the public market at P50 per dozen. Make sure that you buy longganiza locally produced from our market and that are kept hanging by stallholders so the longganiza is aired to perfection. Our longganiza is truly something worth relishing as it has a lot of garlic and meat that, when you burp, the taste stays on in the mouth. Of course there are other Ilocano longganiza but the one made in Vigan stands

Part of Vigan’s charm

kambing, the main ingredient is the grilled goat skin mixed with the innards that were previously boiled or grilled, sliced thinly then finished with the apdo and the seasonings of your choice that includes siling labuyo, vinegar, salt, ginger and onion. Then, there is the famous bagnet or the equivalent of chicharon but this one is cooked/fried slowly. The best bagnet are the freshly-butchered pork chunks cooked and fried slowly and sold in the public market, which is open from 10 a.m. to 7 p.m. Last

above them all. If you are the adventurous type, try our jumping salad kinilaw style, which is a freshly-harvested baby shrimp (almost an inch or less in size) which are placed in bowls and still jumping even after putting in the vinegar. The sourness of the vinegar plus the sweetness of fresh baby shrimps give a delightful aftertaste to the diner. I grew up with lot of fresh vegetables and seafoods because my relatives had lots of fishponds and we could get

Doctors our fresh supplies from the rivers and seas. I miss those days when I could just eat them almost raw.

the space between the church and the capitol

Much has changed

In the old days, we knew families and friends from remote barangays as though we always dealt with or saw them regularly.

Feasts to observe From my youth, I always remember special feast days that we really celebrated. Of course, the Semana santa tops all celebrations as it is really the time when long solemn processions are held in the entire province complete with uniformed guards; the Passion is sang in every church; and people make time to contemplate the suffering and death of our Lord Jesus Christ. Each and every barrio has its own barrio fiesta and ours is celebrated every December 28. The highlight of our fiesta is the zarzuela (opera). The night before that, there is the grand ball, which is a fundraising activity of the barrio. In the mornings, our churches are busy with masses, baptisms and even weddings. We have the regular retail events and the bigger commercial sale events (annual fair and expos) where all products from Ilocos are sold. Displayed/advertised from baskets are food products, bedsheets and linens, towels and others.

Much has changed in the culture, practices and sights of Vigan. Now, the landscape is dominated by commercial billboards; there is too much noise and the air is not as pristine as before because of the thousands of undisciplined drivers that dominate the

I used to get a thrill from the thomping of horse-driven calesas on the cobblestoned streets of Vigan. But the last time I went home, I was very disappointed to note the noise from hundreds of tricycles, which also pollute the air of my city. But what can I do? The drivers also have to earn a living for their families.

Still, Vigan is a very worthwhile place to go to. The old houses and churches give history and One of many old churches in Vigan richness to the landscape. Cobblestoned streets continue to be highways; and diets or eating habits used by calesas, although not as have drastically changed. Lifestyles predominantly as before. have also changed among the youth. They now go to fastfood outlets Thankfully, the old people still cook the and eat less fresh vegetables and favorite dishes and recipes that Vigan seafoods; they love going to internet is well remembered for. cafes and movies or even malling; there is little trace of the days at the (Dr. Rudy Rabanal is a diabetologistpark or beaches and maybe, none of internist and a member of the faculty my younger relatives even recognize and the corporate secretary of the me because I have been returning UERMMC- Institute for Studies on home much less often these days (just Diabetes Foundation Inc.) once a year).

These are sold in the town plaza, or Doctors & Business

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MedDigest By Henrylito D. Tacio

A silent killer of women In the Philippines, there are about 5,000 new cases of cervical cancer each year. Even more alarming is the fact that there are between 10,000 to 25,000 women walking around who never know they have the deadly disease. Cervical cancer results from the abnormal growth and division of cells at the opening of the uterus or womb—the area known as the cervix. Usually, it takes about 10 years before cancer develops. Unlike some cancers, cervical cancer presents early signs. “In the early stages, cervical cancer usually causes

no symptoms. It may cause spotting or heavier bleeding between periods, bleeding after intercourse, or unusually heavy periods. In later stages, such abnormal bleeding is common,” says the second home edition of ‘The Merck Manual of Medical Information.’ Other symptoms may include a foursmelling discharge from the vagina, pain in the lower abdomen, and swelling of the legs. The urinary tract may be blocked, without treatment, kidney failure and death can result. About 99.7% of cervical cases is caused by the human papillomavirus (HPV), a sexually transmitted infection that is often without symptoms.

In other words, the younger a woman was the first time she had sexual intercourse and the more sex partners she has had, the higher her risk of cervical cancer. While women may contract HPV when they are young, cervical cancer is most likely to develop in women 35 years or older. Other factors that may trigger cervical cancer among women are early age at first birth, having many births, tobacco use, prolonged use of hormonal contraceptives, and an impaired immune system, particularly related to HIV infection.

TB: Still a health threat Unknown to many, the tuberculosis bacteria can live only in people. But there is an exception.

other parts of the body like the brain, you may slowly become unconscious or have fits.

effects like live injury, gout, and blurred vision. Usually, two or more antibiotics are taken.

In most developing countries, including the Philippines, a child may contract TB if he drinks unpasteurized milk from cattle infected with Mycobacterium bovis, a bacterium that can live in animals.

The health department’s data showed that there are 131 new TB cases for every 100,000 population in the Philippines. It is also the sixth cause of illness and death in the country. Everyday, almost 75 Filipinos die because of TB.Thanks to medical science, there are now a number of antibiotics available which are proven effective against TB. The most commonly used drugs are isoniazid, rifampin, pyrazinamide, streptomycin, and ethambutol.

Because TB bacteria are very slowgrowing, the antibiotics must be taken for a long time – usually for six months or longer. Those who fail to do so may develop a multi-drug resistant TB.

Most people who get TB suffer from fevers, sweats and weight loss. Otherwise it depends on what part of the body it has affected. If it’s affected the lungs, you’ll have a cough, produce phlegm and sometimes cough up blood; if it’s affected the lymph glands, they enlarge; if it affects 14

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Some of these antibiotics have side

With 7,000 cases, the Philippines has the second highest number of multidrug resistant patients in the Western Pacific, after China. The number of drug-resistant TB patients will rise to 14,000 in 2014, according to Dr. Thelma Tupasi, of the Tropical Diseases Foundation, Inc.

MedDigest

Live longer! Through the years, people are trying to figure out how to live longer, just like Methuselah. But, on second thought, merely living longer isn’t good enough. What people want these days is not just living longer, but also living healthier lives. Dr. Steven G. Aldana, of Brigham Young University, recently revealed that a person may be able to add 20 years or more to his or her life by making several health changes. •  Exercise regularly. Exercising for 30 minutes six times a week can add 2.4 years to your life, even if you don’t adequately control your blood pressure. •  Don’t smoke. “Men who smoke a pack a day lose an average of 13

years of life, while women lose 14 years,” said Aldana. Every year, there are about 20,000 smoking-related deaths in the Philippines, where about 60% of men smoke. •  Lose weight. A person who is 20 pounds over his/her ideal weight is 50% more likely to develop heart disease and the risk increases as weight increases. •  Implement good eating habits. Eat most meals at home (restaurant food tends to be higher in calories). Drink water instead of soda (the sugar in soft drinks is a main contributor to weight gain and artificial sweeteners have not been proven safe). Don’t eat in front of the television (studies show that people who engage in “mindless” eating take in far more calories). •  Watch what you put into your

mouth. Studies show that eating one-quarter cup of nuts five times a week can add 2.5 years to your life. Fruits and vegetables lengthen your life by 2-4 years. People who increase their consumption of fruits and vegetables from two to five servings a day can reduce by half their risk of many cancers, including pancreatic, colorectal and endometrial cancers. •  Sleep well. The editors of Super Life, Super Health write: “The secret to staying young could simply be a good night’s sleep. Sleep rejuvenates and revitalizes your body. Human growth hormone (HGH) is produced only during deep sleep. The amount of deep sleep you get, and the amount of growth hormone you make, decreases with age. If you could get more deep sleep and, therefore, produce more HGH, you might be able to slow down the aging process.”

Health benefits of swimming Swimming is a great recreational activity for people of all ages. Recreational swimming is a good way to relax and feel good and it has its share of health benefits. •  Swimming is an excellent form of exercise because you need to move your whole body against the resistance of the water. Without overworking the heart, swimming improves the body’s use of oxygen and increases lung function. It is also recognized as a terrific low impact exercise for those who don’t like the effects of jogging on their knees because, while in water, you are non-weight bearing.

•  Swimming alleviates stress. It is an ideal exercise for pregnant women, individuals with musculoskeletal problems, and those who suffer exercise-induced asthma.

from 150-144 mmHg, about 5% drop when they were seated and also about the same when they were lying down. When seated, their diastolic pressure also changed but to a lesser degree.

•  Swimming can considerably reduce high blood pressure. An Exercise Science Department study of the University of Tennessee in Knoxville conducted a study on 18 participants with stage 1 and 2 hypertensive men and women for 10 weeks. The groups were selected from people with previous sedentary lifestyles, 10 being engaged in a monitored swimming exercise, while the other group of six were just present for comparison. It was noted that the swimmers` systolic pressure had dropped significantly

•  Swimming is great for women after a breast surgery. TheBreastcancersite.com shares this information: “Swimming after breast surgery is an excellent means of exercising all the major muscle groups, and avoiding muscular atrophy often seen in post-surgical patients who remain sedentary for prolonged periods.” ( Mr. Henrylito Tacio is a contributor of Reader’s Digest Asia ) Doctors & Business

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Wellness

Bust stress out of your life By Framelia V. Anonas

Y

OU GET TIRED just by looking at your to-do list. You drag your feet to the office. You can’t have a good night’s sleep thinking of all your monthly expenses. Deadlines start to make you feel edgy. Simply thinking of tomorrow raises your blood pressure a bit.

Sounds familiar? Everyone has been weighed down by stress at some point in their lives. According to Cecilia Batalla of Positive Psychology, stress is normal as it is the body’s response to demands of life. Your body’s reaction to stress is actually meant to protect you. However, when all your stress indicators are constantly on alert, then it takes a toll on your health. To check if you are being stressed out, watch out for these signs:

eating binges and become critical of others. There are many things that cause stress in people. Drinking habits as well as eating and sleeping routines could bring about stress. The level of activity/inactivity—if we have so many tons of work to do or we don’t have anything to do—can stress us out. Physical conditions and the environment could also set off stress. On the psychological level, we get stressed out thinking of and feeling for others. Our emotional and mental state could also lead to stress. On the social realm, we get stressed by relationships, responsibilities (too many hats to wear—at home, in the office, outside, with friends, with clients, etc), socio-political events, life and lifestyle changes, and others.

How people respond to stress •  Physically, you experience dizziness, general body ache, sweat, headache, indigestion, and grinding teeth while sleeping; •  Mentally, you constantly worry, are forgetful, and struggle in making decisions. •  Emotionally, you undergo anger, anxiety, depression, and may even resort to crying; •  Behaviorally, you go on compulsive 16

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A person responds to stress in four different ways, says Batalla. He/she could either run away from what’s causing the stress, wage a war, get scared, or manage it positively.

Flight. This means getting away from it all and diverting one’s attention. The main behavior here is denial, demonstrated through grumbling, overeating, and even overspending. A person may even get into drugs, alcohol, and smoking.

Fight. Because of stress, a person may show angry outbursts, self destructive behavior, and offensive behavior.

Fright. Because of fear and anxiety of real or imagined events, a person becomes withdrawn and socially isolated. He also finds it hard to make decisions and tends to procrastinate.

Foresight. This response means that the person has accepted the events and consequences, seeks help when needed, and communicates his feelings and thoughts with others. “It is really a matter of making a choice in perspective,” says Batalla.

How to reduce stress You can actually reduce all the stresses and tensions you are feeling. You can choose to be happy! Perhaps you can try a couple or more of these suggestions.

1. Slow down. Living on the fast lane will make you want to drive even faster. Try to get on the outer lane, slow down, enjoy the view, and even smell the flowers. Cross country runners value pacing because it maximizes their effectiveness. It’s the same with life. Linger a bit and make time to determine your true priorities. You don’t have to place all of them as number one on your to-do list!

Wellness 2. Learn to say “no.” When you have properly set your priorities after slowing down, start learning to say “no” to requests that may set you off-track. Many people don’t know how to properly refuse, so they end up with tasks that interfere with their set timetables. In the end, they simply feel resentful. Don’t feel guilty when you refuse someone’s request. Simply say that you thank the person for considering you for the task but that you can’t take it at the moment because you can’t give the attention it deserves. Try to recommend someone else equally qualified to do the task.

3. Prioritize your health and well-being. Sometimes we live such busy lives at the expense of our own personal health. Fast foods save you waiting time but, in the end, will lead

to weight and health problems. Find ways how to do your work faster so you can free up some time to have a real healthy meal. During your work week, find time to do some aerobics, ballroom dancing, or just go to the gym. You will find that these activities are actually welcome breaks that will energize you in between weekly tasks. Moreover, set regular check ups with your physician to ensure that your body is functioning well. And if it doesn’t, you can at once see what’s wrong and have it treated.

4. Stop being a workaholic. Many people spend more time at work, perhaps uncomfortable with the thought of leaving an unfinished task come dismissal time. But think: can the task wait till tomorrow? If it’s not really urgent, then maybe

your boss would be happier looking at it tomorrow than at the close of the working day. Get out from your job’s addictive pattern and start rediscovering the joys of being at home. Playing with the kids, gardening, even sorting your cabinet, will prove therapeutic.

5. Have time with your family and loved ones. Kids grow up fast; soon, you’re left wondering where the little ones are. When they get into their teens and find lives of their own, you’ll miss the times when they kiss you all over. When you already have your own schedules, make sure to eat at least one meal a day together. Make your mealtime together work by allowing each one to share what has been keeping him busy lately. Kids will appreciate the interest you show in

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17

Wellness their activities. It will also encourage them to be open. For singles, learn to value time together with your family and significant other. Many relationships have been ruined because partners just don’t have time for each other.

to help us multi-task to meet all those demands. But do you really need all those gadgets? When all you actually need is to text and call, you don’t have to stress out thinking of buying that buffed up mobile phone on display with all those dazzling built in features. You don’t really need 95% of them, anyway.

6. Simplify. Life tends to become more complicated by the day that it becomes pretty hard to balance the many demands of our various roles. Sometimes, we depend on equipment

7. Pursue your passion. What do you love doing? To some, it may be videoke singing, dancing, cooking, making scrapbooks, or watching

movies. To the more adventurous, it may be mountain climbing, cross country running, or maybe bungee jumping. Others love to collect souvenir items. Whatever it is that makes you feel cool, include it in your regular activities. You’ll find that when you do the activity often, you feel recharged. (Ms. Framelia V. Anonas is a member of the S&T Media Core of the Department of Science and Technology)

HOW STRESSED ARE YOU? The Holmes and Rahe Life Stress Inventory rates some life events that trigger stress. Check some life events that happened to you during the last two years and add the points to obtain your final score.

Life Events Death of a spouse Divorce Separation Imprisonment Death of close family member Personal injury/illness Marriage Dismissal from work Marital reconciliation Retirement Change in health condition of family members Pregnancy Sexual difficulties Gain of new family member Business readjustment Change in financial state Death of close friend Change to different line of work Change in number of arguments with spouse Mortgage of over P4 million

Pts 100 73 65 63 63 53 50 47 45 45 44 40 39 39 39 38 37 36 35 31

Life Events Foreclosure of mortgage or loan Change in responsibilities at work Son or daughter leaving home Trouble with in-laws Outstanding personal achievement Begin or end school Change in living conditions Revision in personal habits Trouble with boss Change in work hours or conditions Change in residence Change in schools Change in recreation Change in church activities Change in social activities Change in sleeping habits Change in number of family get-togethers Change in eating habits Vacation Christmas alone Minor violations of the law

A score of 300+ means you are at high risk for illness, while 150-299+ means your risk for illness is moderate. If your total points are less than 150, you have a slight risk for illness. 18

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Pts 30 29 29 29 26 26 25 24 23 20 20 20 19 19 18 16 15 15 13 12 11

Wellness

A no-pain way to get rid of gallstones By Margaret Jao-Grey

2

007 WAS A WATERSHED year for then Henkel Phils. president Cris Aquino. From being an employee, albeit a highly-paid one in a multinational company, she became an employer, putting up two companies, both of which catered to her strength as a chemist. She also found out in the course of her regular executive checkup that she had three big gallstones and several small ones to boot. Her doctor recommended immediate surgery. She opted for a noninvasive procedure instead. “A friend recommended that I try flushing. After my first session in April 2007, I flew to Germany on business and had another ultrasound. The doctor was amazed because he saw only one gallstone. I took care of that with another session in July of the same year,” she said. Aquino is several of hundreds Filipinos who have participated in the monthly wellness workshops held by The Global Vital Sources Co since January 2007.

Although the workshop covers lectures on how to eat well but healthily and how to create a life balance that makes you more happy and, therefore, less stressed, its core is the flushing or detoxification of toxins from the liver and gallbladder, which are sometimes described as the body’s janitor and his Axion and the body’s first line of defense.

“When you flush, your body’s performance improves because you remove the clogs. Toxin build-up caused by improper diet, pollutants, and an unhealthy lifestyle lowers the immune system and increases the chances of disease to set in,” said Global Vital Source chairman and chief executive officer Jean Goulbourn.

The procedure starts with a controlled diet of soups, juices, and all the fruits you can eat for five to six hours to hydrate the body. This is followed by a four-hour fast that includes water. Between six in the evening and eight in the morning of the next day, each participant is given five glasses of liquids containing natural and organic elements such as Epsom salt that prompt the body to expel gallstones of different colors and different sizes. “There’s no pain involved but expect to take numerous trips to the bathroom between seven and 10 the next morning,” said Goulbourn. “About 80% of gallstones are caused by bad cholesterol, the accumulation of all those years of eating fried and greasy food that Filipinos, Chinese, and Americans like.” One happy side effect of flushing is the loss of weight as the body rids itself of excess water. The usual weight loss is between one and two pounds, although there are cases such as Carmelite nun Sr. Mary Niere who lost eight pounds overnight.

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Wellness “When I joined the workshop, I was 35 pounds overweight and in need of knee surgery because of my weight. After the initial loss of eight pounds, I lost another 28 pounds in the span of one year by eating right. Health is indeed a precious gift,” said the 78-year-nun who no longer needs surgery. In fact, the Zamboangabased nun is more active than ever, frequently traveling all around the country and abroad to lecture on contemplative praying.

Diet and lifestyle “You can still eat what you like and be healthy. Just prepare the food differently by steaming rather than frying. Also avoid sweets and red meat because cancer cells thrive in sweet and acidic environments,” said holistic nutritionist Dale Flores. Health trends worldwide show that lung cancer is the biggest killer for both men and women. In Asia, the Philippines has the highest incidence of breast cancer largely due to a diet of high fat, high salt, and high sugar. Interestingly, Bicol has the longest life expectancy in the country because coconut is a widely used ingredient in cooking. There are three underlying causes of cancer. An unhealthy diet is one. Stress is another. Chemical intake is a third. Smoking can hurt the lungs; alcohol, the liver; and too much salt, the kidney. “Research shows that cancer patients hate vegetables and eat a lot of red meat. They also have problems with emotions because they have a tough time letting go and forgetting,” said Flores. Contrary to public perception, eating 20

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healthy is not expensive. For example, the lowly malunggay packs more calcium than milk and more Vitamin C than any citrus fruit. In contrast, vitamins in tablet form are only 30% absorbed by the body.

cost of health,” said Goulbourn, who no longer reads newspapers at night nor listens to TV news nor makes business decisions after 6 p.m. to reduce stress. She also takes her dinner no later than 7 p.m. for better digestion.

One happy side effect of flushing is the loss of weight as the body rids itself of excess water. The usual weight loss is between one and two pounds, although there are cases such as Carmelite nun Sr. Mary Niere who lost eight pounds overnight.

Advocacy

“At the end of the day, it’s important for everyone to increase their health awareness by dealing with their own ‘doctor within’. Learn to listen to your body. Take care of it. Stress that you can take at 25, your body might not be able to take at 55,” said Flores. A case in point is Goulbourn, who had off-and-on-again fever and coughing over a period of 60 days two years ago. Prescribed antibiotics and steroids, she also experienced cramps and depression. It was when she consulted a naturopath doctor that her road to wellness began. She was given a therapeutic wrap and lots of soups and juices. Four-and-a-half hours later, her temperature returned to normal. She hasn’t had even a cold since.“It took me 10 months to change my lifestyle, to redesign my life. It took that much time to look into my inner body so that I could move out of the box. “Food is the best medicine. It is also important to prioritize what is important to you. When you are in your 30s, you want to achieve a lot even at the

Goulbourn describes herself as a natural wellness and natural medicines advocate. She is, of course, better known as the first local fashion designer to put up her own readyto-wear collection and as a producer of locally-made silk mixed with other indigenous fabrics like piña that are exported to European fashion houses such as Balenciaga. ”When I entered the wellness business, I thought that I would just bridge people to the right doctors and the right nutritionists. But after having personally experienced poor health, it boiled down to helping those who are not already ‘sick-sick’ but just suffering physical discomfort. These are the ones who easily bounce back after body cleansing,” said Goulbourn. Global Vital Source focuses on digestive clean up or DCU modules, which cover the upper digestive tract or the stomach, small intestine, liver, and gallbladder.It piloted the liver and gallbladder module sometime in the fourth quarter of 2006. “We chose Bacolod for several reasons. The people there are more conscious of eating healthy. In fact, Negros Occidental Gov. Joseph Maranon has a ‘Go Organic’ program that encourages healthy eating. We also got a lot of help from Liz QuerubinAscalon in getting together 10 volunteers at the Punta Hulata Beach and Spa,” said Goulbourn.

Wellness The first official wellness workshop in January 2007 had 28 people. “It was a memorable group. We had seven people who each lost eight pounds. Of the seven, five have retained their new weight,” said Goulbourn.

Bright plans

Discovery Suites.

More than a year into the venture, the company has already received buyers’ interest, all of which have been turned down.

In its marketing effort, which is entirely by word of mouth, Global Vital is careful not to promise that the workshop will take away gallstones although its experience so far shows that eight out of ten participants claim some level of pain relief after flushing. Instead, the company describes the workshop as a non-medical, nonsurgical healthcare prevention that follows the protocols of a naturopath doctor. There are nurses on stand by during the entire workshop and the venue itself is close to a tertiary hospital, The Medical City.

“Acceptance has increased. It’s easier to talk to the younger ones up to 40 because they’re open to new ideas. Men find it harder to join but they need to because prostate cancer is foodrelated,” said Goulbourn.

The company has also opened an information center at the fifth floor of Rustan’s Makati where enrollment is accepted and where wellness lectures are held every six weeks.The major source of future income for Global Vital Source, however, is expected to come from the production of organic food.

There is also corporate interest. A Binondo-based company with 400 employees and the Rustan’s Group have signed up and will be sending employees in batches of 30 to a bigger venue in Fray Clemente Center behind the San Juan de Dios Hospital. The rate per person is half that at

“This is a difficult project because the food we will produce has no preservatives and, therefore, has a short shelf life,” said Goulbourn. Right now, though, Goulbourn and her partners at Global Vital Source are more interested in advocating good health rather than making money out of it.

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21

Business

Sorry tales of unwary bank depositors

Illustration by: Emmanuel Garcia

The case of the unrecorded deposit A RETIREE has been regularly doing business with the savings and loans association for policemen because it offered an interest rate that is at least three times that of any commercial bank. His problem began when the SLA set a lower time deposit ceiling, which meant that the SLA quarterly released P500,000 to him until his balance reached the lower deposit ceiling. With that much cash in hand, the retiree shopped around for a bank where he could put his excess cash. Resigned that he wouldn’t get the same high interest rate as his SLA, the retiree decided he wanted to do business with a small but senior citizen-friendly bank. He finally decided on one where the bank manager gave him the personal touch. He never had to line up like everybody else inside the bank; he sat inside the bank manager’s office and was served coffee while the manager did the paperwork for him. When he couldn’t go to the bank, the manager personally went to his home and picked up his cash deposit. Needless to say, the retiree was very happy with the bank manager. In fact, he remembered the bank manager during his last trip abroad and bought her a souvenir. One day, the retiree went to the bank for some much-needed cash. The 22

Doctors & Business

manager was, however, absent that day so the retiree asked the help of the assistant manager. That was when the retiree learned that his deposits were never registered.

Bangko Sentral red flags that indicate bank fraud •  Off-site transactions (inside the office of the manager and at home) •  Dealing with only a single individual •  No validation mode

The case of the converted time deposits THE SECURITY GUARDS know him by sight. He goes to the bank, always wearing a not-too-clean white shirt and slippers and a canvas shopping bag that has seen better days. Bank personnel also know him by sight as well as by his big time deposit, which he continued to augment with more money coming from inside his shopping bag. Since he kept his first certificate of time deposit safely at home, the depositor did not ask for similar certificates every time he rolled over his time deposits and added more money to it. One time, the bank manager approached him and asked him if he wanted to convert his time deposit into shares of stock.

The manager said he talked to the owners about how good a bank client he was and the owners wanted him as a minor partner. The depositor, however, wasn’t interested, saying he was a low-profile businessman and he wanted to stay that way. Another time, the bank manager told the depositor that he could earn a “guaranteed” higher interest rate with an investment management account or IMA. Attracted by the higher interest rate, he agreed, accepting an unsigned note as “guarantee”, which he, of course, kept in the same place as his original certificate of time deposit. Later on, the bank was sold to another group, which declined to accept its liability on the IMAs. It seems the IMAs were invested in a sister company of the old bank or in non-performing assets. The depositor was left holding an empty bag.

Bangko Sentral red flags that indicate bank fraud: •  Unusual interest in his deposit •  The offer of high interest rates •  Bank is in dire need of capital from depositors •  Similarity in corporate names and logos of the bank and its related company •  Unsigned guarantee

Business

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Business

How to spot a franchise scam By Erlinda S. Bartolome

F

RANCHISING has made great inroads in the Philippines because of the increasing number of people succeeding in business through this route. But franchising has a downside: it has given rise to scams. Franchise scams have indeed, been on the upswing but it hasn’t reached crisis proportions as it had in the United States in the 1970s (considered franchising’s “dark ages”) when countless individuals were duped into investing in non-existent franchises. The situation became so bad that the US government had to step in to regulate the franchising sector. We haven’t reached the boiling point yet but we may well be on our way if we do not take steps to stop franchise scams in their tracks. Unfortunately, we are on our own in this, as no government agency exists to regulate franchise operations in the Philippines. But we can start by advocating responsible franchising. It doesn’t mean we’re promoting “perfect franchising,” because nowhere in the world would one find a foolproof system. Each franchise system is fraught with problems and challenges and it is vital for one to know how to distinguish between a responsible franchiser and a con artist. The first will readily admit that his 24

Doctors & Business

system is imperfect but he’s committed to helping the franchisees achieve the same level of success he did with company-owned branches. The latter will rave about his franchise but will gloss over its imperfections. He’s out only to collect the fees and is not the least interested in helping the franchisees. Despite the obvious difference, many people can’t tell one from the other. Being able to spot a franchise scam is the best way to avoid losing one’s shirt. The following are the red flags to look for to keep from falling prey to swindlers:

Promise of good returns. Like a suitor who would vow to give heaven and earth, you will know the franchiser is pulling your leg if he promises toogood-to-be true profits even with little or no effort from you. Responsible franchisers do not guarantee specific rate of returns. All they will offer is a business system that has worked for them and, if followed to the letter, would also work for you if you were hands-on with the business. Good franchisers lay their cards on the table and know how to manage your expectations. They are successful because they’ve worked hard to build their system and are committed to growing it through franchising.

High-pressure tactics. Be wary of people who pressure you into parting with your money now because the

franchise fees will go up tomorrow or lure you into getting their buy-one, get-one franchise-free offer. This tactic not only trivializes a franchise but also deprives you of your right to do due diligence. A franchise often entails a major investment and those not wanting you to do some background checks are those with skeletons to hide.

Evasive answers to questions about the franchise. Franchisers or their representatives should know their franchise like the back of their hand. They should be able to answer whatever questions you may have. And if they cannot answer right away, at least they’re eager to get back to you as soon as they have it. Your alarm bells should sound once you ask how long the franchise has been around or how well the franchised outlets have been doing and they answer by hyping their profits instead, A con artists is one who paints a rosy picture of his franchise: how profitable all the franchise outlets have been and the short time before you can get your investments back.

Franchiser doesn’t have a track record. A business concept that has not been tested in the market or a franchise with no companyowned branches is one indication of a franchise scam. For a franchiser to be considered legitimate, he should have been in business at least a year and is overseeing at least a couple of

Business Responsible franchising means the franchiser is making available a business system that he has operated successfully. What model can he hold up if the franchiser has not proven that his system is actually working? How can the franchiser share a successful experience if he has none?

should have the chance to meet with the franchiser and the broker should be willing to schedule a meeting. If the broker turns down your request for an

Steep start-up fees. Any franchise investment can be broken down and each fee justified. There is a formula for computing the fees that franchisers follow when franchising their business. Responsible franchisers are wise to set a reasonable franchise investment because the sooner the franchisee recovers the investment, the better for the business and the franchiser’s reputation. A swindler will tend to charge exorbitant fees because he is more interested in raking in money than in the franchisee recouping his investment. A true franchiser cares about how you will recover your investment and is upfront with how your payment will be used in the franchise.

Talking to the franchise broker instead of with the franchiser. While franchise brokers may be of help, their involvement ends at some point in the application process. You

staff. You should be able to meet the franchiser in person.

Lack of a franchise organization. Check if the franchiser has put an organization in place that will guide you when you operate your franchise. If there is none, it means you will be on your own when you operate your franchise. Bona fide franchisers design an effective system that will help you make your franchised branch a success. These are but a few of the warning signs to watch when buying a franchise, although the best way to protect us from falling victims is still to do our homework. We should neither allow ourselves to be stampeded into buying a franchise nor be lured by attractive sales pitches. Invest time instead in verifying franchise offering that catch our interest and in making sure these franchises have solid track records in the industry. Talk with as many people as possible: with the franchisers, with the middle management of the franchise organization, and most important, with the franchisees themselves. You will then be contributing towards stemming the tide of franchise scams in the country.

appointment, it is time to look for other franchise offerings. A franchise is fraudulent if the only people willing to sit down with you are the brokers or the marketing

Unscrupulous franchisers erode the credibility of franchising and discourage others from using this expansion route that has changed the world of business. (Ms.Erlinda S. Bartolome is a certified franchise executive) Doctors & Business

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Illustration by: Emmanuel Garcia

successful company-owned outlets.

Franchise Ideas Below P500,000 Franchises

Oranbo, Pasig City

No. of Outlets: Company-owned 186;

Telephone: 632-7741; 632-0379

Franchisees: 3

BAYAD CENTER

Fax: 632-7741

Royalty fee: 5% of gross sales

Type of business: Service

E-mail: [email protected]

Marketing/Advertising fee: 3% of

Vice president and operations head:

www.candycorner.ph

gross sales

Mr. Francispito Quevedo

Total capital investment:

Terms of renewal: 5 years

Company name: CIS Bayad Center, Inc.

Between P360,000 and P600,000

Address: Business Solution Center,

No. of outlets: Company-owned: 50;

INKRITE INK REFILLING STATION

Meralco Complex, Ortigas Ave., Pasig City

Franchisees: 27

Type of business: Retail

Telephone: 914-2160; 1622-5520

Franchise fee: P130,000

Owner: Mr. Joseph Anthony Luna

Fax: 914-2160

Royalty fee: 4%

Company name: JH Office Solutions Inc.

E-mail: [email protected];

Marketing/Advertising fee: 1%

Address: 26 Aurora Blvd., San Juan, MM

www.bayadcenter.com

Terms of renewal: 4 years

Telephone: 724 4261; 724 4346 Fax: 721 5331

Total capital investment: P487,000.00 Franchise fee: P150,000.00

CHICHARIFIC BY LAPID’S

No. of outlets: Company-owned:4;

Type of business: Food

Franchisees: 192

President: Ms. Erlinda Lapid Dioquino

KISS KING OF BALLS

Royalty fee: None

Address: Room B, Ground Floor, ECM

Type of business: Food

Marketing/Advertising fee: 2%

Bldg., Town and Country Commercial

President: Mr. Melchor Flores

Terms of renewal: 5 years

Arcade, Marcos Highway, Cainta, Rizal

Company name: KISS King of Balls, Inc.

Telephone: 645-7936

Address: 110 Mindanao Ave., Quezon City

BUY THE BUCKET

Fax: 677-8467

Telephone: 929-3423; 454-5538; 454-5503

Type of business: Food

E-mail: [email protected]

E-mail: [email protected]

Telephone: 895-0642; 895-0619

FRUITAS

LOTS’A PIZZA

Fax: 895-0046

Type of business: Food

Type of business: Food

No. of outlets: Company-owned: 9;

President: Mr. Lester Yu

Vice president and treasurer:

Franchisees: 4; Joint venture: 1;

Company name: Lush Enterprises

Ms. Teresita Ngan Tian

Dealership: 1

Address: 2-E Agno St. corner D. Tuazon

Franchise director: Mr. Robert Ngan Tian

St., Barangay Dona Josefa, Quezon City

Company name: Lots’a Pizza Franchise

BUY THE LITER

Telephone: 731-8886; 413-7438

System Inc.

Type of business: Retail

Fax: 731-9778

Telephone: 873-8435

Owner: Mr. Michael Yao

E-mail: [email protected]

Fax: 873-8414; 872-9122

E-mail: [email protected]

President: Mr. Jorge Noel Weineke III

E-mail: [email protected]

Company name: Buy the Liter Enterprises Address: 3F Northridge Plaza, #2

HBC HOME AND BEAUTY EXCLUSIVES

Congressional Ave., Proj. 8, Quezon City

Type of business: Service

MAGIC MELT

Telephone: 490-3383; 972-1739

President: Dra. Rosalinda Ang Hortaleza

Type of business: Food

Fax: 927-2783

Company name: HBC Inc.

President/chief executive officer:

E-mail: [email protected]

Address: 548 Mindanao Ave. corner

Ms. Carolyn Go

No. of outlets: Company-owned: 1;

Quirino Highway, Novaliches, Quezon City

Company name: Magic Melt Foods Inc.

Licensees: 4

Telephone: 984-5555 loc. 141

Address: 1242 Salbellano St., Puerto

Terms of renewal: 4 years

Fax: 455-6086

Princesa Labangon, Cebu City

E-mail: [email protected]

Telephone: (032) 261-0297

CANDY CORNER

www.hbc.com.ph

Fax: (032) 262-2326

Type of business: Food

Total capital investment: Between

Email: magicmelt@mozcom

President: Mr. Ricardo Andres

P350,000 for cart and P4 million

www.magicmelt.com

Company name: Candy Corner

for full store

Franchising Corp.

Franchise fee: Between P100,000 and

MR. SOFTY

Address: 1 Saint Augustine Street, Brgy.

P750,000

Type of business: Food

26

Doctors & Business

Franchise Ideas Franchise manager: Mr. Vernon Perea

P300,000 and P500,000

3M PIZZA PIE

Company name: Mr. Softy Franchise

No. of outlets: Company-owned: 6;

Type of business: Food

Systems, Inc.

Franchisees: 40

President: Mr. Duke Sage

Address: 74 Tangerine St., SSS Village,

Franchise fee: P150,000

Company name: Supremo Food Corp.

Marikina City

Royalty fee: None

Address: 77 Evangelista St. corner Malvar

Telefax: 941-8163; 934-8007

Marketing/Advertising fee: None

St. Quezon City

E-mail: [email protected]

Terms of renewal: 3 years

Telephone: 496-5334

PICK & MIX BY CANDY MIX

POTATO CORNER

E-mail: [email protected];

Type of business: Food

Type of business: Food

www.3mpizzapie.com.ph

President: Mr. Edison Mariano

President: Mr. Jose Magsaysay, Jr.

Total capital investment: P260,000

Company name: Candy Mix Plus, Inc.

Company: Cinco Corp..

Franchise fee: P150,000

Address: GCW-2 Guanio Compound, C.

Address: 869 Katarungan St. Brgy.

No. of outlets: Company -owned: 4;

Raymundo Ave., Maybunga, Pasig City

Plainview, Mandaluyong City

Franchisees: 19

Telephone: 628-2298

Telephone: 534-5845 to 46

Royalty fee: 5%

Fax: 641-6998

Fax: 534-5849

Marketing/Advertising fee: 1%

E-mail: [email protected]

E-mail: [email protected]

Terms of renewal: 3 years

Total capital investment: Between

www.cincocorporation.com.ph

Fax: 421-1489

WAFFLE TIME

P350,000 and P500,000

ROYAL CARIBBEAN JAMAICAN PATTIES

Type of business: Food

Type of business: Food

Chief executive officer: Mr. Johnny Que

PIZZA PEDRICO’S

Marketing manager: Ms. Beatrix Reyes

Company name: Waffle Time Inc.

Type of business: Food

Company name: Nine Dots Corp.

Address: 63 San Luis St. Pasay City / Door

Managing director: Mr. Kervin Tan

Address: 24 Berbenia St., Tahanan

4 QHP Bldg., Arsenal St. Iloilo City

Company name: Pizza Pedrico’s

Village, Parañaque

Telephone: 550-9912; (033)335-0026

Food Corp.

Telefax: 842-5680; 772-1941

Fax: 552-9208; (033)335-0026

Address: 58 B. G. Araneta Ave., QC

E-mail: [email protected]

E-mail: [email protected];

Terms of renewal: Between 4 and 5 years

Telephone: 713-2568

www.waffletime.com

Fax: 713-6258

SAM’S EVERYTHING ON STICK

Total capital investment: P300,000

E-mail: [email protected]

Type of business: Food

Franchise fee: P50,000

www.pizzapedricos.com

President/chief executive officer:

No. of outlets: Company-owned: 219;

Total capital investment: P 300,000

Mr. Reymont Chouchuy

Franchisees: 141

No. of outlets: Company-owned: 4;

Company name: Noble House

Royalty fee: 5%

Franchisees: 32

Business Brokers Inc.

Marketing/Advertising fee: 5%

Royalty fee: P100,000 renewal period

Address: 30 Cement Compound

Terms of renewal: 3 years

Marketing/Advertising fee: 5%

Congressional Ave.

Terms of renewal: 5 years

Quezon City

ZEN ZEST

Telephone: 453-5239 to 40

Type of business: Retail

POTDOG YUMMY YES DELIGHTS

Fax: 926-3176

President: Ms. Michelle Dula Asence

Type of business: Food

E-mail: [email protected]

Company name: Zen Zest

President and chief executive officer:

www.noblehouse.ph.com

Lifestyle Product

Ms. Lenny Lyn Ang

Total capital investment: Between

Address: 64 B & C E. Rodriguez Ave.

Company name: Happy Delights Inc.

P150,000 and P400,000

Marikina City

Address: Grand Central Rizal Ave.,

Franchise fee: P90,000

Telephone: 933-1201

Caloocan City

No. of outlets: Company-owned: 2;

Fax: 933-1202

Telephone: 732-3046

Franchisees: 60

E-mail: [email protected]

Fax: 742-9336

Royalty fee: 5%

Total capital investment: P300,000

E-mail: [email protected]

Marketing/Advertising fee: None

No. of outlets: Company-owned: 40;

Total capital investment: Between

Terms of renewal: 5 years

Franchisees: 49 Doctors & Business

27

Franchise Ideas Franchise fee: P100,000

P800,000 and P1.2 million

P500,000 and P600,000

Royalty fee: None

Franchise fee: P100,000

Franchise fee: P250,000 (Luzon);

Marketing/Advertising fee: 1%

No. of outlets: Company-owned: 2;

P300,000 (Visayas & Mindanao)

Terms of renewal: 3 years

Franchisees: 5

No. of outlets: Company-owned: 5;

Royalty fee: 5-7% gross sales monthly

Franchisees: 65

P500,000 to P1 million Franchises

Marketing/Advertising fee: 5%

Royalty fee: None

Terms of renewal: 5 years

Marketing/Advertising fee: None

AQUA 2000 WATER

BINALOT FIESTA FOOD

Type of business: Service

Type of business: Food

CRYSTAL CLEAR WATER STORE

President: Mr. Alberto Alejo

President: Mr. Rommel Juan

Type of business: Service

Company name: Aqua 2000

Company name: Binalot Fiesta Foods, Inc.

President: Mr. Jose Antonio Soler

Water Tech Inc.

Address: 3686 Sun Valley Drive, Sun

Chief operating officer: Mr. Cyd Bascar

Address: 78 Mindanao Ave. Quezon City

Valley Subdivision, Parañaque City

Company name: Solerex Watch Tech.

Telephone: 454-3780; 920-7224

Telefax: 824-7014; 821-0509

Address: 369 Dr. Sixto Antonio Ave. corner.

Fax: 454-3787

E-mail: [email protected]

Sandoval Bridge, Maybunga, Pasig City

Terms of renewal: 3 years

E-mail: [email protected];

Telephone: 642-3448 ; 642-2974

www.aqua2000ph.tripod.com

BREAD & BUTTER

Fax: 642-3815

Total capital investment: P500,000

Type of business: Food

E-mail: [email protected];

Franchise fee: 450,000

President: Mr. Guidon Dela Cruz

www.crystalclear.com.ph

No. of outlets: Company-owned: 3;

Company name: Bakers Dream

Total capital investment: P900,000

Franchisees: 200

Franchise Corp.

No. of outlets: Company-owned: 9;

Royalty fee: P4 / gallon

Address: 50 Osmeña Ave. Kalibo, Aklan

Franchisee: 350

Marketing/Advertising fee: 2%

Telephone: (036) 500-7777

Franchise fee: None

Terms of renewal: 7 years

Fax: (036) 2685721

Royalty fee: P1/mtr. gallon of

E-mail: [email protected];

water dispensed

AQUA SOFT WATER

www.macciri.com

Marketing/Advertising fee: P0.50/ gallon of

Type of business: Service

Total capital investment: Between

water purchased

President: Ms. Hope Lee

P700,000 and P1million

Terms of renewal: 5 years

Company name: Aqua Soft

Franchise fee: Between P150,000

Water Systems, Inc.

and P200,000

FIORGELLATO

Address: 5F King Cater Bldg., 57 Sgt. E.

No. of outlets: Company -owned: 8;

Type of business: Food

Rivera St., Quezon City

Franchisees: 20

President: Mr. Ricardo Cuna

Telephone: 364-9633

Royalty fee: 1.5% of gross sales

Company name: Milkin Corp.

Fax: 363-8171

Marketing/Advertising fee: 1.5% of

Address: 1263 Gen. Luna St.,

gross sales

Ermita, Manila

Terms of renewal: 5 years

Telephone: 524 -0384

BIG APPLE EXPRESS SPA Type of business: Service

Fax: 524- 0385

Chief executive officer: Mr. Karlo Nisce

BUNS & PIZZA

E-mail: [email protected];

Franchise director: Mr. Victor Fernando

Type of business: Food

www.fiorgellato.com

Company name: Pranav Global

President: Mr. Reginald Robillos

Total capital investment: Maximum of

Ventures Corp.

Company name: Buns & Pizza Inc.

P950,000

Address: 3rd Level West Wing, Robinsons

Address: B5 L50-52 ACM PH9 Columbia

Franchise fee: P150,000

Galleria Ortigas Ave., Mandaluyong City

Heights, Alapan 1 A1, Imus, Cavite

No. of outlets: Company-owned: 23;

Telephone: 631-1697

Telephone: 046-875-5204

Franchisees: 27

Fax: 631-1697

Fax: 6700-5631

Royalty fee: None

E-mail: [email protected];

E-mail: [email protected];

Marketing/Advertising fee: None

www.pranav.global.com

www.bunspizza.com

Terms of renewal: 3 years

Total capital investment: Between

Total capital investment: Between

28

Doctors & Business

Franchise Ideas FRUIT MAGIC

Terms of renewal: 3 years

Royalty fee: 6% Marketing/Advertising fee: 2%

Type of business: Food President: Dr. Alfredo Escalona

MINUTE BURGER

Company name: Fruit Magic Inc.

Type of business: Food

Address: 27 Rizal Ave. Grace Park,

President: Ms. Judy Guevara

PIXIE’S SINUGBA

Caloocan City

Company name: Leslie Corp..

Type of business: Food

Telephone: 364-3621; 364-6927

Address: 4 Dama de Noche St., UPS IV,

Franchise manager:

Fax: 366-2934

Parañaque City

Mr. Jose Maria Rey Valencia

E-mail: [email protected]

Telephone: 823-2566

Company name: Pixie’s Sinugba Inc.

www.fruitmagic.com.ph

Fax: 776-7339

Address: 3 Road 1 Brgy. Bagong Pag-asa,

Total capital investment: P700,000

E-mail: [email protected]

Quezon City

Franchise fee: P300,000 plus

Total capital investment: P500,000

Telephone: 920-8357

value added tax

Franchise fee: P50,000

Fax: 920-8359

No. of outlets: Company-owned: 47;

No. of outlets: Company-owned: 2;

E-mail: [email protected]

Franchisees: 12

Franchisees: 47

Total capital investment: P500,000

Royalty fee: 5%

Royalty fee: P7,000/month /store

Franchise fee: P100,000

Marketing/Advertising fee: 2%

Marketing/Advertising fee: P1,500.00

No. of outlets: Company-owned: 24;

Terms of renewal: 5 years

Terms of renewal: 2-3 years

Franchisees: 15

Terms of renewal: 3 years

Royalty fee: 5%

GOTO KING

MISTER DONUT

Marketing/Advertising fee: 3%

Type of business: Food

Type of business: Food

Terms of renewal: 5 years

Chairman and chief executive officer:

President: Mr. Mauro Agustines

Ms. Teresa Dula Laurel

Address: 7/F Ramcar Center, Mister Donut

PLATO WRAPS

Company name: Cater King Food Corp.

Phils., 80-82 Roces Ave., Diliman, QC

Type of business: Food

Address: 159 Kamias Road Ext., QC

Telephone: 373-3303 / 7913 / 3201

President: Mr. Antonio Seen

Telephone: 922-3206; 928-9716 loc. 14

Fax : 373-1234 / 3301 / 373-7913

Company name: Panadero Antonio

Fax: 922-3206

E-mail: [email protected];

Address: 301 Crisologo Compound,

E-mail: [email protected]

www.misterdonut.ph

Tapuac District, Dagupan City, Pangasinan

Total capital investment: Between

Total capital investment: Minimum of

Telephone: (075) 515-7692

P500,000 and P2.5 million

P600,000

E-mail: [email protected]

Franchise fee: Between P280,000 and

Franchise fee: P120,000

P420,000

No. of outlets: Company-owned: 63;

RIBBON FRIES

Franchisee: 49

Type of business: Food

Terms of renewal: 4 years

President: Mr. Peter Nathaniel Carrillo

K2 DRUGSTORE

Company name: Ribbon Fries

Type of business: Service Proprietress: Ms. Rebecca Bucad

MRS. FIELDS

Food Concepts Inc.

Company name: K2 Drugs, Inc.

Type of business: Food

Address: 50 P. Aguilar St. San Francisco

Address: 9 Emerald Commercial Center,

President: Mr. Gerwyn See

del Monte, Quezon City

J. P. Rizal, Project 4, Quezon City

Company name: Ababa Corp..

Telephone: 374-1083

Telephone/Fax: 913-7271

Address: 4072 Gen Mascardo St.,

Fax: 374-1083

E-mail: [email protected]

Bangkal, Makati City

E-mail: [email protected]

Total capital investment: Depends on

Telephone: 887-1151; 843-4822

Total capital investment: P500,000

the store size

Fax: 843-4822 loc. 105

Franchise fee: P250,000

Franchise fee: P300,000

E-mail: [email protected];

No. of outlets: Company-owned: 3;

No. of outlets: Company-owned: 11;

www.mrsfields.com

Franchisees: 22

Franchisees: 8

Total capital investment: P1 million

Royalty fee: 5%

Royalty fee: 4%

Franchise fee: P500,000

Marketing/Advertising fee: 2%

Marketing/Advertising fee: 3% of gross

No. of outlets: Company-owned: 10;

Terms of renewal: 4 years

sales

Franchisees: 9 Doctors & Business

29

Franchise Ideas THE GENERICS PHARMACY

Royalty fee: 10%

Telephone: 372-9910; 415-0522;

Type of business: Retail

Marketing/Advertising fee: 2%

372-9919

President: Mr. Benjamin Liuson

Terms of renewal: 5 years

Fax: 372-9910; 415-0522 E-mail: [email protected];

Company name: The Generics Pharmacy Franchising Corp.

AQUA BEST

www.bioessencephil.com

Address: 459 Quezon Ave., Quezon City

Type of business: Service

Total capital investment: P5 million

Telephone: 711-3933

President: Mr. Carson Tan

Franchise fee: P1 million

Fax: 712-4921

Company name: GQWest Inc.

No. of outlets: Company-owned: 20;

E-mail: comments@thegenericspharmacy.

Address: 883-C Quezon Ave., Brgy. Sta.

Franchisees: 4

com; www.thegenericspharmacy.com

Cruz, Quezon City

Royalty fee: 10%

Total capital investment: Between P700,00

Telephone: 412-9652 to 54

Marketing/Advertising fee: 5%

and P800,000

Fax: 410-0142

Terms of renewal: 5 years

Franchise fee: P170,000

E-mail: [email protected];

No. of outlets: Company-owned: 1;

www.gqwest.com

BLUEWATER DAY SPA

Franchisees: 180

Total capital investment: P1 million

Type of business: Service

Advertising fee: 1%

No. of outlets: Company-owned: 1;

President: Ms. Mary Simisim

Terms of renewal: 6years

Franchisees: 447

Company name: Bluewater Day Spa, Inc.

Franchise fee/Royalty fee: None

Address: Nature Wellness Inc. Unit 2903

Terms of renewal: 3 years

Atlanta Center Annapolis St.

Between P1 million and P5 million Franchises

Greenhills, San Juan

BAYO

Telephone: 5484-0205

ACT ELECTRONIC CENTER

Type of business: Retail

Fax: 584-0205

Type of business: Service

President/general manager:

E-mail: [email protected];

President: Mr. Alberto Co Tenedero

Mr. Ferdinand Agustin

www.bluewaterdayspa.com

Company name: JCMB & IBT Franchising

General manager: Ms. Pinky Estribillo

Total capital investment: Minimum P1.6

System, Inc.

Company name: Lyncor Inc.

million

Address: Alcajat Bldg., 915 Banawe corner

Address: 8C Mercury Ave.corner

Franchise fee: P295,000

G. Roxas, Quezon City

E.Rodriguez Ave., Libis, Quezon City

No. of outlets: Company-owned: 2;

Telephone: 361-6747

Telephone: 421-6228 to 31

Franchisee: 2

Fax: 365-5879

Fax: 421-6204

Royalty fee: 5% gross revenue

E-mail: [email protected]

E-mail: [email protected];

Marketing/Advertising Fee: 2%

www.bayo.com.ph

Terms of renewal: 5 years

AHEAD TUTORIAL & REVIEW CENTERS

Total capital investment: Between

Type of business: Service

P2 million and P3 million

BUGONG ROAST CHICKEN

President: Ms. Rossana Llenado

Franchise fee: P600,000 plus

Type of business: Food

Company name: Ahead Learning

value added tax

President: Mr. Jerry Erquiza

System, Inc.

No. of outlets: Company-owned: 35;

Company name: Bugong Franchise

Address: 337 Katipunan Ave., Loyola

Franchisees: 20

Systems

Heights, Quezon City

Royalty fee: None

Address: 408 Vega Center, Los Banos,

Telephone: 920-2900

Marketing/Advertising fee: 1%

Laguna

Fax: 433-9300

Terms of renewal: 5 years

Telephone: (049) 536-6248 Fax: (049) 568-0088

E-mail: [email protected];

E-mail: [email protected]

Total capital investment: Between P2

BIOESSENCE FACIAL & SLIMMING CENTER

million and P3 million

Type of business: Service

CALIFORNIA NAILS & DAY SPA

Franchise fee: P2 million in Metro Manila;

President: Dr. Emma Beleno Guerrero

Type of business: Service

P1million in the provinces

Company name: Bioessence Philippines

President: Ms. Leslie Matta

No. of outlets: Company-owned: 3;

Address: 67 West Ave., West Triangle,

Company name: California Nails

Franchisees: 2

Quezon City

& Day Spa, Inc.

www.aheadph.com

30

Doctors & Business

Franchise Ideas Address: 2nd Flr. Unit 5 Emmanuel

Royalty fee: 2%

Mr. Micah Castillo

Commercial #22 J. Elizalde St.

Marketing/advertising fee: 1%

Address: Unit 12, Promenda Bldg., 198

BF Homes, Parañaque City

Terms of renewal: 3-5 years

Wilson St., San Juan, Metro Manila

Telephone: 809-7733; 842-1549

Telefax: 725-2058; 725-9031

Fax: 842-2754

COMPUTER ASSISTED LEARNING

Total capital investment: Between P1.2

E-mail: [email protected];

Type of business: Service

million and P1.5 million

www.cans15.tripod.com

President: Mr. Leo Riingen

Franchise fee: Between P300,000 and

Total capital investment: Between P3

Assistant vice president:

P500,000

million and P4 million

Ms. Josephine Manalad

Marketing fee: 2% of gross sales plus VAT

Franchise fee: P700,000 plus

Company name: CAL Holding Phils, Inc.

Service fee: 5% of gross sales plus VAT

value added tax

Address: 2nd Flr. Security Land Bldg. 6727

Terms of renewal: 5 years

Royalty fee: 7%

Ayala Ave. corner Rufino St. Makati City

Marketing/Advertising fee: 2%

Telephone: 867-2893

FOLDED & HUNG

Terms of renewal: 5 years

Fax: 810-6096

Type of business: Retail

E-mail: [email protected];

Director for marketing and operations:

CARTRIDGE WORLD

[email protected];

Mr. Alan Vianzon

Type of Business: Retail

www.caleducation.com

Company name: Adenip, Inc.

Chief executive officer:

Total capital investment: P1.5 million

Address: 1225 FH Bldg., Quezon Ave.

Ms. Jocelyn Decena-Newfield

Franchise fee: P750,000

Brgy. Sta Ana, Quezon City

Company name: Cartridge World Islands

Royalty fee: 10% gross annual income

Telephone: 374-1001

Philippines, Inc.

Marketing/Advertising fee: 2%

Fax: 374-1005

Address: G/F 110 Alvion Center, Rada St.

Terms of renewal: 5 -10 years

E-mail: [email protected];

Legaspi Village, Makati City

www.foldedandhung.com

DERMALINE FACIAL & SKIN CARE CENTER

Total capital investment: Between P3

Fax: 893-7975 E-mail: [email protected];

Type of business: Service

Franchise fee: P600,000

www.cartridgeworld.com.ph

President: Ms. Dina Stalder

No. of outlets: company-owned: 27;

Total capital investment: P 2.387 million

Officer-in-Charge: Mr. Alan Herradura

Franchisees: 6

Franchise fee: US$8,000

Company name: Dermaline Inc.

Royalty fee: P120,000

No. of outlets: Company-owned: 1

Address: KAVI Bldg. Acropolis Libis,

Marketing/Advertising fee: 2% gross sales

Royalty Fee: 6%

Quezon City

Terms of renewal: 5 years

Marketing/Advertising Fee: 3%

Telephone: 637-6970

Terms of renewal: 5 years and over

Fax: 631-3064

FRUIT MAGIC

Telephone: 893-7012

million and P5 million

E-mail: [email protected];

Type of business: Food

CELINE

www.stalder.com.ph

President Dr. Alan Escalona

Type of business: Retail

Total capital investment: P1 million

Franchise manager: Mr. Jose Eduardo

Chief executive officer: Mr. Chan Kok Bin

Franchise fee: P250,000

Cunanan

Company name: Celine Marketing Corp.

No. of outlets: Company-owned: 5;

Company name: Fruit Magic Co., Inc.

Address: 1601 Centerpoint Bldg. Julia

Franchisees: 20

Address: 27 Rizal Ave. Ext., Grace Park,

Vargas Ave. Ortigas Center Pasig City

Royalty fee: 5% of gross sales net of value

Caloocan City

Telephone: 633-7691

added tax

Telephone: 364-6927; 364-3621

Fax: 633-9777

Marketing/Advertising fee: 5% of gross

Fax: 364-3964

E-mail: [email protected];

sales net of VAT

E-mail: [email protected]

www.celine.com.ph

Terms of renewal: 5 years

FUZION SMOOTHIE CAFÉ

Total capital investment: Between 3 million and P5 million

FEET FOR US

Type of business: Food

Franchise fee: Between P500,000 and

Type of business: Service

Managing director: Ms. Meredith Ngo

P2 million

President: Mr. Christian Oliver Chua

Franchise manager: Mr. Rico Orosa

No. of Outlets: Company-owned: 34

Franchise and operations manager:

Company name: The Smoothie Co. Doctors & Business

31

Franchise Ideas Address: 904 Raffles Corporate Center, F.

Address: 150 San Vicente Road, Brgy. San

International: 7 (Indonesia); Franchisees: 8

Ortigas Ave., Ortigas Commercial Center,

Vicente, San Pedro, Laguna

Royalty fee: 5%

Pasig City

Telephone: 808-6017 to 51

Marketing/Advertising fee: 2%

Telephone: 915-6007

Fax : 868-1996; 808-6017 loc.239

Terms of renewal: 5 years

Fax: 914-1096

E-mail: [email protected];

E-mail: [email protected]

www.gloriajeanscoffee.com.au

JULIE’S BAKESHOP

Total capital investment: Between P1.2

Total capital investment: Between P2.1

Type of business: Food

million and P5 million

million and P4.2 million

President: Mr. Virgilio Espeleta

Franchise fee: Between P300,000 and

Franchise fee: Between P880,000

National franchise development manager:

P800,000

and P1.4 million

Mr. Manny Viado

Royalty fee: Between 3% to 8% of gross

No. of outlets: Company-owned: 3;

Company name: Julie’s Franchise Corp.

sales

Franchisees: 27

Address: C. Padilla St., San Nicolas, Cebu

Royalty fee: 8% (full store); 8%

City / 4 Amang Rodriguez and Ortigas Ext

GAL’S BAKERY

(kiosk); 8% (cart)

Avenue, Rosario, Pasig City

Type of business: Food

Marketing/Advertising fee: 3%

Telephone: (032) 261-7117 to 19;

Chief operating officer: Ms. Elena Orosa

Terms of renewal: 10 years

6435024; 6437455

Company name: Baley Ventures Corp.

Fax: (032) 261-3326; 6435024

Address: Multi-Castle Bldg., Marcos

GOODAH!!!

E-mail: [email protected].

Highway, Antipolo, Rizal

Type of business: Food

ph; www.juliesbakeshop.com.ph

Telefax: 647-1962; 682-5900

President: Mr. Jose Antonio Soler

Total capital investment: P2 million

E-mail: [email protected]

Company name: Del Sol Foods, Inc.

Franchise fee: P250,000

Address: 369 Dr. Sixto Antonio Ave. Cor.

No. of outlets: Company-owned: 4;

GENETIC COMPUTER INSTITUTE

Sandoval Bridge, Maybunga, Pasig City

Franchisees: 487

Type of business: Service

Telephone: 901-1978; 640-4237

Royalty fee: 5%

President: Mr. William Tan

Fax: 640-4908

Marketing/Advertising fee: 5%

Franchising manager:

E-mail: [email protected]

Terms of renewal: 10 years

Ms. Rebecca Ramos

Total capital investment: P1.8 million

Company name: Genetic Holdings

Franchise fee: P500,000

KAMERAWORLD

International Inc.

No. of outlets: Company-owned: 4;

Type of business: Service

Address: Unit 305-306 Computer Graphics

Franchisees: 26

Executive vice president:

Bldg., Aurora Blvd. corner Gilmore,

Royalty fee: 5% of gross sale

Mr. Diogenes Gueco

New Manila, Quezon City

Marketing/Advertising fee: 2%

Company name: Kameraworld, Inc.

Telephone: 722-0545; 725-4383

Terms of renewal: 5 years

Address: U814, West Tektite Tower, Philippine Stock Exchange Center,

Fax: 723-6143 E-mail: [email protected];

HOTSHOTS FLAME-GRILLED BURGERS

Ortigas, Pasig City

www.genetic.edu.ph

Type of business: Food

Telephone: 6366000 loc. 103

Total capital investment: Between

President: Mr. Carlo Alexis de Guzman

Fax: 636-7546 /47; 892-3899

P3 million and P5 million

Vice President: Mr. Carlito Decena

E-mail: [email protected];

Franchise fee: US$18,000

Company name: Ultimate Burgers, Inc.

www.kameraworld.com.ph

Royalty fee: None

Address: Unit 1 Warehouse Dolmar Bldg.,

Total capital investment: P2.5 million

Marketing/Advertising fee: 1%

56 EDSA Ortigas, Mandaluyong City

Franchise fee: P250,000

Terms of renewal: 1 years

Telephone: 744 0452; 7260171

No. of outlets: Company-owned: 63

Fax: 7256804

Royalty fee: 2%

GLORIA JEAN’S COFFEE

E-mail: [email protected];

Marketing/Advertising fee: 2%

Type of business: Food

www.hotshotsburger.com

Terms of renewal: 3 years

Director for franchising and business

Total capital investment: Between P4

development: Mr. Ramon Balingit Jr.

million and P5 million

Company name: Specialty Beans

Franchise fee: P750,000

METROPOLE LAUNDRY & DRY CLEANING

Phils, Inc.

No. of outlets: Company-owned: 7;

Type of business: Service

32

Doctors & Business

Franchise Ideas Vice president: Mr. Dominador Asis III

Marketing/Advertising fee: 2%

P225,000

Company name: Metropole Laundry Corp.

Terms of renewal: 5 years

No. of outlets: Company-owned: 97;

Address: 8 Valencia Hills Commercial

Franchisees: 85

Complex, Valencia Hills and N. Domingo

MOTECH

Royalty fee: 5%

Street, Quezon City

Type of business: Service

Marketing/Advertising fee: 1%

Telephone: 646-7502 / 03

Franchise Manager: Ms. Emile Canlas

Terms of renewal: 3 years

Fax: 646-1244

Company name: Motech Automotive

E-mail: [email protected]

Education Center, Inc.

NET SURFERS CLUB

www.metropole.com.ph

Address: 216 McArthur Highway,

Type of business: Service

Pulongbulo, Angeles City, Pampanga

President: Mr. Emer Rojas

MOCHA BLENDS

Telephone: (045) 888-4703

Company name: Net Surfers Club, Inc.

Type of business: Food

Fax: (045) 887-4794

Address: U5, Parian Center,

President: Mr. Florante De La Cruz

E-mail: [email protected];

Commonwealth Avenue, Quezon City

Company name: Mocha Blends Corp.

www.motech.com.ph

Telephone: 454-2222; 951-5555;

Address: 95 Brgy. Lagging Handa,

951-4444; 931-9393

Tomas Morato, Quezon City

MR. QUICKIE

Fax: 951-1888

Telephone: 376-2889

Type of business: Service

E-mail: [email protected];

Fax: 374-8108

Managing director: Mr. Emilano

www.nsclub.net

E-mail: [email protected];

Caruncho IV

www.mochablends.com

Company name: Mr. Quickie Corp.

Total capital investment: Between P2.5

Address: Banner St. corner Danny Floro

NEW HORIZONS COMPUTER LEARNING CENTER

million and P4.5 million

St., Bagong Ilog, Pasig City

Type of business: Service

Franchise fee: P 750,000

Telephone: 671-9542; 910-3858

President: Mr. Michael Bangayan

No. of outlets: Company-owned: 2;

Fax: 671-9541

Director for Sales: Ms. Josephine Co

International: 2 (Jeddah, Indonesia);

E-mail: [email protected];

Company name: New Port Learning

Franchisees: 34

www.m.quickie.com

Center, Inc.

Royalty fee: 5% of gross sales

Total capital investment: P1 million

Address: 10th Flr. Robinsons Summit

Marketing/Advertising fee: 2% of

No. of outlets: Company-owned: 35;

Center, 6783 Ayala Ave. Makati City

gross sales

Franchisees: 159

Telephone: 840-5000

Terms of renewal: 5 years

Franchise fee: P200,000

Fax: 840-5000 loc. 115

Royalty fee: 4% of the gross sales

E-mail: [email protected];

MONGOLIAN QUICK STOP

Marketing/Advertising fee: 3% of the

www.newhorizons.com.ph

Type of business: Food

gross sales

Total capital investment: Between P3

President/chief executive officer:

Terms of renewal: 5 years

million and P4 million

Ms. Mercedes Gil

No. of outlets: Company-owned: 3

Chief operating officer:

NETOPIA INTERNET CAFÉ

Royalty Fee: 10% gross

Mr. Jerome Lim

Type of business: Service

Marketing/Advertising fee:10%

Company name: Mongolian Quick

President: Mr. George Tan

Terms of renewal: 10 years

Stop, Inc.

Company name: Digital Paradise, Inc.

Address: 176 Aquirre Ave., BF Homes

Address: Unit 603 Centerpoint Bldg.,

PLAINS AND PRINTS

Parañaque City

Garnet Rd. corner Julia Vargas,

Type of business: Retail

Telephone: 826-3634

Ortigas Center, Pasig City

President: Mr. Ericson Farillas

Fax: 826-3634

Telephone: 638-6742

Franchise and business development

E-mail: [email protected]

Fax: 633-4181; 634-0618

manager: Ms. Pauline Gomez

Total capital investment: P3.5 million

E-mail: [email protected];

Company name: Raffco International

Franchise fee: P750,000

www.netopia.com.ph

Treading Corp.

No. of outlets: Company-owned: 6;

Total capital investment: Between P1.8

Address: 21 Mapalad Street, San

Franchisees: 9

million and P2.6 million

Francisco Del Monte, Quezon City

Royalty fee: 5%

Franchise fee: Between P150,000 and

Telephone: 372-6190 to 92 loc. 117 Doctors & Business

33

Franchise Ideas Fax: 372-6189

Marketing/Advertising fee: 5% monthly

Total capital investment: P2.7 million

E-mail: [email protected]

gross sales

No. of outlets: Company-owned: 12;

www.plainsandprints.com.ph

Terms of renewal: 6 months to 2 years

Franchisee: 20

Total capital investment: Between P2

Franchise fee: P 564,000

million and P3.3 million

ROTO ROOTER

Royalty fee: 5% gross sales (1st year ); 7%

Franchise fee: P600,000

Type of business: Service

gross sales (2nd year); 10% gross sales

No. of outlets: Company-owned: 25;

President: Mr. Victor Puyat

(3rd year)

Franchisees: 16

Company name: Roto Rooter Phils Drain

Marketing/Advertising fee: P90,000/ month

Royalty fee: None

Cleaning and Plumbing Services

Terms of renewal: 3 years

Marketing/Advertising fee: 2%

Address: 7F Makati Executive Center. L.P. Leviste corner Rufino Streets,

More than P5 million Franchises

PR GAZ HAUS

Salcedo Village, Makati City

Type of business: Service

Telephone: 812-1000

Chief operating officer: Mr. Siu Ping Par

Fax: 812-9009

ARCE DAIRY

Company name: PR Gaz

E-mail: [email protected]

Type of business: Food

Franchising Corp.

www.rotophil.com

President: Ms. Arlene Arce Company name: Arce Dairy Ice Cream

Address: 16th F Orient Square Bldg. Emerald Ave. Ortigas Center Pasig City

7 - ELEVEN

Address: 102 Don Ramon Arce St.

Telephone: 687-1767/ 64

Type of business: Retail

Selecta Compound,

Fax: 687-0617

President: Mr. Vicente T. Paterno

A. Bonifacio Ave.,

E-mail: [email protected];

Business development division manager:

Balintawak, Quezon City

www.prgazhaus.com

Mr. Francis Medina

Telephone: 364-2650; 3642790

Total capital investment: Between

Company name: Philippine Seven Corp.

361-5675; 366-1882/ 83

P980,000 and P1 million

Address: 7F & 11F, Columbia Towers,

Fax: 366-1883/ 364-5695

No. of outlets: Company-owned: 50;

Greenhills, San Juan, M.M.

E-mail: [email protected]

Franchisees: 34

Telephone: 705-5200 to 20

Franchise fee: P150,000 plus

Fax: 705-5229

ARCON FRANCHISE SYSTEMS

value added tax

E-mail: [email protected];

Type of Business: Service

Royalty fee: None

www.7-eleven.com.ph

President: Mr. James P. Concepcion

Marketing/Advertising fee: 1%

Total capital investment: Minimum of

Company name: Arcon Franchise Systems

Terms of renewal: 5 years

P3 million

Address: Sunnett Tower, Makati corner

Franchise fee: P500,000 plus

Durban Street, Makati City

REYES HAIR CUTTERS

value added tax

Telephone: 811-0033

Type of business: Service

No. of outlets: Company-owned: 153;

Fax: 811-0146

President: Mr. Celestino Reyes

Franchisees : 191

E-mail: [email protected];

Company name: Reyes Hair

Royalty fee: 34% of gross profit

www.arconcentral.com

International Corp.

Marketing/Advertising fee: 3%

Address: 2nd Flr., Ammiraglio Bldg., Tomas

Terms of renewal: 5 years

Morato corner E. Rodriguez, Quezon City

ARISTOCRAT RESTAURANT Type of business: Food

Telephone: 725-0584

YSTILO

President and chief operating officer:

Fax: 727-9606

Type of business: Service

Mr. Raymund Reyes

E-mail: [email protected];

President: Mr. Federico Moreno

Company name: Roxas Food

www.reyeshaircutters.com

Company name: Ystilo Salon Corp..

Ventures, Inc.

Total capital investment: Between P1.4

Address: Unit B, Gil Preciosa Bldg. 2,

Address: 432 San Andres St.,

million and P2.4 million

No. 75 Timog Ave. South Triangle, Q.C.

Malate, Manila

No. of outlets: Company-owned: 19;

Telephone: 927-7532; 927-7508

Telephone: 526-0497; 786-2664

Franchisees: 247

Fax: 927-7533

Fax: 526-4023

Franchise fee: P350,000

E-mail: [email protected];

E-mail: [email protected]

Royalty fee: 5% monthly gross sales

www.ystilosalon.com

www.aristocrat.com.ph

34

Doctors & Business

Franchise Ideas BARE ESSENTIALS

Address: 601 A. Bonifacio Ave.

Fax: 898-2966

Type of business: Service

Balintawak, Quezon City

E-mail: [email protected]

President and general manager:

Telephone: 364-2227 loc.100

www.viamare.com.ph

Ms. Marie Anne Topacio

Fax: 365-6279

Company name: Bare Essentials Corp..

E-mail: [email protected];

CALTEX EXPRESS LUBE CENTER

Address: Space 9, 2nd Flr. Atrium Bldg.

www.crolificgarments.com.ph

Type of business: Service General manager: Mr. Shibly Latiff

Araneta Center, Cubao, Quezon City Telephone: 995-0848; 931-6641

BREAD CONNECTION

Address: 6th floor, 6750 Ayala Ave.,

Fax: 995-0848

Type of business: Food

Makati City

E-mail: bareessentials_alimall@

President and general manager:

Telephone: 8411000 loc. 1623; 841-1687

yahoo.com; www.bareessentials.com.ph

Mr. Angelito Trias

Fax: 8411021 ; 841-1761

Address: 298 M.H. Del Pilar Street,

E-mail: [email protected];

BENCH

Palatiw Kanan, Pasig City

www.caltex.com

Type of business: Retail

Telephone: 642-6008

Chairman: Mr. Ben Chan

Fax: 642-6008

Franchise Export Manager:

E-mail: [email protected]

CENTER FOR INTERNATIONAL EDUCATION Type of business: Service

Mr. Bryan Oliver Lao Company name: Suyen Corp.

BROTHER’S BURGER

President and chief executive officer:

Address: 2214 Tolentino St., Pasay City

Type of business: Food

Professor Nelia Cruz- Sarcol

Telephone: 887-2311 loc. 120

President: Ms. Marinel Jose

Company name: Center for International

Fax: 844-8150

Vice president for allied business

Education Global Colleges, Inc.

E-mail: [email protected]

development and marketing:

Address: 165 Pres. Magsaysay St.,

www.benchtm.com

Mr. Martin Katigbak Jose

Kasambayan, Cebu

Company name: Brother’s Burger, Inc.

Telephone: (032) 233-2500 loc 109

BIGG’S DINER

Address: Units 2 & 3 V & O Bldg.,

Fax: (032) 233-2522

Type of business: Food

Don Bosco St. Pasong Tamo,

E-mail: [email protected]

Vice president for marketing:

Makati City

www.cie.edu

Mr. Carlo Buenaflor

Telephone: 8150736; 8121514

Address: Zone 2 Fausto Drive

Fax: 893-2775; 8150732

CHOWKING FOODS CORP.

San Felipe, Naga City

E-mail: franchise_brothersburger@yahoo.

Type of business: Food

Telephone / Fax: (045) 250-8091

com; www.brothersburger.com.ph

President: Mr. Erwin Elichicon Company name: Fresh N Famous

E-mail: [email protected]

CABALEN

Foods, Inc.

BLUE BOZ WATER REFILLING STATION

Type of business: Food

Address: 33th Flr. Jollibee Plaza, F. Ortigas

Type of business: Service

Business development manager:

Avenue, Ortigas Center, Pasig City

President: Ms. Jasmin Pineda

Mr. Ian Tiongson

Telephone: 634-1111

Company name: Blue Boz Water

Address: JP Rizal and Aguado,

Fax: 634-1182

Treatment Tech

Marilag, Project 4, Quezon City

E-mail: [email protected];

Address: Unit 107 Parc Royale Condo,

Telephone: 913-5528

www.chowking.com

Jade St., Ortigas, Pasig City

Fax: 911-9884

Total capital investment: Between P12

Telephone: 634-1207; 634-8542;

E-mail: [email protected]

million and P15 million

632-0525

www.manganrestaurant.com

Franchise fee: P1 million No. of outlets: Company-owned: 132;

Fax: 687-0895

CAFÉ VIA MARE & OYSTER BAR

Franchisees: 248

BOBSON

Type of business: Food

Royalty fee: 6%

Type of business: Retail

Chief executive officer: Ms. Glenda Barreto

Marketing/Advertising fee: 4%

President and chief executive officer:

Address: 7503 Bagtikan St. San Antonio

Terms of renewal: 10 years

Mr. Victor Tan

Village, Makati City

Company name: Crolific Garments

Telephone: 897-3800 Doctors & Business

35

Franchise Ideas CONSOLIDATED BUILDING MAINTENANCE

Ms. Cecile Macaalay

E-mail: [email protected];

Company name: Dencio’s Food Corp.

[email protected]

Type of business: Service

Address: 2nd flr. Lapanday Center, 2263

President: Mr. Salvador Ortañez

Pasong Tamo Ext., Makati City

GENERAL NUTRITION CENTER

Address: Jovan Condominium, Shaw

Telephone: 894-2000

Type of business: Retail

Boulevard, Mandaluyong City

Fax: 894-3385

Chairman: Mr. Jose Vito Borromeo

Telephone: 533-3425; 5332117

E-mail: [email protected];

Address: 2nd flr. Belson House cor.

Fax: 5331954

www.dencios.biz

Connecticut EDSA, Mandaluyong City Telephone: 721-2667; 7247140

E-mail: [email protected];

DIPPIN’ DOTS

Fax: 7215940

Type of business: Food

E-mail: [email protected];

COMPREHENSIVE BUSINESS ADVISORS INC.

General Manager: Ms. Lucy Co

www.shop.gnc.com

Type of business: Service

Address: Unit 10, Valencia Hills, Valencia

GOLDILOCKS BAKESHOP

Vice president for finance: Ms. Filomena

Cor. N. Domingo Street, Quezon City

Type of business: Food

Abalado

Telephone: 410-9585

President: Mr. Freddie Go Sr.

Address: 10th Flr. Rufino Pacific Tower,

Fax: 726-9215

Franchise manager: Ms. Lin Deres

Ayala Ave. Makati City

E-mail: [email protected]

Company name: Goldilocks Bakeshop, Inc.

Telephone: 813-6449; 811-0110

www.dippindots.com

Address: 439 Shaw Boulevard,

www.cbm.com.ph

Company name: Oyster Marketing Corp.

Mandaluyong City

Fax: 811-0023; 813-6352 E-mail: [email protected];

FREEWAY

Telephone: 535-4087

www.arconcentral.com

Type of business: Retail

Fax: 535-4369

Chief executive officer:

E-mail: [email protected];

COSMOPOLITAN FUNERAL HOMES INC.

Ms. Sheree Goduaco

www.goldilocks.com.ph

Company name: Elle Garments

Total capital investment: Between P6

Type of business: Service

International Inc.

million and P13 million

Chairman: Mr. Renato Dychangco Jr.

Address: 996 Pablo Ocampo Sr.,

Franchise fee: Between P800,000 and

Address: 15-18 Junguerra St., Cebu City

St. Malate, Manila

P1.2 million

Telephone: (032) 256-0491 to 94;

Telephone: 525-0862

No. of outlets: Company-owned: 113;

(032) 231-0721

Fax: 521-3671

International: 18; Franchisees: 115

Fax: (032) 255-2652; 231-4550

E-mail: [email protected];

Royalty fee: 4% for bakeshop;

E-mail: [email protected],

www.elitegarments.com.ph

8% for food shop

[email protected]

Total capital investment: Between P6

Marketing/Advertising fee: 2%

million and P10 million

CRAVINGS FOOD SERVICES

Franchise fee: P800,000

GREAT IMAGE

Type of business: Food

No. of outlets: Company-owned: 24;

Type of business: Service

General manager:

Franchisee: 6

President: Mr. Robert Palomo

Ms. Marinela Trinidad

Royalty fee: 5%

Address: Unit 709 AIC Gold Tower,

Address: 287 Katipunan Avenue, Loyola

Marketing/Advertising fee: 5%

Ortigas Compound, Pasig City

Heights, Quezon City

Terms of renewal: 10 years

Telephone: 633-1699 Fax: 683-0870

Telephone: 426-4828/ 29 Fax: 426-6684 loc. 130

FRESSAN BAKERY

E-mail: [email protected];

E-mail: [email protected]

Type of business: Food

[email protected];

www.cravingsgroup.com

President: Mr. Jon Cashel Chua

www.greatimage.com;

Company name: Pine Forest Foods, Inc.

DENCIO’S BAR AND GRILL

Address: Unit 6, Arcadia Square, J.P. Rizal

GREENWICH PIZZA

Type of business: Food

St., Guadalupe, Makati City

Type of business: Food

Chairman: Mr. Martin Lorenzo

Telephone: 682-1418/ 632-9575

President: Mr. Ariel Fermin

Director for corporate planning:

Fax: 645-1527

Company name: Fresh N Famous

36

Doctors & Business

Franchise Ideas Foods, Inc.

Ms. Vivien Catherine Go

688-7208

Address: 34th Flr Jollibee Plaza, F. Ortigas

Company name: ICCT Computer

Fax: 688-7125

Avenue, Ortigas Center, Pasig City

Education System, Inc.

E-mail: [email protected];

Telephone: 634-1111 loc. 4610

Address: V.V. Soliven Ave.II, V.V.

www.jollibee.com.ph

Fax: 687-6981

Soliven Center, Cainta, Rizal

Total capital investment: Between P15 and

E-mail: [email protected];

Telephone: 249-1049 to 50; 249-4228

P30 million

www.greenwich.com.ph

Fax: 249-1049; 722-4605

Franchise fee: P1.2 million, exclusive value

Total capital investment: Between P6

E-mail: [email protected];

added tax

million and P10 million

www.icct.edu.ph

No. of outlets: Company-owned: 301;

Franchise fee: P800,000

International: 23; Franchisees: 327

No. of outlets: Company-owned: 132;

INFORMATICS

Royalty fee: 9% of total gross sales

Franchisees: 111

Type of business: Service

Marketing/Advertising fee: 9% of total

Royalty fee: 5%

President and chief executive order:

gross sales

Marketing/Advertising fee: 5%

Mr. Leonardo Riingen

Terms of renewal: no assurance of renewal

Terms of renewal: 10 years

Marketing manager: Ms. Katrina Monsod

of new license upon expiration

Company name: Informatics Holdings Phils

GYMBOREE PLAY & MUSIC

Address: Unit 12, I-cite Bldg., Libis, Q.C.

KAMISETA

Type of business: Service

Telephone: 667-3096

Type of business: Retail

Managing director: Ms. Ann Tan

E-mail: [email protected];

President: Mr. Gonzalo Roque III

Company name: Gymboree, Inc.

www.informatic.edu.ph

Franchise manager: Ms. Irene Dimson

Address: 17 Mc Kinley Road, Forbes Park,

Total capital investment: Between 8 million

Company name: Shoppes Manila, Inc.

Makati City

and P10 million

Address: Style Bldg., 1 Rolling Lane,

Telephone: 635-6240; 817-0951 loc. 251

No. of outlets: Company-owned: 10;

Filinvest Rd., Batasan Hills, Quezon City

Fax: 910-0450

Franchisees: 27

Telephone: 931-9459

E-mail: [email protected]

Franchise fee: P3.4 million

Fax: 931-9751

www.gymboree.ph.com

Royalty fee: 13%

E-mail: www.kamista.com; kamisetagirl@

Total capital investment: P10 million

Marketing/Advertising fee: 3%

kamiseta.com

Franchise fee: P250,000

Terms of renewal: 10 years

KENNY ROGERS ROASTERS

No. of outlets: Company-owned: 2; Franchisees: 3

ISLANDS SOUVENIRS

Type of business: Food

Royalty fee: 6% of gross sales, net of VAT

Type of business: Retail

President: Ms. Bernadine Siy

Marketing/Advertising fee: 5% of gross

President: Mr. Jay Aldeguer

Company name: Roasters Phils Inc.

sales, net of VAT

Franchise manager: Ms. Cristine Costelo

Address: 3F 6797 Ayala Ave. corner

Terms of renewal: 10 years

Company name: Islands Souvenirs Inc.

Herrera St., Salcedo Village Makati

Address: Nasipit, Talamban, Cebu City

Telephone: 893-6067; 893-102; 893-5958

HAP CHAN TEA HOUSE

Telephone: (032) 232-1457 ; 346-7104;

Fax: 893-5031

Type of business: Food

(02) 995-7856

E-mail: [email protected];

General manager: Mr. Kwok Man Wah

Fax: (032) 346-0317; 346-3489

www.roasters.com

Company name: Hap Chan Trading &

E-mail: [email protected];

Management Corp.

[email protected];

KENTUCKY FRIED CHICKEN

Address: 937 EDSA South Triangle QC

www.islandsouvenirs.com

Type of business: Food President: Mr. Jesus Montemayor

Telephone: 411-6186 ; 410-4009 Fax: 412-3080

JOLLIBEE

Address: 80+F28-82 Roces Avenue,

E-mail: [email protected];

Type of business: Food

Diliman, Quezon City

www.hapchan.com

President: Mr. Ernesto Tanmantiong

Telephone: 373-1234 loc. 3302 / 3002

Company name: Jollibee Foods Corp.

Fax: 373-9160

ICCT COMPUTER EDUCATION

Address: 9th Flr. Jollibee Plaza, F. Ortigas

E-mail: [email protected]

Type of business: Service

Avenue, Ortigas Center, Pasig City

www.kfc.ph

President/chief executive officer:

Telephone: 634-1111 loc. 7437; 634-1162; Doctors & Business

37

Franchise Ideas KRISPY KREMES

Address: 3/F Max’s Baclaran Bldg., Roxas

Franchising manager: Mr. Jose

Type of business: Food

Blvd, Parañaque City

Alberto Arellano

Chairman: Mr. Jimmy Fuentebella

Telephone: 832-1991

Company name: Monterey Foods Corp.

Company name: The Real American

Fax: 852-3442

Address: 17F JMT Corporate

Doughnut Co., Inc.

E-mail: [email protected];

Condominium, ADB Avenue,

Address: 4th Flr. Salustiana D. Ty Tower,

www.maxschicken.com.ph

Ortigas, Pasig City

Paseo de Roxas corner Perea St.

Total capital investment: Minimum of

Telephone: 635-2484

Legaspi Village, Makati City

P9 million

Fax: 914-8750; 637-8172

Telephone: 840-3694; 812-6596

Franchise fee: P2 million

E-mail: [email protected].

Fax: 816-5961; 892-86

No. of outlets: Company-owned: 63;

ph.; [email protected];

E-mail: www.krispykreme.com.ph

Franchisee: 49

www.sanmiguel.com.ph

Royalty fee: 5% of gross sales

LOYOLA MEMORIAL PLANS

Marketing/Advertising fee: 3.5% of

OLIVER’S SUPER SANDWICHES

Type of business: Service

gross sales

Type of business: Food

President: Ms. Jesusa Concepcion

Terms of renewal: 10 years

General manager: Ms. Ruth Velasco Co Company name: Oliver’s Super

Address: 849 Loyola Building, A. Arnaiz Avenue, Makati City

MCDONALDS

Sandwiches Phils.

Telephone: 892-6061

Type of business: Food

Address: 2401 B, West Tower, Phil.

Fax: 817-6574

President: Mr. Kenneth Yang

Stock Exchange Center,

E-mail: [email protected]

Director for real estate, asset management

Exchange Road,

www.loyolaplans.com

& franchising: Mr. Luke Tan

Ortigas, Pasig City

Company name: Golden Arches

Telephone: 631-0077; 631-0109

MALDITA

Development Corp.

Fax: 631-0074

Type of business: Retail

Address: 17/F, Citibank Center Bldg.,

E-mail: www.olivers.com.ph

General manager: Mr. Enrique Caeg

8741 Paseo de Roxas, Makati City

Company name: Maldita Marketing Corp.

Telephone: 815-4708/ 867-2937

PADI’S POINT

Address: 7 South AA Brgy. Paligsahan

Fax: 815-4543

Type of business: Food

Quezon City

E-mail: [email protected];

President: Mr. Vince Padilla

Telephone: 371-1432

www.mcd.com.ph

Company name: Padi’s Point, Inc. Address: 291 P. Guevarra Avenue,

Fax: 371-1443 E-mail: [email protected];

MICROTEL INN

San Juan, Metro Manila

www.malditastore.com

Type of business: Service

Telephone: 727-5143

President: Mr. Jose Mari Del Rosario

Fax: 724-6447

MANELS

Address: 2/F, PHINMA Bldg., #166

E-mail: [email protected];

Type of business: Retail

Salcedo St., Legaspi Village, Makati City

www.padispoint.com

Chairman: Mr. Manuel Siggaoat

Telephone: 671-7171

Total capital investment: Between P6

Company name: Manels

Fax: 671-7172

million and P12 million

Leathergoods Corp.

E-mail: [email protected];

Franchise fee: P1 million

Address: Unit 2505 Jollibee Plaza Bldg.,

www.microtelphilippines.com

No. of outlets: Company-owned: 8;

F. Ortigas Ave., Ortigas, Pasig City

Total capital investment: P1.65 million per

Franchisees: 7

Telephone: 637-1715

room (hotel investment excluding land)

Royalty fee: 5%

Fax: 638-7955

Franchise fee: $1,000 per room

Marketing/Advertising fee: 1.5%

E-mail: [email protected];

Royalty fee: 4% gross room revenues

Terms of renewal: 5 years

www.manels.com.ph

Marketing/Advertising fee: 2% gross

MAX’S RESTAURANT

room revenues

PANCAKE HOUSE

Terms of renewal: 20+10 years

Type of business: Food Chairman: Mr. Martin Lorenzo

Type of business: Food President: Mr. Robert Trota

MONTEREY FOODS

Director for corporate planning:

Company name: Max’s Franchising, Inc.

Type of business: Food

Ms. Cecile Macaalay

38

Doctors & Business

Franchise Ideas Company name: Pancake House, Inc.

Fax: 911-0337

SEAOIL

Address: 2F, La Panday Center, 2263

E-mail: [email protected];

Type of business: Service

Pasong Tamo Ext. Makati City

[email protected];

Chairman: Mr. Francis Yu

Telephone: 894-2000

www.pizzahut.com.ph

President: Francis Glenn Yu

Fax: 894-3385

Company name: Seaoil Philippines, Inc.

E-mail: [email protected];

RAI RAI KEN

Address: 22nd Flr. Taipan Place F.

www.pancakehouse.biz

Type of business: Food

Ortigas Ave., Pasig City

Executive vice president: Mr. Herbert

Telephone: 397-1010 loc. 823

PENSHOPPE

Joey Garcia

Fax: 397-1011

Type of business: Retail

Company name: Rai Rai Ken Foods Corp.

E-mail: [email protected];

President: Mr. Bernie Liu

Address: 1942 Donada St. cor. San Juan

www.seaoil.com

Company name: Golden ABC

Pasay City

Total capital investment: Between P6

Address: 62 Old Samson Rd.,

Telephone: 536-5002

million and P10 million

Balintawak, Quezon City

Fax: 522-9463

Franchise fee: P350,000 plus value

Telephone: 366-7151 to 58

E-mail: [email protected]

added tax

Fax: 361-4111

No. of outlets: Company-owned: 4;

E-mail: [email protected];

RED RIBBON BAKESHOP

Franchisee: 110

www.goldenabc.com

Type of business: Food

Royalty fee: None

President: Mr. Joseph Tanbuntiong

Marketing/Advertising Fee: None

PIER ONE BAR

Company name: Red Ribbon

Terms of renewal: 10 years

Type of business: Food

Bakeshop, Inc.

President: Mr. Francis Juan

Address: 3F Missouri Bldg., Missouri

SHAKEY’S

Company name: Pier One Bar &

corner Connecticut Street, Greenhills,

Type of business: Food

Grill Holding Corp.

San Juan, Metro Manila

Chairman: Mr. Leo Prieto Jr.

Address: 14TH Flr. Unit 2 Centerpoint

Telephone: 724-3681 loc. 302 & 306

Franchise and business development

Bldg., Ortigas Center, Pasig City

Fax: 724-4892

director: Ms. Annie Manzano

Telephone: 636-5175

E-mail: mayette.vargas@;

Company name: Shakey’s International

Fax: 809-3374

redribbonbakeshop.com.ph;

Family Food Services

E-mail: [email protected];

www.redribbonbakeshop.com

Address: 2/F, Sample Shop Building AFP-

www.pierone.com.ph

Total capital investment: Between P6

RSBS Industrial Park, Km 12 East Service

Total capital investment: Between P8

million and P8 million

Road, C5 South Superhighway Taguig,

million and P17 million

Franchise fee: P1 million

Metro Manila

Franchise fee: Between P1 million and

No. of outlets: Company-owned: 120;

Telephone: 839-0155; 839-0011 to 20

P2 million

Franchisees: 81

Fax: 839-0162

No. of outlets: Company-owned: 1;

Royalty fee: 5%

E-mail: [email protected];

Franchisees: 7

Marketing/Advertising fee: 5%

www.shakeyspizza.ph

Royalty fee: 5% of gross sales

Terms of renewal: 10 years

Total capital investment: Between P7

Marketing/Advertising fee: 3% Terms of renewal: 5-10 years

million and P8 million

SARI SARI

Franchise fee: P1.5 million

Type of business: Retail

No. of outlets: Company-owned: 116;

PIZZA HUT

President: Ms. Ma. Nimia Ocampo II

International: 22; Franchisees: 25

Type of business: Food

Company name: Sari Sari Group

Royalty fee: 6.72%

President: Mr. Jorge Araneta

of Companies

Marketing/Advertising fee: 5.5%

Chief operating officer: Mr. Lars Peterson

Address: 2nd Level Bldg. B SM Megamall,

Terms of renewal: 10 years

Company name: Progressive

Mandaluyong City

Development Corp.

Telephone: 687-0972

SHELL

Address: 15/F, Aurora Tower, Araneta

Fax: 687-0972

Type of business: Service

Center, Cubao, Quezon City

E-mail: [email protected]

President: Mr. Ed Chua

Telephone: 912-1921; 912-2157

www.sari-sari.com

Company name: Pilipinas Shell Doctors & Business

39

Franchise Ideas Petroleum Corp.

General manager: Mr. Antonio Apostol

Address: 33B Scout Borromeo South

Address: 156 Valero Street, Salcedo

Company name: TCE Franchise Corp.

Triangle, Quezon City

Village, Makati City

Address: 112 B. N. Domingo Ave. Brgy.

Telephone: 371-8373; 410-1111

Telephone: 814-6389

Horse Shoe Cubao, Quezon City

Fax: 374-6866

Fax: 816-6113

Telephone / Fax: 726-7679

E-mail: [email protected]

E-mail: [email protected]

E-mail: [email protected]

UNIOIL

www.shell.com

TOBY’S SPORTS AND HOBBIES

Type of business: Service

SYSTEMS TECHNOLOGY INSTITUTE

Type of business: Retail

Franchise manager: Mr. Kenneth

Type of business: Service

Chairman: Mr. Roberto Claudio

Pundanera

President: Mr. Monico Jacob

Company name: TSF Systems

Company name: Unioil Petroleum

Company name: Systems Technology

Address: 143 Pasig Boulevard, Pasig City

Phils, Inc.

Institute, Inc.

Telephone: 671-9765 to 69

AddressS: 2701B, West Tower, PSE

Address: 6/F, Phil First Bldg., 6764 Ayala

Fax: 6711566; 6712113

Center, Exchange Road, Ortigas,

Avenue, Makati City

E-mail: [email protected];

Pasig City

Telephone: 887-8447

www.tobys.com

Telephone: 631-2065 E-mail: [email protected]

Fax: 891-3734 E-mail: [email protected];

TOKYO TOKYO

[email protected];

Type of business: Food

www.stihq.net

Managing director: Mr. John Amante

VIVA VIDEO CITY

Company name: Tokyo Tokyo

Type of business: Service

TERIYAKI BOY

Japanese Restaurant

President: Ms.Ms. Teresita Cruz

Type of business: Food

Address: 5 Pioneer St.

Company name: Viva Video City, Inc.

Chairman: Mr. Martin Lorenzo

Mandaluyong City

Address: 6 & 7 Flrs., East Tower, PSE

Director for corporate planning:

Telephone: 746-2429

Center, Exchange Road, Ortigas,

Ms. Cecile Macaalay

Fax: 746-2141

Pasig City

Company name: Teriyaki Boy Group Inc.

E-mail: [email protected] www.

Telephone: 6879232; 687-2791

Address: 2nd Flr. La Panday Center, 2263

tokyotokyo.com

Fax: 6879112

Pasong Tamo Ext. Makati City

Total capital investment: Between P8

E-mail: [email protected];

Telephone: 894-2000; 812-0651 loc: 172

million and P10 million

www.videocity.com.ph

or 173

Franchise fee: P1.1 million

Fax: 894-3385; 894-3385

No. of outlets: Company-owned: 54;

WELL-FAMILY MIDWIFE CLINIC

E-mail: [email protected];

Franchisees: 25

Type of business: Service

www.pancakehouse.biz

Royalty fee: 1%

President: Dr. Warlito Vicente

Marketing/Advertising fee: 3%

Address: 402 Trans Orient Maritine Bldg.

Terms of renewal: 6 years

Timog ave. Quezon City

T.G.I. FRIDAY’S Type of business: Food

www.unioil.com.ph

Telephone: 426-7947

President and chief executive officer:

TONG YANG

Fax: 426-7950

Mr. William Stelton

Type of business: Food

E-mail: [email protected];

Company name: T.G.I. Friday’s Inc.

Chairman: Mr. Roberto Garcia

www.wellfamily.com.ph

Address: 2176 Primo Rivera St.

Address: 349 Oppen Bldg. Sen. Gil Puyat

La Paz, Makati City

Ave. Makati City

WENDY’S HAMBURGER

Telephone: 899-4543; 895-7277

Telephone/Fax: 895-5128

Type of business: Food President: Ms. Elizabeth Orbeta

Fax: 895-6934 E-mail: [email protected];

UNICA HIJA

Company name: Wendy’s Phils Corp.

www.fridays.com.ph

Type of business: Retail

Telephone: 809-5506 loc. 411

President: Mr. Rolando Villon

Fax: 807-2394

THE COFFEE EXPERIENCE

Company name: RV Franchise

E-mail: [email protected];

Type of business: Food

Ventures, Inc.

www.wenphil.com

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Doctors & Business