DETAILED SESSION PLAN Research Methods and Report Preparation Course Objectives: The course aims to provide a thorough understanding of the essential characteristics and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process. The course will identify and review the components essential for preparation of research proposals, research reports, business proposals and feasibility studies in order to develop report writing and formal presentation skills of the research projects undertaken.
Learning Outcomes: On completion of this module students will have: • Considered the nature of research methods and research methodologies • Evaluated and justified the research methodologies to be employed • Identified the components and problems/constraints underlying a research project and report proposal • Developed the ability to analyze, interpret and conclude research findings and provide relevant recommendations • Carried out a formal presentation on how to write a project report. SESSION NO
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Research: Introduction and Characteristics. Why Study Research? What is Good Research Research Methods vis-à-vis Methodology Ethics of Business Research Research Process (Flow diagram) Defining and Identifying the Research Problem
PREREQUISITE BACKGROUNDER READINGS
DETAILED BIBLIOGRAPHY
a) Management Research Question b) Investigative Questions c) Measurement Questions • Formulation of Hypothesis • Techniques involved in defining the Problem • Types of Research ( Qualitative, Quantitative etc)
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Constructing hypothesis(Defini tion, function, Null and Alternative Hypothesis) Research Design: Meaning ,need and Features Classification of Research design (Exploratory, Descriptive, Causal) Definition: Exploratory, Descriptive, Causal research designs. Exploratory Research Design: Secondary Data Searches Descriptive Research Design: i) Crosssectional Design ii) Longitudinal
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Causal Research Design
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Measurement: Definition • Scales of Measurement ( Nominal, Ordinal, Interval, Ratio) • Sources of Error • Characteristics of Measurement( Validity, Reliability, Practicality) Scaling Techniques Scaling Techniques Census and Sample Sampling Design: Definition Criteria for selecting a sampling procedure Types of Sampling Probability Sampling Non-Probability Sampling Types of Probability Sampling Simple Random Sampling Stratified Sampling Cluster Sampling Multi-stage Sampling Types of Non-Probability Sampling Judgement Sampling Quota Sampling Snow-ball Sampling How to determine sample size Sampling Distribution Central Limit theorem Data: Definition Primary and Secondary data Ways of Collecting Primary Data: Observation Method Interview Method
Through Questionnaires Collection of Secondary Data Points to be considered while collecting Secondary data.
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Guidelines to prepare a questionnaire Processing and Analysis of data Processing and Analysis of data
1.Ram Ahuja-Research Methods 2. R.Panneerselvam- Research Methodology 3. Mark,Philip,Adrian- Research Methods for Business Students
Module 5
Testing of Hypothesis
4.Garg,Kandia,Aggarwal,U.KumarAn introduction to Research Methodology 5.Jill Collis,Roger Hussey-Business Research 6.C.R.Kothari-Research Methodology 7. Goon,Gupta,Dasgupta-An Outline of Statistical Theory(VolII)
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Introduction of Testing hypothesis Procedure of Testing hypothesis Z-test: Characteristics, Assumption and Application Z-test : Calculation
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F-test: Assumption, Application and calculation
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t-test :Assumption,
Application, Testing the significance of the mean in a small sample
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t-test: Testing the significance of the difference between two sample means(Dependent and independent) Chi-Square Test: Characteristics, Assumption and Application Chi-Square Test: Calculation
Ram Ahuja-Research Methods 2. R.Panneerselvam- Research Methodology 3. Mark,Philip,Adrian- Research Methods for Business Students
Module 6
Design and Analysis of Experiments
4.Garg,Kandia,Aggarwal,U.KumarAn introduction to Research Methodology 5.Jill Collis,Roger Hussey-Business Research 6.C.R.Kothari-Research Methodology 7. Goon,Gupta,Dasgupta-An Outline of Statistical Theory(VolII)
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Introduction-Analysis of Variance ANOVA-One way classification ANOVA-Two way classification Completely Randomized Design
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Completely Randomized Design Factorial Design - 22 Design Factorial Design - 23 Design