Cv Of Rene Ylanan (consumer) Oct. 2009

Rene Ylanan Bio-data Full Name:

Rene Victor Navarro Ylanan

Born / Age:

Born December 5, 1962

Current Address:

Merville, Paranaque

Professional Objectives I’m convinced there is a very good reason the “4 Ps” are arranged the way they are - it is through maintaining a mix of best-value products and operating in a cost-efficient manner that companies can best create value for their markets and ultimately for themselves. My stay in the telecommunications industry has only reinforced my findings since the gap between companies and their markets is almost non-existent in this electronic age. It is my objective to help lead a consumer goods company in directions that create this market and corporate value, in a senior management capacity.

Professional Summary −

Over 25 years of experience in the field of Sales and Marketing, with extensive work in the areas of Product/Service Development, Product/Service Management, Quality Management and Sales/Distribution Management.

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13 years in the Fast-moving Consumer Goods industry, including a general manager posting in Indonesia.

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12 years (until Q1 2009) in the Telecommunications industry, including senior management posts in ETPI, Piltel/Smart, Broadband Philippines and, most recently, LBNI–QTel.

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Last Pay Package: PHP 1.69M cash compensation per annum, net of taxes

Contact Information Personal Email:

[email protected]

Mobile:

+63921-635-9196

Rene Ylanan Curriculum Vitae

BASIC INFORMATION Full Name Nationality Birthdate Civil Status Residence Address Home Telephone

Rene Victor Navarro Ylanan Filipino 05 December 1962 Married 46 Riviera St., Bgy. Merville, Paranaque City 1700 828-8230

Number Company Mobile Number e-mail Address

+63921-635-9196 mailto:[email protected]

WORK EXPERIENCE

Summary Rene Ylanan has over 25 years of experience in the field of Sales and Marketing. The first 13 years of his experience were in the Fast-moving Consumer Goods industry and the next 12 years in the Telecommunications industry. Functionally, Rene has extensive experience in the areas of Product/Service Development, Product/Service Management, Quality Management and Sales & Distribution Management.

Positions Held A. Consumer Goods Industry

2006 - Present

Ulysses Co. o

o

Ulysses is a trading company owned by my father where we share account and general management functions. Ulysses represents Northwest Naturals, Sabroso and Tree Top in certain Asian countries on a non-exclusive basis for almost 20 years. Working closely with these companies has also given me first-hand knowledge of fruit-blending technology

February 1992 –

Pure Foods Corp.

January 1997

February 1996 – January 1997 Managing Director, PT. Pure Foods Suba Indah, Indonesia o

A joint venture between Pure Foods Corporation and the Hero retail group of Indonesia, to manufacture and market processed meats products in Indonesia

July 1995 – January 1996 Group Marketing Manager, Meats Division

October 1994 – June 1995 Regional Sales Manager, Metro Manila Key Accounts

February 1994 - September 1994 Area Sales Manager, Metro Manila Distribution Accounts o

Established the Pure Foods Dry Goods Distributorship System virtually from scratch

February 1992 - January 1994 Brand Manager, Processed Meats Division o o

July 1989 -

successfully repelled market entry of San Miguel Campo Carne Pure Foods achieved its highest market shares (60+%) in the processed meats category under my stewardship

American Brands Philippines, Inc.

December 1991

Marketing Manager o

November 1987 -

Product development, market introduction and product management of a range of personal care products

Bristol Laboratories – Mead Johnson

June 1989

Personal Care Products Manager & Institutional Sales Manager

May 1984 -

Magnolia Dairy Products, San Miguel Corp.

October 1987

Various Brand Management Positions o

Developed and launched the first UHT-processed cream product in the country (Magnolia All-purpose Cream)

B. Telecommunications Industry

July 2008 – May

Liberty Broadcasting Network Inc.

2009

Head of Business Development o

April 2007 –

Responsible for defining the new wireless broadband products and services, their business rules and the various processes needed by the company to support these properly

ZED-Orion Engineering & Network Services

June 2008

Senior Commercial Consultant o

April 2005 –

Managed all commercial input and client interfacing for the various projects of ZED-Orion, including finalization of the detailed prospectus for Liberty Broadcasting Network, Inc. resulting in its purchase by Qatar Telecoms

Multi-media Telephony, Inc. / Broadband Philippines

March 2007

Head Of Marketing o

July 2003 –

Functional responsibilities of the Marketing Division include Product Marketing, Trade/Channels Marketing, Marketing Information (Research), New Services Development and Services Training

Tridel Technologies, Inc.

March 2005

Director For Marketing & Sales o

May 2001 –

Responsible for all businesses of Tridel (basic internet access, VAS/internet services, on-site technical services and branch operations)

Filipinas Wincomm Corp.

June 2003

Business Development Head o

September 2000 –

Product development and business development for software products

Smart Communications, Inc.

February 2001

Department Head, Usage Marketing o

Part of the team which launched the SMART Money service in December 2000

October 1999 –

Pilipino Telephone Corp. (Piltel)

August 2000

Director For Marketing o

April 1997 –

Oversaw development and launch of Talk n’ Text

Eastern Telecoms Philippines, Inc.

July 1999

Vice President, Marketing o

Responsible for Product Management of all Eastern products and services (Datacomms, Inter-carrier business and Local Exchange)

EDUCATIONAL BACKGROUND 1980 – 1984

Undergraduate: Seattle University, Washington State o

1976 – 1980

Graduate, Bachelor of Science in Business Administration

High School: La Salle Greenhills High School, Mandaluyong, MM

OTHER INFORMATION o o o o o o

Married since January 1987. One daughter, born September 1999 In excellent health. A regular badminton player High proficiency with computers and computing environments Received TUV-Philippines certification for Quality Management Representative in 2005 Interests include the graphic arts, information technology Workable proficiency for speaking/understanding Bahasa Indonesia