Copy Of Total Industry Imfl

TOTAL INDUSTRY IMFL YEAR

GROWTH % +/-

2007=0 8 Actual

2008=09 Estimated

2009=10 Projected

2008=09 Expected

2009=10 Projected

Civil C.S.D

1006260

1263986

1327000

+25

+5

ENA based products

1006260

1263986

1327000

+25

+5

Total Industry IMFL

Civil C.S.D R.S.based products Civil C.S.D Sources of information 1) Market information 2) From Competitors 3) Excise Department

MAJOR PLAYERS Competitors Performance

COMPANY JAGATJIT INDUSTRIES LTD. TILAKNAGAR MC DOWELL ) UB SPIRITS HERBERTSON ) SHAW WALLACE ) IDI / TDV ) BDA RADICO KHAITAN MOHAN MEAKIN SEAGRAMS ALLIED DOMECQ/BEAM GLOBAL KHODAY BACCARDI PINE CASK OTHERS TOTAL

2007-08 2800 13576 79795 189950 62050 22646 1638 5600 30930 216600 2750 4000 6675 600 366650 1006260

200809

MARKET SHARE 2007- 200808 09

0.27 1.34 7.92 18.87 6.16 2.25 0.16 0.55 3.07 21.57 0.27 0.39 0.66 0.05 36.43 100.0 0 1263986 3000 23700 106915 221050 53666 21890 1050 9150 39200 283890 2685 4900 7255 1260 484375

0.24 1.88 8.46 17.49 4.25 1.73 0.08 0.72 3.10 22.46 0.22 0.38 0.57 0.10 38.32 100.0 0

Growth % +/Over 08-09 +7 +75 +34 +16 -16 -3 -56 +63 +27 +31 -2 +23 +9 +110 +32 +26

MAJOR PLAYERS, THEIR VOLUMES & SHARES ENA BASED PRODUCTS

CIVIL YEAR 20072008

COMPANY

JAGATJIT INDUSTRIES LTD. MC DOWELL )UB SPIRITS HERBERTSON ) SHAW WALLACE ) TDV ) B.D.A MOHAN MEAKINS KHODAYS SEAGRAMS ALLIED DOMECQ/BEAM GLOBAL W & M/R.KHAITAN BACCARDI TILAKNAGAR INDS.LTD PINE CASK OTHERS

TOTAL

GROWTH % (+/ -)

Actual 2800 79795 189950 62050 22646 1638 30930 4000 216600 2750 5600 6675 13576 600 366650

20082009 Estimate d 3000 106915 221050 53666 21890 1050 39200 4900 283890 2685 9150 7255 23700 1260 484375

2009-10 Projecte d 6000 112260 232000 54700 23000 1155 41200 5400 298000 2800 9600 8250 25000 1300 508000

2008-09 Expecte d +7 +34 +16 -16 -3 -56 +27 +23 +31 -2 +63 +9 +75 +110 +32

2009-10 Projecte d +100 +5 +5 +2 +5 +10 +5 +10 +5 +5 +5 +10 +5 +5 +5

1006260

1263986

132866 5

+26

+5

MARKET SIZE

Actual 2007-08

Projecte d 2008-09

WHISKIES

700054

931041

70%

74%

BRANDIES

198896

208220

19%

16%

45085

55205

4%

4%

6450

9145

1%

1%

VODKAS

55775

60375

6%

5%

OTHERS

-

-

-

-

TOTAL

1006260

1263986

100%

100%

GINS

Segmentwise Mkt.Share 2007-08 2008-09

MARKET SIZE SEGMENTWISE

WHISKY SCOTCH S.PREM PREMIUM DELUXE REGULAR MEDIUM CHEAP TOTAL BRANDY PREMIUM REGULAR MEDIUM/ CHEAP TOTAL RUM PREMIUM REGULAR MEDIUM TOTAL GIN VODKA

Segmentwise MKT Share % 2007-08 2008-09

Actual 2007-08

Projected 2008-09

10070 6050 31390 118505 188938 10725 334376 700054

16580 8706 47775 165955 212000 7550 472475 931041

1.43 0.86 4.48 16.92 26.98 1.53 1.76 100

1.78 0.94 5.13 17.82 22.77 0.81 50.75 100

12846 147400 38650 198896

18800 177520 11900 208220

6.45 74.10 19.43 100

9.03 85.60 5.71 100

6675 38410 45085 6450 55775

7655 47550 55205 9145 60375

14.80 85.20 100 100 100

13.87 86.13

100626 0

1263986

100

100

100 100 100

OTHERS TOTAL

STATE : GOA WHOLESALE PRICE

M. R. P. PER BOTTLE

1000 ML

750 ML

375 ML

18 0 ML

60 ML

90 ML

100 0 ML

75 0 ML

37 5 M L

100 PIPERS

-

845 0

-

-

-

-

-

870

-

-

-

PASSPORT

-

659 2 755 3 899 0

674 9

-

-

-

-

-

-

-

-

6935

-

-

725

370

-

-

-

-

-

-

-

900

-

-

-

-

-

9790

-

-

-

-

-

127 50

-

-

10846

-

-

900 135 0

-

-

80

-

-

-

-

-

-

-

-

454 0 396 2

436 0 415 0

-

-

-

-

-

-

480

240

12 0

4245

-

-

400

-

-

-

-

4625

-

-

430

220

11 5

35

325 0 345 0

3655. 62

-

380

345

180

95

-

-

410

345

175

87

35

3420

-

-

365

85

90

35

-

323 0 343 0 495 7

5211

-

-

500

-

-

-

BRANDS

18 0 ML

60 ML

SCOTCH WHISKY

VAT 69

6481

BLACK DOG CENT.

9300

BLACK & WHITE BLACK DOG SOMETHING SPECIAL

12850 -

PREMIUM

HAIG

-

455 0 370 0 415 0 370 0 320 0 340 0 471 9

GENESIS

-

-

-

-

-

-

-

-

-

-

-

MCD PREMIUM

-

-

-

-

-

-

-

-

-

-

-

OAKEN GLOW

-

-

-

-

-

-

-

-

-

325

170

85

-

DYC

-

322 0 195 0

-

-

322 0 195 0

-

BLENDER PRIDE

317 0 195 0

-

-

-

250

-

-

-

-

-

-

-

-

-

-

164 0 123 5 170 0 170 0 163 5

167 5 122 5 169 0

-

-

-

170

90

50

-

-

135

67

35

-

90

47

-

47

-

163 5

173 5 127 5 173 0 173 0 163 5

198 6 165 5 -

ANTIQUITY BLUE

-

ANTIQUITY RARE

-

SINGLE MALT

-

PETER SCOT

-

ROYAL CHALLENGE

2975

SIGNATURE

3350

DELUXE ROYAL STAG

-

DSP BLACK

-

MCD NO.1

-

DIET MATE ARISTOCRAT PREMIUM

-

AC BLACK

-

B& G WHISKY

-

MASTER STROKE

-

193 8 161 5

CENTENARY

-

-

-

-

-

1900

1747

-

185

-

-

-

175

-

-

-

175

85

45

-

201 5 165 5

-

-

-

175

85

45

-

-

-

-

175

85

45

-

-

-

-

170

90

45

-

-

-

-

-

-

-

-

-

ROYAL MIST SPECIAL APPOINTMENT SENATE ROYAL WHISKY

-

ROYAL CLASSIC

-

165 1 153 0 160 5 188 7

-

160 8 153 0 160 5

170 0 153 0 160 5

-

-

-

-

-

175

85

45

-

-

-

-

170

85

45

-

-

-

-

165

85

45

-

-

-

-

165

-

-

-

WHOLESALE PRICE

BRANDS

37 5 ML

180 ML

115 0 114 2 106 6 117 5 113 2 117 5 114 2 121 2 125 0 115 0

115 0 114 2 111 2 112 5 113 2 112 5

115 0 113 2 111 3 112 5 113 2 112 5

-

-

122 3 125 0 115 0

123 3 134 5 115 0

-

625

-

625

935

935

935

566

566

566

642

652

662

-

935

935

935

109 2

110 9 152 5 102 7

100 0 ML

WHISKY REGULAR ARISTOCRAT New Improved DSP OCW BAGPIPER 8.00 P.M.

103 7 100 8

1092

GREEN LABEL

-

SOLAN NO.1

-

DERBY SPECIAL

-

IMPERIAL BLUE

-

AC NEAT

-

750 ML

M. R. P. PER BOTTLE 60 ML

90 ML

100 0 ML

750 ML

18

-

-

-

150

80

45

-

-

-

130

60

30

-

-

-

120

60

30

-

-

130

60

30

-

108 6

-

120

60

30

-

-

-

130

60

30

-

-

-

120

62

32

-

-

-

120

62

32

-

-

-

130

70

40

-

-

-

130

70

40

-

-

-

70

-

16. 5

110

-

-

60

32

16

55

28

15

110

-

-

375 0 ML ML

CHEAP BONNIE SCOT AC SEKC HAYWARDS REAL BLUE LABEL BRANDIES AC VSOP BRANDY COURIER NAPOLEON BRANDY MANSION HOUSE

-

108 1 153 2

HONEY BEE

-

999

153 2 100 9

-

-

-

115

57

30

742

997

102 0

102 9

-

-

-

105

55

28

-

171 7

177 1

180 0

-

-

-

165

-

-

ROYAL CHOICE BRANDY B & G BRANDY

-

-

-

120

60

30

-

-

-

170

90

45

60 ML

CHEAP HONEY GUIDE BRANDY HAWARDS BRANDY GOLDEN GRAPE COLOMBIA BRANDY GOLCONDA BRANDY

-

520

430

455

450

460

490

420

460

-

-

-

45

23

12

35

20

12

35

10

WHOLESALE PRICE BRANDS

100 0 ML

M. R. P. PER BOTTLE 100 375 180 0 750 ML ML ML ML

750 ML

375 ML

180 ML

60 ML

90 ML

374 3 405 0

379 1

474 0

-

485

390

200

105

40

-

-

-

430

-

-

-

990 108 5 101 0

990

398 3 456 0 100 0

-

-

-

110

55

30

-

101 0

107 0

-

-

-

110

-

-

-

-

-

-

110

55

30

-

903

375 0

430 4 418 6

-

-

95

50

25

-

-

380

-

95

-

-

-

360

-

-

35

-

-

-

95

50

25

60 ML

RUM BACCARDI

3481

HAVANA CLUB

-

-

OLD MONK

-

ROYAL TREASURE WR

-

MCD CELEBRATION

-

FORT WILLIAM

-

CAPTAIN MORGAN

-

BARCADI RESORVA

-

894 362 9 345 1

BERMUDA

-

874

903

103 5

BLACK MISCHIEF RUM

-

-

-

-

-

-

-

-

-

-

BLUE RIBAND GIN

-

117 5

124 8

127 4

-

-

-

130

65

35

MANSION HOUSE

-

-

-

-

-

-

-

-

-

-

PARADISE

-

-

-

-

-

-

-

-

-

SEAGRAM DRY

-

172 5

-

-

-

-

-

185

-

-

GILBEYS DRY

-

-

-

-

-

-

-

-

-

-

165 0 313 2 355 3 108 5 108 5 107 4 161 5 113 0

170 0

178 0 339 1 389 2 113 0 111 4 115 7 165 5 118 5

185

-

50

-

GINS

VODKA FUEL

-

FLING SMIRNOFF

344 6

ROMANOV

-

WHITE MISCHIEF

-

ALCAZAR

912

MAGIC MOMENTS

-

CLASS VODKA

-

364 9 107 5 109 6 108 5 165 5 112 0

414 6

-

-

330

175

85

-

-

375

190

100

-

-

-

120

65

35

-

-

-

115

60

32

-

-

-

115

60

32

-

-

-

175

-

-

-

-

-

115

60

35

BRANDWISE PERFORMANCE WHISKIES Scotch Super Premium

Premium

SemiPremium

2007-2008

2008-2009

Actual 10070

Actual 16580

% Growth +65

Peter Scot Antiquity / Blue Single Malt Total RCW MCD Signature MCD Premium Oaken Glow Blender's Pride Total

4000 1600 450 6050 7425 20565 3400 31390

4900 3351 455 8706 10900 29800 7075 47775

ACP

400 32600 74500 595 2750 700

ACP Black MCD No.1 Royal Stag DSP Black Master Stroke Red Knight Diet Mate Special Appointment Royal Classic Senate Total

Segment Mkt. Share 2007-2008

2008-2009

100

100

+23 +109 +1 +44 +47 +45 +108 +52

66 27 7 100 24 66 10 100

56 38 6 100 23 62 15 100

550 45300 111800 6865 350 -

+38 +39 +50 +1054 -686 -

27 63 5 2 -

27 68 4 -

1100

860

530

230

118505

165955

-28 -130 +40

1 1 100

1 100

IV (b)

BRANDWISE PERFORMANCE 200708 Actua l

WHISKIES

Regular

Aristocrat Aristocrat New Improved AC Neat Dir. Special Bagpiper Officer's Choice Green Label Imperial Blue Diplomat Solan No.1 8 P.M. Derby Special

Medium

Total Bonnie Scot Binnie's Fine Haywards Fine Real Blue AC Sekec Royal Choice Sumo Presidents Pride Total

Cheap

Others Loca l- Old Bill Total

2008-09

%

Segment Mkt. Share

Actual

Growth

2007-08

2008-09

-

-

-

-

-

25 700 2642 5 4800 1638 1190 0 1370 00 4600 1600 1886 88 1225 9500 3180 00 250 3289 75 1637 6 1637 6

250 400

+900 -75

-

-

21250 7650 550

-24 +59 -198

14 3 1

10 4 -

14650

+23

6

7

161100 5400 550

+18 +17 -191

73 2 1

76 3 -

211800 1600 5950

+12 +31 -60

100 3

100

465000 200 -

+46 -25 -

97 -

99 -

472750

+44

100

100

7475

-119

100

100

7475

-119

100

100

1

BRANDWISE PERFORMANCE 200708 Actua l

WHISKIES

BRANDY

Binnies' Brandy AC VSOP Old Amiral Napoleon Honey Bee Mansion House V.S.O.P. Haywards Honey Guide King's Brandy

RUM

Total Aristocrat Old Monk Mcd. Celebration Royal Treasure White Captain Morgan Bacardi Res. Bacardi Lemon Bacardi Local Cheap Hawana Club Bermuda TOTAL

470 1470 00 1237 6 200 3865 0 200 1988 96 3093 0 6880 200 425 6050 600 4508 5

200809

%

Segment Mkt. Share 20082007-08 09

Actual

Growth

4670

+894

-

2

172850

+18

74

83

18800 -

+52 -

6 -

9 -

11900 20822 0 -

-225 -

20 -

6 -

+5 -

100 -

100 -

39200 8350 200 510 650 6095 200 -

+27 +21 +155 +53 +1 +100 -

69 15 1 14 1 -

71 16 1 1 11 -

55205

+22

100

100

IV (b)

BRANDWISE PERFORMANCE 200708 Actua l

WHISKIES

Regular

Aristocrat Aristocrat New Improved AC Neat Dir. Special Bagpiper Officer's Choice Green Label Imperial Blue Diplomat Solan No.1 8 P.M. Derby Special

Medium

Total Bonnie Scot Binnie's Fine Haywards Fine Real Blue AC Sekec Royal Choice Sumo Presidents Pride Total

Cheap

Others Loca l- Old Bill Total

Segment Mkt. Share 20082007-08 09

2008-09

%

Actual

Growth

-

-

-

-

-

25 700 2642 5 4800 1638 1190 0 1370 00 4600 1600 1886 88 1225 9500 3180 00 250 3289 75 1637 6 1637 6

250 400

+900 -75

-

-

21250 7650 550

-24 +59 -198

14 3 1

10 4 -

14650

+23

6

7

161100 5400 550

+18 +17 -191

73 2 1

76 3 -

211800 1600 5950

+12 +31 -60

100 3

100

465000 200 -

+46 -25 -

97 -

99 -

472750

+44

100

100

7475

-119

100

100

7475

-119

100

100

1

Distribution of population Indicator Year Area Distribution of

Rural 199 1

Population %

Urban Rural

200 1

Urban

India 74.2 9 25.7 1 72.2 2 27.7 8

Source: Census of India

Indicator Density of popularion

Goa 58.9 9 41.0 1 50.2 4 49.7 6

Decennial Growth of Population Indicator Year India

Goa

Decennial

1981

24.66

26.74

Growth/

1991

23.85

16.08

variation

2001

21.34

15.21

Source: Statistical Handbook of Goa, Directorate of Planning, Statistics & Evaluation, Government of Goa Year 199 1 200 1

(Per Sq. km)

Source: Census of India

India

Goa

No of Tourists

267

316

Year

Domestic Foreign

324

364

2001

1120242

260071

2002

1325296

271645

2003

1738330

291408

2004

2085729

363230

2005

1965343

336803

2006

2001867

339782

2007

2046380

342187

2008

2089568

312497

Total 138031 3 159694 1 202973 8 244895 9 230214 6 234164 9 238856 7 240206 5

Source: Economic Survey 2008-09, Directorate of Planning Statistics and Evaluation, Government of Goa

Annual Growth % 8.8 15.7 27.1 20.1 -6 1.7 1.96 0.56