Consumer Behavior & Marketing Communication
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CONSUMER BEHAVIOR & MARKETING COMMUNICATION
DEFINATION OFCONSUMER BEHAVIOR
C.B may be decision process n physical activities, individual engage in evaluating, acquiring, using disposing of good & services. C.B behavior focus on how individual make decision related to time money effort on consumption related items.
DEFINATION OFCONSUMER BEHAVIOR
C.B may be decision process n physical activities, individual engage in evaluating, acquiring, using disposing of good & services. C.B behavior focus on how individual make decision related to time money effort on consumption related items.
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