Cloud_cost Analysis/use_cases_gigaom Structure 09 06252009

Navigating a world of many clouds Veena Avula Rajesh Ramchandani

Sun Microsystems, Inc T hurs da y, 25 J une 2009 M is s io n B a y C onferenc e C enter S a n Fra nc is c o Sun Open Cloud Platform @ Structure09 2009

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Cloud Computing’s Defining Concepts

Virtualization + Multi-tenancy

Real-time, user-controlled provisioning + Pay-per-use

Efficiency

Cost

Proven technology for data center efficiency with new model for delivery and end-user costs Sun Open Cloud Platform @ Structire09 2009

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Different Cloud types Public

Private

Hybrid

Shared

Self owned

Pay per use

Firewall'ed

Smaller Private Cloud self-owned

No contract Sun Open Cloud Platform @ Structire09 2009

Overflow to Public Cloud 3

And then there are Platform as a Service

Platform Hosted asPrivate a Service

Infrastructure as a Service

Infrastructure Cloud as a Service

Application as a Service Software as a Service

Sun Open Cloud Platform @ Structire09 2009

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Does one size fit all?

Sun Open Cloud Platform @ Structire09 2009

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What do you care about? access

advantage

Communicating

agile

explosive identity

private

concept

federal

five9s java

programmatic

standards

virtualization

storage

windows

capex

concerns

data

data

hippa

mobility open

privacy

regulatory saas

short-term

technology

vmware

buzzword

elastic enterprise

manage monitor

ruby

services

business

flexibility growth

restful

resources

security

distributed

php

on-demand

reliability

controls

data center

disaster-recovery

indirect-cost

opex

availability

archive

Cloud-Computing

compliance demand

api

risk

scalable

software tco

peak

trends

sox things

xen

Sun Open Cloud Platform @ Structire09 2009

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Video Sharing storage options $140,000.00

$120,000.00

Storage Cost Analysis for first year $114,360

First year cost of storage

$100,000.00

$80,000.00 $96,000.00

$60,000.00 $47600 $40,760

$40,000.00

Recurring cost of bandwidth Recurring cost of Storage Recurring cost of Co-Lo One time Cost of Hardware

$14,400.00 $14,400.00 $13,200.00

$20,000.00

$18, 360.00 $18, 360.00

$20,000.00

Public Storage Cloud

Private Storage Cloud

$3 ,0 00.00 $5 ,0 00.00

$0.00

Hybrid Storage Cloud

Storage Models

Assumptions: * Data size is 10TB ● Cost of storage and bandwidth is list price of Amazon S3 ● 2% of videos watched 300 times each per month (200GB data transfer 300 times each month) ● Bandwidth committed at Co-Lo is 200MB burstable upto 1GB @ $1200 per month ● Full rack is co-lo'ed @ $600 per month, power @ $500 per month Sun Open Cloud Platform @ Structure09 2009 * Hardware prices are Listed Sun Startup Essentials prices

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Video Sharing storage options $400,000.00

$350,000.00

Storage Cost Analysis for 3 years $343,080

3 year cost of storage

$300,000.00

$250,000.00

$200,000.00

$2 88,00 0.00

$150,000.00 $102,800

$100,000.00

$112,280

Recurring cost of bandwidth Recurring cost of Storage Recurring cost of Co-Lo One time Cost of Hardware

$43,200.00 $43,200.00

$50,000.00

$39,600.00

$55, 080.00

$20,000.00

$9 ,0 00.00 $5 ,0 00.00

Private Storage Cloud

Hybrid Storage Cloud

$55, 080.00

$0.00 Public Storage Cloud

Storage Models

Assumptions: * Data size is 10TB ● Cost of storage is list price of Amazon S3 ● 2% of videos watched 300 times each per month (200GB data transfer 300 times each month) ● Bandwidth committed at Co-Lo is 200MB burstable upto 1GB @ $1200 per month ● Full rack is co-lo'ed @ $600 per month, power @ $500 per month Sun Open Cloud Platform @ Structure09 2009 * Hardware prices are Listed Sun Startup Essentials prices

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Large scale Cloud Testing One year Large scale Cloud Testing cost analysis $2,500,000.00

Annual Cost of large scale Cloud Testing

$2.17 Million $2,000,000.00

$4 00,00 0.00

$1,500,000.00 Recurr ing c ost of cloud Testing Engineering Resources Software License Infrastructure cost

$1 ,0 00,00 0.00

$1,000,000.00

$430,000

$500,000.00 $770,000. 00

$3 50,00 0.00

$80,000.00

$0.00 In-house infrastructure

Public Cloud

Infrastructure types

Assumptions: ● Load testing performance of upto 100,000 concurrent users * Hardware needed is 150 dual quad-core servers (approx. price per server is $5,000) ● Cost of storage is $20,000 * Software license purchased for load testing (subscription approx. $1M) ● Avg. cost of testers assumed to be $80,000 per year * Database license cost may be additional, assumed $0 here ● List price of Cloud Testing is $3500 / hour (Soasta) Sun Open Cloud Platform @ Structure09 2009 TCO numbers provided by Soasta

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Large scale Cloud Testing 3 year Large scale Cloud Testing TCO comparison

$6,000,000.00

Annual Cost of Large scale testing

$5,000,000.00

$4.97 Million

$1 ,2 00,00 0.00

$4,000,000.00

Recurr ing c ost of cloud Testing Engineering Resources Software License Infrastructure cost

$3,000,000.00

$3 ,0 00,00 0.00

$2,000,000.00 $1.29 Million $1,000,000.00 $1 ,0 50,00 0.00 $770,000. 00 $2 40,00 0.00

$0.00 In-house infrastructure

Public Cloud

Infrastructure types

Assumptions: ● Load testing performance of upto 100,000 concurrent users * Hardware needed is 150 dual quad-core servers (approx. price per server is $5,000) ● Cost of storage is $20,000 * Software license purchased for load testing (subscription approx. $1M) ● Avg. cost of testers assumed to be $80,000 per year) * Database license cost may be additional, assumed $0 here ● List price of Cloud Testing is $3500 / hour Sun Open Cloud Platform @ Structure09 2009 TCO numbers provided by Soasta

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Cloud Test Lab Management $350,000.00

$300,000.00

$250,000.00

Testing Lab 3 yesr TCO comparison $298,000

$80,000.00

$200,000.00

$150,000.00

$150,000.00 $99,000

$100,000.00

$50,000.00

$17,000.00

Cloud Lab subscription Indirect cost Lab Admin Virtualization software Power / Cooling / space Infrastructure cost

$99,000.00

$14,000.00

$37,000.00 $0.00 In-house infrastructure

Public Cloud Lab infrastructure aquistion models

Assumptions:  QA Lab environment has 25 cores, avg price @500/core  Cost of data center includes power, cooling and real estate  Fully loaded cost of lab admin assumed to be $100K per year  Lab subscription includes usage of 25 concurrent cores  Lab is used on average for 15 hours per week by 8 testers TCO numbers provided by Skytap

• Indirect costs attributed to lack of automation and self-service capability in a basic virtualized lab (this is conservative). Storage is included in cost of hardware

Sun Open Cloud Platform @ Structure09 2009

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How do they all stack up?

Storage characteristics

Storage Characteristics

Availability Security Compliance Privacy

Public Storage Cloud

Private Storage Cloud

Hybrid Storage Cloud

Storage Models

Assumptions: ● Co-Lo Hosted SLAs are better than Cloud offered SLA ( 99.999% Vs 9.99% ) ● Compliance solutions available on Storage Cloud are limited ● Privacy issues are not Cloud provider specific issues ● Security on Cloud is as strong as built in private data centers or Hosting providers data centers Sun Open Cloud Platform @ Structure09 2009

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Sun’s Vision Since 1984

THE NETWORK is the Computer Sun Open Cloud Platform @ Structure09 2009

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Sun’s Strategy Develop the core technologies for Sun's Open Cloud Platform Build and test new Services through a Sun Cloud Partner with service providers and enterprises to build their own public and private clouds Develop open standards and drive developer adoption Build communities and marketplaces Sun Open Cloud Platform @ Structure09 2009

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Sun Open Cloud Platform

Clouds are the next platform Need a platform which is bigger than any single cloud instance Sun Open Cloud Platform @ Structure09 2009

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Sun Cloud User Services Compute Service Virtual Machines Networking Storage

Virtual Data Center Resources, People, Graphical UI

Open APIs Public, RESTful, Java, Python, Ruby Sun Open Cloud Platform @ Structire09 2009

Storage Service Volumes Objects Protocols: WebDAV S3

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Sun Cloud Internal Services Identity Service

Metering Service

Billing Service

Plug-in ID systems

Services post resource consumables

Customer resource usage

Sessions

Aggregation by customer

Sun Open Cloud Platform @ Structire09 2009

Bill creation and collection

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Sun Cloud Developer Components App Catalog

Desktop VM

Community and ISV cloud solutions

VirtualBox Develop locally Upload to Cloud

Download

Save Try It Now

Cloud IDE NetBeans Build and deploy to cloud

Build Upload to Cloud

Sun Open Cloud Platform @ Structire09 2009

Deploy to Cloud

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Sun Cloud Platform API and VDC Web UI Virtual Data Center Layer (VDC) Self-provisioning, control, account metering

Data Center Abstraction Layer (DAL) Data Center Model, Workflows, Framework

Virtualization Layer OpenSolaris + Xen or VirtualBox Storage: ZFS + COMSTAR - Network: Crossbow

Data Center resource management (Ni2, etc) Physical Layer: - Sun Servers - Sun Storage - Sun and 3rd party Networking Sun Open Cloud Platform @ Structire09 2009

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First Sun Cloud Hosted at Switch Communications in Las Vegas • State of the art facility (Switch) > 1500 watts per sq ft density > 146 MVA generator capacity > 100% heat containment > 7000+ cabinets > 24/7/365 security • Second to none connectivity > 26 national carriers are physically on-net within the data center

Sun Open Cloud Platform @ Structire09 2009

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Virtual Data Center (VDC) Model • Design application from pre-built components using drag-and-drop • Deploy to cloud • Monitor, manage and reconfigure • Compatibility with programmatic APIs • Support standard OVF images • Ability to model, save and deploy entire system http://www.informationweek.com/blog/main/archives/2009/03/reviewcam_of_su.html Sun Open Cloud Platform @ Structire09 2009

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Virtual Hadoop Cluster on Sun Cloud

Sun Open Cloud Platform @ Structure09 2009

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Sun Cloud Open API

Sun Open Cloud Platform @ Structire09 2009

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Sun Cloud Open API (contd.)

Sun Open Cloud Platform @ Structire09 2009

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Machine Images To Go!

Sun Open Cloud Platform @ Structire09 2009

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sun.com/cloud Thank you.

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Navigating a world of many Clouds Veena Avula Rajesh Ramchandani Sun Microsystems, Inc June 16, 2009

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