Chapter-7.docx

Chapter 7 Management Plan Form of Ownership A partnership is a form of business where two or more people share ownership, as well as the responsibility for managing the company and the income or losses the business generates. That income is paid to partners, who then claim it on their personal tax returns – the business is not taxed separately, as corporations are, on its profits or losses. It is also a business partnership is a specific kind of legal relationship formed by the agreement between two or more individuals to carry on a business as co-owners. A partnership is a business with multiple owners, each of whom has invested in the business. Two heads are better than one. Having a great partner can multiply the number of ideas, intelligence, background, and experience your business can draw upon. We all need a good wingman or -woman. You can double your resources and your ability to reach customers. Together we could offer a much wider range of services to a much larger number of clients. Bringing in a partner can give you access to a much richer pool of financial resources and business networks. Your partner has strengths that you lack and vice versa. Your strengths are stronger and your weaknesses weaker than you realize. You need help. You are also precisely the help someone else needs. There’s someone else to rely on when it comes to bringing home the bacon. Most partners will tell you that having someone else to help shoulder the workload or just take responsibility for different parts of the business can increase your company’s income potential dramatically.

It promotes greater creativity and can spur innovation. It’s hard to brainstorm alone. Most people’s creative juices flow more freely if they can bounce ideas off others. And things get really interesting when you have partners who bring their own ideas and perspectives to the party—that’s often when the biggest leaps of innovation occur. I know I’m far more creative in the kind of “give and take” atmosphere that my business had at its best. It serves as a model for employees and fosters collaboration. Nowadays smart businesses are looking to “partner” with employees and other people at all levels to hear their ideas, get their input and even empower them to make decisions that in the past might have been run up the corporate ladder. And partnerships at the top of the business can serve as collaborative models for the rest of the company. This is a benefit that can swing both ways. A partner’s perspective can help you break free of your old way of doing things. Sometimes it takes another person’s perspective to shake a successful business out of complacency and see an old business in a new way. Partners can help you take greater risks. A good partner can challenge you to take the kinds of risk that will help your business grow. A good partner will tell you when an idea is full of crap and keep you from taking on too much risk. Working together for a common goal is a lot more fun than working alone.business is a lot more fun when you can share it with someone else. There’s something exciting and exhilarating in facing challenges together, and if you’re blessed with a partner with a sense of humor that meshes with yours (and I was), work becomes like play. It sucks to cry or celebrate alone when no one else there. Having someone to share the highs and lows of business makes both better

Organizational Structure

Shergie Gwyneth N. Ocampo (Chief Executive Officer) Rodjen Jae G. Magcayan (Chief Operation Officer)

Alexis Dee B. Era (Market Researcher)

Alaina Laye T. Biscocho (Chief Financial Officer)

Jackielyn N. Subion (Management Accountant)

Mark Andrew F. Salinga (Chief Technical Officer)

Mark Ezekiel A. Echon (Product Designer)

Gila Mae C. Alimboyong (Chief Marketing Officer )

Joshua Asuncion (Marketing Specialist)

Job Description and Functions Shergie Gwyneth Ocampo (CEO), she is the highest-ranking executive in a company, and her primary responsibilities include making major corporate decisions, managing the overall operations and resources of a company, acting as the main point of communication between the board of directors and corporate operations, and being the public face of the company. In addition to the overall success of an organization or company, she is responsible for leading the development and execution of long-term strategies, with the goal of increasing shareholder value. Rodjen Jae Magcayan (COO), also often known as the chief operations officer or operations director – he is tasked with the day-to-day administration and operation of the business. Typically, the COO reports directly to the Chief Executive Officer (CEO) and is considered second in command. In some corporations, the COO is also known as the Executive Vice President of Operations. The COO are responsible for designing and implementing business operations, establishing policies that promote company culture and vision and overseeing operations of the company and the work of executives. Alaina Laye Biscocho (CFO), of a company has primary responsibility for the planning, implementation, managing and running of all the finance activities of a company, including business planning, budgeting, forecasting and negotiations. The CFO should also extend to obtaining and maintaining investor relations and partnership compliance. As part of an executive management team, she will have interaction with various members of a company, both senior and junior.

The CFO are responsible for providing leadership, direction and management of the finance and accounting team, providing strategic recommendations to the CEO/president and members of the executive management team, managing the processes for financial forecasting and budgets and overseeing the preparation of all financial reporting, advising on long-term business and financial planning, establishing and developing relations with senior management external partners and stakeholders and reviewing all formal finance, HR and IT related procedures. Mark Andrew Salinga (CTO), he oversees the current technology and creates relevant policy. The CTO should have the business knowledge necessary to align technology-related decisions with the organization's goals.

He is responsible for

developing the company’s strategy for using technological resources, ensuring technologies are used efficiently, profitably and securely and evaluating and implementing new systems and infrastructure. Gila Mae Alimboyong (CMO), she oversees the company’s marketing campaigns both internally and externally and plays a key part in communicating the organizations marketing message. The duties of the Chief

Marketing Officer are

preparing, planning and project managing the publication of all publicity material to maximize brand promotion, creating marketing campaigns and working with the company's external PR agency to see them executed creating and developing new innovative ways to communicate the company message to their existing customers, contributing to the annual sales and marketing plan, planning and project managing marketing events and evaluating their success, evaluating the effectiveness of all marketing activity.

Alexis Dee Era (Market Researcher), analysts study market conditions to examine potential sales of a product or service. She help companies to understand what products people want, who will buy them, and at what price. Market research analysts typically do are to monitor and forecast marketing and sales trends, measure the effectiveness of marketing programs and strategies, devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls, gather data about consumers, competitors, and market conditions, analyze data using statistical software, convert complex data and findings into understandable tables, graphs, and written reports and prepare reports and present results to clients and management. Jackielyn Subion (Management Accountant), aid managerial planning and commercial decision-making tasks by providing appropriate financial information and undertaking related accounts administration. She is responsible for preparing reports, budgets, commentaries and financial statements, undertaking financial administration and internal audits, liaising with managerial staff and other colleagues, supervising a team of accounting technicians, developing and managing financial systems/policies, negotiating and obtaining finance for major projects, controlling and forecasting income and expenditure and creating business strategies to generate shareholder value. Mark Ezekiel Echon (Product Designer), he design most things we use in our day-to-day lives, from chairs and cutlery to clocks and computers, as well as specialist products like medical, electronics or telecommunications equipment. They aim to improve the way that existing products work and look and/or produce them at a lower cost. They may also be involved in designing entirely new products.

A product designer is responsible for identifying opportunities for new products, analyzing how a new product ties in with market needs and consumer preferences and setting design requirements based on briefs from internal teams and external partners. Joshua Asuncion (Marketing Specialist), business professional with the right training and accreditation. Marketing Specialist have an academic background in sales, marketing, advertising or general business. Also develop marketing programs and deliver materials to reach customers through various communication methods. A marketing specialist responsibilities are conducting market research to find answers about consumer requirements, habits and trends, brainstorming and developing ideas for creative marketing campaigns and assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)