Chapter-1.docx

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I.

Executive Summary

Our business will primarily offer products and services that mainly sell OREO ICE CREAM ROLLS to any customers that we will have. Us, the young entrepreneurs aims to attuned with the taste preferences of everyone, especially to those who love sweets such as desserts. Recent observations shows that there is a high demand from students who buy desserts, particularly icecream as their snack or just as part of their daily food dosage. However, there is an already established business near the location where we proposed to execute our business that sells branded ice-creams and such. This particular problem can also be one of our advantages upon selling our product for we can make a variation of products and we may somehow manipulate the current customers of the competitors to avail our product.. We can considers out business an attractive one for, again, there are no business that sells our product. This means that what we will sell is something that is “new to the eye”. As mentioned above, we will aim to get the taste preferences of out future customers so that they will continuously avail and support our product. Such actions to aim includes doing a research by simply conducting a survey or just a mere observation of the daily customers even on the competitor’s side. Our product will be available in the canteen of Dr. Yanga’s Colleges, Inc. The estimated initial capitalization of our business will be Php 1,700 that is good for one (1) week. Expected revenue for one (1) month is Php 6,800 while total cost of goods sold amounted to Php 8,000.00.

II.

Management and Organization Company Name: Rockin’ Rolls Logo:

Address: Dr. Yanga’s Colleges, Inc. - School Canteen - MacArthur Highway, Wakas, Bocaue, 3018 Bulacan.

Vision Statement: To become one of the leading sellers of dessert business across the nations with quality service and instilling happiness and satisfaction one country, one branch, and one mouth at a time. Mission Statement: Rockin’ Rolls is a affable business dedicated to providing highquality desserts in a easeful ambience for guest who seek a delightful “ice-cream” experience. Key personnel: Manager Workforce and Support personnel/s: Baker, Seller, Accountant, and the Inventory. Organizational chart: Ownership: Single Proprietorship Capitalization: ₱1,700

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